Paesano Pizza

What Paesano Pizza does

Paesano Pizza is a Scottish restaurant brand operating four walk-in pizzerias that serve a focused menu of ten signature Neapolitan pizzas plus rotating specials. The chain operates three sites in Glasgow (Miller Street in the City Centre, Great Western Road in the West End, and Pollokshaws Road in the Southside) and one in Edinburgh (George Street), with no reservation system at any location. Its production model is built on traditional Neapolitan craft: dough proofed for over 24 hours, baked at approximately 500°C in artisan wood-fired ovens designed and built by Gianna Acunto of Naples, and topped with ingredients sourced directly from Italy; pizzas are assembled by Pizzaioli trained in traditional Neapolitan methods. The menu pricing sits in the £12.90–£15.50 range for full pizzas, with half portions, rotating specials, sides, and desserts, and an optional 10% service charge.

Revenue is generated through dine-in service, hot takeaway and collection from all four sites (typically with a 15-minute wait), delivery via Deliveroo at the Edinburgh site only, online gift vouchers sold through Vouchercart, and online collection ordering through WithQikserve. Paesano also participates in the Distinctive Restaurant Group (DRG) Restaurant Rewards loyalty program, which offers 5% back on food bills and a £10 welcome voucher across roughly 13 DRG-owned restaurant brands. The target customer base is broad and horizontal — families, couples, friend groups, and solo diners seeking authentic Italian pizza in a walk-in, no-bookings environment. Distribution is exclusively single-country (United Kingdom), and the company is privately held: it was acquired by DRG (which also owns Di Maggio's and Café Andaluz) in 2024 and is operated as a subsidiary brand within that group.

Name

Paesano Pizza

Legal name

Paesano Pizza

Website

https://paesanopizza.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Paesano Pizza is a privately held Scottish restaurant chain operating four walk-in locations in Glasgow and Edinburgh, serving authentic Neapolitan pizzas made with Italian-sourced ingredients in Naples-built wood-fired ovens. It serves families, couples, friends, and solo diners through dine-in, takeaway, Deliveroo (Edinburgh), and the DRG Restaurant Rewards loyalty program.

Ownership category

akta.pro rank

Product category

Neapolitan Pizza Restaurants

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Neapolitan pizza restaurants
• Italian casual dining
• Wood-fired pizza
• Pizza takeaway collection
• Restaurant loyalty program

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in restaurant sales: Full-service dine-in at all restaurant locations offering 10 signature pizzas, specials, sides, and desserts. Optional 10% service charge added to bills.
2. Takeaway and collection: Hot takeaway and collection service from all locations. Online ordering available for main menu items. No phone orders accepted.
3. Delivery (Edinburgh): Delivery service available in Edinburgh through Deliveroo platform. No delivery at Glasgow locations.
4. Gift vouchers: Digital gift vouchers sold online, delivered to email inbox. Valid for 1 year after purchase.
5. Restaurant Rewards loyalty program: Points-based loyalty program giving 5% back on food bills. New members receive £10 voucher after first visit. Membership spans multiple DRG restaurant brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Paesano Pizza is a Scottish restaurant chain operating four dine-in locations (three in Glasgow and one in Edinburgh) that sells a fixed menu of ten authentic Neapolitan pizzas plus rotating specials, made with Italian-sourced ingredients and cooked in Naples-built wood-fired ovens at 500°C. The brand runs a walk-in-only service with takeaway and collection at all sites and Deliveroo delivery at Edinburgh, supported by digital gift vouchers and a multi-brand Restaurant Rewards loyalty programme.

Product overview

Paesano Pizza is a restaurant chain operating four locations in Scotland (three in Glasgow: City Centre, West End, and Southside; one in Edinburgh on George Street). The company specializes in 100% authentic Neapolitan pizza, offering a simple menu of ten core pizzas plus rotating specials. All pizzas are made with Italian-sourced ingredients and cooked in artisan wood-fired ovens at 500°C. The company operates on a walk-in-only basis with no bookings or delivery (except via Deliveroo at the Edinburgh location). Additional services include takeaway/collection ordering via WithQikserve, digital gift vouchers via Vouchercart, and a loyalty program (Restaurant Rewards) through parent company Distinctive Restaurant Group (DRG).

