Security Middle East

What Security Middle East does

Security Middle East Ltd is a privately held B2B trade media company, registered in England and Wales (company number 10551318) and operating under the Publications International Ltd holding group, with a regional headquarters in Dubai and operational offices in Plymouth, United Kingdom. The company publishes the Security Middle East Magazine, a bi-monthly English-language title — with a parallel Arabic edition — that is the official magazine of the Intersec exhibition and conference in Dubai, a status it has maintained since 1994. The platform reaches an audited circulation of 14,000 and an audience exceeding 40,000 security end-users, system integrators, and distributors across the GCC and broader Middle East, structured around five editorial verticals: Physical & Integrated Security Systems, Cybersecurity & Data Protection, Critical Infrastructure & Public Safety, Digital Transformation & Innovation, and Commercial, Enterprise & Facilities Security.

The product portfolio extends beyond the print magazine into a digital publishing platform (securitymiddleeastmag.com), a free email newsletter, a YouTube and LinkedIn presence, recurring SME Webinars, the proprietary annual SME Conference (scheduled for Riyadh in 2026), the Expo Live interview series, and the Security Middle East Directory. Underlying capabilities include bilingual English/Arabic content production, webinar hosting infrastructure, and event management systems. Revenue is generated through advertising sales, sponsored webinars and events, and a subscription model — predominantly from security technology vendors, system integrators, and solution providers targeting Middle East buyers.

The go-to-market is sales-led, with a commercial team including a Commercial Director and Global Account Managers selling advertising, sponsorship, and partnership packages to security technology companies seeking access to a curated regional audience. The company also engages in industry event coverage and thought-leadership distribution for government, enterprise, and critical-infrastructure stakeholders such as Saudi Aramco and Red Sea Global.

Name

Security Middle East

Legal name

Security Middle East Ltd

Website

https://securitymiddleeastmag.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Security Middle East Ltd is a B2B media business that publishes a bi-monthly English and Arabic security technology trade magazine, an associated digital platform, webinars, and the annual SME Conference, serving security vendors, integrators, and end-users across the GCC and broader Middle East as the official magazine of Intersec since 1994.

Ownership category

akta.pro rank

Product category

Trade Media & B2B Publishing

NAICS

Periodical Publishers (513120), Directory and Mailing List Publishers (51314)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Trade media publishing
• B2b magazines
• Security industry news
• Industry events
• Webinar production

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Advertising & Sponsorships: Primary revenue stream from selling advertising space in the magazine and on the website to security technology vendors, system integrators, and solution providers targeting the Middle East market. Includes banner advertisements and sponsored content placements.
2. Webinar & Event Sponsorships: Revenue generated through hosting sponsored webinars with technology partners and hosting the annual SME Conference, with partnership and sponsorship opportunities for vendors.
3. Subscription-based Magazine Distribution: Bi-monthly magazine distributed to security professionals across the GCC and Middle East with both paid subscription and free newsletter models.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Security Middle East publishes a bi-monthly B2B trade magazine (in English and Arabic) covering security technology for the Middle East market, read by over 40,000 security end-users, system integrators, and distributors across the GCC with an audited circulation of 14,000. The company monetises its audience through advertising space, sponsored webinars, event sponsorships, and the annual SME Conference, and supports readers with a website, industry directory, and Expo Live interview content.

Product overview

Security Middle East is a media publication company offering a portfolio of products and services for the security technology market in the Middle East. The core offerings include Security Middle East Magazine (a bimonthly English-language publication covering IP surveillance, CCTV, access control, biometrics, alarms, explosives detection and homeland security), Security Middle East Webinars (online expert sessions), the Security Middle East Conference (annual event), Expo Live (industry interviews), and the Security Middle East Directory. The company serves over 40,000 readers across the GCC and Middle East and has been the official magazine of the Intersec exhibition since 1994.

Differentiator

Problem solved

Functional benefit

Brands

• Security Middle East Conference: Annual conference event bringing together security professionals to discuss Saudi Vision 2030, technological innovations, and security challenges in the region.

Products and services

• Security Middle East Magazine The leading English-language bi-monthly magazine for the security technology market in the Middle East, read by over 40,000 security end-users, system integrators and distributors across the GCC and the Middle East with an audited circulation of 14,000. It is the official magazine of the Intersec exhibition and conference in Dubai.
• Security Middle East Webinars Online sessions that bring together leading experts, innovators and policymakers to discuss pressing challenges and future opportunities in the Middle East's security industry, delivering in-depth insights and forward-looking strategies. Sponsored by security technology vendors.
• Security Middle East Conference (SME Conference) An exclusive annual event delivering comprehensive agendas of high-level discussions addressing pertinent security challenges in the region, with education, networking and future-proofing opportunities aligned with Saudi Vision 2030.
• Expo Live Interviews with industry leaders and innovators covering the security technology sector in the Middle East region.
• Security Middle East Directory An industry directory connecting security professionals with vendors, suppliers, and service providers in the Middle East security market.

