Guangzhou Bulusi Optoelectronics Technology Co.

What Guangzhou Bulusi Optoelectronics Technology Co. does

Guangzhou Bulusi Optoelectronics Technology Co. (BULUCE) is a privately held Chinese LED optoelectronics manufacturer that designs and produces intelligent lighting systems for furniture and LED-based phototherapy devices for beauty, health, and pet care. The company operates two business divisions: an intelligent furniture lighting line supplying customized LED systems (cabinet, wardrobe, bathroom, mirror, shelf, and skirting lights plus smart control accessories) to TOP50+ Chinese home furnishing enterprises including Oppein, with reported reach into 3 million+ high-end households; and a biological phototherapy line offering LED red light therapy panels, therapy pads, masks, acne patches, hair growth caps, and pet therapy devices sold via OEM/ODM partnerships and direct-to-consumer channels. Core technology rests on LED optoelectronics with intelligent control (Bluetooth MESH, sensors, gesture control, Tmall Genie integration), millimeter-scale optical precision, a proprietary 7-wavelength precise control system, and a photobiological effect database, backed by 40+ core patents including 6 invention patents. The company runs a hybrid go-to-market combining direct enterprise field sales into furniture OEMs, international distribution across 30+ countries, ODM/OEM scale customization, and e-commerce flagships (Tmall, JD.com, Amazon). Manufacturing is vertically integrated at a 40-acre self-owned industrial park in Qingyuan with 100,000+ sqm of capacity, a Class 1000 dust-free workshop, and 500,000 units annual capacity, transitioning into an Industry 4.0 factory in 2025. Pricing is quote-based for B2B and not publicly disclosed; multi-year enterprise contracts are standard. BULUCE is founder-owned with no disclosed institutional investors, no public listing, and no management team publicly named in the source material.

Name

Guangzhou Bulusi Optoelectronics Technology Co.

Legal name

Guangzhou Bulusi Optoelectronics Technology Co., Ltd

Website

https://buluce.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Guangzhou Bulusi Optoelectronics Technology Co. (BULUCE) designs and manufactures LED intelligent furniture lighting systems and LED phototherapy devices for beauty, health, and pet care, serving TOP50+ Chinese furniture enterprises, international OEM/ODM partners, and direct consumers across 30+ countries from a 40-acre vertically integrated facility.

Ownership category

akta.pro rank

Product category

LED Lighting and Phototherapy

NAICS

Electric Lighting Equipment Manufacturing (3351), Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

akta.pro secondary industry

Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

Keywords

• LED lighting solutions
• Furniture lighting systems
• LED phototherapy devices
• Red light therapy equipment
• OEM ODM optoelectronics

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Intelligent Furniture Lighting Systems: B2B revenue from supplying customized LED lighting solutions (cabinet lights, wardrobe lights, bathroom lights, sensors, power supplies) to furniture manufacturers and TOP50+ home furnishing enterprises. Includes both product sales and optical design services.
2. Biological Phototherapy Products: B2C and B2B revenue from LED beauty and wellness devices including therapy panels, acne patches, hair growth caps, therapy pads, and masks. Also pet medical equipment. Sold via OEM/ODM partnerships and direct consumer channels.
3. ODM/OEM Customization Services: Deep customization services including logo etching/printing, wavelength configuration, size customization, brand interface design, APP development, and packaging customization for wholesale and brand partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Guangzhou Bulusi Optoelectronics Technology Co. (BULUCE) designs, manufactures, and sells LED-based intelligent furniture lighting systems (cabinet, wardrobe, bathroom, shelf, and skirting lights with smart sensors and control panels) for furniture manufacturers, and LED phototherapy devices (red light therapy panels, pads, masks, caps, acne patches, and pet therapy devices) for beauty, health, and pet medical applications. The company also offers ODM/OEM scale customization services covering appearance, wavelength configuration, size, branding interface, APP/mini-program development, and packaging, supported by a 40-acre vertically integrated manufacturing base.

Product overview

Guangzhou Bulusi Optoelectronics Technology Co. offers a comprehensive portfolio of LED lighting and phototherapy products organized into two main divisions: furniture lighting systems and biological beauty lighting systems. The furniture lighting division includes the Apollo Series, Polos Series, Turing Series, Backlight Series, Bathroom Series, Intelligent Control Series, and Regular Series—comprising cabinet lights, shelf lights, strip lights, functional lights, and smart control accessories (sensors, power supplies, control panels). The biological phototherapy division features LED therapy devices including LED Red Light Therapy Panels, LED Therapy Pads in multiple versions (foreign trade, pure red light, Pro model), LED Therapy Masks, LED Acne Patches, LED Therapy Caps, and large-format therapy devices. Additionally, the company offers pet health products (LED Pet Joint Therapy Devices, LED Pet Spine Therapy Devices) and body wellness devices (LED Red Light Therapy Waist Belt). The company provides deep customization services covering appearance design, light source configuration, size customization, branding interface, APP/mini-program development, and packaging for ODM/OEM partners. Annual production capacity reaches 500,000 units from a 40-acre industrial park.

