I-Group

What I-Group does

I-Group (legal name Information Group CZ, s.r.o., with a wholly-owned Slovak subsidiary Information Group SK, s.r.o.) is a Prague-headquartered direct-marketing data and services firm that has operated in the Czech and Slovak markets since 1991, originally founded as Schober Direktmarketing, a.s. as a joint venture of Swiss firms Schober and Ringier and rebranded to its current form in 2013. The company is the exclusive partner of Schober Information Group for CZ/SK and is a co-founding member of ADMEZ (the regional direct-marketing, e-commerce and catalog-commerce trade body).

The company's core assets are curated B2B and B2C databases: 2 million active B2B company profiles across 4,000 industry classifications, 5.5 million B2C consumer addresses (3.5M CZ + 2M SK) with up to 100 attributes per person, 262,000 key-personnel contacts, a 200,000+ opt-in email profile inventory, and a geomarketing layer covering 2.6 million houses and 4 million apartments. Built on top of this data, I-Group offers address rental and listbroking, e-mailing and lead generation (via its LIFESTYLE ISV subsidiary to comply with anti-spam rules), data validation/cleaning (UPDATE), address enrichment (UPGRADE), geomarketing and Post-Optimization (claiming 40–50% postal cost reductions), Target MicroBase micro-segmentation, and consulting plus cross-media campaign services.

I-Group generates revenue through a mix of one-time data/database sales, recurring or campaign-based email marketing and lead generation, professional services (consulting, data validation, address enrichment), and listbroking, with pricing quoted on a project basis rather than published publicly. It sells directly through its own sales team to enterprises, agencies, mail-order firms, financial institutions, manufacturers, and small entrepreneurs across CZ/SK, with adjacent coverage of DACH, Poland, and Hungary via the Schober network. The firm is privately held, has no disclosed external funding, and operates with 1–10 employees under co-leaders PhDr. Petr Váňa and Anton Jenzer.

Name

I-Group

Legal name

Information Group CZ, s.r.o.

Website

https://i-group.cz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

I-Group is a Prague-based direct-marketing data and services firm operating in the Czech and Slovak markets since 1991, providing curated B2B and B2C databases (5.5M consumer and 2M business addresses), opt-in email/lead generation, geomarketing, and data validation services to enterprises, agencies, mail-order firms, and financial institutions as the exclusive Schober Information Group partner for CZ/SK.

Ownership category

akta.pro rank

Product category

Direct Marketing Services

NAICS

Directory and Mailing List Publishers (51314), Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Direct Mail Advertising Services (7331), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAFAKAF

Marketing Database & Contact Data Providers (B2B/B2C Lists)

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYBPAFAKAA

B2B Demand Generation & Lead Nurture Agencies

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

Keywords

• Direct marketing services
• B2B database
• B2C database
• Geomarketing solutions
• Lead generation services

Headquarters

HQ city

Zizkov

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Database and Address Sales: Sale of B2B and B2C addresses and databases for direct marketing campaigns
2. Consulting and Marketing Services: Consulting services for target group selection, market analysis, CRM, and dialog marketing
3. Email Marketing and Lead Generation: E-mailing services, newsletter distribution, and lead generation services with opt-in compliant database
4. Data Validation and Enhancement: Address validation, database updates (UPDATE), enrichment services (UPGRADE), and data cleansing
5. Listbroking: Exclusive lists from mail-order companies and publishers for targeted marketing

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

I-Group (Information Group CZ, s.r.o.) provides direct marketing and database services, including B2B and B2C databases, geomarketing, lead generation, and direct marketing campaign execution. The company serves enterprise clients, agencies, and service companies primarily in the Czech Republic and Slovakia.

