Cable Bay Vineyards
- Company typePrivate
- Founded1998
- HeadquartersOneroa, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Cable Bay Vineyards firmographics
Firmographics- Name
- Cable Bay Vineyards
- Legal name
- Cable Bay Wine Limited
- Website
- https://cablebay.nz
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Cable Bay Vineyards industry classification
Industry- Product category
- Premium Winery and Wine Production
- NAICS
- Wineries (31213), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (7224), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Production & Winemaking (AFAFAAAB)
Keywords
Where Cable Bay Vineyards is headquartered
LocationHeadquarters
- HQ city
- Oneroa
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Cable Bay Vineyards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales: Direct-to-consumer online sales of wines from Waiheke Island and Marlborough Awatere Valley vineyards. Wines available in bottle and case quantities with per-bottle prices ranging from $31 to $105 and case prices up to $1,260 for premium reserves.
- Wine Club Membership: Five Hills Wine Club offering three annual shipments of premium wines including Reserve Range, Winemaker's Special Releases and back vintage treasures. Members receive 10% discount and exclusive event invitations.
- Events and Weddings: Venue hire and catering for weddings, corporate events, private dining. Catering for groups from 10 to 350 guests with multiple venue spaces including The Bistro, Wine Library, and Motukaha Room.
- Restaurant Dining: The Verandah Restaurant serving seasonal New Zealand cuisine with Mediterranean influences. Operating hours vary by day with full dining service including group menus, à la carte, and wine pairings.
- Accommodation: Luxury villa (5 bedrooms) and guest house (1 bedroom) rentals on Waiheke Island. Third night complimentary offer for direct bookings. Properties listed on Airbnb.
- Olive Oil Sales: Extra Virgin Olive Oil sales in 250ml and 500ml bottles. Awarded Gold at New Zealand Extra Virgin Olive Oil awards. Pressed at Allpress Waiheke Island.
- Trade Sales: B2B wine sales to restaurants, retailers, and other trade customers through dedicated trade portal requiring NZBN registration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Waiheke Island and Awatere Valley wines ranging from $31 to $105 per bottle |
| Unit Pricing | Pay-as-you-go | Extra Virgin Olive Oil in two sizes |
| Subscription | Annual | Wine club with three annual shipments |
| Subscription | Pay-as-you-go | Luxury villa and guest house accommodation |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Cable Bay Vineyards product offering
Product offeringCore offering
Cable Bay Vineyards produces hand-crafted, estate-grown wines from vineyards on Waiheke Island (volcanic clay soils) and Marlborough's Awatere Valley (alluvial gravel soils), alongside extra virgin olive oil. The winery operates as a destination hospitality experience on Waiheke Island, offering cellar door tastings, The Verandah restaurant dining, luxury villa and guest house accommodation, wedding and corporate event venues, and the Five Hills Wine Club membership program.
Product overview
Cable Bay Vineyards operates as a single unified destination experience combining multiple product lines. The core offerings include estate wines produced from their own Waiheke Island and Marlborough Awatere Valley vineyards (Estate Range and Reserve Range), premium extra virgin olive oil, and luxury accommodations (Villa and Guest House). Hospitality services include The Verandah Restaurant, The Bistro, and private dining venues (Wine Library and Motukaha Room). Additional offerings encompass an outdoor art collection, wine club membership, and comprehensive event services for weddings and corporate functions. The winery, established in 1998 with first vintage in 2007, positions itself as a boutique wine producer and world-class destination experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Estate Range Wines
- Reserve Range Wines Limited-production reserve wines including Reserve Syrah and Reserve Pinot Gris, crafted with extra attention to quality from select vineyard parcels; sold in bottle and case formats at premium pricing.
- Waiheke Good Oil (Extra Virgin Olive Oil) Extra virgin olive oil pressed from estate-grown Koroneiki, Frantoio, Pendolino, and J5 olive varieties on Waiheke Island; sold in 250ml and 500ml bottles and awarded Gold at New Zealand Extra Virgin Olive Oil Awards.
- Cellar Door Tastings Guided wine tastings at the Cable Bay Cellar Door on Waiheke Island featuring selections from both Awatere Valley and Waiheke Island vineyards; available Monday to Sunday 10:00am – 5:00pm.
- The Verandah Restaurant Seasonal New Zealand cuisine with Mediterranean influences served on a verandah overlooking the Hauraki Gulf and Auckland skyline; open for lunch and dinner seven days a week with à la carte, group menus, and wine pairings.
- Wedding and Event Venues Event venues including The Bistro (80–120 guests), The Wine Library (16 guests, with vintage library collection), and The Motukaha Room (36 guests); offered for weddings, corporate events, and private celebrations with full catering.
- Luxury Villa Accommodation Five-bedroom, 4.5-bathroom luxury villa set among large gardens, olive groves, and vineyards with views over Matiatia Bay; offered for direct guest stays with a third-night complimentary incentive for direct bookings.
- Guest House Accommodation Charming one-bedroom private retreat in Church Bay with spacious bathroom, open-plan living area, and surrounding lush gardens and olive trees, available for short-stay bookings.
