Placeminute

What Placeminute does

Placeminute is a French online ticketing and event-distribution platform founded in 2010 and operated through the private limited company SARL AGENCE GAF, headquartered at 8 rue Lemercier, 75017 Paris. The platform operates as a dual-sided marketplace: Placeminute.com is a consumer-facing event discovery and ticket-purchasing interface spanning categories such as Loisirs, Festival & Concert, Théâtre, and Soirée, while Placeminute Pro is the B2B ticketing software used by event organizers to configure white-label mini-sites, issue electronic tickets with QR/barcode entry, manage quotas, run dynamic pricing, and operate access control.

The underlying technology is a cloud-based SaaS stack covering e-ticket issuance, real-time inventory, secure payment processing via Dalenys (Natixis Payments), seat mapping, multi-distribution channel management, participant tracking, and analytics. The platform is integrated with major French distribution rails including France Billet/Fnac Spectacles, Ticketmaster, Pass Culture, Billet Réduc, Veepee, and Showroomprivé, with semi-automatic quota management and access-control synchronization across networks. It also supports secure peer-to-peer ticket resale, organizer-branded gift cards, discount codes, custom forms, partner POS terminals, and on-site box-office sales.

Placeminute monetizes through transaction commissions on primary ticket sales and on resale transactions, with a freemium onboarding model where organizers can configure the ticketing mini-site free of charge and pay only on tickets sold. The company serves more than 15,000 organizers across France, including theaters, concert venues, cultural institutions, immersive-experience creators, festivals, and amusement parks. It is privately held, bootstrapped, with no disclosed funding rounds, M&A activity, or institutional investors in the available source data.

Name

Placeminute

Legal name

SARL AGENCE GAF

Website

https://placeminute.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Placeminute is a French online ticketing and event-distribution SaaS founded in 2010, serving more than 15,000 French event organizers with white-label mini-sites, multi-channel distribution via Fnac, Ticketmaster, and Pass Culture, secure payments, and resale, monetized through transaction commissions.

Ownership category

akta.pro rank

Product category

Online Ticketing and Event Management Software

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Venue Sourcing & Site Coordination (HSACAAAD)

Keywords

• Online ticketing platform
• Event management software
• Event distribution network
• Secure ticket resale
• Venue access control

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Billetterie en ligne (SaaS pour organisateurs): Placeminute provides ticketing SaaS tools to event organizers (theaters, producers, venues, immersive experiences). The platform generates revenue through transaction commissions on tickets sold, plus fees on secondary resale transactions.
2. Revente de billets entre particuliers: When ticket holders resell tickets through Placeminute's secure platform, the company takes a commission on the resale price.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Placeminute provides a cloud-based SaaS ticketing and event management platform (Placeminute Pro) that enables event organizers to create customisable white-label mini-sites, sell tickets online with QR codes/barcodes, manage quotas and dynamic pricing, and distribute across partner networks including France Billet/Fnac Spectacles, Ticketmaster, and Pass Culture. Its consumer-facing marketplace (Placeminute.com) aggregates events from 15,000+ French organizers and includes a secure peer-to-peer resale feature capped at the original purchase price.

Product overview

Placeminute is a French online ticketing platform founded in 2010, operated by SARL AGENCE GAF, offering a comprehensive suite of event ticketing and distribution solutions. The core platform Placeminute.com serves as a consumer-facing event marketplace, while Placeminute Pro provides professional ticketing software for organizers. The ecosystem consists of the main ticketing platform integrated with specialized modules for participant management (Contrôle d'accès, Expérience participant), marketing (Communication & Marketing, Codes de réduction), sales optimization (Tarification dynamique, Gestion de billetterie), and operational tools (Guichets de vente, Formulaires personnalisés). The platform supports multi-distribution through partner networks including France Billet/Fnac Spectacles, Ticketmaster, and Pass Culture, with integrated payment processing via Dalenys/Natixis.

Differentiator

Problem solved

Functional benefit

Brands

• Placeminute Pro: B2B ticketing solution for event organizers offering online ticketing software, venue management, access control, and marketing tools.

