AssurBack
AssurBack is a French online insurance broker brand under APRIL Marine that provides fully digital boat and pleasure-craft insurance policies to individual and SMB recreational vessel owners in France, distributed via a self-serve online quote and subscription platform.
- Company typePrivate
- Founded2000
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What AssurBack does
AssurBack is a France-based online insurance broker brand that provides pleasure-boat and recreational-vessel insurance to individual and SMB vessel owners (plaisanciers). It operates as a digital brand under APRIL Marine, a French insurance brokerage specialized in pleasure-boating insurance for over 40 years. The offering consists of a single core product — boat insurance covering recreational vessels and associated liability — delivered through a fully digital self-service workflow: customers obtain an online quote in approximately three minutes, complete subscription entirely online without physical paperwork, and handle claims digitally. The product surface is narrow and monolithic with no platform-plus-modules architecture; all underlying brokerage capability, carrier relationships, and claims handling are provided by the APRIL Marine parent.
The business model is subscription/recurring: insurance premiums are collected annually from policyholders and policies renew on an annual basis, with retention compounding through no-claims-bonus mechanics typical of marine insurance. Distribution is direct-to-consumer through a single self-serve online channel (assurback.com and the linked APRIL Marine quote engine), with no disclosed physical intermediation. Marketing is digital-first, anchored on the online quote tool as the primary top-of-funnel and conversion asset; scale commentary cites 5,000+ clients trusting the AssurBack brand specifically and 83,000+ pleasure-boating clients across the broader APRIL Marine network.
Operationally, AssurBack is a lean entity (1–10 employees reported) — consistent with a digital marketing front-end within a larger brokerage parent. There are no disclosed apps, public APIs, third-party integrations, patents, awards, certifications, AI/ML capabilities, or management-team disclosures in the input data. Geographic scope is single-country (France), and the addressable market is structurally tied to the size and seasonality of the French recreational boating fleet and APRIL Marine's underwriting strategy.
AssurBack firmographics
Firmographics- Name
- AssurBack
- Legal name
- AssurBack
- Website
- https://assurback.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AssurBack is a French online insurance broker brand under APRIL Marine that provides fully digital boat and pleasure-craft insurance policies to individual and SMB recreational vessel owners in France, distributed via a self-serve online quote and subscription platform.
- Ownership category
- akta.pro rank
Where AssurBack is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
AssurBack business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Premiums: Collection of insurance premiums from policyholders for boat and nautical vessel coverage. Policies are renewed on a recurring annual basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Personalized boat insurance quotes based on vessel type and coverage needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
AssurBack product offering
Product offeringCore offering
AssurBack is an online insurance broker that sells boat and pleasure craft insurance policies directly to individual boat owners. Customers obtain a personalized quote in approximately 3 minutes and complete subscription entirely online through a 100% digital workflow, with policies renewed annually and claims handled through the same digital channel. The offering is delivered under the APRIL Marine brokerage brand, which brings more than 40 years of pleasure boating insurance expertise.
Product overview
AssurBack is a boat insurance brand operating under APRIL Marine, a specialist in pleasure craft insurance with over 40 years of experience. The company offers a single core product—boat/pleasure craft insurance—with fully digital processes including online quotes and subscription. AssurBack does not operate a platform-plus-modules architecture; its offering consists solely of boat insurance coverage with digital quote and claims management tools.
Differentiator
Problem solved
Functional benefit
Products and services
- AssurBack Boat Insurance Specialized pleasure craft insurance product offered under the APRIL Marine brand, providing coverage for recreational boats and nautical vessels. Customers receive a personalized online quote in approximately 3 minutes, complete subscription entirely online through a 100% digital workflow, and have access to online claims handling. Policies are renewed on an annual recurring basis and cover vessel protection as well as liability for leisure boating activities.
Quantifiable outcome
- Online quote in 3 minutes
Companies that use AssurBack
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
AssurBack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AssurBack partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- APRIL MarinecoreAssurBack is a brand of APRIL Marine, the specialist in pleasure boating insurance. APRIL Marine is a brokerage firm operating for over 40 years, providing AssurBack with experience, expertise, and established market presence in the French pleasure boating insurance sector.
Scale indicators3 records
Recent moves3 records
AssurBack competitors and assessment
Company assessmentRegional players
- Matmut: Major French mutual insurer offering boat and leisure vehicle insurance to its member base. Comparable as a France-domiciled multi-line insurer whose boat offering overlaps directly with AssurBack's product.
- MAAF: French mutual insurance provider including boat and pleasure craft coverage within a broader household-insurance portfolio. Comparable as a French competitor distributing boat insurance primarily through its established mutualist network.
Broad incumbents
- Direct Assurance: AXA's digital-first direct insurance brand in France, offering motor, home, and other products online. Comparable to AssurBack as a French online insurance distributor pursuing self-serve digital channels and a multi-product direct model.
- Allianz Marine: Marine and leisure boat insurance arm of Allianz, one of Europe's largest general insurers. Overlaps with AssurBack on boat insurance products but operates as part of a much broader insurance portfolio with significantly larger distribution scale.
- AXA Boat Insurance: Marine and boating coverage offered by AXA France, a top-tier French insurer. Competes head-on in French boat insurance but as one product line within a vast general insurance franchise and broad agency network.
Emerging players
- Lovys: Paris-based digital-first insurance broker offering online subscription across home, auto, and other personal lines. Comparable to AssurBack as a French insurtech pursuing fully online, self-serve distribution for personal insurance customers.
- +Simple: French digital insurance broker offering online, simplified coverage across multiple lines for SMBs and individuals. Comparable as an online-first French broker competing on UX and digital distribution, though focused on different lines.
Direct peers
- Pantaenius: European yacht and boat insurance specialist broker offering tailored marine coverage across multiple countries. Directly comparable as a specialist pleasure-craft broker targeting the same customer profile with a similar product set.
- Hiscox: Specialist insurer offering marine and boating coverage as part of its high-end hobbyist/specialty lines. Comparable as a specialty insurer carving out a dedicated boat and yacht product for affluent leisure customers.
- APRIL Marine: The parent brand and operating broker of AssurBack. APRIL Marine is a French insurance brokerage specializing in pleasure boating insurance for 40+ years, serving the same customer segment with the same products; AssurBack is essentially its digital direct-to-consumer extension.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
AssurBack social profiles
Digital presenceAssurBack financial estimates
Financial estimateRevenue estimate
Valuation estimate
AssurBack leadership team
Management profileNumber of profiles
AssurBack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AssurBack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AssurBack
What does AssurBack do?
AssurBack is an online insurance broker that sells boat and pleasure craft insurance policies directly to individual boat owners. Customers obtain a personalized quote in approximately 3 minutes and complete subscription entirely online through a 100% digital workflow, with policies renewed annually and claims handled through the same digital channel. The offering is delivered under the APRIL Marine brokerage brand, which brings more than 40 years of pleasure boating insurance expertise.
Is AssurBack a public or private company?
AssurBack is a private company. It is classified as corporate owned and is currently operating.
When was AssurBack founded?
AssurBack was founded in 2000. It employs 1 to 10 people.
Where is AssurBack based?
AssurBack is headquartered in Paris, France, in the Europe region.
How does AssurBack make money?
One revenue line is on record: insurance Premiums.
Who are AssurBack's main competitors?
Regional players on record are Matmut and MAAF. Broad incumbents are Direct Assurance, Allianz Marine and AXA Boat Insurance. Emerging players are Lovys and +Simple. Direct peers are Pantaenius, Hiscox and APRIL Marine.
Does AssurBack have an API?
No public API is recorded for AssurBack.