mydeposits

What mydeposits does

mydeposits (legal entity: Tenancy Deposit Solutions Ltd, Companies House No. 05861648) is a UK government-authorised tenancy deposit protection (TDP) scheme operating in England and Wales under authorisation from the Ministry of Housing, Communities and Local Government (MHCLG) and the Welsh Government. It is one of three authorised schemes in the market alongside DPS and TDS, providing a legally mandated service that every landlord and letting agent renting residential property must use to protect tenant deposits. The company is a subsidiary within the Total Property portfolio, which in turn sits under Brown & Brown Europe, a diversified insurance and compliance group. As of the latest disclosed metrics, mydeposits serves 400,000+ members, protects 1.1 million deposits covering £1.3 billion of tenant funds, and has resolved over 200,000 disputes through its in-house adjudication service.

The company's core products are split between an Insured scheme — where the landlord or agent retains custody of the deposit and pays a recurring fee (from £5.50 per protection, with a 30% NRLA member discount) — and a Custodial scheme — where mydeposits holds the deposit free of charge via the Total Property platform. The technology backbone is the Total Property cloud-based property management platform, supplemented by an Automated Deposit Protection API that enables letting agents and property management software vendors to integrate deposit registration into existing workflows. Additional offerings include a free, award-winning adjudication service, a deposit cap calculator, and cross-promoted partner products (Total Landlord insurance, Landlord Action legal services, Property Redress, Client Money Protect, and No Letting Go inventory services). The company is FCA non-regulated, with MHCLG as the supervisory body.

Revenue is generated primarily through per-protection fees on the insured scheme, with the custodial scheme acting as a freemium funnel and a platform-anchored user base for cross-sell. Distribution is entirely self-serve and digital (website, portal, API), augmented by the NRLA partnership and content marketing through a dedicated Content Hub. The company serves three segments — private landlords and letting agents as paying customers, and tenants as protected end-users — with a horizontal segmentation approach focused on legal compliance, dispute resolution, and tenancy-lifecycle risk management across the UK private rented sector.

Name

mydeposits

Legal name

Tenancy Deposit Solutions Ltd

Website

https://mydeposits.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

mydeposits is a UK government-authorised tenancy deposit protection scheme operating in England and Wales, serving 400,000+ landlords and letting agents with insured and custodial deposit products, an API, and free adjudication services under the Total Property / Brown & Brown Europe group.

Ownership category

akta.pro rank

Product category

Tenancy Deposit Protection

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Surety Insurance (6351), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Pension & Institutional Custody (ERISA/Trustee Custody) (FSAFAHAE)

akta.pro secondary industry

Fund Custody & Depositary Services (UCITS/AIFMD & Mutual Funds) (FSAFAHAD)

Keywords

• Tenancy deposit protection
• Deposit protection scheme
• Letting agent services
• Landlord compliance services
• Deposit dispute resolution

Headquarters

HQ city

Borehamwood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insured Scheme Protection Fees: Landlords and agents pay a fee to protect deposits while retaining custody of funds. The fee structure starts from £5.50 per protection for agents depending on volume and client money protection arrangements.
2. Custodial Scheme: Free deposit protection where mydeposits holds deposits for the duration of tenancy. No fee charged to landlords or agents.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

mydeposits is a UK government-authorised tenancy deposit protection (TDP) provider that allows landlords and letting agents to comply with statutory deposit protection requirements by registering tenant deposits in either an Insured scheme (landlord/agent retains custody and pays a protection fee from £5.50) or a Custodial scheme (mydeposits holds the deposit for free). The offering includes a free award-winning adjudication service for end-of-tenancy disputes, an automated deposit protection API for property management software, and bundled access to Total Property portfolio services such as landlord insurance and inventory management.

Product overview

mydeposits, powered by Total Property, is a UK government-authorised tenancy deposit protection provider offering two core deposit protection schemes: an Insured scheme where members hold deposits and pay a protection fee, and a Custodial scheme where mydeposits holds deposits free of charge via the Total Property platform. The portfolio includes free adjudication/dispute resolution services, deposit calculators for compliance, landlord insurance partnerships, inventory management partnerships (No Letting Go), and an API for automated deposit protection. The company serves over 400,000 members protecting 1.1 million deposits across the UK private rented sector. A new combined rent deposit and guarantor service with RentGuarantor is launching in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Total Property: The UK property market's dedicated home for private rented sector products and services, backed by over 25 years of industry expertise. Includes mydeposits, Total Landlord, Landlord Action, Client Money Protect, and Property Redress.