Quantifiable outcome

• Read by over 40,000 security end-users, system integrators and distributors across the GCC and the Middle East
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• UXE Security SolutionscoreStrategic or Co-development Partner · 15 January 2026Messe Frankfurt Middle East signed a MoU with UXE Security Solutions appointing the company as the Future Cities Partner of Intersec 2026. UXE manages technical implementation of the Keyless Security Project regulating security standards across Dubai's holiday home rental sector, advancing discussions around intelligent cities and secure infrastructure.
• Messe Frankfurt Middle EastflagshipStrategic or Co-development Partner · 1 January 2026Messe Frankfurt Middle East organizes Intersec, the world's converging platform for safety, security and resilience. Held under the patronage of H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Intersec brings together governments, regulators, industry leaders, innovators and buyers to shape the future of the security industry.
• Digital Cooperation OrganizationcoreStrategic or Co-development Partner · 1 October 2025Security Middle East publishes content featuring insights from Dr Hajar El Haddaoui, Director-General of the Digital Cooperation Organization, on cybersecurity as a growth driver for digital economies. The DCO works with 16 Member States across Middle East, Africa, Asia, and Europe representing over 800 million people.
• Dell Technologies and Perpetuuiti Technosoft DMCCminorGTM or Marketing Partner · 1 October 2025Dell Technologies and Perpetuuiti Technosoft DMCC signed a MoU during GITEX Global 2025 to enhance Cyber Resilience and IT Continuity for organisations across the Middle East. Perpetuuiti brings AI-first solutions including Susan (BCM-certified AI Business Continuity Consultant) and Lisa and Dave (Generative AI Duo Agents).
• Hewlett Packard Enterprise (HPE) and CommvaultminorGTM or Marketing Partner · 1 October 2025Commvault signed a MoU with HPE to strengthen their local partnership, promoting joint data protection, backup, recovery, and cyber resilience solutions utilizing HPE GreenLake cloud, HPE Alletra Storage MP, HPE StoreOnce, and HPE Zerto Software alongside Commvault's intelligent cyber resilience platforms.
• Intersec Exhibition and ConferenceflagshipStrategic or Co-development Partner · 1 January 1994Security Middle East magazine has been the official magazine of the Intersec exhibition and conference in Dubai since its launch in 1994. This is a strategic partnership providing the magazine with official status at the region's flagship security exhibition, including editorial coverage, magazine distribution at the event, and official magazine designation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• GISEC (Gulf Information Security Expo & Conference): GISEC is Dubai's flagship cybersecurity exhibition and conference. While an event rather than a publisher, it competes with SME's SME Conference and Intersec coverage for cybersecurity vendor mindshare and event-sponsorship budgets in the Middle East.

Direct peers

• IFSEC Global: IFSEC Global is the online trade publication associated with IFSEC International, the UK's flagship security exhibition. Like Security Middle East, it is a B2B security trade media outlet serving security vendors, integrators, and end-users with editorial content, webinars, and event partnerships.
• SecurityInfoWatch.com: SecurityInfoWatch is a digital B2B trade media outlet covering physical security, IT security, and life-safety topics for integrators, dealers, and end-users. It shares SME's advertising-driven revenue model and audience of security decision-makers, serving as the closest US analogue.
• a&s Magazine (Aditya Infotech): a&s (Automation & Security) is a global B2B trade publication covering physical security, access control, video surveillance, and smart building technologies. It is one of the most internationally distributed security trade magazines and competes directly with SME for global vendor advertising into regional security markets.
• Security Sales & Integration: Security Sales & Integration is a US B2B trade magazine focused on electronic security installation, integration, and dealer/integrator channels. Like SME, it monetizes through print + digital advertising and sponsorships targeted at security technology vendors and integrators.
• Detektor International: Detektor International is a Swedish-based B2B security trade publication covering access control, video surveillance, and alarm technologies with global distribution. It is a directly comparable international trade title competing for the same vendor advertising budgets as SME.

Broad incumbents

• Security Today (1105 Media): Security Today is a US enterprise-focused B2B security publication covering physical and cybersecurity topics. Published by 1105 Media (a larger B2B media conglomerate with multiple titles), it competes with SME for vendor advertising but operates within a broader portfolio strategy.
• CPI Media Group: CPI Media Group is a Dubai-based B2B media company publishing multiple regional trade titles across technology, security, hospitality, and logistics. It is structurally similar to SME as a regional B2B trade publisher, with broader portfolio diversification.
• ITP Media Group: ITP Media Group is the largest B2B and consumer publisher in the Middle East, headquartered in Dubai, with titles across technology, business, and lifestyle. It is the closest regional incumbent comparable to SME and competes for both advertising budgets and Middle East B2B events sponsorship.

Emerging players

• SourceSecurity.com: SourceSecurity.com is a digital-first B2B security trade media platform covering surveillance, access control, and intruder detection. It represents the digital-native format SME competes with for vendor mindshare, particularly among European and global security vendors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMbIMALj3Xl9zk14XhmEgIg
• LinkedInlinkedin.com/company/security-middle-east-magazine
• Xx.com/smemag

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Security Middle East