Ablemagic
Ablemagic is a Norwegian creative studio founded in 2007 that designs story-based interactive experiences—including exhibitions, immersive rooms, apps, games, and children's books—for museums, cultural institutions, educational bodies, and government agencies primarily in Norway.
- Company typePrivate
- Founded2007
- HeadquartersTrondheim, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ablemagic does
Ablemagic is a Norwegian creative studio founded in 2007 by Nina Fjelnset in Trondheim, originally established as a game company and subsequently expanded into a multi-format storytelling studio. The company operates three core service lines: (1) Exhibition Design—producing complete museum exhibitions or individual interactive installations where audiences are invited to touch, try, and explore; (2) Immersive Rooms—surround-sound, projection-based environments combining visual, interactive, and scenographic art; and (3) Apps, Games, and Books—interactive children's books, educational apps, pedagogical games, and conversation tools for adults working with children and youth. Underlying technology is traditional interactive multimedia: digital projections on varied surfaces, cross-platform mobile/game development (including iOS App Store), light art installations, and animation production rather than any proprietary software platform.
Ablemagic serves Norwegian museums and cultural institutions as its primary segment, with secondary work in children's and youth education (Tidsreise Trondheim, Tidsreise Sápmi, Smallbird, Whatbird), government public-information campaigns (Arbeidstilsynet, NRK Newton), and occasional commercial brand work (Kari Traa, E.C. Dahls Bryggeri). Notable named clients include Rockheim, Orkla Industrimuseum, Jødisk Museum, Folgefonnsenteret, Krøderbanen, VIMU, and NRK. The company also maintains creative partnerships with composers Henning Sommerro, Frode Fjellheim, and Hans Magnus Ryan (Motorpsycho), as well as graphic designer Bodil Mostad Olsen and audio developer Ambolt Audio.
Ablemagic operates as a founder-owned, privately held Norwegian company with no disclosed external funding rounds, parent company, or institutional investors. The 11-person multidisciplinary team covers technology, creative direction, visual design, illustration, animation, architecture, light art, and project management, enabling end-to-end project delivery. Revenue is generated primarily through bespoke project-based professional services contracts on a quote basis, supplemented by one-time app/game licensing (notably iOS App Store titles such as BU and BUB). The company markets through its portfolio website, Vimeo, Instagram, Facebook, and LinkedIn, and is reached via direct email or contact form. Geographic footprint is concentrated in Norway with stated international project exposure.
Ablemagic firmographics
Firmographics- Name
- Ablemagic
- Legal name
- Ablemagic
- Website
- https://ablemagic.no
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ablemagic is a Norwegian creative studio founded in 2007 that designs story-based interactive experiences—including exhibitions, immersive rooms, apps, games, and children's books—for museums, cultural institutions, educational bodies, and government agencies primarily in Norway.
- Ownership category
- akta.pro rank
Ablemagic industry classification
Industry- Product category
- Exhibition and Immersive Experience Design
- NAICS
- Industrial Design Services (541420)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Ablemagic is headquartered
LocationHeadquarters
- HQ city
- Trondheim
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Ablemagic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Exhibition Design and Production: Custom exhibition design and production services for museums and cultural institutions. Complete exhibitions from concept to installation, as well as individual interactive installations.
- App and Game Development: Development of mobile applications, games, and interactive books for various platforms including iOS App Store.
- Animation and Visual Content Production: Animation production services for series, educational content, promotional films, and visual storytelling.
- Immersive Experience Creation: Design and implementation of immersive rooms and interactive installations using digital projections and light art.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Ablemagic product offering
Product offeringCore offering
Ablemagic designs and produces story-based experiences spanning exhibition design, immersive rooms, and interactive apps/games/books for museums, cultural institutions, and government bodies. The studio handles complete projects from concept through installation, building participatory installations where audiences can touch, try, and explore. Work is delivered as custom projects combining interactive design, animation, light art, scenography, and mobile app/game development.
Product overview
Ablemagic is a Norwegian creative studio that creates story-based experiences across multiple platforms and formats. Their core offerings include three main service areas: (1) Exhibition Design – designing and producing complete exhibitions from A to Z with interactive solutions where audiences can participate; (2) Immersive Rooms – creating surround-sound experiences using digital projections on various surfaces for visual, interactive, and scenographic art experiences; and (3) Apps, Games, and Books – developing interactive children's books, educational apps, pedagogical games, and conversation tools. The company was established in 2007 and started as a game company, having created both pure games and interactive picture books. Their project portfolio spans museums (ORKLA INDUSTRIMUSEUM, ROCKHEIM, JØDISK MUSEUM), cultural institutions, educational apps (TIDSREISE series, SMALLBIRD, WHATBIRD), children's interactive experiences (JAKOB OG NEIKOB-LAND, HEIM), and animation projects (AGENT RRR, NEWTON series).
