G-LUX

What G-LUX does

G-LUX Enterprises Pty. Ltd. (trading as G-LUX) is a Melbourne-based, family-owned importer and distributor of premium natural stone — including marble, granite, quartzite, onyx, and travertine — alongside porcelain tiles and slabs. Founded over a decade ago and headquartered at a 3,000 square-meter showroom and warehouse facility in Ravenhall, Victoria, the company operates on a project-based B2B model, serving architects, interior designers, developers, and construction professionals who specify materials for both single-dwelling residences and multi-residential tower developments.

The company's core technology is its physical infrastructure and curation capability: a 3,000 sqm warehouse with 11-meter ceilings, two 5-tonne overhead cranes, four loading bays, and segregated storage for tiles versus slabs enables it to handle hundreds of exotic stone selections and dispatch at scales required by major commercial fitouts. G-LUX's affiliate network of 40+ leading Australian architecture and construction firms — including Woods Bagot, COX Architecture, Lendlease, Charter Hall, Elenberg Fraser, and Bates Smart — functions as its primary go-to-market channel, with featured placements on marquee projects such as 595 Collins St, 101 Collins (Gilbert and Tobin), 555 Collins, and Novotel South Wharf.

G-LUX generates revenue through one-time project-based sales of natural stone and porcelain products, with pricing determined by stone type, quantity, and project specifications rather than published rate cards. The company has no disclosed funding rounds, no public financial reporting, and no digitized platform or API offering; its competitive position rests on curated inventory, specification-stage relationships with leading specifiers, and the physical handling capacity of its Ravenhall facility.

Name

G-LUX

Legal name

G-LUX Enterprises Pty. Ltd.

Website

https://glux.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

G-LUX is a Melbourne-based, family-owned importer and distributor of premium natural stone (marble, granite, quartzite, onyx, travertine) and porcelain tiles, supplying architects, interior designers, developers, and construction professionals across Australia from a 3,000 sqm Ravenhall showroom and warehouse.

Ownership category

akta.pro rank

Product category

Natural Stone and Porcelain Supply

NAICS

Other Building Material Dealers (444180)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Natural stone import
• Porcelain tile supply
• Marble slab distribution
• Building materials wholesale
• Architectural stone supply

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Natural Stone & Porcelain Sales: Wholesale B2B sales of premium natural stone and porcelain products to architects, interior designers, developers, and construction companies. Revenue is generated through product sales for project-based applications ranging from single residences to multi-residential tower developments.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

G-LUX is a Melbourne-based importer and B2B supplier of premium natural stone and porcelain products serving architects, interior designers, developers, and construction professionals. The company sources marble, granite, quartzite, onyx, travertine, and porcelain from international suppliers and distributes them through its 3,000 sqm Ravenhall warehouse and showroom, supporting projects ranging from single dwellings to multi-residential tower developments.

