What Flex Rewards does

Flex Rewards (legal entity Flextech.io Pte. Ltd.) is a Singapore-incorporated SaaS provider of a digital loyalty stamp card platform targeted primarily at small and medium businesses in food-and-beverage, retail, and service categories. Its core product, Flex Loyalty Plus+, is sold at $36 per month per single venue (with published add-on pricing for additional locations) and lets merchants design branded digital stamp cards (configurable from 1 to 1,000 stamps), configure automated Welcome, Birthday, Referral, Survey, We-Miss-You, and Loyalty rewards, send push notifications and email campaigns, and access real-time member analytics segmented into Sticky and VIP cohorts. The customer-facing stamp collection flow uses QR codes scanned via phone camera in the browser, eliminating the need for app downloads — a key friction-reducing differentiator versus app-first loyalty products. A sub-product, Digital Passport (also marketed as Digital Shopping Passport), enables Business Improvement Associations, malls, farmer's markets, and event organizers to run multi-venue stamp campaigns with prize draws, priced case-by-case.

The go-to-market motion is product-led: merchants sign up via a self-serve web dashboard on a 30-day free trial with no sales call required, supplemented by inside-sales chat support and a dedicated account manager. Supporting products include a Merchant Dashboard for configuration, a Companion App (browser-based) for staff stamp issuance and redemption, and a Customer App available on iOS and Android. Pricing surface includes a Startup Billing Package (free until the merchant's 50th customer) and a Community Giving Package (free or discounted for nonprofits and educational institutions). Stripe handles all payment processing with Flex Rewards not storing merchant credit card data.

The company reports thousands of merchant customers across four continents (USA, UK, Canada, Australia, New Zealand, and Singapore). Named logos are predominantly SMBs (Nutrition Wonderland, Booster Juice Duncan, No Moo Soft Serve, Craftsmen Speciality Coffee, Brighton Bier, Barber N Bar, Machan's Kitchen) with selected enterprise references via Digital Passport deployments (North American Properties, Queen Ka'ahumanu Center, Gulfeagle Supply, Kemper Sports, Downtown Austin Alliance). The founder Simon Cheong is the disclosed leadership figure; ownership commentary indicates the entity is founder-owned/bootstrapped with no disclosed institutional equity backing. Granted patents cover the digital loyalty system in Singapore and China, with a US application pending; the FLEX REWARDS trademark is registered in USA, PRC, EU, UK, and Singapore. Distribution relies on content marketing (Flex Rewards Digest blog), organic social, SEO, email/newsletter, a YouTube explainer, earned media, and an affiliate program announced for 2026 launch.

Name

Flex Rewards

Legal name

Flextech.io Pte. Ltd.

Website

https://myflexrewards.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Flex Rewards (Flextech.io Pte. Ltd.) is a Singapore-based SaaS provider of a QR-code digital loyalty stamp card platform serving primarily SMBs in food-and-beverage, retail, and services across the USA, UK, Canada, Australia, New Zealand, and Singapore, with a Digital Passport sub-product for BIAs, malls, and events.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

Keywords

• Digital loyalty platform
• Stamp card software
• QR code loyalty
• Customer retention SaaS
• Small business marketing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Flex Loyalty Plus+ Subscription: Monthly subscription model at $36/month for single venue. Includes unlimited members, all features, and 24/7 support. No setup fees. Additional venues available at published monthly rates.
2. Digital Shopping Passport: Monthly subscription for group hosts (BIAs, malls, conferences). Priced case-by-case based on number of outlets covered. May include initial setup fee.
3. Additional Venue Locations: Merchants can purchase additional store locations at published monthly rates beyond the included 1 venue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Flex Rewards provides a SaaS digital loyalty platform that lets small and medium businesses run branded stamp card loyalty programs. Customers collect stamps by scanning a merchant's QR code with their phone camera - no app download required - and receive automated rewards, push notifications, and email communications. The platform supports single-venue SMB loyalty, plus a multi-venue Digital Passport product for Business Improvement Associations, malls, and conferences.

