Giuliana Flores

What Giuliana Flores does

Giuliana Flores, legally Giuliana Comércio de Flores e Arranjos LTDA, is a Brazilian privately held e-commerce company founded in 1990 and headquartered in São Caetano do Sul (São Paulo). The company operates as a direct-to-consumer online florist and gift platform, selling flowers (bouquets, arrangements, orchids, signature enchanted roses), gift baskets (breakfast, chocolate, wine, picnic), and complementary gifts (plush toys, beverages, premium items). Its underlying technology is an e-commerce platform with inventory management, logistics integration, and a partner florist network that coordinates order routing and fulfillment across more than 1,100 Brazilian cities, enabling same-day and express delivery (up to 3 hours); Correios is used as a fallback delivery partner for out-of-network locations.

Revenue is generated through multiple streams: one-time product sales (unit-priced between R$49.90 and R$839.90 with 3x interest-free installment options), the Clube da Giu recurring subscription club, marketplace commissions via Shopping da Giu (partner brands in decoration, toys, perfumery, jewelry), and a cashback program (15% app, 10% web, 11-month validity). The customer base is predominantly individual Brazilian consumers purchasing for personal gifting occasions (birthdays, Mother's Day, Valentine's Day, anniversaries, condolences), supplemented by a dedicated corporate gifting vertical. Distribution spans the website, mobile app (with APP20 20%-off coupon), WhatsApp ordering, and telephone televendas. The company self-describes as the largest online florist in Brazil and Latin America and has been recognized three times with the Prêmio Época Reclame Aqui for customer service excellence.

Name

Giuliana Flores

Legal name

Giuliana Comércio de Flores e Arranjos LTDA

Website

https://giulianaflores.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Giuliana Flores is the largest online florist in Brazil, selling flowers, gift baskets, and complementary gifts through its e-commerce site, mobile app, WhatsApp, and a nationwide partner florist network delivering in 1,100+ cities to individual consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Online Florist and Gift Retail

NAICS

Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Online flower delivery
• Floral e-commerce
• Gift baskets
• Flower subscriptions
• Corporate gifting

Headquarters

HQ city

Santo Antônio

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Giuliana Flores generates revenue through direct sales of flowers (bouquets, arrangements, orchids, roses), gift baskets (breakfast baskets, chocolate baskets, wine baskets), and complementary gift items. Products are sold at fixed prices with installment payment options up to 3x without interest.
2. Subscription - Clube da Giu: Giuliana Flores offers a subscription flower club (Clube da Giu) where customers receive regular flower deliveries and access exclusive benefits, creating recurring revenue from subscribers.
3. Marketplace Commission: Through Shopping da Giu, Giuliana Flores operates a marketplace featuring partner brands including decoration, toys, perfumery, and jewelry, earning commissions on third-party product sales.
4. Cashback Program: Giuliana Flores operates a cashback program (15% for app purchases, 10% for website purchases) that generates repeat customer engagement and builds customer loyalty while providing a financial incentive mechanism.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Giuliana Flores is Brazil's largest online florist, retailing fresh flowers, bouquets, arrangements, orchids, gift baskets, and complementary gifts through its e-commerce website, mobile app, and a nationwide partner florist network. The company offers same-day delivery (up to 3 hours) in more than 1,100 cities, a monthly flower subscription club (Clube da Giu), and a third-party gift marketplace (Shopping da Giu).

Product overview

Giuliana Flores operates as a multi-channel e-commerce platform and marketplace for flowers and gifts in Brazil, functioning as the largest online flower shop in Brazil and Latin America. The core product portfolio centers on flower-based offerings including bouquets (Buquês de Flores), flower arrangements (Arranjos de Flores), and the signature enchanted roses (Rosas Encantadas) line, complemented by orchid collections and various flower types. The platform extends through multiple channels: the main e-commerce site, the Clube da Giu subscription service for recurring flower deliveries, and the Shopping da Giu marketplace featuring partner brands for decoration, plush toys, perfumery, and jewelry. Additional offerings include gift baskets (Cestas) organized by type and occasion, the Monte seu Presente custom gift builder, premium and corporate gifting solutions, and specialty items like dried flowers, terrariums, giant cachepots, and an aromatic product line. The ecosystem is supported by a loyalty cashback program and mobile application with exclusive discounts, serving customers across Brazil with same-day and express delivery options.

Differentiator

Problem solved

Functional benefit

Brands

• Clube da Giu: Flower subscription club offering exclusive benefits and regular flower deliveries
• Shopping da Giu
• Giuliana Flores App

