More Than Scaling

What More Than Scaling does

More Than Scaling is a full-service digital marketing agency that specializes in Google Ads management for e-commerce, DTC, and SaaS brands. Founded in 2021 by Bony Ghadiya, the firm operates as a Google Partner (Agency ID 3561692709) and Bing Partner, with disclosed credentials including $25M+ in managed ad spend, $150M+ in tracked client revenue, and 150+ brands scaled at an average ROAS of 1.98x+. The company's core technology layer consists of proprietary compliance frameworks and account structures — most notably for the peptide vertical — combined with campaign optimization playbooks built across managed spend volumes. Service lines span Search Ads, Shopping, Performance Max, YouTube Ads, Native advertising (Taboola, Outbrain, MediaGo/Yahoo), AppLovin (with exclusive Axon invite-code access), Amazon cataloguing and PPC, Creative Services (advertorials, VSLs, video editing, SEO/AEO content), and Google Ads account suspension recovery. The firm also offers a 12-module Google Ads course as both a revenue stream and customer acquisition channel.

The agency generates revenue through managed-services fees on client ad spend (quote-based contracts, no long-term minimums), professional-services pricing for creative and Amazon work, and recurring subscription revenue from its educational course. Go-to-market is consultative and sales-led via Calendly, targeting brands generating $100K/month or more, with an 80% client retention rate. Distribution is direct-to-client globally, with no resellers or self-serve onboarding beyond the course. Customer segments are horizontally diversified across more than a dozen verticals including fashion/apparel, fitness, personal care, fragrance, contact lenses, health and wellness, pest control, consumer electronics, SaaS, and e-commerce tools. Operating geographies span North America, the UK, and global e-commerce markets, with incorporation in Dubai and UK-based contact operations.

Name

More Than Scaling

Legal name

More Than Scaling

Website

https://morethanscaling.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

More Than Scaling is a full-service Google Ads and digital marketing agency serving e-commerce, DTC, and SaaS brands globally, offering ad management, creative production, and platform expansion across Google, YouTube, Amazon, native, and AppLovin channels.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAMALAF

Attribution, Measurement, Analytics & Incrementality

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

Keywords

• Google ads management
• E-commerce advertising agency
• Paid media services
• Performance marketing
• Digital advertising agency

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Google Ads Management Services: Full-service Google Ads management including campaign creation, optimization, and ongoing management for e-commerce brands. Revenue is generated through agency fees for managing client ad spend and delivering measurable ROAS outcomes. Pricing is agreed upon in individual contracts.
2. Google Ads Course: Educational course offering structured modules covering Google Ads fundamentals through advanced tactics. 12 video modules covering Search Ads, Display, Shopping, YouTube, Performance Max, and Retargeting strategies.
3. Creative Services: Funnel building, advertorials, VSL pages, native ad creatives, YouTube video editing, and SEO/AEO content services. Pricing scoped after strategy call based on specific needs.
4. Amazon Services: Amazon cataloguing, listing optimization, and PPC management services including ASIN creation, variation setup, and bulk upload support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

More Than Scaling is a full-service Google Ads agency that manages paid search, shopping, Performance Max, and YouTube campaigns for e-commerce, DTC, and SaaS brands. Beyond Google, the firm delivers native advertising (Taboola, Outbrain, MediaGo), AppLovin, Amazon cataloguing and PPC, creative production, SEO, and account suspension recovery, with proprietary compliance frameworks for peptide/health verticals.

Product overview

More Than Scaling is a full-service Google Ads agency offering a comprehensive suite of digital marketing services. The core offering is Google Ads management (search, shopping, Performance Max, YouTube), supplemented by specialized verticals (Peptide Google Ads, Amazon services), creative services (advertorials, video editing, landing pages), and additional channels (Native advertising via Taboola/Outbrain/MediaGo, AppLovin, SEO, Email/SMS). The agency also provides account recovery services and educational resources through a proprietary Google Ads course.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Management Full-service Google Ads campaign management covering Search, Shopping, Display, and YouTube Ads, with audit, repair, optimization, and ongoing scaling for e-commerce and SaaS brands.
• Peptide Google Ads Specialized Google Ads management for peptide and health-adjacent brands using proprietary compliance frameworks, account structures, and copy guidelines to obtain and maintain campaign approvals.
• Native Advertising Full-service campaign management across native ad networks Taboola, Outbrain, and MediaGo (Yahoo) for cold top-of-funnel traffic acquisition.
• AppLovin Advertising AppLovin Axon platform campaign management for e-commerce cold traffic acquisition, leveraging an exclusive invite-code partnership with AppLovin.
• Performance Max Campaigns AI-driven Google Performance Max campaign management combining all Google placements using machine learning to optimize conversions across Search, Display, YouTube, Discover, and Gmail.
• YouTube Ads YouTube advertising campaigns including prospecting and remarketing strategies for awareness and conversion objectives.
• Google Account Suspension Recovery Account unbanning and recovery services for suspended Google Ads and Google Merchant Center accounts, using expert knowledge of Google's review processes.
• Amazon Cataloguing & Listing Optimization Amazon Seller Central support including ASIN creation, variation setup, listing optimization, flat file/bulk uploads, catalog error resolution, and Amazon PPC management.
• Creative Services Full creative production stack including advertorials, VSL (video sales letter) pages, native ad graphics, YouTube video editing, and SEO/AEO content for conversion optimization.
• Google Ads Course Structured self-paced educational course with 12 video modules covering Google Ads fundamentals through advanced tactics including Search Ads, Display, Shopping, YouTube, Performance Max, and Retargeting strategies for e-commerce and dropshipping brands.
• SEO Services Search engine optimization services to help brands outrank competitors and capture market share on Google's first page.
• Email + SMS Marketing Email and SMS list building, automation implementation, and ongoing campaign management to accelerate customer lifetime value for e-commerce brands.

