Mandurah Basketball Association

What Mandurah Basketball Association does

Mandurah Basketball Association Inc. is a nonprofit community basketball association founded in the 1950s and headquartered in Mandurah, Western Australia, serving the Peel region. The association operates the Mandurah Magic representative program in NBL1 West (senior) and WABL (junior), with over 3,800 athletes competing in more than 190 games on a typical Sunday and over 100 dedicated referees officiating across domestic and representative competitions. Its product portfolio spans seasonal Summer and Winter domestic competitions (U8 through senior levels), FIBA 3x3 tournaments, structured development programs (Mini Magicians, First Step, Girls Got Game, Fast 5's), holiday camps, and inclusive All Abilities programs (BAM and Junior BAM), supplemented by Rio Tinto-sponsored referee development and multi-tier coach education pathways.

The association runs its operations through the PlayHQ competition management platform for registrations, fixtures, results, and team administration, with supplementary integrations including FIBA 3x3 player accounts, Afterpay and PayPal Pay-in-4 installment payments, the RefBook referee platform, and the HeadCheck concussion-management app. Venues are centered at the Mandurah Aquatic Recreation Centre (MARC) show courts for NBL1/WABL and major competitions, and Halls Head Recreation Centre (HHRC) for Junior BAM and select development programs. Governance is provided by an eight-member Board of Directors (Chairperson Cliff Kearns, Deputy Chairperson Tim Hartland, Finance Director Casey Mihovilovich, Governance Director Stephen Cook, and four additional members) and an executive team led by General Manager Brent Barclay, with staffing of 51–100 employees.

The business model is a nonprofit community-sports operating model with three revenue streams: membership and registration fees (annual Basketball WA $43.84 + Basketball Australia $5.61 levy, $80/team nomination, $255–$317 per-player seasonal fees); development and program fees (BAM $5/session, Junior BAM $80/term, FIBA 3x3 $100/team, holiday camps); and a diversified sponsorship ecosystem comprising one Major Partner (SafeWay Building and Renovation Services), five Exclusive Partners, eleven Corporate Sponsors, and ten Community Partners. Distribution is via direct-to-consumer registration through PlayHQ, coordination with eight domestic basketball clubs and two school-based programs (Frederick Irwin and MCC), and venue-based delivery at MARC and HHRC.

Name

Mandurah Basketball Association

Legal name

Mandurah Basketball Association Inc.

Website

https://mandurahmagic.com.au

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Mandurah Basketball Association is a nonprofit community basketball association founded in the 1950s in Mandurah, Western Australia, operating domestic competitions, NBL1 West/WABL representative teams (Mandurah Magic), FIBA 3x3 tournaments, development programs, and inclusive All Abilities programs serving more than 3,800 athletes weekly across the Peel region.

Ownership category

akta.pro rank

Product category

Community Basketball Programs

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Basketball competition management
• Youth sports development
• Community basketball programs
• Referee training programs
• Inclusive sports programs

Headquarters

HQ city

Mandurah

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership and Registration Fees: Annual membership fees (Basketball WA $43.84 + Basketball Australia levy $5.61), seasonal team nominations ($80), and per-player registration fees ranging from $255-$317 depending on age group and season.
2. Development and Program Fees: Revenue from development programs including Mini Magicians, First Step, Girls Got Game, Fast 5s, Holiday Camps, and All Abilities programs. Fee structures vary by program (e.g., $80/term for Junior BAM, $5/session for BAM, $100/team for FIBA 3x3).
3. Sponsorship and Partnerships: Multi-tiered sponsorship program including Major Partner (SafeWay Building and Renovation), Exclusive Partners, Corporate Sponsors, and Community Partners. Sponsorship prospectus available for prospective partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Mandurah Basketball Association (operating as Mandurah Magic) runs seasonal domestic basketball competitions (Summer and Winter) for age groups U8 through Seniors, representative basketball programs in NBL1 West and WABL, FIBA 3x3 tournaments, youth skill development programs, holiday camps, and inclusive All Abilities programs. The association also delivers structured referee development (Rio Tinto Referee Development Program) and coach education courses, coordinated with domestic clubs and registered via the PlayHQ platform.