Product overview

G-LUX is a family-owned business that has been dedicated to sourcing and importing the highest quality Natural Stone and Porcelain for over a decade. Based in Melbourne, Australia, the company operates as a project-based supplier serving architects, interior designers, developers, and construction professionals. The product portfolio centers on natural stone varieties including marble (Vienna, Tropical Storm Quartzite, Arabescato Viola, Emerald Green, Calacatta Vagli, Arabescato Oyster, Dover White, Avocatus, Silverstone, Storm, Amalfi Grey, Indiana Grey, Silver Ash, Cote D'Azur), granite, quartzite, onyx, travertine, and limestone, complemented by porcelain options. The company operates a 3,000 square meter warehouse facility with specialized handling equipment and maintains separate storage for tiles and slabs, enabling efficient dispatch for projects ranging from single dwellings to multi-residential tower developments.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Stone Collection Sourcing and supplying high-quality natural stone including marble, granite, quartzite, onyx, and travertine for architectural and interior design projects in residential and commercial buildings.
• Porcelain Tiles and Slabs Porcelain tile and slab products for interior and exterior applications in residential and commercial projects.
• Vienna Marble Natural stone marble from the Vienna collection featuring elegant veining patterns suitable for luxury interiors.
• Tropical Storm Quartzite Natural stone quartzite with distinctive storm-like patterns.
• Arabescato Viola Marble Premium natural stone marble with distinctive purple and grey veining patterns.
• Emerald Green Marble Natural stone marble featuring rich green coloration with elegant veining.
• Calacatta Vagli Marble Luxury Italian marble with dramatic grey veining on white background.
• Arabescato Oyster Marble Natural stone marble with warm oyster-toned background and distinctive grey veining.
• Dover White Marble Natural stone marble with clean white appearance and subtle grey veining.
• Avocatus Marble Natural stone marble with distinctive tonal variations and veining patterns.
• Silverstone Marble Natural stone marble featuring silver-grey tones with elegant veining; featured at the 595 Collins St project.
• Storm Marble Natural stone marble with dramatic grey storm-like veining patterns; featured at the 595 Collins St project.
• Amalfi Grey Marble Natural stone marble inspired by Amalfi coastal aesthetics with grey tones; featured at the 555 Collins commercial development.
• Indiana Grey Marble Natural stone marble with grey coloration and distinctive veining; featured at the 101 Collins (Gilbert and Tobin) commercial office fitout.
• Silver Ash Marble Natural stone marble with silver and ash-grey tones; featured at the 101 Collins (Gilbert and Tobin) commercial office fitout.
• Cote D'Azur Marble Natural stone marble inspired by French Riviera aesthetics; featured at the 101 Collins (Gilbert and Tobin) commercial office fitout.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

39 partnerships are on record, tiered core and minor.