Products and services

• Insured Deposit Protection Insurance-backed tenancy deposit protection scheme in which the landlord or letting agent holds the tenant's deposit and pays a small fee (from £5.50 per protection for agents, dependent on volume and client money protection arrangements) to mydeposits for statutory protection and insurance coverage throughout the tenancy.
• Custodial Deposit Protection Free government-authorised deposit protection scheme where mydeposits holds the tenant's deposit for the entire duration of the tenancy and returns it (or resolves deductions) at the end, using the Total Property platform to streamline property management for landlords and agents.
• Automated Deposit Protection API API integration that enables letting agents and property management software providers to register and manage tenant deposits with mydeposits directly from their existing workflows, supporting automated registration, tenant information submission and lifecycle management.
• Free Adjudication Service Award-winning free dispute resolution service that allows landlords, letting agents and tenants to settle end-of-tenancy deposit deductions through an independent adjudicator instead of going to court.
• Deposit Calculator Free online tool that calculates the maximum legally permitted tenancy deposit amount based on annual rent, helping landlords and letting agents comply with Tenant Fees Act deposit caps.
• Total Property Platform Cloud-based property management platform that underpins mydeposits' custodial scheme and the wider Total Property portfolio, designed to make deposit and property management more efficient and user-friendly for landlords and letting agents.

Quantifiable outcome

• Over £1.3 billion of tenants' deposits protected
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RentGuarantorcoreStrategic or Co-development Partner · 10 April 2026Partnership to launch a combined rent deposit and guarantor service in the UK, debuting early summer 2026. The new product combines Mydeposits' government-approved deposit protection with RentGuarantor's professional guarantor service through a single combined fee. Aims to help the property industry replicate certainty of rental income lost with abolition of rent in advance under the Renters' Rights Act.
• National Residential Landlord Association (NRLA)coreGTM or Marketing PartnerBacked by leading landlord association offering members a 30% discount when protecting deposits with the mydeposits insured scheme. NRLA members receive preferential pricing on deposit protection services.
• Total PropertycoreStrategic or Co-development Partnermydeposits is powered by Total Property, the UK's trusted hub for private rented sector products and services backed by over 25 years of industry expertise. Total Property platform provides the technology infrastructure for deposit protection services.
• Total LandlordminorGTM or Marketing PartnerAward winning landlord insurance provider under the Total Property portfolio. mydeposits members receive exclusive discounts on Total Landlord insurance.
• Landlord ActionminorGTM or Marketing PartnerHousing law specialists under the Total Property portfolio offering legal services for landlords. mydeposits members receive exclusive discounts.
• Brown & Brown EuropecoreOthersParent company of mydeposits. Brown & Brown Europe is the parent organisation operating mydeposits and other insurance/regulatory compliance brands.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• No Letting Go: UK inventory management and property inspection services provider that partners with mydeposits. While not a deposit protection competitor, it serves the same landlord and agent ecosystem with complementary pre-tenancy and end-of-tenancy services.
• RentGuarantor: UK guarantor service provider partnering with mydeposits to launch a combined deposit + guarantor product in 2026. Operates in an adjacent rental risk-mitigation category and serves the same landlord and tenant base.
• Goodlord: UK lettings technology platform integrating referencing, contracts, and payments for agents. It integrates with authorised deposit schemes including mydeposits, making it a partial peer in the digital PRS infrastructure stack.

Broad incumbents

• Landlord Action: Housing law specialist firm within the Total Property portfolio, providing possession and eviction services to landlords. It shares mydeposits' customer base and parent but operates in a distinct legal services category.
• Total Landlord (Hamilton Fraser): Award-winning landlord insurance provider within the Total Property portfolio. While it serves the same private rented sector customer base, it operates as a sister brand offering insurance rather than deposit protection, making it a closely adjacent peer rather than direct competitor.
• Property Redress Scheme: Government-approved property redress scheme operated under the Total Property portfolio. It addresses a different compliance need (complaints resolution) than deposit protection but serves the same PRS customer base, providing adjacent regulatory exposure.
• Client Money Protect: Government-approved client money protection scheme for letting agents, also part of the Total Property portfolio. It addresses an adjacent compliance area (CMP rather than deposit protection) for a shared customer base of letting agents.

Direct peers

• Deposit Protection Service (DPS): DPS is one of the three UK government-authorised tenancy deposit protection schemes and a direct competitor to mydeposits, offering custodial deposit protection and dispute resolution to landlords and letting agents in England and Wales.
• Tenancy Deposit Scheme (TDS): TDS is the third government-authorised tenancy deposit protection scheme in England and Wales, directly competing with mydeposits on insured and custodial schemes, dispute resolution, and customer service quality.

Others

• ARLA Propertymark: UK professional body for letting agents, setting standards and providing industry representation. While not a direct competitor, ARLA interacts closely with authorised deposit schemes in shaping compliance practice for its letting agent members.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mydeposits
• Facebookfacebook.com/mydeposits
• LinkedInlinkedin.com/company/my-deposits

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mydeposits