LoJack Argentina

What LoJack Argentina does

LoJack Argentina, now operating under the Strix brand, is a privately held Argentine technology and security services company specializing in vehicle and asset tracking, monitored alarm systems, personal safety, and enterprise fleet management. The company was previously known as LoJack Argentina and has rebranded its entire product portfolio to the Strix name. It is headquartered at Dr. Nicolás Repetto 3656 (4° piso) in Olivos, Buenos Aires, Argentina, and operates across three Latin American countries — Argentina, Chile, and Uruguay — with country-specific websites and localized operations.

The product suite comprises six offerings: Strix Auto and Strix Moto for vehicle and motorcycle tracking with recovery assistance; Strix Recupero Moto for work-tool motorcycle protection; Strix Alarmas for monitored home and business alarm systems; Strix Con Vos for personal/family location sharing and safety; and Strix Flotas, an enterprise fleet management platform with asset tracking, maintenance management, cold chain monitoring, and third-party integration capabilities. All products are built on GPS-based tracking technology and supported by a 24/7 Security Operations Center.

The business model is predominantly subscription-based recurring revenue (vehicle tracking, alarm monitoring, fleet management, personal safety subscriptions) supplemented by hardware sales through an online e-commerce store. The go-to-market is hybrid: direct-to-consumer with self-serve online purchase, online appointment scheduling for installation, and physical branch locations for individual customers, combined with a dedicated enterprise field sales motion for fleet management (Strix Flotas). Distribution spans e-commerce, self-serve, physical retail, and direct enterprise sales channels. No public pricing, headcount, funding, or revenue disclosures are available.

Name

LoJack Argentina

Website

https://lojacklatam.com

Company type

Private

Operating status

Operating

Short description

Strix (formerly LoJack Argentina) is a privately held Argentine security and telematics company offering GPS-based vehicle tracking, monitored alarms, personal safety, and enterprise fleet management subscriptions across Argentina, Chile, and Uruguay.

Ownership category

akta.pro rank

Product category

Vehicle Tracking & Security Services

NAICS

Security Systems Services (56162), Investigation, Guard, and Armored Car Services (56161)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Vehicle tracking services
• Fleet management platform
• Monitored alarm systems
• GPS asset tracking
• Vehicle recovery services

Headquarters

HQ city

Olivos

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Vehicle Tracking Subscriptions: Recurring subscription services for vehicle tracking and recovery (Strix Auto, Strix Moto)
2. Alarm Monitoring Services: Monthly monitored alarm services for residential and commercial properties (Strix Alarmas)
3. Fleet Management Platform: Fleet management subscription services for businesses (Strix Flotas)
4. Personal Safety Services: Location sharing and safety services for individuals and families (Strix Con Vos)
5. Hardware Sales: Sale of tracking devices, alarm systems, and related hardware through online store

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

LoJack Argentina (operating as Strix) delivers GPS-based vehicle and asset tracking, monitored alarm, and fleet management services. Its product suite covers individual consumers (Strix Auto, Strix Moto, Strix Recupero Moto, Strix Alarmas, Strix Con Vos) and business fleets (Strix Flotas), all backed by a 24/7 security operations center and supported through its own e-commerce store, physical branches, and online installation scheduling.

Product overview

LoJack Argentina operates under the Strix brand, offering a unified platform of security and asset management products for both individuals and businesses. The product portfolio consists of six distinct offerings: Strix Auto (vehicle tracking and recovery), Strix Moto (motorcycle tracking), Strix Recupero Moto (motorcycle-specific recovery service), Strix Alarmas (monitored home/business alarms), Strix Con Vos (personal safety for individuals), and Strix Flotas (enterprise fleet management). The individual consumer products (Auto, Moto, Alarmas, Con Vos) form the Persons segment, while Strix Flotas serves the Enterprises segment. All products leverage GPS tracking technology and a 24/7 security monitoring center, with the Flotas platform providing additional fleet-specific features including asset tracking, maintenance management, cold chain monitoring, and third-party integration capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Strix Auto: Vehicle tracking and assistance service for recupero vehicular
• Strix Moto
• Strix Alarmas
• Strix Con Vos
• Strix Flotas
• Strix Recupero Moto

Products and services

• Strix Auto Vehicle tracking and recovery service for individual car owners, providing real-time location monitoring and theft recovery assistance backed by the 24/7 security operations center.
• Strix Moto Motorcycle tracking and control service for individual owners, providing real-time monitoring and location of motorcycles.
• Strix Recupero Moto Vehicle recovery service designed for motorcycles used as work tools, aimed at protecting delivery riders and commercial operators.
• Strix Alarmas Monitored alarm system for homes and businesses, controlled remotely via smartphone, and backed by the central monitoring operations.
• Strix Con Vos Personal safety application for individuals and families, providing location sharing and safety monitoring for friends and loved ones.
• Strix Flotas Enterprise fleet management platform that provides real-time fleet tracking, maintenance management, cold chain monitoring, operational analytics, and third-party integration for business customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ADT Inc. Leading monitored alarm and home security provider in the Americas, with 24/7 monitoring centers and subscription-based service. Direct comparison to Strix Alarmas, though ADT operates at far greater scale and is primarily US-focused rather than LatAm.
• Verizon Connect: Telematics and fleet management platform from Verizon, offering vehicle tracking, route optimization, and fleet analytics. Competes with Strix Flotas for enterprise fleet customers, with the added backing of Verizon's network and enterprise distribution.
• Trimble Transportation: Major telematics and transportation management provider with fleet tracking, asset visibility, and cold chain monitoring. Overlaps with Strix Flotas on cold chain and third-party integrations but operates at a much larger scale across global supply chains.
• LoJack (US/Parent brand): The original US LoJack brand and parent legacy of LoJack Argentina, offering vehicle tracking and recovery services. Highly comparable in core product (stolen vehicle recovery) and historically the same brand family before the Argentina rebrand to Strix.

Regional players

• Securitas Direct / Verisure: European leader in monitored home and business alarms with subscription-based service. Comparable to Strix Alarmas in product model (monitored alarm subscriptions) but operates in Europe and Latin America with broader geographic and segment reach.
• Positron: Brazilian vehicle tracking, telematics, and security monitoring company with similar subscription-based vehicle recovery and fleet management offerings. Comparable in model and emerging-market positioning, though primarily serving Brazil rather than the Southern Cone.
• Tracker Argentina: Regional Argentine vehicle tracking and recovery service provider competing directly in the Strix Auto category. Comparable in product (vehicle recovery subscriptions) and customer segment (Argentine vehicle owners) but with a smaller geographic footprint.
• Localizador Satelital (LocSat): A regional Argentinian/LatAm competitor offering GPS vehicle tracking and fleet management services. Direct peer in the same geography serving overlapping customer segments (vehicle owners, fleets) with similar hardware-dependent model.

Direct peers

• Geotab: One of the largest fleet telematics platforms globally, providing GPS tracking, vehicle analytics, and fleet management to enterprise customers. Direct peer to Strix Flotas with broader global footprint and deeper integration ecosystem.
• Samsara: Global leader in fleet management and asset telematics with a cloud-based platform serving enterprise customers. Direct competitor to Strix Flotas in the enterprise fleet tracking and management space, with substantially broader scale and analytics capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lojackarg
• Facebookfacebook.com/lojackarg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoJack Argentina