Brauerei Rapp

What Brauerei Rapp does

Brauerei Rapp KG is a privately held German brewery and mineral spring operator founded in 1893 in Kutzenhausen, Bavaria. The company produces a broad beverage portfolio including more than 20 beer varieties (Helles, Pils, Export, Bock, Weizen, Märzen, Festbier, alcohol-free and reduced-calorie options), beer mixed drinks, juices and nectars, soft drinks, fitness/zero-sugar beverages, and mineral water drawn from two on-site deep wells (246m and 255m). Production is anchored in a single integrated site that combines a traditional brewhouse (constructed 1987), juice/AFG production, modern high-speed bottling lines rated at over 100,000 bottles per hour, robotic mixed-case assembly, and a biological wastewater treatment plant. The mineral water source is naturally low in sodium and suitable for infant formula, with quality monitored by an external institute.

The company's go-to-market is exclusively direct-to-consumer via its own Heimdienst (home delivery) fleet, which delivers to approximately 250,000 households across southern Germany on a fixed 14-day cycle. Customers order through an e-commerce storefront, by phone, or directly with their assigned driver (Fahrverkäufer), who collects payment, exchanges empty crates for full ones, and serves as the recurring relationship touchpoint. There is no retail, wholesale, or third-party distribution channel. Pricing is per crate (20 × 0.5L reusable glass bottles), ranges from approximately €7.50 to €21 depending on product, and is delivered free of charge with no bottle deposit (Pfand) charged because empties are collected in-route.

The company is owned and managed by the founding Rapp family, currently in its fourth generation, with Georg Rapp and Rupert Rapp serving as personally liable partners (Komplementäre) of the KG. The organization employs approximately 500 staff across production, logistics, and customer service, including a call center, brewing, electrical/maintenance, and a dedicated new-customer acquisition (Neukundenwerber) function. The business has not raised external funding and operates as a self-financed Mittelstand enterprise.

Name

Brauerei Rapp

Legal name

Brauerei Rapp KG

Website

https://brauerei-rapp.de

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

1–10 employees

Short description

Brauerei Rapp KG is a family-owned Bavarian brewery and mineral spring founded in 1893, producing beer, juices, soft drinks, and mineral water delivered directly to about 250,000 households in southern Germany through its own Heimdienst home-delivery service.

Ownership category

akta.pro rank

Product category

Brewing and Beverage Manufacturing

NAICS

Beverage Manufacturing (3121), Breweries (312120), Bottled Water Manufacturing (312112)

SIC

Beverages (2080), Malt Beverages (2082), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro industry

PRIMARYAFAFACAH

Bulk Bottled Water Production (Large Format, Home/Office Delivery)

Agriculture & Food Production/Beverage Production/Bottled Water & Mineral Water Production

Keywords

• Traditional beer brewing
• Mineral water bottling
• Home beverage delivery
• Non-alcoholic beverages
• Family-owned brewery

Headquarters

HQ city

Kutzenhausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Beverage Product Sales: Revenue is generated from the sale of beverages including beer (various types: Hell, Pils, Export, Bock, Weizen, seasonal varieties), beer mixed drinks (Radler, Russ'n), juices and nectar, soft drinks/limonade, fitness drinks, and mineral water. Products are sold in reusable glass bottles (20x0.5L crates) through the home delivery service. Customers pay upon delivery or within 7 days by bank transfer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Brauerei Rapp brews and bottles a range of beers, beer mixed drinks, juices, soft drinks, mineral water, and fruit-infused mineral waters at its Kutzenhausen facility. All finished products are delivered directly to households through the company's own Heimdienst (home delivery) service across southern Germany on a 14-day cycle, with empty glass bottles collected on each visit so no bottle deposit is charged to the customer.

