Lush Flower Co
Lush Flower Co is a family-run Sydney florist, founded circa 1964, offering handcrafted bouquets, plants, wedding and funeral arrangements, and gift hampers via an e-commerce site, phone ordering, and same-day delivery across Sydney metro.
- Company typePrivate
- Founded1964
- HeadquartersNeutral Bay, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Lush Flower Co does
Lush Flower Co is a family-run florist business established in Sydney, Australia around 1964, operating a direct-to-consumer flower delivery service across the Sydney metropolitan area. The company offers handcrafted floral bouquets and arrangements (including named SKUs such as Gemma, Aria, and Serena, plus Florist Choice seasonal selections), potted orchids, terrariums and live plants, specialty wedding and funeral/sympathy arrangements, and gift baskets and hampers. The catalogue is organized by occasion, price tier (under $75, $75–$150, over $150), colour, and flower type, with product prices spanning approximately $65 to over $500.
Revenue is generated through one-time, unit-priced transactions rather than subscriptions or recurring contracts, fulfilled via the company's e-commerce website (powered by the third-party flowerstoreInABox™ platform), phone-based inside sales, a physical retail storefront at Shop 7/8 115 Military Road in Neutral Bay, and a proprietary same-day delivery fleet (orders placed before 4 PM) supplemented by next-day and scheduled delivery options. The company serves individual consumers as its primary segment for personal occasions (birthday, anniversary, sympathy, romance, get well, new baby, graduation) and corporate clients as a secondary segment for gifting and event décor; no enterprise contracts or named accounts are disclosed. Marketing is driven by SEO, the e-commerce site's occasion- and category-based content, and organic Facebook and Instagram presence. The company is privately held with no disclosed funding, parent entity, or institutional investors.
Lush Flower Co firmographics
Firmographics- Name
- Lush Flower Co
- Legal name
- Lush Flower Co
- Website
- https://lushflowerco.com.au
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lush Flower Co is a family-run Sydney florist, founded circa 1964, offering handcrafted bouquets, plants, wedding and funeral arrangements, and gift hampers via an e-commerce site, phone ordering, and same-day delivery across Sydney metro.
- Ownership category
- akta.pro rank
Lush Flower Co industry classification
Industry- Product category
- Florist Services
- NAICS
- Florists (45931), Nursery, Garden Center, and Farm Supply Retailers (444240)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
Keywords
Where Lush Flower Co is headquartered
LocationHeadquarters
- HQ city
- Neutral Bay
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Lush Flower Co business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Flower and Arrangement Sales: One-time transaction sales of fresh flower bouquets, arrangements, and plants directly to consumers. Individual product purchases ranging from budget options under $75 to premium arrangements over $500. Products include occasion-specific flowers, potted plants, gift baskets, and funeral/wedding arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly floral and plant options under $75 |
| Unit Pricing | Pay-as-you-go | Mid-range floral arrangements and gift items $75-$150 |
| Unit Pricing | Pay-as-you-go | Premium floral arrangements and luxury hampers over $150 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Lush Flower Co product offering
Product offeringCore offering
Lush Flower Co designs, sources, and delivers handcrafted fresh floral bouquets, arrangements, plants, and gift hampers to consumers and corporate clients across Sydney. The company operates its own retail shop in Neutral Bay, runs an e-commerce storefront at lushflowerco.com.au, and fulfils orders through an in-house delivery fleet offering same-day delivery for orders placed before 4 PM and scheduled next-day delivery.
Product overview
Lush Flower Co is a family-run florist business with 60 years of experience, offering a comprehensive flower delivery service across Sydney. The core offering consists of handcrafted floral bouquets and arrangements available through named products (Gemma, Aria, Serena, etc.) and Florist Choice seasonal selections. The product portfolio extends to specialty categories including Wedding Flowers, Funeral Flowers, Flower Crowns and Corsages, Orchid Arrangements (phalaenopsis and cymbidium), and Plants (orchids, bonsai, succulents, ferns, palms, terrariums). Gift baskets and hampers (Brews & Bites, Fruity Indulgence, Moet Chardon collections) complement the floral offerings. A significant differentiator is the same-day delivery service for orders before 4pm throughout Sydney, supported by next-day and scheduled delivery options. Payment processing integrates with PayPal, Visa, Mastercard, Stripe, and American Express.