Differentiator

Problem solved

Functional benefit

Products and services

• Authentic Neapolitan Pizza Menu A fixed menu of ten authentic Neapolitan pizzas supplemented by regularly rotating specials, made with ingredients sourced directly from Italy and cooked in wood-fired ovens at 500°C. Items such as Carbonara (£14.90), Nerano (£13.90) and Crema di Fagioli (£12.90) are served dine-in at four Scottish locations; half portions and 15 vegan-friendly toppings are available. Specific menu launch dates are not disclosed in the input.
• Restaurant Rewards Loyalty Programme Points-based loyalty programme for diners at Paesano Pizza, accessible via the Restaurant Rewards app on iOS (apps.apple.com/za/app/restaurant-rewards-by-drg/id6736694594) and Android (play.google.com/store/apps/details?id=com.fiveloyalty.thedrg). New members receive a £10 voucher after their first visit and earn 5% back on food bills, with membership shared across multiple DRG restaurant brands.
• Digital Gift Vouchers Digital gift vouchers sold online through Vouchercart, with vouchers delivered to the buyer's email inbox and redeemable across Paesano Pizza locations. Vouchers are valid for one year from the date of purchase.
• Online Takeaway and Collection Ordering Online ordering service for hot takeaway and collection, available at all four Paesano Pizza locations in Glasgow and Edinburgh via the WithQikserve platform. Limited to main menu items, with no phone ordering and a typical wait time of not more than 15 minutes.

Quantifiable outcome

• 15 minute average wait time for takeaway orders

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• DeliveroominorChannel Partner/ Reseller/ DistributorDeliveroo delivery partnership at Edinburgh George Street location only. No delivery service at Glasgow locations.
• Gianna Acunto (Naples)coreTechnology or IntegrationArtisan wood-fired pizza ovens designed and built by Gianna Acunto of Naples, Italy. These custom-built ovens are an integral part of the authentic Neapolitan pizza production process.
• Restaurant Rewards (DRG family)coreGTM or Marketing PartnerRestaurant Rewards loyalty program operated by DRG. Membership spans multiple restaurant brands including Paesano Pizza, Di Maggio's, Café Andaluz, Cadiz, Panang, The Anchor Line, Atlantic Brasserie, Barolo, Chaakoo, Topolabamba, The Citizen, Amarone, and Zhima. Members earn 5% back on food bills and receive £10 voucher after first visit.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Pizza Punks: Edinburgh-based pizza restaurant group offering artisan pizza with walk-in service. Directly competes with Paesano's Edinburgh George Street location, sharing the same Scottish city centre market and casual artisan pizza positioning.

Broad incumbents

• Pizza Hut: Major UK pizza chain with dine-in and delivery operations. While positioned differently (more family-oriented, broader menu), it competes for casual pizza occasions and takeaway orders across UK urban markets.
• Pizza Express: Established UK pizza chain with hundreds of locations offering dine-in pizza. While not strictly Neapolitan, it competes for similar Italian pizza occasions and family/couple dining occasions in UK city centres and suburbs.
• ASK Italian: UK casual dining chain serving Italian cuisine including pizza. Has dine-in locations with similar price positioning to Paesano and competes for casual Italian dining occasions at a national scale.
• Domino's Pizza: UK's largest pizza delivery chain with extensive delivery infrastructure. Competes with Paesano in the takeaway and delivery pizza segment, particularly in Edinburgh where Paesano uses Deliveroo.
• Zizzi: UK-wide Italian casual dining chain with pizza as a core menu item. Operates a dine-in, walk-in-friendly model similar to Paesano with comparable price points and demographic targeting, and is a broad competitor in the casual Italian segment.

Direct peers

• Franco Manca: UK's leading authentic Neapolitan sourdough pizza chain with similar slow-proving dough philosophy and Italian ingredient sourcing. Competes directly with Paesano in the authentic pizza segment and represents the most direct chain-based competitor for share of authentic pizza occasions.
• Café Andaluz: Another DRG-owned sister brand in Glasgow offering casual themed dining. While not Italian, it shares the same DRG operating platform, multi-brand loyalty program, and Glasgow dine-in walk-in customer base, providing a direct operational peer.
• Di Maggio's: Sister brand under DRG ownership, offering Italian casual dining in Glasgow. While focused on broader Italian cuisine rather than exclusively pizza, it shares the same parent company, customer base, and operating model, representing a meaningfully comparable DRG portfolio concept.
• Sugo: Sister brand owned by Distinctive Restaurant Group (DRG) alongside Paesano. Operates Italian pasta-focused restaurants in Glasgow and was acquired by DRG in the same transaction as Paesano, making it a directly comparable concept within the same parent portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/paesanopizza
• LinkedInlinkedin.com/company/paesano-pizza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paesano Pizza