Tlpt

What Tlpt does

Tlpt operates a financial lead generation platform in the Russian market that connects banks and microfinance organizations (MFOs) with prospective borrowers through a distributed network of webmasters and advertising partners. The platform processes approximately 10,000 credit applications per day and serves roughly 200 banks and MFOs from a base of approximately 1,500 advertising platforms. The named client roster includes tier-one Russian banks (Alfa Bank, Tinkoff, SKB Bank), international financial institutions operating in Russia (Citibank, Deutsche Bank), specialized lenders (Sovkom, Investbank), and a cluster of microfinance operators (Ezaem, Roskred, Credcard, Mellford, Harris).

The platform architecture is structured around two principal modules: a Webmaster partner platform that allows publishers to monetize financial traffic by integrating Tlpt's offer inventory, and an Advertiser service module that delivers qualified, pre-routed borrower leads to lenders. The underlying routing algorithm matches borrower questionnaires to advertisers with the highest probability of approval, with a reported average lead status turnaround of approximately 3.5 hours. Tlpt monetizes on a cost-per-action (CPA) basis, capturing the spread between publisher payouts and lender acquisition costs on each approved lead.

Tlpt is a resident company of the Skolkovo Foundation, a Russian state-backed technology incubator, and has received support from the Internet Initiatives Development Fund (IIDF), a government-affiliated venture vehicle for technology startups. Management has indicated expansion intent into CIS markets beyond Russia.

Name

Tlpt

Website

https://tlpt.ru

Company type

Private

Operating status

Operating

Short description

Tlpt is a Russian financial lead generation platform connecting banks and microfinance organizations with borrowers via roughly 1,500 advertising partners on a CPA model, processing approximately 10,000 daily credit applications across 200 lender clients.

Ownership category

akta.pro rank

Product category

Financial Lead Generation Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYFSALACAJ

Wholesale Lock Desk, Pricing & TPO Support Services

Financial & Insurance/Mortgage & Housing Finance/Wholesale & Correspondent Mortgage Lending

Keywords

• Financial lead generation
• Loan lead supply
• Microfinance lead distribution
• Bank customer acquisition
• Affiliate financial traffic

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Pay Per Action (CPA): Payment for Action model where customers only pay for achieved actions/results. Leads are generated or acquired, with result-oriented contacts from users being the core deliverable. Revenue is performance-based, tied directly to successful lead conversions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Tlpt operates a financial lead generation and distribution platform that connects advertising traffic sources (webmasters) with banks and microfinance organizations (MFOs). The company supplies qualified potential customers (loan and microcredit applicants) to financial institutions on a pay-per-action model, processing approximately 10,000 credit applications daily across 1,500 advertising platforms for around 200 collaborating banks and MFOs. The platform features an algorithm-driven application routing system that sends each application to the advertiser with the highest probability of approval.

Product overview

Tlpt operates as a unified lead supply platform consisting of three interconnected service modules: the core Teleport platform for lead generation and delivery, the Вебмастерам (Webmaster) module for traffic monetization, and the Рекламодателям (Advertiser) module for banks and MFOs to acquire qualified leads. The platform connects traffic sources with financial institutions using a pay-per-action model, processing approximately 10,000 credit applications daily across 1,500 advertising platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Teleport (Телепорт)

Quantifiable outcome

• 10,000 credit applications processed daily
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Leads.su: Leads.su is a Russian lead generation marketplace focused on financial products (loans, microcredits, credit cards) connecting publishers with banks and MFOs. Direct overlap with Tlpt in advertiser channels and target lender clients.
• LeadGid: LeadGid is a Russian/CIS performance marketing and lead generation platform serving financial services, e-commerce, and other verticals. It is a direct competitor to Tlpt in monetizing webmaster traffic for banks and MFOs.

Emerging players

• Affise: Affise is a SaaS affiliate marketing and partner management platform used by performance networks and brands. While not a direct lead buyer/seller, it powers many of the same lead-gen and affiliate workflows that Tlpt operates, and competes for the same tech-stack wallet.
• Bankiros.ru: Bankiros is a Russian financial marketplace comparing bank and MFO offers and routing consumer applications. It overlaps with Tlpt on the lender demand side (banks/MFOs acquiring loan applicants) but with a consumer-facing front-end rather than a webmaster-driven funnel.
• Finbridge: Finbridge is a Russian fintech-oriented lead generation and digital acquisition partner focused on lending products. It overlaps with Tlpt in supplying qualified loan applications to banks and MFOs, though at a smaller scale and with a narrower product mix.

Broad incumbents

• Sravni.ru: Sravni.ru is a major Russian financial comparison and lead generation platform covering loans, insurance, and banking products. It competes with Tlpt for bank and MFO acquisition budgets, with broader consumer brand awareness but less specialization in microcredit webmaster traffic.
• Admitad: Admitad is one of the largest affiliate marketing networks in Russia/CIS and globally, with significant financial services exposure including bank and MFO programs. It competes with Tlpt for both webmaster traffic and financial advertiser budgets, though across a much broader vertical mix.
• Cityads: Cityads is an international affiliate network with strong CIS presence and a financial services category including lending offers. It competes with Tlpt for webmaster relationships and bank/MFO advertisers on a multi-vertical basis.

Regional players

• SalesDoubler: SalesDoubler is a CIS-region affiliate and lead generation network with financial services advertisers. It is comparable to Tlpt as a two-sided platform monetizing publisher traffic, but it operates primarily across Ukraine and broader CIS rather than Russia-centric.
• Mixmarket: Mixmarket is a long-running Russian/CIS affiliate network with financial services advertisers, including lending offers. It is comparable to Tlpt in connecting webmasters with lenders, though it operates across multiple verticals rather than focusing on credit leads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tlpt