Differentiator
Problem solved
Functional benefit
Products and services
- Floral Bouquets and Arrangements Handcrafted fresh flower bouquets and arrangements featuring seasonal and exotic blooms including roses, lilies, tulips, orchids, sunflowers, and native Australian flowers. Named arrangements such as Gemma, Aria, Natalia, Serena, Iris, Alessia, Angela, Ariana, Lila, Lydia, Camille, Juniper, Jacinta, and Primrose are available, with pricing from approximately $90 to $200+. Designed for personal gifting occasions for individual consumers in Sydney.
- Florist Choice Seasonal Arrangements Customised bouquets curated by in-house florists based on seasonal availability, offered in themed variants including Seasonal, Pink, Purple, Natives, Yellow, Pastel, Bright & Bold, Whites & Greens, and Red. Priced from $90.00. Targeted at Sydney consumers who want a florist-selected arrangement.
- Orchid Arrangements Potted and arranged phalaenopsis orchids including multi-stem arrangements, fishbowl displays, and boat arrangements. Products range from $120 to $360, including Mini White Phalaenopsis Orchid Fishbowl (from $180) and 3 Stem Soft Purple Orchid Fishbowl ($350). Suited to premium gifting and home or office décor.
- Wedding Flowers Full-service wedding floral arrangements including bridal bouquets, ceremony decorations, centrepieces, and custom bridal designs crafted by professional florists. Targeted at Sydney couples planning weddings and wedding planners seeking a local florist partner.
- Funeral Flowers Sympathy and memorial floral arrangements including wreaths, casket covers, cross wreaths, and heart-shaped wreaths for funeral services and condolences. Targeted at Sydney families and funeral directors needing sympathy floral tributes.
- Flower Crowns and Corsages Handcrafted flower crowns and buttonholes/corsages for formal occasions including proms, school formals, and special events. Targeted at Sydney individuals attending formal events.
- Plants Collection Live plants including bamboo, potted orchids, bonsai, flowering plants, indoor plants, cactus, ferns, outdoor plants, succulents, fruit trees (citrus), palms, and terrariums. Price ranges from $65 to $260. Targeted at Sydney consumers seeking long-lasting indoor or outdoor plant gifts and home décor.
- Gift Baskets and Hampers Gourmet gift baskets and hampers including Brews & Bites Basket ($115), Fruity Indulgence Basket, Sip Savor & Indulge, Chocolate Euphoria, Gin Lover's Basket, Vodka Sip & Savour Basket, Sweet Treats Basket ($135), Moet Chandon Sweet Treats Basket ($215), and Pamper Retreat Hamper ($155-$260). Targeted at Sydney consumers and corporate clients seeking premium gift hampers.
- Rose Box Collections Luxury rose arrangements presented in white gift boxes, including Single Rose in White Box ($75), 6 Red Roses in White Box, 12 Red Roses in White Gift Box ($190), and single rose options in Hot Pink, Mauve, Orange, Pink, and Yellow. Targeted at premium gifting occasions such as romantic gestures and milestone celebrations.
- Terrariums Self-contained garden terrariums including Fittonia Fusion Terrarium (from $70), Dynamic Foliage Terrarium ($130), Vibrant Foliage Terrarium, Radiant Foliage Terrarium ($150), Lush Botanical Terrarium, and Elegance in Green Terrarium ($160). Targeted at Sydney consumers and offices seeking low-maintenance decorative greenery.
- Same-Day Flower Delivery Same-day delivery service across Sydney for orders placed before 4 PM, using the company's in-house delivery fleet. Covers all Sydney metro locations including hospitals, schools, and wedding venues. Offered to both individual consumers and corporate clients.
