San Diego Kids First

Name

San Diego Kids First

Legal name

San Diego Kids First

Website

https://sdkidsfirst.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

San Diego Kids First is a private, multidisciplinary pediatric psychology practice in San Diego, California, serving children, teens, and families with developmental, behavioral, and learning needs through office, in-home, school-based, and telehealth services.

Ownership category

akta.pro rank

Product category

Pediatric Psychology and Behavioral Health Services

NAICS

Child and Youth Services (62411)

SIC

Services-Health Services (8000)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industries

Autism & Neurodevelopmental Early Intervention Programs (EDACAFAF), Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO), Parent–Child Play & Interaction Programs (EDACALAF)

Keywords

• Pediatric psychology services
• Behavioral health therapy
• Developmental assessments children
• Parent coaching programs
• Educational therapy dyslexia

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Session Fees: Session fees are paid in full at the time of appointment by credit card. Fees vary by clinician and service type. In-home sessions may be subject to additional travel fees.
2. Insurance Billing (Out-of-Network): San Diego Kids First is an out-of-network provider. They can send monthly super bills for out-of-network benefits to clients with PPO plans. They do not accept HMO plans.
3. Bright Stars Parenting Program: Online parent training video program for parents of children with mild autism spectrum disorder. The program was previously sold for $190 but is now offered for free.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

San Diego Kids First is a specialized psychology practice that provides developmental, behavioral, emotional, social, and academic health services for children, teens, and families. Offerings include individual therapy, parent coaching, social skills groups, multidisciplinary evaluations (Autism, ADHD, psychoeducational), occupational therapy, educational therapy and dyslexia intervention, IEP/504 advocacy, and in-home behavior intervention via its sister clinic San Diego Behavior Solutions, delivered through office, in-home, school, and telehealth modalities.

Product overview

San Diego Kids First is a psychology practice providing a comprehensive suite of child and adolescent behavioral health services across multiple delivery modalities including office-based, in-home, school-based, and telehealth sessions. The core practice encompasses individual psychotherapy, parent coaching, social skills groups, and multidisciplinary evaluations. Key offerings include San Diego Behavior Solutions (in-home behavioral interventions), the Bright Stars Parenting Program (online video training for parents of children with mild ASD), developmental and psychological evaluations (ASD, ADHD, psychoeducational), occupational therapy, educational therapy with dyslexia intervention, IEP/504 advocacy services, and specialized treatments for OCD. The practice serves children from early childhood through young adulthood, operating a sister clinic San Diego Behavior Solutions for applied behavior analysis-informed services.

Differentiator

Problem solved

Functional benefit

Brands

• Bright Stars Parenting Program: A one-of-a-kind, 3-module parenting support and education video series for parents and caregivers of bright children with mild autism spectrum disorder (ASD).

Products and services

• San Diego Kids First (Core Practice) A specialized psychology practice delivering comprehensive developmental, social, emotional, behavioral, and academic health services for children, teens, and families through office, in-home, school-based, and telehealth modalities.
• San Diego Behavior Solutions In-home behavioral health services providing behavior intervention, social skills training, academic support, and parent enrichment for children with ASD, ADHD, and other social and behavioral challenges.
• Developmental and Psychological Evaluations Comprehensive assessments including Autism Focused Evaluation, Full Developmental/Psychological Evaluation, and Full Psychoeducational Evaluation using standardized diagnostic measures, questionnaires, and detailed recommendations for children and families.
• Targeted ADHD Evaluations Tailored assessments for children ages 8-18 to rule in or out Attention-Deficit/Hyperactivity Disorder with an efficient diagnostic determination using a reduced test battery.
• Social Skills Groups Age-separated group sessions for ages 4-5, 6-8, and 9-12 focused on building confidence and strengthening social skills through individualized goals within a small group setting.
• Occupational Therapy
• Educational Therapy and Dyslexia Intervention Personalized remedial instruction for learning differences including dyslexia, ADHD, autism spectrum disorder, executive function deficit, and auditory/visual processing deficits using Orton Gillingham and Learning Without Tears curriculums.
• IEP/504 Services Advocacy and technical support services helping families obtain effective IEP/504 plans, including case consultation, class restructuring, behavior interventions, and school observations.
• Teletherapy / Telehealth Online virtual therapy sessions providing the same level of care as in-person appointments from the comfort of the client's home, with engaging multimedia formats.
• Internet Parent-Child Interaction Therapy (i-PCIT) Evidence-based online coaching treatment for young children with behavioral problems, providing in-the-moment coaching for parents through Zoom with an earpiece during play sessions.
• Social Emotional Learning (SEL) Individualized developmental sessions addressing five SEL competency areas: self-awareness, self-management, social awareness, relationship skills, and responsible decision-making.
• In-Home Behavior Intervention Behavioral health services delivered in the child's familiar environment including direct intervention, skills training, academic support, and parent/caregiver enrichment.
• School-Based Services On-site services at schools including case consultation, class restructuring, behavior coaching, classroom observations, developmental evaluations, school readiness support, inclusion support, and SEL instruction.
• In-Home OCD/ERP Treatment In-home Exposure and Response Prevention (ERP) treatment for children and adolescents with OCD, delivered by certified therapists within the child's daily environment.
• Bright Stars Parenting Program Online parent training video course for parents of bright children with mild Autism Spectrum Disorder, covering behavior challenges, motivation, social perspective taking, and rigidity through four video modules with accompanying workbooks.