Differentiator

Problem solved

Functional benefit

Brands

• Apollo Series: Exposed strip lights, weldless embedding, style strip lights, and functional lights for intelligent furniture lighting.
• Polos Series
• Turing Series
• Backlight Series

Products and services

• LED Red Light Therapy Panel LED red light therapy panel with 660nm and 850nm wavelengths for anti-aging, collagen promotion, and wrinkle reduction for commercial usage.
• Buluce LED Acne Patch LED therapy device designed to quickly clear acne and eliminate acne marks.
• LED Therapy Cap 650nm red light therapy cap that penetrates deep to activate follicles and prevent hair loss at the root.
• LED Therapy Pad (foreign trade version) LED therapy pad designed for international markets, providing red light therapy for various body areas.
• LED Therapy Pad (pure red light) LED therapy pad featuring pure red light wavelength for targeted therapy applications.
• LED Therapy Pad (Pro model) Professional-grade LED therapy pad with enhanced features for advanced phototherapy treatments.
• LED Therapy Mask LED facial mask for comprehensive skin treatment and beauty therapy applications.
• LED Therapy Pad (Super Large) Large-format LED therapy panel with 660nm and 850nm wavelengths for full-face and body beauty applications.
• LED Pet Joint Therapy Device Red light therapy device designed for pet joint treatment and rehabilitation.
• LED Pet Spine Therapy Device Wearable red light therapy device for pet spine treatment and therapy.
• LED Red Light Therapy Waist Belt LED therapy waist belt for body health and wellness applications.
• Apollo Series (Furniture Lighting) Professional lighting series for furniture applications including exposed strip lights, weldless embedding lights, style strip lights, and functional lights for cabinet and wardrobe integration.
• Polos Series (Furniture Lighting) Furniture lighting series including layer lamps and locker lights for cabinet and shelf illumination.
• Turing Series (Smart Home Lighting) Smart home lighting series featuring gesture-controlled lighting with built-in Tmall Genie module integration.
• Backlight Series Backlight series including sky curtain backlight for decorative ceiling and wall applications.
• Bathroom Series Lighting Water-resistant lighting products designed for bathroom installations including bathroom lights with IP44 rating.
• Intelligent Control Series Smart control system products including power supplies, sensors, and IP44 power supplies for intelligent lighting control.
• ODM/OEM Customization Services Deep customization services covering appearance design, light source/wavelength configuration, size customization, branding interface design, APP/mini-program development, and packaging customization for wholesale and brand partners; supports both furniture lighting and LED phototherapy product lines.

Quantifiable outcome

• Partners achieve over 30% product premium rate increase
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• KUKAminorStrategic or Co-development PartnerIndustrial automation partner featured in company partner showcase. KUKA robotics may be used in BULUCE's intelligent manufacturing operations.
• Oppein (欧派)coreChannel Partner/ Reseller/ DistributorLeading custom furniture manufacturer and key customer. BULUCE supplies intelligent lighting solutions for Oppein's cabinet and wardrobe products.
• Sammy's (萨米的)minorChannel Partner/ Reseller/ DistributorFurniture industry partner featured in company partner showcase.
• Wood inside wood outside (里面是木头，外面是木头)minorChannel Partner/ Reseller/ DistributorFurniture industry partner featured in company partner showcase.
• DAminorChannel Partner/ Reseller/ DistributorFurniture industry partner featured in company partner showcase logo section.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Joovv: US-based red light therapy panel brand offering LED therapy devices for home and clinical use — directly comparable to BULUCE's LED Red Light Therapy Panels and beauty/wellness phototherapy line.
• Mulinsen (木林森): Vertically integrated Chinese LED chip-to-fixture manufacturer with deep vertical integration and large-scale production capacity — closely mirrors BULUCE's chip-to-assembly model.
• OPPLE Lighting: Largest Chinese lighting brand with a comparable mix of B2B project sales, OEM partnerships, retail distribution, and smart-lighting controls — directly overlapping with BULUCE in furniture-integrated LED lighting for the Chinese market.
• PlatinumLED Therapy Lights: US manufacturer of high-power red/NIR light therapy panels and devices — closely comparable to BULUCE's phototherapy product portfolio targeting health and wellness consumers.
• NVC Lighting (雷士照明): Major Chinese lighting OEM with strong commercial/project sales channels and similar export footprint; directly competes in LED fixtures, drivers, and lighting controls.
• Hera GmbH: German specialist in furniture-integrated LED lighting for kitchens, cabinetry, and retail displays — directly comparable in furniture-embedded lighting product category and design-led OEM service.
• Yankon Lighting (阳光照明): Chinese lighting manufacturer with significant OEM/ODM export business to Europe, North America, and emerging markets — comparable B2B and export customer base.

Broad incumbents

• Signify (Philips Lighting): Global lighting leader with broad portfolios including Hue smart lighting and furniture/kitchen fixture lines — a larger incumbent with overlapping capabilities but not focused on furniture-embedded specialty.
• ams OSRAM: Global LED and lighting technology major with strong specialty in wavelength-controlled LED and photobiological applications — overlaps with BULUCE's phototherapy wavelength expertise at much larger scale.

Emerging players

• CurrentBody: Beauty-tech retailer and brand offering LED therapy masks, red light devices, and home beauty equipment — competes with BULUCE's phototherapy consumer line, especially through online channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61550639422122
• TikToktiktok.com/@kunguan6
• LinkedInlinkedin.com/company/buluce-led-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guangzhou Bulusi Optoelectronics Technology Co.