In-House Advertising and Consulting

What In-House Advertising and Consulting does

In-House Advertising and Consulting is a privately held, full-service advertising and consulting firm headquartered in Fargo, North Dakota. Founded in 1998, the company serves a horizontal mix of clients across SMB, nonprofit, government, and enterprise segments in industries that include automotive, healthcare, agriculture, retail, banking, education, fitness, entertainment, and recreation. Its operating geography is nationally oriented despite a single Fargo office, with stated reach extending to clients across the United States from its Fargo-Moorhead base.

The firm delivers four core service pillars — Advertising (television, radio, newspaper, magazine, billboards, internet), Marketing (target marketing, positioning, brand building, media research, rate negotiation, strategic planning), Branding (logos, business identity, copywriting, layout and design, website development, video production), and Media (planning, buying, post-buy evaluation, digital, outdoor, native advertising) — supported by specialized creative portfolios in graphic design, social media, video production, and website design. Its stated value proposition is hands-on in-house campaign management that ensures consistency, efficiency, accountability, and budget/schedule discipline; technology stack and proprietary tooling are not disclosed.

The business operates on a professional services, quote-based pricing model with no public pricing. Revenue is generated through retainer and project-based engagements sold via direct sales to mid-market clients. The company is privately held with no disclosed funding, parent organization, or institutional investors; ownership is not publicly evidenced. Leadership consists of Steven Dye as President & CEO. Operating channels include the company website, Facebook, LinkedIn, YouTube, and Instagram.

Name

In-House Advertising and Consulting

Legal name

In-House Advertising & Consulting

Website

https://inhouseadagency.biz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

In-House Advertising and Consulting is a privately held, full-service advertising and consulting firm based in Fargo, ND, serving SMBs, nonprofits, government, and enterprises across diverse U.S. industries with integrated advertising, marketing, branding, and media services.

Ownership category

akta.pro rank

Product category

Advertising Agency Services

NAICS

Advertising Agencies (54181), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Advertising agency services
• Marketing consulting
• Brand development
• Media planning buying
• Digital marketing services

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising and Consulting Services: Professional services revenue generated through advertising campaign development and management, marketing consulting, branding, media planning and buying services. The agency charges for its expertise in creating and executing advertising campaigns across multiple media channels including television, radio, print, billboards, and digital platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

In-House Advertising and Consulting is a full-service advertising and consulting firm that partners with businesses to develop and manage advertising, marketing, branding, and media campaigns across television, radio, print, billboards, internet, and social media. The firm operates with a hands-on, in-house execution model, managing nearly every aspect of a client's campaign internally to ensure consistency, accountability, and on-budget/on-schedule delivery. Its offerings are organized into four core service pillars — Advertising, Marketing, Branding, and Media — supported by specialized capabilities in graphic design, social media, video production, and website design.

Product overview

In-House Advertising and Consulting is a full-service advertising and consulting firm that operates as a single, integrated service offering rather than a platform-plus-modules architecture. The company delivers a comprehensive suite of services organized into four core pillars: Advertising Services (television, radio, print, outdoor, and digital advertising), Marketing Services (target marketing, positioning, brand building, media research, rate negotiation, and strategic planning), Branding Services (logos, business identity, copywriting, layout and design, website development, and video production), and Media Services (media planning, media buying, post buy evaluation, digital marketing, outdoor marketing, and native advertising). These core services are supported by four specialized portfolio offerings: Graphic Design, Social Media, Video Projects, and Website Design, which represent the company's creative output and technical capabilities delivered to clients.

Differentiator

Problem solved

Functional benefit

Named customers23 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Off The Wall AdvertisingminorOthersOff The Wall Advertising created the website for In-House Advertising & Consulting. This appears to be a web development/vendor relationship rather than a strategic partnership. The website was created by this external vendor.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Fallon: Minneapolis-based creative agency (now part of Publicis) historically known for full-service brand-building work. Comparable in heritage and integrated capabilities, but operates at significantly larger scale through its holding-company affiliation.
• The Martin Agency: Richmond, VA-based independent creative agency with full-service advertising, digital, and brand strategy offerings. Comparable in integrated capabilities, though typically serves larger enterprise clients than In-House's SMB-heavy roster.

Direct peers

• Russell Herder: Minneapolis-based brand, advertising, and marketing agency serving SMB and mid-market clients across multiple verticals. Comparable as a regional full-service shop with diversified industry exposure.
• Zeus Jones: Minneapolis independent advertising and brand agency offering strategy, creative, media, and content services. Comparable mid-sized independent positioning serving consumer and B2B clients.
• Tombras: Knoxville-based independent advertising agency with full-service creative, media, and digital capabilities. Comparable independent, mid-sized full-service positioning.
• Space150: Minneapolis-based creative and media agency with strong digital, social, and content production capabilities. Comparable as an Upper Midwest independent with multi-channel campaign execution.
• Carmichael Lynch: Minneapolis-based independent full-service advertising agency offering integrated creative, media, and digital services to regional and national clients. Closely comparable in scope (TV, print, digital, branding) and independent mid-market positioning.
• The Richards Group: Dallas-based independent full-service advertising agency known for integrated brand-building campaigns across traditional and digital channels. Comparable as an independently owned, mid-sized full-service shop.
• Planet Propaganda: Madison, WI-based independent creative agency offering advertising, design, and digital services. Comparable as a Midwest independent full-service creative shop.
• Barkley: Kansas City-based independent full-service advertising and marketing agency. Comparable as a Midwest independent with integrated advertising, media, branding, and digital services for regional and national brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZU9OyXwgKuuwV3Eb9vvn3A?view_as=subscriber
• Facebookfacebook.com/In-House-Advertising-and-Consulting-147116672020765
• LinkedInlinkedin.com/company/in-house-advertising-and-consulting
• Instagraminstagram.com/inhouse_advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In-House Advertising and Consulting