Baiting Hollow Farm Vineyard

What Baiting Hollow Farm Vineyard does

Baiting Hollow Farm Vineyard is a privately held, family-owned winery located at 2114 Sound Avenue in Calverton, New York, on the North Fork of Long Island. The company produces a portfolio of wines including White Satin (White Merlot), Riesling, Fratellos Rosé, Sásta Rosé, Pink Satin Rosé, Merlot, Cabernet Franc, Red Velvet, and Hemera (an orange wine), with bottle prices ranging from approximately $34.50 to $49.50. Beyond wine production, Baiting Hollow operates an integrated destination experience that combines a tasting house, the Beer Garden and Wine-A-Ritaville outdoor bar, The Backyard event space with reserved picnic tables and lawn games, an on-site Baiting Hollow Pizza food truck, and weekend live music programming from 1PM to 5PM on Saturdays and Sundays.

The business runs a direct-to-consumer go-to-market model with no third-party wholesale or distribution partnerships identified. Revenue is generated through on-site tasting room and bottle sales, an e-commerce wine shop on its own website, gift cards ranging from $25 to $500, private event hosting (weddings, rehearsal dinners, bridal showers, birthdays, fundraisers, corporate retreats), and a wine club membership program. Pricing follows a unit-pricing model with case (12-bottle) and demi-case (6-bottle) discounts, and the company notes a no-outside-food-or-beverage policy to capture on-site food spend.

The vineyard operates weekend-focused hours (Friday through Sunday, 12PM-6PM) and markets primarily through Instagram, email, its own website, and a partnership with Discover Long Island. Core technology and AI capabilities are not disclosed, and Clover is the only named third-party integration (for payment processing). The company is a single-location, small-scale operation with 1-10 employees including part-time tasting house and bussing staff.

Name

Baiting Hollow Farm Vineyard

Legal name

Baiting Hollow Farm Vineyard

Website

https://baitinghollowfarmvineyard.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Baiting Hollow Farm Vineyard is a family-owned winery on Long Island's North Fork that produces a portfolio of wines and operates a direct-to-consumer destination experience featuring a tasting house, outdoor bars, live music, an on-site pizza food truck, and private event hosting.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Drinking Places (Alcoholic Beverages) (7224)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Craft wine production
• Vineyard tasting room
• Private event venue
• Live music winery
• Wine club membership

Headquarters

HQ city

Calverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Wine Sales: Direct sales of wines including White Merlot, Riesling, Rosé varieties, Merlot, Cabernet Franc, and specialty wines like Red Velvet and Hemera (orange wine). Wines sold by bottle with case and demi-case discounts available.
2. Food Service: On-site food offerings through Baiting Hollow Pizza truck providing variety of food. No outside food or beverages permitted on property.
3. Private Events: Hosting private events including weddings, rehearsal dinners, engagement parties, bridal showers, birthdays, fundraisers, and corporate retreats. Booked via phone or email.
4. Gift Cards: Gift cards available in denominations from $25 to $500 for wine purchases and vineyard experiences.
5. Beer Garden & Wine-A-Ritaville: Draft beer, frozen Wine-A-Ritas, and specialty cocktails served at outdoor bar areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Baiting Hollow Farm Vineyard is a family-owned winery on Long Island's North Fork that produces and sells a portfolio of wines (White Merlot, Riesling, Rosé, Orange Wine/Hemera, Merlot, Cabernet Franc, Red Velvet, and specialty blends) and operates a tasting house complemented by on-site Baiting Hollow Pizza food service, Beer Garden and Wine-A-Ritaville bar, weekend live music, The Backyard outdoor venue, private event hosting for weddings and corporate retreats, gift cards, and a wine club membership program.

Product overview

Baiting Hollow Farm Vineyard is a family-owned winery on Long Island's North Fork offering a portfolio of award-winning wines including White Satin (White Merlot), White Satin Select, Riesling, Hemera (Orange Wine), Fratellos Rosé, Sásta Rosé, Pink Satin Rosé, Red Velvet, Mirage (red blend), Merlot, and Cabernet Franc. The vineyard operates a multi-venue experience combining wine tastings, dining (Baiting Hollow Pizza food truck), entertainment (Beer Garden, Wine-A-Ritaville, live music), and private event hosting (The Backyard, indoor/outdoor spaces). Additional offerings include gift cards and a wine club membership.