Differentiator
Problem solved
Functional benefit
Products and services
- Exhibition Design (Utstillingsdesign)
- Immersive Rooms (Immersive Rom)
- Apps, Games and Books (Apper, Spill og Bøker)
- Animation and Visual Content Production
- Light Art Installations
- Brand Identity and Visual Design
Companies that use Ablemagic
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Ablemagic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ablemagic partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- Bodil Mostad OlsenminorGraphic designer collaboration for E.C. Dahls Bryggeri logo and pattern development. Works with ablemagic on branding and visual identity projects.
- ArbeidstilsynetminorNorwegian Labour Inspection Authority partnered with ablemagic to create a short info film explaining what young people are entitled to when entering the workforce.
- Ambolt AudiominorAudio development partner for the casual game 'HIT THE ROAD' with focus on rhythm and beats. Collaborative game development partnership.
- Henning SommerrominorComposer providing original music for the interactive Trondheim history project 'Tidsreise Trondheim'.
- Frode FjellheimminorComposer providing original music for the interdisciplinary digital learning material 'Tidsreise Sápmi' about Sami culture and history.
- Klaus SonstadminorAnimation film collaboration for 'Populistisk Politisk Kommunikasjon i Europa' series and 'Et sted i det blå' animated song. Writer/creator collaborating with ablemagic as animators and illustrators.
- Gisle Normann MelhusminorCo-writer of animated series 'Agent RRR' alongside Klaus Sonstad. Ablemagic animates and illustrates the series.
- Hans Magnus Ryan (Motorpsycho)minorProvided original music for ablemagic's first App Store game 'BU', featuring unique design.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Ablemagic competitors and assessment
Company assessmentDirect peers
- Moment Factory: Montreal-based multimedia studio specializing in immersive environments, projection mapping, and exhibition design - directly comparable to Ablemagic's immersive rooms and exhibition design practice, though at significantly larger scale and global footprint.
- Tellart: US-based experience design firm building interactive installations, exhibitions, and physical/digital experiences for cultural institutions and brands - directly comparable practice focused on storytelling-driven experience design.
- Jason Bruges Studio: London-based experiential design studio creating interactive installations and light art for cultural and commercial spaces - directly comparable practice combining technology, design, and narrative installation work for museums and brands.
- teamLab: Japan-originated digital art collective creating large-scale immersive installations, exhibitions, and interactive digital experiences - directly comparable in immersive projection and exhibition work, with very similar conceptual approach combining art, technology, and narrative.
- Random International: London-based contemporary art studio creating technologically-driven immersive installations (e.g., Rain Room) - directly comparable in immersive, light, and projection-based installations for museums and cultural venues.
Emerging players
- Studio NAND: Berlin-based design research studio exploring interaction, data visualization, and emerging-tech installations - comparable in interactive-experience work for cultural and scientific institutions but at earlier stage and smaller team.
Broad incumbents
- IDEO: Global design and innovation consultancy with practice in experience design, museums, and cultural installations - comparable in human-centered design and experience work, though serving broader industries and at much larger scale.
- Snøhetta: Oslo-headquartered global architecture and design firm with exhibition and cultural-institution practice - comparable in Nordic cultural-installation work but at massive scale and broader scope spanning architecture, landscape, and branding.
- Pentagram: Global design consultancy covering branding, editorial, digital, and exhibition design - broader incumbent with overlapping exhibition/installation work for cultural clients, though typical engagement model (branding/identity) differs from Ablemagic's immersive production focus.
Regional players
- Bakken & Bæck: Oslo-based Nordic design and technology studio working across digital products, branding, and interactive experiences - regional peer in the Nordic design-tech market, though with broader digital product focus and less specialization in physical exhibitions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Ablemagic social profiles
Digital presenceAblemagic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ablemagic leadership team
Management profileNumber of profiles
Profiles9 records
Ablemagic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ablemagic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ablemagic
What does Ablemagic do?
Ablemagic designs and produces story-based experiences spanning exhibition design, immersive rooms, and interactive apps/games/books for museums, cultural institutions, and government bodies. The studio handles complete projects from concept through installation, building participatory installations where audiences can touch, try, and explore. Work is delivered as custom projects combining interactive design, animation, light art, scenography, and mobile app/game development.
Is Ablemagic a public or private company?
Ablemagic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ablemagic founded?
Ablemagic was founded in 2007. It employs 1 to 10 people.
Where is Ablemagic based?
Ablemagic is headquartered in Trondheim, Norway, in the Europe region.
How does Ablemagic make money?
Four revenue lines are on record. Exhibition Design and Production is the primary driver. The others are app and Game Development, animation and Visual Content Production and immersive Experience Creation.
Who are Ablemagic's main competitors?
Direct peers on record are Moment Factory, Tellart, Jason Bruges Studio, teamLab and Random International. Studio NAND is listed as an emerging player. Broad incumbents are IDEO, Snøhetta and Pentagram. Bakken & Bæck is listed as a regional player.
Does Ablemagic have an API?
No public API is recorded for Ablemagic.
What industry is Ablemagic in?
Ablemagic's product category is Exhibition and Immersive Experience Design. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541420 and its SIC code is 7330.