Quantifiable outcome

• $150M+ in tracked revenue from Google Ads
• +6 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationOfficial Google Partner status with agency ID 3561692709. Access to Google Ads platform, Google Merchant Center, Performance Max, YouTube Ads, and related Google advertising products. Core platform partnership for all agency services.
• TaboolacoreTechnology or IntegrationNative advertising platform partnership for Taboola campaigns (600M+ daily active users, 9000+ premium publishers). Agency manages full-service native ad campaigns across Taboola network.
• OutbraincoreTechnology or IntegrationNative advertising platform partnership for Outbrain campaigns (1B+ unique monthly visitors, 7000+ premium partners). Agency manages campaigns on this platform for client cold traffic acquisition.
• MediaGo (Yahoo)coreTechnology or IntegrationNative advertising platform partnership for MediaGo/Yahoo network (700M+ users, 50B+ monthly impressions). Agency manages campaigns across Yahoo ecosystem including Yahoo News, Finance, and Sports.
• AppLovincoreTechnology or IntegrationExclusive partnership providing early access and invite codes to AppLovin's Axon platform for e-commerce brands. Agency helps brands access this invite-only cold traffic channel and manages AppLovin campaigns.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Thrive Internet Marketing Agency: Thrive Agency is a full-service digital marketing firm providing SEO, PPC, web design, and social media. Comparable as a paid media agency with omnichannel offerings serving similar e-commerce/SMB clients.
• Power Digital Marketing: Power Digital is a performance marketing agency offering paid media, SEO, creative, and analytics with proprietary technology. Comparable in paid media emphasis and data-driven ROAS focus, though operating at a larger scale.
• WebFX: WebFX is a large, full-service digital marketing agency offering paid media, SEO, web design, and creative. Overlaps with More Than Scaling as a paid media agency but operates at a much larger scale with broader services.
• Neil Patel Digital: Neil Patel Digital is a global digital marketing agency offering SEO, paid media, and content marketing with strong founder-led brand. Comparable as a paid media agency building off a thought leadership brand.

Direct peers

• Directive: Directive is a B2B and SaaS-focused performance marketing agency specializing in paid media, SEO, and content. Comparable in their paid media management focus; differs in B2B vs More Than Scaling's e-commerce tilt.
• Single Grain: Single Grain is a digital marketing agency specializing in SEO, paid media, and content marketing with strong thought leadership. Comparable as a paid media agency with content-led GTM and SMB-to-mid-market focus.
• AdVenture Media Group: AdVenture Media is a Google Ads agency with strong thought leadership (training, YouTube channel) and a service menu heavily weighted to Google Ads management for e-commerce/DTC. Comparable product mix and content-led GTM.
• KlientBoost: KlientBoost is a digital marketing agency specializing in PPC management, landing page creation, and conversion rate optimization. Directly comparable service line-up to More Than Scaling's Google Ads + Creative offerings.
• Disruptive Advertising: Disruptive Advertising is a full-service PPC and digital advertising agency with strong Google Ads focus, serving e-commerce and B2B clients. Highly comparable as a paid media agency offering similar Google Ads management, creative, and CRO services.
• LYFE Marketing: LYFE Marketing is a digital marketing agency offering social media, PPC, and SEO services to small and mid-market businesses. Comparable in paid media focus and SMB/mid-market target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/morethanscaling
• YouTubeyoutube.com/@MoreThanScaling
• Facebookfacebook.com/morethanscaling
• LinkedInlinkedin.com/company/more-than-scaling
• Instagraminstagram.com/morethanscaling
• TikToktiktok.com/@MoreThanScaling

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Than Scaling