Quantifiable outcome

• 20 years of operation serving the San Diego community
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• San Diego Behavior SolutionscoreStrategic or Co-development PartnerSan Diego Behavior Solutions is a sister clinic co-founded by Dr. Deborah Pontillo and Anna Williams, LMFT. It provides in-home behavioral health services including ABA-based interventions, social skills training, and parent coaching for children with ASD, ADHD, and behavioral challenges. The two practices work together to provide comprehensive care, with San Diego Behavior Solutions focusing specifically on behavioral intervention services.

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Emerging players

• Bend Health: Bend Health offers online therapy and psychiatry for children, teens, and families covered by insurance. It is comparable as a virtual, family-focused pediatric behavioral health provider competing for the same payer- and parent-driven demand for accessible child psychology services.
• Hazel Health: Hazel Health is a school-based and telehealth mental health provider that partners with K-12 schools to deliver virtual therapy and psychiatric services to students. It is comparable to San Diego Kids First in serving the same pediatric population via a school-channel delivery model, though Hazel operates at national scale and via insurance reimbursement.
• Joon Care: Joon Care is a virtual mental health platform built specifically for teens and young adults, pairing members with licensed therapists for ongoing care. It compares to San Diego Kids First as a youth-focused therapy provider with a digital delivery model, though Joon Care is virtual-only and focused on older adolescents.
• InStride Health: InStride Health provides specialized virtual OCD and anxiety treatment for children and adolescents using evidence-based protocols like exposure and response prevention. It is comparable to San Diego Kids First as a pediatric specialty behavioral health provider targeting anxiety/OCD/related disorders, though operating virtually and at higher acuity.
• BeMe Health: BeMe Health is a mobile-first mental health platform for teens that combines coaching, therapy content, and crisis support. It is comparable to San Diego Kids First as an adolescent-focused behavioral health service, though BeMe is purely digital and content-plus-coaching rather than clinician-led evaluations.
• Charlie Health: Charlie Health provides intensive outpatient (IOP) and virtual mental health treatment for adolescents and young adults, including programs addressing anxiety, depression, and behavioral issues. It compares to San Diego Kids First as a higher-acuity adolescent behavioral health provider serving the same youth/family demographic with a more specialized, treatment-oriented model.
• Brightline: Brightline is a national pediatric and adolescent behavioral health provider offering coaching, therapy, and psychiatry through insurance-covered virtual care. It is comparable to San Diego Kids First as a multi-modality pediatric behavioral health brand targeting children, teens, and families — though it operates at significantly larger scale and on a virtual-first, in-network basis.
• Little Otter: Little Otter is a digital pediatric mental health company providing therapy, psychiatry, and parenting support for children 0-14 and their families. It is comparable to San Diego Kids First as a multi-disciplinary, family-inclusive behavioral health provider for young children with developmental, emotional, and behavioral needs.

Broad incumbents

• Cincinnati Children's - Behavioral Health Services: Cincinnati Children's Behavioral Health division provides comprehensive child and adolescent psychiatry, psychology, and behavioral medicine services within a major pediatric hospital system. It is comparable to San Diego Kids First as a comprehensive child behavioral health provider offering psychological evaluations, therapy, parent-focused services, and developmental assessments — though embedded within a much larger hospital system with research and specialty programs.

Regional players

• Manatee Parenting Group: Manatee is a regional (mostly Chicago-area) pediatric mental health practice offering therapy, neuropsychological testing, and parent coaching for children and adolescents. It is comparable to San Diego Kids First as a multi-disciplinary child psychology practice offering diagnostic evaluations, parent coaching, and individual therapy in a defined metro area.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sdkidsfirst
• Instagraminstagram.com/sdkidsfirst
• LinkedInlinkedin.com/company/san-diego-kids-first

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Diego Kids First