Product overview

Brauerei Rapp is a traditional Bavarian brewery and mineral spring company founded in 1893, offering a diverse portfolio of beverages through a direct-to-consumer home delivery model. The core product lines include Rapp Beers (over 20 varieties including Hell, Pils, Export, wheat beers, seasonal specialties like Märzen and Bock, and alcohol-free options), Beer Mixed Drinks (Radler, Russ'n, Natur-Radler), Juices and Nectars (Eistee, Multi-Vitamin drinks, ACE drinks, fruit juices), Refreshments (lemonades, cola, fruit-flavored sodas, Weinschorle), Fitness/Sugar-free Drinks, Mineral Water (still, medium, sparkling) and MiWa+ (mineral water with fruit flavors), and Glassware/Accessories. Products are delivered exclusively through the company's own Heimdienst (home delivery service) directly to approximately 250,000 households in southern Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Rapp Beers (Bavarian lagers, pilsners, wheat beers, seasonal specialties, and alcohol-free varieties)
• Beer mixed drinks (Rappen Russ'n, Rapp Radler, Natur-Radler alkoholfrei)
• Juices and nectars (Eistee, ACE, multi-vitamin, fruit juices)
• Soft drinks and refreshments (lemonades, cola, fruit spritzers, Weinschorle)
• Fitness/sugar-free and isotonic drinks
• Mineral water (still, medium, sparkling) and MiWa+ fruit-infused mineral waters
• Mixed cases (Sommerkasten, Pro-Bierkasten, Erfrischungskasten, Mineralwasser plus, Zero-Kasten, Vitalkasten, Saftkasten)
• Branded glassware and accessories (Weiβbierglas, Pilsglas, Jubiläums-Krug, Willy-Becher, WM-Glas, Saftglas, Kühltasche, Flaschenhülle)
• Heimdienst (Home Delivery Service)

Quantifiable outcome

• Serves ~250,000 households with home delivery
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hofmühl Brauerei: Traditional Bavarian family-owned regional brewery also operating a home delivery (Heimdienst) model in southern Germany, with a comparable mix of beers, mineral water, and soft drinks delivered directly to households. Highly comparable on product mix, distribution model, and Mittelstand structure.
• Stiftungs-Brauerei Neumarkt: Bavarian family-owned regional brewery producing traditional German beer styles for regional consumption. Directly comparable in product, regional positioning, and family-owned Mittelstand structure.
• Allgäuer Brauhaus: Bavarian regional brewery operating in the same southern Germany geography with a comparable traditional product line and regional brand positioning. Overlap in target consumer and product category.
• König-Brauerei: German regional brewery with a comparable multi-category beverage portfolio (beer, soft drinks, water) and family-owned heritage. Similar Mittelstand scale and regional delivery footprint make it a close operational peer.
• Bad Dürrheimer Mineralbrunnen: German regional mineral water producer sourcing from natural springs with similar health-positioned, low-sodium positioning. Directly comparable to Rapp's mineral water business in terms of source, product, and regional German market.
• Tucher Bräu: Nuremberg-based traditional German brewery producing a comparable Bavarian beer portfolio for regional distribution. Comparable on product category, brewing tradition, and regional Mittelstand positioning.

Broad incumbents

• Radeberger Gruppe: Germany's largest private brewery group with a national portfolio of regional brands. Comparable on beer manufacturing and multi-brand strategy, but operates at significantly larger scale and through traditional retail/wholesale rather than home delivery.
• Gerolsteiner Brunnen: Germany's leading premium mineral water brand, sourcing from volcanic-origin springs. Comparable in the bottled mineral water category and brand-led positioning, but operates at national scale through retail channels rather than home delivery.

Regional players

• Schlossbrauerei Autenried: Bavarian family-owned regional brewery with traditional brewing heritage and regional beverage portfolio. Comparable in Mittelstand structure, Bavarian regional positioning, and traditional beer-led product mix.

Emerging players

• Flaschenpost: German on-demand beverage delivery startup delivering beer, water, and soft drinks directly to households. Represents the technology-led, younger-cohort challenger to Rapp's traditional Heimdienst model in overlapping German geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Brauerei-Rapp-KG-Kutzenhausen-100091754739996
• LinkedInlinkedin.com/company/brauerei-rapp-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brauerei Rapp