Product overview

Mandurah Basketball Association operates a comprehensive basketball ecosystem built around seasonal domestic competitions (Summer and Winter), representative programs (Mandurah Magic NBL1 West and WABL), and development pathways. The organization offers development programs for beginners through competitive players (Mini Magicians, First Step, Girls Got Game, Fast 5's), holiday camps, and inclusive All Abilities Programs (BAM and Junior BAM). Supporting infrastructure includes referee development (Rio Tinto Referee Program), coach education, FIBA 3x3 tournaments, and membership management via PlayHQ. The association coordinates with seven domestic clubs for junior competitions while managing senior teams directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Winter Domestic Competition Seasonal domestic basketball competition running across school Terms 2 and 3 for age groups U8 through Seniors, with games scheduled across multiple weeknights and Saturdays. Junior players register through domestic clubs; senior players register directly through MBA.
• Summer Domestic Competition Seasonal domestic basketball competition running across school Terms 4 and 1 for age groups U8 through Seniors, scheduled across Mondays, Tuesdays, Thursdays, Fridays, Saturdays, and Sundays. Coordinated through domestic clubs for juniors and directly via MBA for seniors.
• Mandurah Magic Representative Program (NBL1 West / WABL) Representative basketball program fielding teams in NBL1 West (senior) and WABL (Western Australian Basketball League junior), featuring over 3,800 athletes playing in more than 190 games on Sundays.
• FIBA 3x3 Basketball Tournaments Official FIBA-sanctioned 3x3 basketball tournaments at MARC Show Courts covering age groups U12 to U18, including combined U16 and U18 Girls categories. Players must hold a FIBA 3x3 player account and register teams via PlayHQ at $100 per team.
• Development Programs Structured school-term skill development programs including Mini Magicians (ages 5-8 fundamentals), First Step (ages 9-12 competitive fundamentals), Girls Got Game (female-focused empowerment), and Fast 5's (ages 9-16 accelerated development in a modified competitive format).
• Holiday Programs School holiday basketball camps including Mini Magicians Camps (ages 5-8, 2-hour sessions), Holiday Hoops Camp (ages 9-16, 3-hour intensive), and Girls Got Game Camp (ages 9-16, female coaches). All registrations via PlayHQ.
• All Abilities Programs (BAM and Junior BAM) Inclusive basketball programs for participants with disabilities. BAM (Basketball All Abilities Mandurah) offers $5 drop-in adult sessions during school terms. Junior BAM is a structured term program ($80/term) for children with disabilities focused on confidence-building and social connection.
• Rio Tinto Referee Development Program Junior referee development initiative sponsored by Rio Tinto that supports 'Grey Shirt' referees through Level 0 courses. Mandurah Basketball runs two Level 0 referee courses per year and provides pathways through Level 1 supported by the Basketball WA State Referee Development program, with over 100 referees officiating domestic and WABL competitions.
• Coach Education and Resources Coach training and development resources including Community Coach Course (Level 0), Club Coach Course (Level 1), Association Coach Course (Level 2), Community Coach Mentoring Program, and access to the Basketball Australia E-TrainU platform alongside World Association of Basketball Coaches and FIBA official rules resources.

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

31 partnerships are on record, tiered major partner, exclusive partner, corporate sponsor, core and community partner.

