Fitness Mobile Apps

What Fitness Mobile Apps does

Mindbody (legal name MINDBODY, Inc.) is a cloud-based SaaS platform that provides business management, scheduling, payments, marketing, and a white-label branded mobile app to fitness, wellness, and beauty SMBs and multi-location operators. Founded in 2011 and headquartered in Santa Monica, California, the company operates as a subsidiary of Playlist and employs 501–1,000 people. Its product surface centers on a Branded App product — a customizable iOS/Android app published and maintained by Mindbody in the Apple App Store and Google Play — and extends into Payments (via MINDBODY Processing, a registered ISO of PNC Bank and Elavon), Mindbody Capital business financing, AI Concierge (missed-call-to-booking powered by Playlist's AI platform), multi-location management, and an integrations marketplace with developer APIs.

The business model combines monthly SaaS subscriptions (pricing in the US starts at $79/month for small businesses) with payment-processing transaction fees and embedded business-financing interest/fee income. Go-to-market blends direct field sales for enterprise/multi-location operators, inside sales for mid-market and SMBs, and product-led growth via the consumer-facing Mindbody app (3M+ active users) for discovery and inbound demand. Operations span North America, Australia, the United Kingdom, and Europe. The platform is sold into vertical-specific segments — Fitness (primary), Wellness, and Beauty — with dedicated software pages by sub-vertical such as yoga, Pilates, martial arts, salons, and med spas.

Name

Fitness Mobile Apps

Legal name

MINDBODY, Inc.

Website

https://fitnessmobileapps.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mindbody (MINDBODY, Inc.) is a US-based SaaS platform that provides scheduling, payments, marketing, and a white-label branded mobile app to fitness, wellness, and beauty SMBs and multi-location operators, operating as a subsidiary of Playlist.

Ownership category

akta.pro rank

Product category

Fitness Business Management Software

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Fitness business software
• Wellness management software
• Beauty salon software
• Mobile booking platform
• Payment processing services

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription (SaaS): Monthly software subscription for fitness, wellness, and beauty businesses to access the Mindbody platform including scheduling, staff management, payments, reporting, and optionally a branded mobile app. Pricing starts at $79/month for small businesses in the US.
2. Payment Processing / Transaction Fees: Mindbody processes all client transactions through MINDBODY Processing, generating transaction fee revenue. As a registered ISO of PNC Bank and Elavon, Mindbody earns fees on every payment processed.
3. Mindbody Capital (Business Financing): Capital financing offerings for existing Mindbody business customers to fund their operations, creating an additional revenue stream through interest/fees on loans.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Fitness Mobile Apps operates the Mindbody cloud-based SaaS platform for fitness, wellness, and beauty businesses, providing scheduling, staff management, payment processing, marketing tools, business reporting, and a fully-managed white-label Branded App for iOS and Android. It also operates the consumer-facing Mindbody discovery app (3M+ active users), Mindbody Capital business financing, and the AI Concierge missed-call-to-booking product. Pricing for small fitness and wellness businesses starts at $79 per month in the U.S., with multi-location enterprise contracts layered on top.

Product overview

Mindbody offers a platform-plus-modules architecture centered on its Branded App product. The core offering enables businesses in fitness, wellness, and beauty sectors to create custom mobile applications that clients can use for seamless booking, purchasing, and engagement. Additional modules include the consumer-facing Mindbody app (accessing 3M+ active users), Marketing tools, ClassPass for business, Mindbody Capital business financing, Payments processing, Staff management, Scheduling, Business reporting, Branded web tools, AI Concierge, and Multi-location management capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Mindbody Capital: Business financing services for Mindbody customers.
• Mindbody One
• AI Concierge

Products and services

• Branded App

Quantifiable outcome

• 36% more bookings year over year after branded app launch
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered supporting and core.

• PNC Bank, N.A.supportingTechnology or IntegrationMINDBODY Processing is a registered ISO (Independent Sales Organization) of PNC Bank, N.A., Pittsburgh, PA. This relationship enables Mindbody to offer integrated payment processing services to its fitness, wellness, and beauty business customers as part of the MINDBODY Processing platform.
• Elavon, Inc.supportingTechnology or IntegrationMINDBODY Processing is a registered ISO/Agent of Elavon, Inc. Georgia. This relationship provides the payment processing infrastructure underlying MINDBODY Processing's transaction services for business customers.
• Playlist (Parent Company)coreStrategic or Co-development PartnerPlaylist is Mindbody's parent company. Mindbody's software includes built-in access to an AI-powered platform from Playlist. The AI Concierge product, which turns missed calls into bookings, is powered by Playlist's technology. This is a core strategic integration within the Mindbody product suite.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ClubReady: Fitness club management SaaS for gyms and multi-location fitness operators, providing member management, scheduling, billing, and branded mobile apps - directly overlapping with Mindbody's fitness and multi-location modules.
• Glofox: Boutique fitness studio management SaaS offering scheduling, memberships, branded apps, and payments - directly competing with Mindbody for the same gym and studio SMB customer in the same fitness vertical.
• Booksy: Appointment booking and business management software for beauty and wellness professionals - competing with Mindbody in the beauty and wellness customer segment with similar booking and branded-app capabilities.
• Vagaro: SMB management software for salons, spas, fitness, and wellness businesses with booking, payments, branded apps, and marketing - directly comparable to Mindbody's beauty and wellness verticals.
• Wodify: CrossFit and functional fitness gym management software with class scheduling, member management, and branded apps - competing directly with Mindbody in the boutique fitness/gym SMB market.
• Mariana Tek: Boutique fitness and wellness SaaS platform with branded apps, booking, and analytics - direct competitor targeting premium boutique studios with similar product capabilities to Mindbody's branded app offering.
• Zen Planner: Gym, martial arts, and fitness studio management software with member scheduling, billing, branded apps, and payment processing - directly competing with Mindbody for the same fitness SMB segment.

Broad incumbents

• Acuity Scheduling: Broader appointment scheduling platform owned by Squarespace, serving many of the same service SMBs as Mindbody across fitness, wellness, and beauty - overlapping capability but not fitness-vertical specialized.
• Square Appointments: Block's SMB appointment scheduling and payments product serving salons, spas, and fitness studios - broader incumbent with overlapping scheduling and payments capabilities vs. Mindbody's vertical depth.

Others

• ClassPass: Consumer fitness subscription marketplace that partners with Mindbody-integrated studios to fill classes - complementary rather than competitive, as ClassPass for Business is actually offered through the Mindbody platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/testuff
• YouTubeyoutube.com/mindbody
• Facebookfacebook.com/257650488047
• LinkedInlinkedin.com/company/testuff---changing-the-world-of-software-testing
• Instagraminstagram.com/mindbody
• Pinterestpinterest.com/mindbodybusiness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Mobile Apps