Intersec

What Intersec does

Intersec is an annual residential, invite-only unconference for senior marketing, brand, and digital growth leaders in India, organized by the Internet and Mobile Association of India (IAMAI). Launched in 2019 and held annually since, the property runs across three immersive days and two nights at premium hospitality venues, alternating between Goa (2024-2025) and Amritsar (2023, 2026). Attendance is curated through a formal application process reviewed by organizers, with participation limited to approximately 30-60 unique brands and agencies per edition. The format blends on-stage moments with small-group InterTingle sessions, expert-led breakout sessions, and strategic roundtables designed to facilitate peer-level dialogue rather than content consumption.

The participant base comprises CMOs and marketing heads, digital and growth leaders, brand strategy executives, agency founders, and technology/platform innovators from major Indian enterprises including Tata Motors, Reliance Retail, Bajaj Auto, Dabur, Marico, Godrej, MakeMyTrip, Sun Pharma, HDFC Life, Kotak Mutual Fund, Zepto, and Pepperfry. The product portfolio extends beyond the core event to include Partner Programs (tiered sponsorship structure), strategic roundtables, breakout sessions, and InterTingle peer discussions.

Intersec operates on a partnership-driven revenue model rather than delegate ticket sales. Event partners are positioned as collaborators rather than sponsors, gaining thought leadership integration, strategic roundtable hosting, and brand positioning with senior decision-makers. Headline 'Brought to You By' partners have included Samsung (2025), Bobble AI and MessageBird (2023), and Whistle Feed (2024), with secondary partner rosters expanding to 9+ companies by the 2026 edition. All on-site experience (accommodation, meals, activities) is covered by IAMAI; delegates are not charged, and a ₹50,000 + taxes cancellation fee applies to confirmed attendees. The business is a subsidiary property of IAMAI, a nonprofit industry association headquartered in Mumbai, and Intersec itself does not appear to publish standalone financial, headcount, or revenue disclosures.

Name

Intersec

Legal name

Internet and Mobile Association of India

Website

https://intersec.in

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Intersec is an annual, invite-only residential unconference for India's senior marketing, brand, and digital growth leaders, organized by IAMAI since 2019. It generates revenue through a tiered partnership/sponsorship model serving 30-60 enterprise brands per edition.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Partnership/Sponsorship Revenue: Intersec operates on a partnership model where select brands and platforms become collaborators rather than traditional sponsors. Partners gain brand visibility, speaking engagements, access to exclusive networking sessions, and thought leadership integration with senior decision-makers. The event is residential, with IAMAI covering on-site experience including accommodation, meals, and activities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Intersec is an annual, residential, invite-only unconference for senior marketing, brand, and digital growth leaders in India, organized by the Internet and Mobile Association of India (IAMAI). The three-day event blends on-stage moments with deep peer-level conversations, breakout sessions, strategic roundtables, and partner programs designed for exchange, experimentation, and accelerated thinking among India's senior marketing decision-makers.

Product overview

Intersec is an annual residential unconference organized by the Internet and Mobile Association of India (IAMAI), not a technology product company. The core offering is the Intersec event itself—a multi-day invite-only gathering for India's senior marketing, brand, and digital leaders. The product portfolio includes the main Intersec unconference (held annually in various cities including Amritsar and Goa), supplemented by InterTingle peer discussion sessions, breakout sessions led by industry experts, strategic roundtables, and partner programs for brands seeking visibility with senior decision-makers. Intersec has been an annual property since 2019, with the 2023-2026 editions documented in this data.

Differentiator

Problem solved

Functional benefit

Products and services

• Intersec Annual Unconference An annual residential, invite-only unconference for senior marketing, brand, agency, and digital growth leaders in India, organized by IAMAI. The three-day format combines on-stage moments, breakout sessions, strategic roundtables, and curated networking for peer-level strategic exchange.
• Intersec Partner Programs Sponsorship and partnership program for select brands and platforms, offering thought leadership integration, strategic roundtable hosting, brand positioning with senior decision-makers, and long-term ecosystem relationships. Partners are positioned as collaborators shaping industry dialogue rather than traditional sponsors.

Quantifiable outcome

• 60+ unique brands attend annually across 3-day residential format
• +1 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered minor and core.