Products and services

• Buquês de Flores (Flower Bouquets) Classic flower bouquets that translate emotions with delicacy and elegance, combining colors, fragrances, and textures, designed for gifting across any occasion. Targeted at individual consumers and corporate buyers.
• Arranjos de Flores (Flower Arrangements) Flower arrangements assembled in vases or decorative bases for sophistication and practicality, suitable as home decor or memorable gifts. Targeted at individual consumers and home decor enthusiasts.
• Rosas Encantadas (Enchanted Roses) Signature product line featuring enchanted roses including A Rosa Encantada, Coração Encantado, Fabulosa Rosa Encantada, and various themed kits. Targeted at consumers seeking premium preserved-rose gifts.
• Orquídeas (Orchids) Orchid plants and arrangements including Phalaenopsis, Dendrobium, Cymbidium, and rare mini orchids in various colors. Targeted at home decor enthusiasts and gift buyers.
• Cestas (Gift Baskets) Gift baskets including breakfast baskets, chocolate baskets, wine baskets, beer baskets, tea time baskets, picnic baskets, and flower baskets, organized by type and occasion. Targeted at gift-giving consumers and corporate buyers.
• Presentes (Gifts by Occasion and Recipient) Curated gift products organized by occasion (romantic, birthday, maternity, thank you, friendship, condolences, apologies) and recipient (mother, father, wife, husband, baby, daughter). Targeted at individual consumers for all gifting occasions.
• Clube da Giu (Flower Subscription Club) Monthly flower subscription club offering regular flower deliveries and exclusive member benefits. Targeted at consumers wanting recurring fresh flowers for home or gifting.
• Shopping da Giu (Third-Party Gift Marketplace) Online marketplace featuring partner brands across decoration, plush toys, perfumery, jewelry, and accessories, aggregating third-party gift options within the Giuliana Flores platform. Targeted at consumers seeking a one-stop gift shopping experience.
• Presentes Corporativos (Corporate Gifting) Corporate gifting solutions with dedicated personalized team service, offering creative and tailored suggestions for business needs such as employee appreciation, client gifts, and corporate events. Targeted at corporate buyers and HR teams.

Quantifiable outcome

• Express delivery in up to 3 hours
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Partner Florists NetworkcoreChannel Partner/ Reseller/ DistributorGiuliana Flores operates with a network of trained partner florists across Brazil who fulfill orders locally. Partners receive orders through the platform and deliver using Giuliana Flores quality standards and materials, enabling same-day and express delivery in over 1,100 cities nationwide.
• LindtminorGTM or Marketing PartnerLindt chocolate products are featured in promotional campaigns (Compre e Ganhe Lindt) and combined with flower products, creating gift combinations sold on the platform.
• Ferrero RocherminorGTM or Marketing PartnerFerrero Rocher chocolates are offered as promotional bundle items with flowers and bouquets, enhancing gift combinations available to customers.
• Shopping da Giu Partner BrandsminorChannel Partner/ Reseller/ DistributorShopping da Giu marketplace features various partner brands including decoration, toys, perfumery, and jewelry companies whose products are sold alongside Giuliana Flores flower offerings.
• Correios (Brazilian Postal Service)minorChannel Partner/ Reseller/ DistributorFor some products, delivery is handled through Correios (Brazilian postal service), expanding delivery options especially for locations outside the partner florist network coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BloomNation: Online florist marketplace connecting consumers with local boutique florists. Directly comparable to Giuliana Flores' partner florist network approach, e-commerce-first flower delivery, and reliance on third-party florists for fulfillment.
• Ode à la Rose: Online florist offering hand-tied bouquets for same-day delivery in major US and European cities. Comparable as a digital-native flower delivery brand competing on quality and same-day fulfillment, though operating at smaller geographic scale.
• Interflora: Global online flower delivery network operating through member florists across multiple countries. Highly comparable to Giuliana Flores' partner florist model with national same-day delivery coverage and a multi-country/multi-region footprint.
• Teleflora: US-based flower delivery service connecting customers with local member florists for same-day delivery. Closely mirrors Giuliana Flores' partner florist network model, technology platform approach, and occasion-driven gifting focus.
• Euroflorist: European online florist operating across multiple countries through a partner florist network. Highly comparable business model to Giuliana Flores with national/multi-country coverage, partner florist fulfillment, and e-commerce-first flower delivery.
• FTD (now part of 1-800-Flowers): Historic US florist network with affiliated local florists fulfilling orders. Comparable as an established flower delivery platform with national partner network, though now integrated into 1-800-Flowers' broader gifting portfolio.

Emerging players

• Flowerbx: UK-based online florist specializing in premium direct-from-grower flower delivery. Comparable as an online-first flower retailer, though focused on the luxury/premium segment and a different geography than Giuliana Flores' mass-market positioning.
• Bloom & Wild: UK-based online florist using letterbox flower delivery and direct-from-grower sourcing. Comparable as a digital-first flower gifting brand with subscription offerings, though differentiated by delivery mechanism and European focus.
• The Bouqs Company: US-based online florist with a farm-to-consumer model cutting out middlemen. Comparable as a digital-native flower e-commerce player, though differentiated by its direct sourcing model rather than partner florist network.

Broad incumbents

• 1-800-Flowers.com: Large US online gifting retailer offering flowers, gift baskets, plants, and corporate gifting across multiple brands. Comparable to Giuliana Flores as a multi-category gifting platform with corporate segment, but operates at much larger scale across broader categories beyond flowers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/giulianaflores
• Facebookfacebook.com/GiulianaFloresfans
• Instagraminstagram.com/giulianafloresoficial
• Xx.com/giulianaflores
• LinkedInlinkedin.com/company/giuliana-flores

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giuliana Flores