- Next-Day and Scheduled Delivery Next-day flower delivery and scheduled delivery options for advance orders, allowing Sydney customers to plan flower deliveries for upcoming special occasions in advance.
Companies that use Lush Flower Co
Customer profileSegments2 records
Ideal customer profiles2 records
Lush Flower Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Lush Flower Co partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Lush Flower Co competitors and assessment
Company assessmentBroad incumbents
- Teleflora: Major US-based floral wire service and aggregator network connecting thousands of local florists for delivery. Operates at a much larger scale with broader geographic reach, representing the incumbent aggregator model that threatens single-shop florists.
- 1-800-Flowers: Large publicly traded gift and floral retailer offering fresh flowers, plants, and gift baskets with same-day delivery in many markets. A broad incumbent competitor across product mix, occasion-based marketing, and corporate gifting segments.
- FTD (Flowers Transmitted Distance): Long-standing global florist network offering same-day and scheduled delivery across the US and international markets. A broad incumbent with comparable bouquet, plant, and gift offerings but at significantly larger scale and geographic reach than Lush Flower Co.
Direct peers
- ProFlowers: Established online florist offering fresh-cut bouquets, plants, and gift baskets for occasions and corporate gifting with national delivery. Competes head-on with Lush Flower Co's product range and occasion-based positioning, particularly in the gifting and sympathy categories.
- Interflora Australia: Australia's largest florist network, offering same-day and scheduled flower delivery across the country. Operates an aggregator model connecting local florists, making it a direct competitor to Lush Flower Co's Sydney same-day delivery service and customer base.
- The Bouqs Co: Direct-to-consumer online florist that sources flowers farm-direct and delivers bouquets via subscription and one-off orders. Competes on price transparency, fresh sourcing, and e-commerce UX in the same way Lush Flower Co competes on local freshness and same-day delivery.
- BloomNation: Online marketplace that connects consumers with local florists for same-day delivery, with a curated network of independent shops. A direct peer in the e-commerce florist model, representing a structural alternative to single-shop delivery operators like Lush Flower Co.
Regional players
- Floraly: Australian direct-to-consumer online florist focusing on farm-sourced, seasonal bouquets delivered across major Australian cities. A regional peer targeting a similar digital-savvy Sydney customer with fresher, lower-cost sourcing model as an alternative to traditional florists.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lush Flower Co social profiles
Digital presenceLush Flower Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lush Flower Co leadership team
Management profileNumber of profiles
Lush Flower Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lush Flower Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lush Flower Co
What does Lush Flower Co do?
Lush Flower Co designs, sources, and delivers handcrafted fresh floral bouquets, arrangements, plants, and gift hampers to consumers and corporate clients across Sydney. The company operates its own retail shop in Neutral Bay, runs an e-commerce storefront at lushflowerco.com.au, and fulfils orders through an in-house delivery fleet offering same-day delivery for orders placed before 4 PM and scheduled next-day delivery.
Is Lush Flower Co a public or private company?
Lush Flower Co is a private company. It is classified as family owned and is currently operating.
When was Lush Flower Co founded?
Lush Flower Co was founded in 1964. It employs 1 to 10 people.
Where is Lush Flower Co based?
Lush Flower Co is headquartered in Neutral Bay, Australia, in the Oceania region.
How does Lush Flower Co make money?
One revenue line is on record: flower and Arrangement Sales.
Who are Lush Flower Co's main competitors?
Broad incumbents on record are Teleflora, 1-800-Flowers and FTD (Flowers Transmitted Distance). Direct peers are ProFlowers, Interflora Australia, The Bouqs Co and BloomNation. Floraly is listed as a regional player.
Does Lush Flower Co have an API?
No public API is recorded for Lush Flower Co.
What industry is Lush Flower Co in?
Lush Flower Co's product category is Florist Services. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers). Its NAICS code is 45931.