Medicar

What Medicar does

Medicar (legal name: MEDICAR EMERGENCIAS MÉDICAS LTDA) is a Brazilian pre-hospital emergency medical care provider founded in 1993 and headquartered in Ribeirão Preto, São Paulo. The company operates the largest ambulance fleet in Brazil with over 700 vehicles distributed across 11 proprietary operational bases and a network of 350+ certified partners, protecting approximately 4.5 million lives across 18-20+ Brazilian states. Its service portfolio centers on mobile ICU (UTI móvel) emergency response (Área Protegida), ambulance rental, medical clinic outsourcing, and 24/7 telemedicine, with sub-brands including Cartão Medicar (B2C subscription starting at R$29 per consultation), Medicar Pet (veterinary telemedicine launched 2019), Lar Protegido (home emergency coverage), and air medical transport. Notable enterprise clients include Google, Nestlé, 3M, IBM, Bosch, Mercado Livre, Porto de Santos, Hilton, and Hospital Albert Einstein.

The company's underlying technology infrastructure includes a proprietary real-time fleet monitoring and dispatch system that calculates optimal routes considering traffic conditions, a 24-hour Medical Regulation Center for coordinated emergency response, and a multiplatform telemedicine platform accessible via iOS/Android apps, web, and phone. The company states that 70% of emergency calls are resolved on-site without hospital transfer, and that ambulance rental contracts can deliver up to 35% operational cost savings versus owned-fleet operations. Technical differentiation rests on operational scale, integrated dispatch logic, and a multi-vertical product stack rather than disclosed AI/ML capabilities.

Medicar operates a hybrid go-to-market combining enterprise field sales for B2B clients (custom Área Protegida contracts, ambulance rental, occupational health outsourcing) with direct-to-consumer subscription sales for individuals and families (Cartão Medicar). Revenue mechanics span recurring monthly/annual subscriptions, managed services contracts, and per-event professional services. The company is privately held and founder-owned, with no disclosed institutional investors, funding rounds, or parent company relationships across 30+ years of continuous operation. Headcount stands at 900+ total collaborators, including 600+ medical professionals.

Name

Medicar

Legal name

MEDICAR EMERGENCIAS MÉDICAS LTDA

Website

https://medicar.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Medicar is a Brazilian pre-hospital emergency medical care provider founded in 1993, operating the country's largest ambulance fleet (700+ vehicles) across 18+ states. The company serves 4.5M+ lives via mobile ICU response, telemedicine, ambulance rental, and veterinary services for B2B and B2C customers.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Assinatura Mensal - Cartão Medicar: Monthly subscription model offering access to telemedicine, clinic discounts (up to 70%), medication discounts, dental urgency, and home medical care for individuals and families
2. Área Protegida Empresarial: Monthly/annual contracts for corporate emergency medical coverage within contracted perimeters, serving employees, clients and visitors with mobile ICU response
3. Locação de Ambulâncias: Customized ambulance rental contracts with options for vehicle-only or vehicle + medical team packages, generating up to 35% operational cost savings
4. Terceirização de Ambulatórios: Outsourcing of medical outpatient clinics and nursing stations including staff, equipment, materials and medications for corporate facilities
5. Transporte Aeromédico: Air medical transport services for inter-hospital transfers with complete ICU-equipped aircraft and medical teams

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Medicar is a Brazilian pre-hospital emergency medical care provider operating the country's largest ambulance fleet (700+ vehicles) and 11 own bases plus 350+ certified partners. Its core commercial offerings are enterprise Área Protegida contracts delivering on-site emergency response via mobile ICUs, ambulance rental with optional crew and full fleet management, and outsourced medical clinics/nursing stations. Supporting offerings include 24/7 telemedicine, the Cartão Medicar individual/family subscription card, home protection (Lar Protegido), air medical transport, and the Medicar Pet veterinary telemedicine white-label service.

Product overview

Medicar is a Brazilian healthcare solutions company operating since 1993 with a platform-plus-services architecture centered on emergency medical response and telemedicine. The core offerings include Área Protegida (on-site emergency medical response via mobile ICUs), ambulance rental services, medical clinic outsourcing, and 24/7 telemedicine consultations. Supporting services include the Cartão Medicar membership program, Lar Protegido home protection, and Medicar Pet veterinary telemedicine. The company serves both enterprise clients (B2B) and individuals/families (B2C) through a network of over 700 ambulances across 18+ Brazilian states, positioning itself as a comprehensive alternative to traditional health insurance.