• SafeWay Building and Renovation Servicesmajor partnerGTM or Marketing PartnerMajor Partner of Mandurah Basketball Association. SafeWay Building and Renovation Services is a building and renovation company featured prominently on the association's homepage as the primary sponsor.
• Maximum Fencingexclusive partnerGTM or Marketing PartnerExclusive Partner of Mandurah Basketball Association.
• Regency Foodsexclusive partnerGTM or Marketing PartnerExclusive Partner of Mandurah Basketball Association.
• Champagne Travelexclusive partnerGTM or Marketing PartnerExclusive Partner of Mandurah Basketball Association.
• Bendigo Bank - Community Bank Halls Headexclusive partnerGTM or Marketing PartnerExclusive Partner of Mandurah Basketball Association - Community Bank branch serving the Halls Head area.
• Mandurah Mazdaexclusive partnerGTM or Marketing PartnerExclusive Partner of Mandurah Basketball Association.
• Coast Livecorporate sponsorGTM or Marketing PartnerCorporate Sponsor of Mandurah Basketball Association.
• Unity Cabinetscorporate sponsorGTM or Marketing PartnerCorporate Sponsor of Mandurah Basketball Association.
• 4Life Physiotherapycorporate sponsorGTM or Marketing PartnerCorporate Sponsor of Mandurah Basketball Association.
• EOSITcorporate sponsorGTM or Marketing PartnerCorporate Sponsor of Mandurah Basketball Association.
• iBreezecorporate sponsorGTM or Marketing PartnerCorporate Sponsor of Mandurah Basketball Association.
• KG Plumbing and Gascorporate sponsorGTM or Marketing PartnerCorporate Sponsor of Mandurah Basketball Association.
• DRD Mandurahcorporate sponsorGTM or Marketing PartnerCorporate Sponsor of Mandurah Basketball Association.
• Fleet Cycles Mandurahcorporate sponsorGTM or Marketing PartnerCorporate Sponsor of Mandurah Basketball Association.
• Zion Coach Servicescorporate sponsorGTM or Marketing PartnerCorporate Sponsor of Mandurah Basketball Association.
• Cachet Homescorporate sponsorGTM or Marketing PartnerCorporate Sponsor of Mandurah Basketball Association.
• Spotter Financecorporate sponsorGTM or Marketing PartnerCorporate Sponsor of Mandurah Basketball Association.
• Rio TintocoreGTM or Marketing PartnerRio Tinto proudly sponsors Mandurah's 'Rio Tinto Referee Development Program'. This program supports junior 'Grey Shirt' referees, helping them complete their Level 0 referee course and start their journey as officials. Mandurah Basketball runs two Level 0 courses per year.
• Footprint WAcommunity partnerGTM or Marketing PartnerCommunity Partner of Mandurah Basketball Association.
• 4Signscommunity partnerGTM or Marketing PartnerCommunity Partner of Mandurah Basketball Association.
• Ability X Sportscommunity partnerGTM or Marketing PartnerCommunity Partner of Mandurah Basketball Association.
• Buna Cafescommunity partnerGTM or Marketing PartnerCommunity Partner of Mandurah Basketball Association.
• Andrew Hastie (Federal Member for Canning)community partnerGTM or Marketing PartnerCommunity Partner of Mandurah Basketball Association.
• Ace Copierscommunity partnerGTM or Marketing PartnerCommunity Partner of Mandurah Basketball Association.
• Domino'scommunity partnerGTM or Marketing PartnerCommunity Partner of Mandurah Basketball Association.
• The Lakelandscommunity partnerGTM or Marketing PartnerCommunity Partner of Mandurah Basketball Association.
• Snooze Mandurahcommunity partnerGTM or Marketing PartnerCommunity Partner of Mandurah Basketball Association.
• Basketball WAcoreStrategic or Co-development PartnerState governing body for basketball in Western Australia. Links to Basketball WA Tribunals, policies, and referee/coach pathway programs.
• Basketball AustraliacoreStrategic or Co-development PartnerNational governing body. Links to National Integrity Framework, Member Protection Policy, Child Safeguarding Policy, Courtsiding Policy, and coach education resources.
• FIBA 3x3coreTechnology or IntegrationInternational Basketball Federation 3x3. Mandurah Basketball runs official FIBA 3x3 tournaments requiring players to have FIBA 3x3 player accounts for participation.
• PlayHQcoreTechnology or IntegrationCompetition management platform used for registrations, fixtures, results, and team management across all MBA competitions and programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Joondalup Wolves Basketball Association: Northern Perth-corridor basketball association with NBL1 West and WABL competition, offering an almost identical package of domestic leagues, development programs, and representative teams — directly comparable to MBA.
• Cockburn Cougars Basketball Association: Perth-southern-suburbs basketball association competing in NBL1 West and WABL with a comparable grassroots-to-elite pathway structure and domestic club network, making it a direct competitor for registrations and sponsorship in the same WA basketball ecosystem.
• Warwick Senators Basketball Association: Perth northern-suburbs basketball association with NBL1 West and WABL programs structured similarly to MBA across domestic leagues, development pathways, and inclusive programs.
• East Perth Eagles Basketball Association: Established Perth-based basketball association with NBL1 West and WABL teams operating a similar membership-fee and registration-driven community model, competing for participants and sponsors across the Perth metro area.
• Lakeside Lightning Basketball Association: Joondalup-area WA basketball association fielding NBL1 West and WABL teams with the same grassroots-development-representative pathway, competing for athlete registrations and sponsorships in the WA basketball landscape.
• Willetton Tigers Basketball Association: Long-running Perth-southern-suburbs basketball association in NBL1 West/WABL with a mature domestic competition and development programs; competes with MBA for athletes, coaches, referees, and sponsors across the WA basketball market.
• Rockingham Flames Basketball Association: Neighbouring Peel/Perth-south metropolitan basketball association that fields an NBL1 West team and runs WABL programs, mirroring MBA's operating model and directly competing for participants, referees, and corporate sponsors across the southern Perth corridor.
• Perry Lakes Hawks Basketball Association: Perth-based NBL1 West and WABL basketball association with a comparable community-and-representative operating model, providing direct competition for players in the Perth metro region.

Emerging players

• Brisbane Basketball (Brisbane Bullets community arm): Large Queensland-based basketball association running domestic competitions and community pathways with a similar grassroots-to-elite model; comparable in structure though serving a different state-level market from MBA.

Regional players

• Goldfields Giants Basketball Association: Regional WA basketball association competing in NBL1 West from the Goldfields region, sharing the same representative-and-community structure as MBA but operating in a distinct Western Australian catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mandurahbasketball
• LinkedInlinkedin.com/company/mynetwork

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mandurah Basketball Association