Product overview

Flex Rewards offers a unified digital loyalty platform built around its core Flex Rewards Digital Loyalty Platform product. The primary subscription offering is Flex Loyalty Plus+, which provides unlimited members, multiple venue support, and various automated reward types (welcome, birthday, referral, survey). The Digital Passport sub-product extends the platform for multi-venue campaigns for BIAs, malls, and conferences. The platform consists of the Merchant Dashboard for business configuration and management, the Companion App for staff operations, and a Customer App for end-users. All components share the same underlying loyalty infrastructure with QR-based stamp collection, automated messaging, and data analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Flex Rewards Digital Loyalty Platform Digital loyalty stamp card platform that enables single-venue businesses to create branded stamp cards, issue stamps via QR code scanning, manage rewards, send push notifications and emails, and track customer analytics. No app download is required for customers, who scan QR codes via their phone camera in a browser.
• Digital Passport Multi-venue digital stamp passport product for Business Improvement Associations, markets, malls, and conferences. Customers collect stamps from different venues to complete a passport and qualify for prize draws, replacing paper stamp passports with a digital, real-time trackable alternative.
• Flex Rewards Customer App Mobile application for end consumers to collect stamps, manage loyalty cards, and redeem rewards across Flex Rewards merchants, available on iOS and Android app stores.

Quantifiable outcome

• Acquiring a new customer can cost five times more than retaining an existing customer

Named customers19 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationPayment processing infrastructure for subscription billing. Handles credit card processing. Merchant credit card details are not stored with Flex Rewards.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thanx: Thanx provides a digital loyalty and customer engagement platform focused on restaurants and food & beverage SMBs. Direct competitor in the F&B loyalty vertical with overlapping merchant profiles (cafes, bars, QSRs) and similar feature set (rewards, automated messaging, analytics).
• Square Loyalty (Block): Square Loyalty offers a digital loyalty program built into Square's POS/payments platform, targeting SMB retailers and food & beverage merchants with a free or low-cost tier. Direct competitor to Flex Rewards' SMB loyalty stamp card offering, with the key difference of Square bundling payments infrastructure.
• Como: Como offers a customer engagement and loyalty platform for SMBs across retail, hospitality, and F&B, with features including digital stamp cards, push notifications, and segmented communications. Comparable in customer base, feature set, and SaaS delivery model.
• Smile.io: Smile.io provides a digital loyalty/rewards platform for SMB and DTC merchants with points, referrals, and VIP tiers on a SaaS subscription. Closely comparable PLG motion, SMB focus, and SaaS pricing structure to Flex Rewards.
• PassKit: PassKit enables businesses to issue mobile wallet loyalty cards, passes, and coupons via Apple Wallet and Google Pay. Comparable in delivering digital loyalty through mobile channels, with an overlapping SMB customer base and similar SaaS subscription pricing model.
• Stamp Me: Stamp Me offers digital loyalty stamp cards via a mobile app for SMB retailers, cafes, and restaurants. Direct product overlap with Flex Rewards' core digital stamp card offering, with a similar target market of small food & beverage and retail merchants.
• LoyaltyLion: LoyaltyLion is a SaaS loyalty platform for Shopify and ecommerce SMBs offering points, tiers, and rewards programs on a monthly subscription. Directly comparable in business model (subscription SaaS for SMB merchants) and use cases (customer retention through automated rewards).

Broad incumbents

• Punchh: Punchh is an enterprise-grade digital loyalty platform serving restaurant chains and multi-unit food & beverage operators. Comparable product set (loyalty cards, automated rewards, customer data) but targets larger enterprise customers than Flex Rewards' SMB core.
• Yotpo: Yotpo is a well-funded marketing platform offering loyalty, reviews, SMS, and subscriptions primarily for ecommerce merchants. Broader feature set and larger scale make it a broad incumbent in the loyalty/rewards platform space where Flex Rewards competes.
• Belly (Clover Network): Belly was a digital loyalty platform for SMBs acquired by Clover/First Data (now Fiserv), integrated into the Clover POS ecosystem. Comparable historical product offering to Flex Rewards but now distributed as part of a broader incumbent POS platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flex-rewards

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flex Rewards