• Woods BagotcoreStrategic or Co-development PartnerGlobal architecture firm featured as an affiliate partner. Woods Bagot has collaborated on projects including Novotel South Wharf. The partnership represents G-LUX's alignment with leading international architectural practices.
• Elenberg FrasercoreStrategic or Co-development PartnerMajor Australian architecture firm listed as affiliate partner. Collaborated on projects including Shadow Play and Rockley Gardens.
• COX ArchitecturecoreStrategic or Co-development PartnerLeading Australian architecture practice listed as affiliate partner. Collaborated on 555 Collins project with Charter Hall and Lendlease.
• LendleasecoreStrategic or Co-development PartnerMajor Australian property and infrastructure company listed as affiliate partner. Collaborated on 555 Collins project.
• Charter HallcoreStrategic or Co-development PartnerMajor Australian commercial property developer listed as affiliate partner. Collaborated on 555 Collins commercial development.
• Bates SmartcoreStrategic or Co-development PartnerLeading Australian architectural firm listed as affiliate partner.
• McKimmcoreStrategic or Co-development PartnerAustralian interior design and architecture firm listed as affiliate partner. Collaborated on Brighton Residence MS and Moda Penthouse projects.
• DKOcoreStrategic or Co-development PartnerAustralian architecture practice listed as affiliate partner. Collaborated on Monroe Richmond and other projects.
• First Avenue HomesminorStrategic or Co-development PartnerAustralian home builder listed as affiliate partner.
• BuildminorStrategic or Co-development PartnerAustralian construction company listed as affiliate partner.
• VCONcoreStrategic or Co-development PartnerAustralian construction company listed as affiliate partner. Collaborated on Rockley Gardens project.
• SJBminorStrategic or Co-development PartnerAustralian architecture and interior design firm listed as affiliate partner.
• Kokoda PropertyminorStrategic or Co-development PartnerAustralian property developer listed as affiliate partner.
• CarrminorStrategic or Co-development PartnerAustralian interior design firm listed as affiliate partner.
• KUD (Kavellaris Urban Design)coreStrategic or Co-development PartnerAustralian architectural firm listed as affiliate partner. Collaborated on 101 Maling Apartments and Ivanhoe Residence BR projects.
• Plus ArchitectsminorStrategic or Co-development PartnerAustralian architecture practice listed as affiliate partner.
• Kestie LaneminorStrategic or Co-development PartnerAustralian interior design studio listed as affiliate partner. Collaborated on Albert Park Residence KL project.
• K2LDminorStrategic or Co-development PartnerAustralian architectural firm listed as affiliate partner.
• ArkeeminorStrategic or Co-development PartnerAustralian architecture practice listed as affiliate partner.
• Austin DesignminorStrategic or Co-development PartnerAustralian design firm listed as affiliate partner.
• Bergman & CominorStrategic or Co-development PartnerAustralian architecture practice listed as affiliate partner.
• BPMcoreStrategic or Co-development PartnerAustralian building company listed as affiliate partner. Collaborated on Shadow Play project.
• David HicksminorStrategic or Co-development PartnerAustralian interior design firm listed as affiliate partner. Collaborated on Hawksburn Place Residence project.
• Davidov ArchitectscoreStrategic or Co-development PartnerAustralian architecture firm listed as affiliate partner. Collaborated on Davidov Architects Studio, LSD Residence, and other projects.
• HickoryminorStrategic or Co-development PartnerAustralian construction company listed as affiliate partner.
• ADCO ConstructminorStrategic or Co-development PartnerAustralian construction company listed as affiliate partner.
• Architects EatminorStrategic or Co-development PartnerAustralian architectural firm listed as affiliate partner.
• ArchitectonminorStrategic or Co-development PartnerAustralian architecture practice listed as affiliate partner.
• Astra BuildingminorStrategic or Co-development PartnerAustralian building company listed as affiliate partner.
• FGR ArchitectsminorStrategic or Co-development PartnerAustralian architecture practice listed as affiliate partner.
• FK Fender KatsalidiscoreStrategic or Co-development PartnerAustralian architectural firm listed as affiliate partner.
• GeyerminorStrategic or Co-development PartnerAustralian interior design and architecture firm listed as affiliate partner.
• LBA ConstructionminorStrategic or Co-development PartnerAustralian construction company listed as affiliate partner.
• LexiconminorStrategic or Co-development PartnerAustralian construction company listed as affiliate partner.
• Vujic PropertycoreStrategic or Co-development PartnerAustralian property developer listed as affiliate partner. Collaborated on The Elms project.
• WhiteshiminorStrategic or Co-development PartnerAustralian building company listed as affiliate partner.
• Studio EquatorminorStrategic or Co-development PartnerAustralian design studio listed as affiliate partner.
• NexusminorStrategic or Co-development PartnerAustralian architecture practice listed as affiliate partner.
• HayballminorStrategic or Co-development PartnerAustralian architecture practice listed as affiliate partner.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stone Centre Australia: Australian retailer and wholesaler of natural stone, marble, granite, and porcelain tiles. Comparable importer-distributor model targeting builders, designers, and homeowners in Australia.
• Sareen Stone: Sydney-based importer and supplier of natural stone, marble, and porcelain tiles serving Australian architects and designers. Comparable to G-LUX in product mix (marble, granite, travertine, porcelain) and specification-led B2B model.
• WK Marble & Granite: Australian family-owned importer and wholesaler of natural stone and quartz surfaces with showrooms in major east-coast cities. Direct peer in the premium stone import and distribution segment serving architects and developers.
• Epsilon Marble: Australian importer of Turkish and European marble and natural stone, supplying high-end residential and commercial projects. Comparable importer-wholesaler competing for the same Melbourne/Australian architectural specification pool.
• OnStone: Australian wholesale supplier of natural stone slabs, tiles, and cladding for architectural and interior projects. Direct peer in the B2B stone distribution category with overlapping product and customer profile.
• CDK Stone: One of Australia's largest importers and distributors of natural stone, porcelain, and engineered surfaces, supplying architects, designers, and builders nationwide. Closest direct competitor to G-LUX in product range and customer base.

Broad incumbents

• Antolini Luigi: Italian global leader in natural stone processing and distribution with showrooms worldwide, including Australia. A much larger incumbent offering premium marble and exotic stone that competes for the same high-end architectural specifications.
• Caesarstone: Global manufacturer of engineered quartz surfaces with a major Australian presence. While a different material category, it competes with natural stone for the same kitchen, bathroom, and commercial surface specifications.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GLUXAU
• Instagraminstagram.com/glux
• LinkedInlinkedin.com/company/g-lux-enterprises-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G-LUX