Bend Health
Bend Health is a US pediatric mental health telehealth company delivering coaching, therapy, psychiatry, virtual IOP, and neuropsychological testing for ages 1 to 25, in-network with major insurers and contracted with employers and health systems nationwide; acquired by Lyra Health in 2025.
- Company typePrivate
- Founded2021
- HeadquartersMadison, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Bend Health does
Bend Health, Inc. is a US-based, privately held pediatric mental health care company incorporated in Minnesota with corporate headquarters in Madison, Wisconsin. Founded in 2021, Bend operates a proprietary telehealth platform delivering a full continuum of mental health services for children, teens, and young adults ages 1 through 25, and their families. The platform integrates live video sessions, secure messaging, an immersive skill-building learning center, proprietary engagement tools (Bend Buddies characters, Virtual Dollhouse/Sandbox, Bend Buddy Wheel), and a measurement-based care system that tracks symptom baselines and monthly progress to drive outcomes.
The care continuum spans five tiers: Behavioral Health Coaching (low-acuity preventive support), Therapy and Psychiatry (licensed clinicians delivering diagnoses, treatment plans, and medication management), Virtual Intensive Outpatient Program for ages 7 to 25, Psych Urgent Care (same-day crisis support via partner clinics), and Neuropsychological Evaluations for ages 2 to 25. A multi-disciplinary collaborative care team coordinates treatment with the member's primary care provider, positioning Bend as an extension of the pediatric medical home. The company's clinical evidence base includes nine peer-reviewed published studies validating the model.
Bend generates revenue through three primary streams: insurance-reimbursed telehealth services billed to in-network payers including UnitedHealthcare, Optum, Aetna, BlueCross BlueShield, and Cigna; employer benefit contracts sold to HR and benefits buyers; and self-pay arrangements. Distribution combines direct-to-consumer telehealth (website and mobile app), enterprise employer benefit sales, health plan contracting, and health system/pediatrician referral partnerships with organizations including Reliant Medical Group, Allegro Pediatrics, Sauk Prairie Healthcare, Prairie Clinic, and a leading Texas health system. Services are available across all 50 states and Washington DC. In 2025, Bend Health was acquired by Lyra Health, joining a larger behavioral health platform.
Bend Health firmographics
Firmographics- Name
- Bend Health
- Legal name
- Bend Health, Inc.
- Website
- https://bendhealth.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bend Health is a US pediatric mental health telehealth company delivering coaching, therapy, psychiatry, virtual IOP, and neuropsychological testing for ages 1 to 25, in-network with major insurers and contracted with employers and health systems nationwide; acquired by Lyra Health in 2025.
- Ownership category
- akta.pro rank
Bend Health industry classification
Industry- Product category
- Pediatric Mental Health Telehealth Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (624110)
- SIC
- Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF)
- akta.pro secondary industries
- Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)
Keywords
Where Bend Health is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bend Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Insurance-Reimbursed Telehealth Services: Bend Health accepts most major health plans including United Healthcare, Optum, Aetna, BlueCross BlueShield, and Cigna. Services are billed to insurance as telehealth mental health visits, with the company's clinical practices (Bend Health Psychiatric Services affiliates) providing the care. This is the primary revenue stream for behavioral coaching, therapy, psychiatric medication management, and neuropsychological evaluations.
- Employer Benefit Plans: Bend Health provides pediatric mental health care as an employee benefit, sold to HR/benefits buyers at enterprise level. Employers pay for the benefit to support their workforce's families, likely on a per-employee-per-month or contracted arrangement. Bend's employer page highlights measurable outcomes, HEDIS score improvement, and 360-degree family support as key selling points.
- Self-Pay / Out-of-Pocket: Bend Health offers self-pay options for families without insurance coverage or who prefer to pay out-of-pocket. The company states services are available through 'self-pay' in addition to insurance and employer benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-covered telehealth services (Behavioral Coaching, Therapy, Psychiatry) |
| Subscription | Monthly | Virtual Intensive Outpatient Program (vIOP) |
| Subscription | One time/ perpetual license | Neuropsychological Evaluations |
| Other | Monthly | Self-Pay |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Bend Health product offering
Product offeringCore offering
Bend Health provides comprehensive pediatric mental health care for children, teens, and young adults ages 1-25 and their families through a proprietary telehealth platform. Its core services span the full acuity continuum: behavioral health coaching, licensed therapy, psychiatric care with medication management, virtual intensive outpatient (IOP) programming, same-day psych urgent care, and evidence-based neuropsychological evaluations. Care is delivered by a multi-disciplinary collaborative care team that coordinates with the member's primary care provider and uses a measurement-based care platform to track outcomes.
Product overview
Bend Health is a telehealth platform providing comprehensive pediatric mental health care for children, teens, young adults (ages 1-25) and their families. The platform operates as a unified service with multiple tiers: Behavioral Health Coaching (entry-level support), Therapy & Psychiatry (licensed clinical services with diagnosis and medication management), Virtual IOP (intensive outpatient for those needing more than weekly therapy), Psych Urgent Care (same-day crisis support via partner clinics), and Neuropsychological Evaluations (comprehensive cognitive/emotional/behavioral assessment). Bend's collaborative care model surrounds the entire family ecosystem with support, featuring tools like Bend Buddies™ characters for emotional education. Services are delivered via live video sessions through a proprietary Telemedicine Platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Behavioral Health Coaching Mental health coaching services for children and families addressing specific concerns and building new skills and habits to support lifelong mental well-being. For low-acuity concerns as the entry point in Bend's acuity continuum.
- Therapy & Psychiatry Licensed therapists and psychiatric providers offering comprehensive mental health support including diagnoses, treatment plans, and medication management for children, teens, and young adults. Middle of Bend's acuity continuum for moderate concerns.