Differentiator

Problem solved

Functional benefit

Brands

• Medicar Pet: Veterinary telemedicine service providing 24/7 online veterinary consultations, prescription issuance, and pet health guidance via video call.
• Nova Telemedicina Medicar
• Cartão Medicar
• Área Protegida Medicar
• Lar Protegido Medicar

Products and services

• Área Protegida Medicar Emergency medical response service for businesses providing on-site urgent and emergency care via mobile ICUs within contracted perimeters, covering employees, clients, visitors, and passersby 24/7.
• Locação de Ambulância Ambulance rental service offering four modalities — ambulance only, ambulance with crew, ambulance with client management, and ambulance with Medicar full management — claiming up to 35% savings on vehicle operational costs.
• Terceirização de Ambulatórios Médicos e Postos de Enfermagem Outsourcing of medical outpatient clinics and nursing stations, supplying qualified workforce, equipment, materials, medications and informatized data management for shopping centers, commercial buildings, condominiums, and other facilities.
• Telemedicina Medicar 24/7 telemedicine service providing unlimited online medical consultations via video call with generalists and specialists, including digital prescriptions and exam requests, accessible from app, website, or phone.
• Medicar Pet - Telemedicina Veterinária 24/7 veterinary telemedicine service for dogs and cats providing online consultations, medication prescriptions, exam requests, referrals, and behavior guidance via video call; available directly and as a white-label for veterinary plans, insurers, and benefit card providers.
• Cartão Medicar Healthcare membership card for individuals and families offering consultations starting from R$29.00, 70% discount at Medicar Clinic, unlimited 24-hour telemedicine, medication discounts, dental urgency coverage (Ribeirão Preto only), and home medical care.
• Lar Protegido Medicar Home protection service providing emergency medical response at the subscriber's address, unlimited 24-hour telemedicine, immediate medical support, veterinary teleorientation, and pharmacy discounts — targeted especially at elderly home care.
• Transporte Aeromédico Medicar 24/7 air medical transport service for inter-hospital transfers via aircraft equipped as mobile ICUs, with a complete medical team including doctors, nurses, and physiotherapists.
• Coletivo Empresarial Medicar Corporate health plan offering emergency medical coverage for employees, including mobile ICUs 24/7 and video consultations, positioned as a cost-effective alternative to traditional health insurance.

Quantifiable outcome

• Up to 35% cost savings on vehicle operational costs compared to owned fleet
• +4 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Sibem e SiemcoreOthersPartner companies that guarantee service coverage for Medicar clients in major cities across Latin America. Sibem and Siem extend the company's operational reach for customer service and emergency response coordination.
• Medicar Drogão SuperminorOthersPartnership with Drogão Super pharmacy chain offering members up to 30% discounts on medications.
• 350+ Parceiros HomologadoscoreChannel Partner/ Reseller/ DistributorNetwork of 350+ certified partners across Brazil providing ambulance services and emergency response under Medicar operational standards and quality protocols. Essential for achieving national coverage footprint.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Global Medical Response: US-based private ambulance, air medical, and emergency services conglomerate (parent of AMR and Air Methods). Comparable to Medicar on fleet scale, national coverage via partner networks, and on-site emergency response for enterprise clients.
• Brasil Emergências Médicas: Brazilian private ambulance and emergency medical services operator. Direct competitor to Medicar in on-site emergency response, ambulance rental, and Área Protegida-style corporate contracts, albeit with smaller national footprint.
• Falck: Denmark-headquartered global leader in private ambulance and emergency medical services. Directly comparable to Medicar on core business model (mobile ICUs, ambulance rental, on-site emergency services, occupational health), serving as international benchmark for the category.
• SAMU (Serviço de Atendimento Móvel de Urgência): Brazil's public pre-hospital emergency medical service. SAMU mirrors Medicar's mobile ICU and ambulance response model and is the closest functional counterpart, though publicly funded; it sets the baseline of service that Medicar designs around for corporate clients.

Broad incumbents

• Teladoc Health: Global telemedicine pioneer serving enterprises and health plans. Comparable to Medicar's Telemedicina offering on virtual care delivery and B2B distribution, though operating at much larger scale and as a digital-only platform.
• Hapvida NotreDame Intermédica: Brazil's largest vertically integrated health plan operator with owned hospitals and clinics. Comparable as a scale Brazilian healthcare incumbent pursuing B2B and B2C recurring healthcare revenue, though anchored in insurance rather than emergency response.
• Dasa: Brazil's largest integrated diagnostics and hospital network. Comparable as a leading Brazilian healthcare services platform with enterprise relationships and national footprint, though focused on diagnostics and inpatient care rather than pre-hospital emergency.
• Unimed: Brazil's largest healthcare cooperative with national coverage spanning health plans, hospitals, and emergency response. Comparable to Medicar in geographic reach and enterprise customer base, but operates a payer-provider model rather than on-demand emergency services.

Emerging players

• Dr. Consulta: Brazilian low-cost outpatient clinic and primary care chain with enterprise health solutions. Comparable to Medicar's Cartão Medicar and Coletivo Empresarial offerings via affordable consultations and B2B health access, though focused on clinic visits rather than emergency response.
• Conexa Saúde: Brazilian telemedicine platform serving health plans and employers. Directly comparable to Medicar's Telemedicina 24h and B2B2C distribution model, competing for the same enterprise telemedicine contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/medicaremergencias
• LinkedInlinkedin.com/company/medicar-emergencias

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicar