What Maverick's Legacy does

Maverick's Legacy is a 501c3 non-profit organization founded in April 2022 and domiciled in Branchville, New Jersey, by Kimberly and Darrin Chambers in memory of their infant son Maverick Scott Chambers, who died from a choking accident. Its operational mission is to reduce preventable choking deaths and injuries in infants and children by raising awareness and by donating and distributing LifeVac anti-choking airway clearance devices to schools, first responders, and restaurants. The underlying product, LifeVac, is a non-powered, non-invasive, FDA-authorized mechanical device that uses a patented one-way valve to clear airway obstructions when standard protocols such as the Heimlich Maneuver and back-blows fail; one kit covers children, adults, and self-use.

The organization generates inflow through two channels. First, it sells LifeVac kits directly to consumers and small businesses through an e-commerce storefront on maverickslegacy.org, offering Home Kits, Travel Kits, Wall-Mount versions, 2-Kit Combos, and accessory Wall Boxes, with discount codes MAVERICK (10% off plus free shipping) and NJRESTAURANT (best price for NJ restaurants). Second, as a tax-exempt charity it receives donations, grants, and corporate sponsorships, which fund the donation of LifeVac devices to first responders and schools via the Police & First Responder Program, the School Donation Program, and the Bergen County Safety Initiative (a sponsorship-backed drive to equip all 68 police departments in Bergen County, NJ at $50 per sponsored kit).

Go-to-market is community-led: hands-on in-person demonstrations for police, firefighters, EMTs, and school staff; annual events such as the Spring Festival, Breakfast with Santa, Casino Night, and Toy Drives; recurring earned media in local outlets (WRNJ Radio, TAP into Newton, Township Journal, Roseland NJ); a Facebook newsfeed; and corporate partnerships (e.g., Tactical Public Relations, Liv Air HVACR, Matthews Construction & Cabinetry, Equal First Aid, Good To Go Estate Sales, Templar Knights MC of New York, Skylands Stadium, FlightPoint Drone Services, Benny's Bodega). As of June 2026, Maverick's Legacy reports donating over 3,000 LifeVac devices and being linked to 12 lives saved; globally, LifeVac cites over 6,100 lives saved including 3,500+ children. The organization holds a GuideStar Platinum Seal of Transparency and has been recognized with the NJ 5th District Hometown Heroes Award (December 2023) and the US Army Futures Command Care Award to co-founder Kim Chambers.

Name

Maverick's Legacy

Legal name

Maverick's Legacy

Website

https://maverickslegacy.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Maverick's Legacy is a 501c3 non-profit founded in 2022 that donates and sells LifeVac FDA-authorized anti-choking devices to New Jersey first responders, schools, restaurants, and families, funded through e-commerce sales, donations, and corporate sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Branchville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. LifeVac Device Sales: Maverick's Legacy sells LifeVac devices through their online store. They offer various kit configurations including Home Kits, Travel Kits, Wall Mount versions, and combo packages. The organization also provides a discount code 'maverick' for 10% off and free shipping, and special pricing for NJ restaurants using code 'NJRESTAURANT'.
2. Donations and Grants: As a 501c3 non-profit organization, Maverick's Legacy receives charitable donations from individuals and organizations. They have program sponsors and accept donations to support their mission of providing LifeVac devices to first responders and schools at low or no cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Maverick's Legacy distributes and sells LifeVac anti-choking airway clearance devices — FDA-authorized, non-powered, non-invasive devices with a patented one-way valve — to first responders, schools, restaurants, and individual families. The organization operates donation and sponsorship programs (Police & First Responder Program, School Donation Program, Stay Safe Restaurant Program, Bergen County Safety Initiative) that supply devices at low or no cost, alongside an e-commerce store selling Home Kits, Travel Kits, Wall Mount kits, and combo packages.

Product overview

Maverick's Legacy is a 501c3 non-profit organization (not a technology product company) that operates a charitable mission centered on infant and child safety through the distribution of LifeVac anti-choking devices. The organization offers a portfolio of LifeVac product kits and accessories — specifically the LifeVac Home Kit, LifeVac Kit with Wall Box, LifeVac Travel Kit, two 2-Kit Combos (Wall Mount + Travel and Home Kit + Travel), and Wall Box Only — alongside targeted service programs including the Eat Safe Restaurant Program, the Police & First Responder Program, and the Bergen County Safety Initiative. Products are sold through the organization's store and are also donated extensively to first responders, schools, and other organizations. There are no software, API, or AI-powered products.

Differentiator

Problem solved

Functional benefit

Products and services

• LifeVac Home Kit The standard LifeVac Home kit, including an adult mask, a pediatric mask, and a practice mask, designed for household choking emergencies for use on children, adults, and self-use.
• LifeVac Kit with Wall Box LifeVac kit housed in a custom acrylic wall-mounted box manufactured by the Chambers family in Branchville, NJ, for fixed placement in homes or facilities.
• LifeVac Travel Kit Portable LifeVac kit with custom large print 'CHOKING RESCUE KIT' lettering for quick identification in emergencies; includes an adult mask and a pediatric mask.
• 2 Kit Combo - Wall Mount and Travel Package combining a wall-mounted LifeVac Home Kit in a custom acrylic wall box (adult, pediatric, and practice masks) with a Travel Kit (adult and pediatric masks) for comprehensive home-and-on-the-go coverage.
• 2 Kit Combo - Home Kit and Travel Kit Package combining a standard LifeVac Home Kit (adult, pediatric, and practice masks) with a Travel Kit (adult and pediatric masks) for portable choking emergency preparedness.
• Wall Box Only Custom acrylic wall-mounted box for holding any LifeVac kit; can be purchased separately from the device kit.
• LifeVac Anti-Choking Airway Clearance Device Non-powered, non-invasive, patented airway clearance device authorized by the FDA for sale in the United States. Uses a one-way valve to clear choking blockages when standard protocols (Heimlich Maneuver, back-blows) fail. Covers children, adults, self-use, and individuals on whom the Heimlich cannot be performed.
• Maverick's Eat Safe Restaurant Program A specially priced choking rescue kit program for restaurants, offering discounted LifeVac Airway Clearance Devices and wall mounts, plus optional staff training. NJ restaurants use code NJRESTAURANT for best pricing.
• Police and First Responder Program Program providing LifeVac kits to police departments and first responder agencies via full donation, partial donation, purchase, or any combination, with flexible funding options and optional in-person or online training.
• Bergen County Safety Initiative Initiative to equip every Police Department in Bergen County, NJ with LifeVac Airway Clearance Devices for every patrol and response vehicle, with sponsorship available at $50 per kit. As of the latest reporting, 71% of the 68 Bergen County police departments had been equipped.

Quantifiable outcome

• Over 3,000 LifeVac devices donated as of June 2026
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered guardian sponsor (11-50 kits), legacy partner (51+ kits), core, program sponsor and minor.

• Tactical Public Relationsguardian sponsor (11-50 kits)GTM or Marketing PartnerGuardian Sponsor for Bergen County Safety Initiative, pledging 11-50 LifeVac kits. Contact: [email protected], (212) 794-0004. Located at tacticalpublicrelations.com.
• Liv Air HVACRguardian sponsor (11-50 kits)GTM or Marketing PartnerGuardian Sponsor for Bergen County Safety Initiative, pledging 11-50 LifeVac kits. Contact: [email protected], (848) 269-7117. Located at livairnj.com.
• Matthews Construction & Cabinetry, LLCguardian sponsor (11-50 kits)GTM or Marketing PartnerGuardian Sponsor for Bergen County Safety Initiative, pledging 11-50 LifeVac kits. Contact: [email protected], (973) 462-7083.
• Equal First Aidguardian sponsor (11-50 kits)GTM or Marketing PartnerGuardian Sponsor for Bergen County Safety Initiative, pledging 11-50 LifeVac kits. Contact: [email protected], (631) 873-0907. Located at equalfirstaid.org.
• Anonymous Donorlegacy partner (51+ kits)GTM or Marketing PartnerLegacy Partner for Bergen County Safety Initiative, pledging 51+ LifeVac kits. Recognized as a top-tier sponsor protecting Bergen County.
• Bergen County Police DepartmentscoreStrategic or Co-development PartnerPartnership to equip all 68 police departments in Bergen County, NJ with LifeVac devices. Currently 71% of departments equipped. Goal of over $35,000 worth of devices for all patrol and response vehicles.
• Good To Go Estate Salesprogram sponsorGTM or Marketing PartnerProgram Sponsor for First Responder Donations. Contact: [email protected], (973) 234-3651. Located at g2gestatesales.wixsite.com/estatesales.
• Templar Knights MC of New YorkminorGTM or Marketing PartnerHosted 3rd Annual Breakfast with Santa event to support Maverick's Legacy mission.
• FlightPoint Drone Services (Alex Garcia)minorGTM or Marketing PartnerCreated amazing promotional video for 3rd Annual Spring Festival using drone footage.
• Skylands StadiumminorGTM or Marketing PartnerHosted Casino Night Fundraiser and Christmas Tree Contest at Skylands Stadium venue.
• Benny's BodegaminorGTM or Marketing PartnerPartnered for Maverick's Birthday Toy Drive, allowing organization to help stock shelves with food and necessities for local infants and toddlers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LifeVac: LifeVac is the manufacturer of the patented, FDA-authorized anti-choking airway clearance device that Maverick's Legacy distributes and donates. It is the most directly comparable entity — Maverick's Legacy's entire program, sales channel, and impact metric depend on LifeVac's product and brand.
• Safe Kids Worldwide: Safe Kids Worldwide is a nonprofit focused on preventing childhood injuries, including choking, through education, advocacy, and partnerships with first responders and schools — directly overlapping Maverick's Legacy's mission of equipping schools and families with child-safety tools.
• Dechoker: Dechoker manufactures and sells a competing anti-choking airway clearance device targeting the same use case (failed Heimlich scenarios) and similar buyer segments — first responders, schools, restaurants, and families. It is the most credible substitute for the LifeVac product Maverick's Legacy distributes.
• Cribs for Kids: Cribs for Kids is a nonprofit that distributes infant-safety products (cribs, sleep safety devices) to families who cannot afford them, using a model similar to Maverick's Legacy's subsidized/distributed LifeVac model and addressing the same infant-mortality-prevention audience.

Emerging players

• Safe Sitter: Safe Sitter is a nonprofit that trains adolescents and caregivers in pediatric first aid, choking response, and child safety — addressing the same schools-and-families buyer segments as Maverick's Legacy, with a training-led rather than device-led model.
• Parent Heart Watch: Parent Heart Watch is a national nonprofit network focused on preventing sudden cardiac arrest and other emergencies in youth — sharing Maverick's Legacy's model of equipping schools and youth-serving organizations with life-saving devices and training, though focused on cardiac rather than choking events.
• Project ADAM: Project ADAM is a nonprofit that implements AED programs and emergency-preparedness plans in schools nationwide. It parallels Maverick's Legacy's Police & School Donation Program in targeting K-12 institutions with life-safety equipment and training.

Broad incumbents

• American Red Cross: The American Red Cross is a broad public-safety and emergency-preparedness nonprofit that delivers first-aid, CPR, and choking-relief training to first responders, schools, and the general public — overlapping with Maverick's Legacy's training-plus-device GTM, but at vastly larger scale and scope.
• American Heart Association: The American Heart Association is the leading US authority on choking-relief and CPR protocols that LifeVac is positioned as a backup to. AHA publishes the standards, trains responders, and could plausibly endorse or compete with anti-choking devices — making it a strategic incumbent in Maverick's Legacy's category.
• National Safety Council: The National Safety Council is a broad public-safety nonprofit addressing unintentional injury prevention across workplaces, schools, and communities. It overlaps with Maverick's Legacy's child-safety and first-responner safety mission at a national advocacy level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MavericksLegacyOfficial
• Xx.com/maverick_legacy
• LinkedInlinkedin.com/company/maverick-s-legacy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maverick's Legacy