- Five Hills Wine Club Membership Recurring membership program delivering three shipments per year of premium wines including Reserve Range, Winemaker's Special Releases, and back-vintage selections; members receive a 10% discount on purchases and invitations to exclusive events.
- Full-Service Event Management End-to-end event planning and coordination for weddings, corporate functions, private celebrations, and group dining across Cable Bay's Waiheke Island venues; accommodates groups from 10 to 350 guests with bespoke catering and beverage service.
Quantifiable outcome
- First Chardonnay won Gold at International Wine Challenge in London (2002)
- +6 more outcomes
Companies that use Cable Bay Vineyards
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Cable Bay Vineyards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cable Bay Vineyards partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Allpress Waiheke IslandminorAllpress Waiheke Island handles pressing and bottling of Cable Bay's Extra Virgin Olive Oil. The partnership leverages local expertise for premium olive oil production.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Cable Bay Vineyards competitors and assessment
Company assessmentDirect peers
- Dog Point Vineyard: Marlborough-based boutique winery with strong sustainability credentials and international cult following. Comparable small-batch NZ producer emphasizing organic/biological viticulture and terroir-driven wines.
- Mudbrick Vineyard: Neighboring destination winery on Waiheke Island combining vineyard, restaurant, cellar door, weddings, and accommodation. Closely comparable operating model, customer base, and island location as Cable Bay.
- Craggy Range: Hawkes Bay premium winery with cellar door, restaurant, and luxury lodge experiences. Comparable integrated winery-hospitality-accommodation destination model.
- Felton Road: Highly regarded Central Otago boutique estate producing terroir-driven Pinot Noir with strict organic and biodynamic practices. Comparable small-batch, premium NZ critic-laureled producer with sustainability positioning.
- Ata Rangi: Family-owned Martinborough estate renowned for Pinot Noir with international critic recognition. Comparable family-owned boutique NZ producer with direct-to-consumer and wine club distribution.
- Stonyridge Vineyard: Iconic Waiheke Island boutique winery famous for premium Syrah and a destination estate experience. Direct competitor for cellar door visits, weddings, and wine club members arriving by ferry from Auckland.
- Goldwater Estate: Pioneering Waiheke Island winery producing premium wines with cellar door and tasting experiences. Comparable boutique estate model on the same ferry-accessed island catchment.
- Te Mata Estate: Premium New Zealand family-owned winery producing acclaimed Syrah, Chardonnay, and Bordeaux blends. Comparable scale, premium positioning, and family ownership profile to Cable Bay.
- Trinity Hill Winery: Hawkes Bay producer known for premium Syrah, Chardonnay, and Gimblett Gravels wines with consistent international critical recognition. Comparable boutique NZ producer profile and premium tier positioning.
Broad incumbents
- Cloudy Bay: Larger Marlborough producer (now LVMH-owned) that purchases Awatere Valley fruit and sets the price benchmark for premium NZ Sauvignon Blanc. Comparable NZ wine origin and wholesaler footprint, though significantly larger and broader in distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Cable Bay Vineyards social profiles
Digital presenceCable Bay Vineyards compliance and trust
Trust signalCompliance3 records
Cable Bay Vineyards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cable Bay Vineyards leadership team
Management profileNumber of profiles
Profiles2 records
Cable Bay Vineyards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cable Bay Vineyards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cable Bay Vineyards
What does Cable Bay Vineyards do?
Cable Bay Vineyards produces hand-crafted, estate-grown wines from vineyards on Waiheke Island (volcanic clay soils) and Marlborough's Awatere Valley (alluvial gravel soils), alongside extra virgin olive oil. The winery operates as a destination hospitality experience on Waiheke Island, offering cellar door tastings, The Verandah restaurant dining, luxury villa and guest house accommodation, wedding and corporate event venues, and the Five Hills Wine Club membership program.
Is Cable Bay Vineyards a public or private company?
Cable Bay Vineyards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cable Bay Vineyards founded?
Cable Bay Vineyards was founded in 1998. It employs 11 to 50 people.
Where is Cable Bay Vineyards based?
Cable Bay Vineyards is headquartered in Oneroa, New Zealand, in the Oceania region.
How does Cable Bay Vineyards make money?
Seven revenue lines are on record. Wine Sales are the primary driver. The others are wine Club Membership, events and Weddings, restaurant Dining, accommodation, olive Oil Sales and trade Sales.
Who are Cable Bay Vineyards's main competitors?
Direct peers on record are Dog Point Vineyard, Mudbrick Vineyard, Craggy Range, Felton Road, Ata Rangi, Stonyridge Vineyard, Goldwater Estate, Te Mata Estate and Trinity Hill Winery. Cloudy Bay is listed as a broad incumbent.
Does Cable Bay Vineyards have an API?
No public API is recorded for Cable Bay Vineyards.
What industry is Cable Bay Vineyards in?
Cable Bay Vineyards's product category is Premium Winery and Wine Production. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 31213 and its SIC code is 5180.