• AffinityminorGTM or Marketing PartnerAffinity is listed as a partner for Intersec 2026. Partnership provides brand visibility, strategic roundtable hosting, and access to senior decision-makers at the event.
• NP DigitalminorGTM or Marketing PartnerNP Digital is listed as a partner for Intersec 2026. Provides thought leadership integration and brand positioning opportunities.
• YOptimaminorGTM or Marketing PartnerYOptima is listed as a partner for Intersec 2026. Partnership enables strategic engagement with senior marketing leaders.
• YAAPminorGTM or Marketing PartnerYAAP is listed as a partner for Intersec 2026. Provides brand visibility and thought leadership opportunities.
• LS DigitalminorGTM or Marketing PartnerLS Digital is listed as a partner for Intersec 2026. Enables strategic roundtable hosting and brand positioning.
• FancodeminorGTM or Marketing PartnerFancode is listed as a partner for Intersec 2026. Partnership for brand visibility and networking opportunities.
• Consumer (Consumr.ai)minorGTM or Marketing PartnerConsumr.ai is listed as a partner for Intersec 2026.
• Integral Ads (IAS)minorGTM or Marketing PartnerIntegral Ads (IAS) is listed as a partner for Intersec 2026. Provides brand visibility and thought leadership opportunities.
• SamsungcoreGTM or Marketing PartnerSamsung is listed as the 'Brought to You By' sponsor for Intersec 2025, indicating a primary/headline partnership position.
• AdjustminorGTM or Marketing PartnerAdjust is listed as a partner for Intersec 2025.
• HuellaminorGTM or Marketing PartnerHuella is listed as a partner for Intersec 2025.
• mCanvasminorGTM or Marketing PartnermCanvas is listed as a partner for Intersec 2025.
• RouteMobileminorGTM or Marketing PartnerRouteMobile is listed as a partner for Intersec 2025.
• Liqvd AsiaminorGTM or Marketing PartnerLiqvd Asia is listed as a partner for Intersec 2025.
• ScatterminorGTM or Marketing PartnerScatter is listed as a partner for Intersec 2025.
• Think ResultsminorGTM or Marketing PartnerThink Results is listed as a partner for Intersec 2025.
• Times InternetminorGTM or Marketing PartnerTimes Internet is listed as a partner for Intersec 2025.
• Whistle Feed (Whistle.mobi)minorGTM or Marketing PartnerWhistle Feed powered Intersec 2024. Provides brand visibility and thought leadership opportunities.
• AdLiftminorGTM or Marketing PartnerAdLift is listed as a partner for Intersec 2024.
• Blink DigitalminorGTM or Marketing PartnerBlink Digital is listed as a partner for Intersec 2024.
• BlisminorGTM or Marketing PartnerBlis is listed as a partner for Intersec 2024. Provided thought leadership on location insights.
• DoubleVerifyminorGTM or Marketing PartnerDoubleVerify is listed as a partner for Intersec 2024.
• EthinosminorGTM or Marketing PartnerEthinos is listed as a partner for Intersec 2024.
• Investment GuruminorGTM or Marketing PartnerInvestment Guru is listed as a partner for Intersec 2024.
• mCanvasminorGTM or Marketing PartnermCanvas is listed as a partner for Intersec 2024.
• ReBidminorGTM or Marketing PartnerReBid served as moderator/partner for Intersec 2024.
• Bobble AIcoreGTM or Marketing PartnerBobble AI powered Intersec 2023 as the headline partner.
• MessageBirdcoreGTM or Marketing PartnerMessageBird powered Intersec 2023 alongside Bobble AI.
• Blink DigitalminorGTM or Marketing PartnerBlink Digital is listed as a partner for Intersec 2023.
• Investment GuruminorGTM or Marketing PartnerInvestment Guru is listed as a partner for Intersec 2023.
• mCanvasminorGTM or Marketing PartnermCanvas is listed as a partner for Intersec 2023.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kyoorius: Kyoorius runs Indian advertising and design events including the Kyoorius Awards and creative conferences. It serves the same audience of senior brand, agency, and creative leaders in India as Intersec, with a similar annual-event cadence.
• Goafest: Goafest is India's flagship annual advertising festival jointly organized by the Advertising Club of India and AAAI. Like Intersec, it is an India-based annual gathering of senior marketing, advertising, and brand leaders — making it the most directly comparable event property in the country.

Broad incumbents

• Cannes Lions International Festival of Creativity: Cannes Lions is the global benchmark for senior marketing and creative leadership gatherings. While internationally focused and substantially larger in scale, it targets the same C-suite marketing and brand audience that Intersec cultivates in India, and represents the gold standard for premium industry events.
• Web Summit: Web Summit is one of the largest global tech and marketing conferences, attracting senior digital and growth leaders. It serves an overlapping audience with Intersec (digital/growth CMOs, platform executives) at much greater scale and broader scope.
• MMA Global (Mobile Marketing Association): MMA Global is an industry association that runs marketing leadership events across markets including India. It serves the same CMO/brand decision-maker audience as Intersec and is similarly association-backed, though MMA's events are larger, more frequent, and globally distributed.
• TED Conferences: TED operates curated, premium experience-driven conferences globally, including TEDSummit and TED@ events. While focused on ideas rather than marketing specifically, TED pioneered the 'curated, premium, high-touch gathering' format that Intersec has adapted for the marketing vertical.
• Ad:Tech (Informa): Ad:Tech, operated by Informa, is a global series of marketing/advertising technology conferences with India editions. It targets a similar audience (CMOs, agencies, martech) but at much larger scale, broader agenda, and traditional trade-show format rather than Intersec's curated unconference model.

Regional players

• Festival of Marketing: Festival of Marketing is a UK-based annual gathering for senior brand marketers and agencies, run by Marketing Week and similar trade titles. It targets an overlapping CMO audience to Intersec but operates in a different geography and at a much larger scale.
• ASSOCHAM Events: The Associated Chambers of Commerce and Industry of India (ASSOCHAM) runs a broad portfolio of business and marketing events across India. It shares Intersec's association-backed model and India-focused audience but operates at much larger scale and across many sectors beyond marketing.
• DMA (Data & Marketing Association) Events: DMA runs industry conferences and awards for senior marketing leaders, primarily in the UK and Europe. It serves a comparable CMO/marketing audience to Intersec with similar association backing, though focused on different geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IAMAIForum
• Facebookfacebook.com/InternetAndMobileAssociationIndia
• LinkedInlinkedin.com/company/internet-and-mobile-association-of-india
• Instagraminstagram.com/iamai_forum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intersec