Differentiator

Problem solved

Functional benefit

Brands

• Baiting Hollow Pizza: On-site food truck providing pizza and food offerings at the vineyard.

Products and services

• Wine Products Award-winning wines produced on the North Fork of Long Island, including White Merlot, Riesling, Rosé, Orange Wine (Hemera), Merlot, Cabernet Franc, Red Velvet, and specialty blends, sold to consumers by the bottle (with case/demi-case discounts) at the on-site tasting house and via the website's online wine shop.
• The Backyard venue reservations Reserveable outdoor venue space at the vineyard with shaded picnic tables, complimentary water, lawn games including Giant Jenga and Cornhole, vineyard views, and access to live music, intended for individuals, families, and groups spending a day on-site.
• Baiting Hollow Pizza food service On-site Baiting Hollow Pizza food truck providing a variety of food options to vineyard visitors, operating as the exclusive food provider on the property since outside food and beverages are not permitted.
• Private Events hosting Private event hosting service at the vineyard for weddings, rehearsal dinners, engagement parties, bridal showers, birthdays, fundraisers, and corporate retreats, using customizable indoor and outdoor event spaces and booked via phone or email.
• Gift Cards Physical and digital gift cards sold in fixed denominations of $25, $50, $75, $100, $150, $200, $250, $300, $350, $400, $450, and $500, redeemable for wine purchases and on-site vineyard experiences.
• Wine Club membership Membership program for regular customers offering wine shipments and exclusive benefits, sold directly through the Baiting Hollow Farm Vineyard website.
• Live Music Events Recurring weekend live music programming featuring local artists every Saturday and Sunday from 1 PM to 5 PM, included as part of the on-site vineyard experience for visitors and event guests.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Discover Long IslandminorGTM or Marketing PartnerPartnership for marketing promotions and giveaways. Collaborated on Ultimate Backyard Party Giveaway where Discover Long Island helped promote the event and select a winner (kirstenkraker) for a Backyard experience for up to 20 guests including reserved table and complimentary wine.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pindar Vineyards: Largest vineyard on Long Island's North Fork, producing a broad wine portfolio and operating tasting rooms and private event venues. Directly comparable as a family-rooted North Fork DTC winery with events and on-site experiences.
• Wölffer Estate Vineyard: Long Island (Sagaponack) estate winery combining wine production, tasting room, food service, and equestrian event programming. Comparable as a Long Island multi-venue DTC winery with events and food.
• Jamesport Vineyards: North Fork of Long Island winery with tasting room and event space. Directly comparable as a regional DTC winery targeting wine trail visitors and private event clients.
• Paumanok Vineyards: Family-owned North Fork of Long Island winery with tasting room and limited-production wines. Comparable in family-owned structure, location, and DTC tasting-room model.
• Bedell Cellars: North Fork of Long Island winery with a tasting room and event programming. Comparable as a similarly sized estate winery with DTC sales and on-premise hospitality.
• Raphael Wine: North Fork of Long Island winery producing premium varietals and hosting tastings and private events. Directly comparable in scale, location, and DTC tasting-room business model.
• Palmer Vineyards: Long Island winery with tasting room and event hosting. Directly comparable as a regional DTC winery serving visitors to the Long Island wine trail.
• Sparkling Pointe: North Fork of Long Island winery focused on sparkling wines with tasting room and event hosting. Comparable as a Long Island DTC winery with tasting room and private event programming.
• Martha Clara Vineyards: North Fork of Long Island estate winery offering tastings, events, and live music. Directly comparable as a multi-venue North Fork winery with on-site entertainment.
• RGNY (Riverhead): North Fork of Long Island winery with on-site tasting room, food programming, and private events. Comparable as a multi-experience DTC winery on Long Island's North Fork.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baiting Hollow Farm Vineyard