Product overview

I-Group is a direct marketing and database services company operating in the Czech Republic and Slovakia, offering a comprehensive portfolio of B2B and B2C database products and marketing services. The core offerings include the B2B Database (with over 2 million active company profiles and 262,000 key personnel contacts) and the B2C/Lifestyle Database (with 5.5 million consumer addresses). These databases are complemented by specialized services including e-mailing with over 200,000 opt-in profiles, lead generation, geomarketing with Post-Select Microbase segmentation, data validation/cleaning (UPDATE), and address enrichment (UPGRADE). Additional services include Listbroking for consumer lists, foreign address coverage, consulting, cross-media campaigns, and post-optimization for cost-effective postal distribution. The company was founded in 1991 and rebranded to Information Group CZ/SK in 2013, serving as the exclusive partner of Schober Information Group for the Czech and Slovak markets.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Database Database of business contacts and company information used by enterprises and agencies in the Czech Republic and Slovakia for B2B marketing and sales targeting.
• B2C Database Database of consumer contacts used by enterprises and agencies for consumer-targeted direct marketing campaigns in the Czech Republic and Slovakia.
• Geomarketing Services Geographic marketing analysis and targeting services that combine demographic and geographic data to optimize marketing campaign reach in the Czech Republic and Slovakia.
• Lead Generation Lead generation services that identify and qualify prospective business or consumer contacts for client sales and marketing teams.
• Direct Marketing Campaigns End-to-end direct marketing campaign execution services for enterprise clients and agencies operating in the Czech Republic and Slovakia.

Quantifiable outcome

• Post costs can be reduced by 40-50% through post optimization
• +2 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LIFESTYLE ISVcoreTechnology or Integration · 1 January 2016Subsidiary company handling email marketing campaigns due to strict anti-spam regulations. Responsible for sending email newsletters and e-mailings with double opt-in consent.
• Schober Information GroupcoreStrategic or Co-development Partner · 1 January 1991Exclusive Partner of Schober Information Group for Czech Republic and Slovakia since 1991. Schober is a leading European direct marketing company with over 60 years of tradition, providing access to European-wide databases and marketing expertise.
• ADMEZ - Association of Direct Marketing, E-commerce and Catalog CommerceminorStrategic or Co-development PartnerFounding member of ADMEZ since 1997. ADMEZ was created by merging SZO (Association of Catalog Commerce, 1994) and ADMA (Association of Direct Marketing Agencies, 1995). I-Group is a continuous member.

Scale indicators8 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Acxiom / LiveRamp: Global data infrastructure platform for marketing, identity resolution, and audience targeting. Comparable to I-Group through B2C consumer data assets and direct marketing enablement, but operates globally with enterprise-grade technology stack.
• ZoomInfo: Leading B2B sales and marketing intelligence platform with global company and contact database. Comparable to I-Group's B2B database and key personnel contacts, but delivered via a modern SaaS platform versus I-Group's services-led approach.
• Dun & Bradstreet: Global B2B data and analytics incumbent operating at much greater scale than I-Group. Overlapping capability in business directories, decision-maker contacts, and B2B marketing data, but serves a global customer base across much broader industries.
• Experian Marketing Services: Global credit and marketing data powerhouse with consumer and business databases used for audience targeting, listbroking, and direct marketing. Broader portfolio than I-Group, but overlapping core capability in compliant B2C marketing data assets.

Direct peers

• Bisnode (now Dun & Bradstreet): Bisnode was the leading B2B marketing and credit data provider across CEE/Nordics before being acquired by Dun & Bradstreet. Closest direct competitor to I-Group in CZ/SK, with overlapping B2B database products, decision-maker contacts, and market analysis services.
• Global Database: Online B2B data platform providing company and decision-maker contacts across Europe including CEE markets. Comparable to I-Group's core B2B database and key personnel contact offerings, with a more modern self-service SaaS delivery model.
• Schober Information Group: Schober is I-Group's exclusive strategic partner for CZ/SK and itself operates data-driven direct marketing across DACH with 60+ years of history. Directly comparable business model: B2B/B2C database licensing, listbroking, geomarketing, and multichannel campaigns for European enterprises.
• Kompass International: Global B2B directory and marketing data provider with strong presence in Europe. Competes with I-Group's B2B database business, offering company classification, contact data, and targeted marketing solutions across CEE.
• CRIF: CRIF is a major Italian/European credit bureau and marketing information services group with operations in CZ, SK, and across CEE. Comparable to I-Group through B2B/B2C marketing data, business information databases, and data-driven customer acquisition services.

Regional players

• European Micropublishing Companies (e.g., Swiss Direct Marketing Association members): Various regional direct marketing database and listbroking firms operating in DACH, Nordics, and other European geographies outside CZ/SK. Comparable through data-driven direct marketing services, but geographically disjoint from I-Group's primary market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I-Group