- Virtual Intensive Outpatient Program (IOP) Virtual intensive outpatient program providing accelerated recovery for youth ages 7 to 25 who need more intensive support than traditional weekly therapy, without disrupting life responsibilities. For severe acuity cases.
- Psych Urgent Care Same-day virtual appointments providing real-time psychiatric support for those in need of urgent therapeutic care, available through partner clinics. For urgent acuity cases.
- Neuropsychological Evaluations Evidence-based neuropsychological evaluations providing comprehensive assessment of cognitive, emotional, and behavioral functioning for children, teens, and young adults ages 2 to 25. Includes diagnostic clarification for conditions such as ADHD, anxiety, depression, and neurodivergence.
Quantifiable outcome
- 95% of members demonstrate improved symptoms over baseline; 50% average improvement score; 80% of members continue their care journey beyond 5 months
- +3 more outcomes
Companies that use Bend Health
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Bend Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Bend Health partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lyra HealthflagshipLyra Health, a leading behavioral health platform, acquired Bend Health in 2025 as part of its expansion into pediatric mental health services. Bend Health was listed as a notable milestone in The Healthcare Technology Report's Top 25 Digital Health Companies of 2025. This acquisition positions Bend Health within the Lyra Health ecosystem as a wholly-owned subsidiary providing pediatric-specific mental health capabilities to Lyra's employer and health plan customer base.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Bend Health competitors and assessment
Company assessmentDirect peers
- Brightline: Brightline is a pediatric and family behavioral health provider offering therapy, psychiatry, and coaching via telehealth and in-person care. It is the closest direct competitor to Bend Health in the youth telebehavioral health category, serving similar ages, payer contracts, and employer channels.
- Charlie Health: Charlie Health operates a virtual Intensive Outpatient Program and Partial Hospitalization Program primarily for adolescents and young adults. It directly competes with Bend's Virtual IOP offering and serves overlapping acuity levels, age groups, and family-centered use cases.
- Equip: Equip provides virtual, family-based treatment for adolescents with eating disorders and other mental health conditions. It overlaps with Bend on virtual delivery, family-inclusive model, and adolescent/young adult target population, though specializing in eating disorders.
- Cerebral: Cerebral is a telehealth mental health platform providing therapy, counseling, and medication management. While historically focused on adults, Cerebral has expanded into adolescent and youth services, making it a partial direct competitor to Bend's therapy and psychiatry offerings.
- Two Chairs: Two Chairs is a teletherapy provider offering matching-based therapy services with in-person and virtual options. It competes with Bend's therapy line of service for adult and family therapy demand, though with less pediatric specialization.
- Meru Health: Meru Health is a telehealth mental health provider offering therapist-led programs with measurement-based care for anxiety, depression, and burnout. It shares Bend's outcomes-tracking orientation and employer-channel model, though with less pediatric specialization.
Broad incumbents
- Lyra Health: Lyra Health is a leading employer-focused behavioral health benefits platform offering therapy, coaching, and psychiatry across all age groups. Lyra is Bend's acquirer (2025) and now serves as its parent platform; it is comparable as a broader incumbent offering overlapping pediatric and adult services.
- Spring Health: Spring Health is a comprehensive mental health benefits platform serving employers and health plans across age groups. It is comparable to Bend's employer-channel motion and pediatric offerings, though operating as a broader incumbent with deeper adult coverage.
- Talkspace: Talkspace is an online therapy platform offering messaging and live sessions for individuals, couples, and teens. It overlaps with Bend on virtual therapy delivery and adolescent mental health, though as a broader incumbent with less pediatric specialization.
- Headspace Health: Headspace Health (formed via the Ginger merger) is a digital mental health platform combining self-guided content, coaching, and teletherapy. It overlaps with Bend on employer-channel distribution and behavioral coaching/therapy offerings for adults and youth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bend Health social profiles
Digital presenceBend Health compliance and trust
Trust signalCompliance1 record
Bend Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bend Health leadership team
Management profileNumber of profiles
Profiles2 records
Bend Health funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bend Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bend Health
What does Bend Health do?
Bend Health provides comprehensive pediatric mental health care for children, teens, and young adults ages 1-25 and their families through a proprietary telehealth platform. Its core services span the full acuity continuum: behavioral health coaching, licensed therapy, psychiatric care with medication management, virtual intensive outpatient (IOP) programming, same-day psych urgent care, and evidence-based neuropsychological evaluations. Care is delivered by a multi-disciplinary collaborative care team that coordinates with the member's primary care provider and uses a measurement-based care platform to track outcomes.
Is Bend Health a public or private company?
Bend Health is a private company. It is classified as corporate owned and is currently operating.
When was Bend Health founded?
Bend Health was founded in 2021. It employs 51 to 100 people.
Where is Bend Health based?
Bend Health is headquartered in Madison, United States, in the North America region.
How does Bend Health make money?
Three revenue lines are on record. Insurance-Reimbursed Telehealth Services are the primary driver. The others are employer Benefit Plans and self-Pay / Out-of-Pocket.
Who are Bend Health's main competitors?
Direct peers on record are Brightline, Charlie Health, Equip, Cerebral, Two Chairs and Meru Health. Broad incumbents are Lyra Health, Spring Health, Talkspace and Headspace Health.
Does Bend Health have an API?
No public API is recorded for Bend Health.
What industry is Bend Health in?
Bend Health's product category is Pediatric Mental Health Telehealth Services. Its primary akta.pro industry code is HLALAEAF, Child & Adolescent Behavioral Health Teletherapy Platforms, with a secondary code of HLAFACAL, Behavioral Health for Children & Adolescents (Youth Services). Its NAICS code is 621420 and its SIC code is 8000.