Products and services

• Placeminute Online Ticketing Platform French online ticketing platform enabling event organizers to create customized mini-sites, manage ticket sales, quotas, pricing, and distribution across multiple channels including partner networks. Used by event organizers and consumers in France.
• Placeminute Pro (Billetterie en ligne) Professional ticketing SaaS for event organizers featuring customizable event pages, personalized e-tickets with barcodes, multi-distribution to partner networks, dynamic pricing, secure resale, and participant management.
• Secure Resale (Revente sécurisée)

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• France Billet / Fnac SpectaclescoreChannel Partner/ Reseller/ DistributorPlaceminute integrates with France Billet/Fnac Spectacles distribution network for multi-channel sales. Tickets sold through Fnac stores and fnacspectacles.com are automatically synchronized with Placeminute's access control system. This partnership extends organizers' reach to Fnac's extensive retail footprint in France.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPlaceminute has a semi-automatic quota management system integrated with Ticketmaster's distribution network, enabling organizers to sell tickets through Ticketmaster's global platform while maintaining inventory synchronization with Placeminute's ticketing system.
• Dalenys (Natixis Payments)coreTechnology or IntegrationDalenys, a Natixis Payments entity and leading Visa issuer in continental Europe, provides payment processing infrastructure. They use SSL technology and maintain zero storage of banking information, ensuring secure transactions for Placeminute's ticket payments.
• Pass CulturecoreTechnology or IntegrationAutomatic Pass Culture integration enabling organizers to sell eligible events to Pass Culture users. The system handles quota management and ticket sales directly from Placeminute's ticketing platform.
• Billet RéducminorChannel Partner/ Reseller/ DistributorDiscounted ticket distribution channel partnership with Billet Réduc.
• VeepeeminorChannel Partner/ Reseller/ DistributorFlash sales and special offer channel partnership with Veepee.
• ShowroomprivéminorChannel Partner/ Reseller/ DistributorEvent ticketing distribution through Showroomprivé's flash sale platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ticketmaster: Ticketmaster is the world's largest ticketing platform and a direct distribution partner of Placeminute. It competes in France for major live event ticketing while also serving as a channel through which Placeminute organizers reach broader audiences.
• Universe: Universe is a self-service ticketing platform owned by Ticketmaster offering DIY event ticketing to organizers globally. It competes with Placeminute Pro for smaller French organizers seeking easy-to-deploy ticketing without enterprise commitments.
• Eventbrite: Eventbrite is a global self-service ticketing and event technology platform operating across multiple countries including France. It competes with Placeminute for organizer mindshare in the French live events market while offering a much broader international footprint.

Emerging players

• DICE: DICE is a mobile-first event discovery and ticketing platform focused on live music and cultural events across Europe. It competes with Placeminute for organizer relationships in the French live events market while emphasizing discovery and fan engagement features.
• Shotgun: Shotgun is an event ticketing and community platform specializing in electronic music events with operations in France and other European markets. It is an emerging competitor focused on a specific vertical that intersects with Placeminute's nightlife and concert segments.
• Yurplan: Yurplan is a Spanish event management and ticketing SaaS platform that has expanded into French-speaking markets. It offers similar white-label ticketing, registration, and event management tools to organizers comparable to Placeminute Pro.
• Tivoli: Tivoli is an event management and ticketing platform serving cultural and entertainment organizers in Europe. It offers comparable white-label ticketing functionality and serves a similar customer profile to Placeminute's French cultural and live event organizer base.

Regional players

• HelloAsso: HelloAsso is a French nonprofit-focused ticketing and fundraising platform serving associations, clubs, and community events in France. While focused on the nonprofit segment, it overlaps with portions of Placeminute's French organizer base and competes for cultural event listings.

Direct peers

• See Tickets: See Tickets is a European ticketing and event technology provider serving festivals, concerts, and cultural events across multiple European markets. It is a direct peer offering comparable B2B ticketing SaaS functionality to organizers similar to Placeminute's customer base.
• Weezevent: Weezevent is a leading French online ticketing and event management platform serving organizers of concerts, festivals, and cultural events. It is the closest direct competitor to Placeminute in the French market with a comparable B2B SaaS plus B2C marketplace model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Placeminute
• LinkedInlinkedin.com/company/billetterie-placeminute
• Instagraminstagram.com/edito_placeminute
• TikToktiktok.com/@placeminute
• Xx.com/placeminute_pro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Placeminute