Di Maggio's
Di Maggio's is a privately held Italian-American casual dining brand operating three restaurants in Glasgow and East Kilbride, Scotland, offering dine-in, takeaway, delivery via Deliveroo/Uber Eats/Just Eat, gift vouchers, kids' packages, and a loyalty app. It is part of the DRG restaurant group.
- Company typePrivate
- Founded2010
- HeadquartersGlasgow, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Di Maggio's does
Di Maggio's is an Italian-American casual dining brand operating three restaurants in the Glasgow metropolitan area of Scotland — City Centre at Royal Exchange Square, Theatreland on West Nile Street, and East Kilbride — under the corporate entity The Di Maggio's Restaurants Limited (company number SC390675). The brand is part of DRG (Di Maggio's Restaurant Group), a Scottish private restaurant group that operates 21 restaurants across Glasgow, Edinburgh, and Aberdeen plus 4 food court outlets in Scotland, Belfast, and Manchester, and runs 8 concepts including Di Maggio's, Café Andaluz, Amarone, Barolo, The Anchor Line, Atlantic, The Citizen, and Cadiz. Di Maggio's core offering is sit-down Italian-American dining (pasta, pizza, steaks, gelato), extended via takeaway and delivery (own website via Preoday, plus Deliveroo, Uber Eats, Just Eat), gift vouchers and experience packages (e.g., £39 for two), family-oriented Kids Happy Hour and Kids Pizza Parties, seasonal Graduation packages, breakfast dayparts, and a Restaurant Rewards loyalty program offering 5% cashback via a branded mobile app.
The technology stack supporting the operation is conventional restaurant SaaS rather than proprietary: ResDiary for online table reservations, Preoday for direct e-commerce ordering, Hunggr for the loyalty app, MailChimp for email marketing, Wireless Social for in-venue WiFi/data, and Google Analytics for web traffic. Pricing is per-cover transactional across the menu, with structured promotional tiers for kids (£7.95 Happy Hour, from £14.95 Pizza Parties), a £6.45 weekday lunch special at Theatreland and East Kilbride, and £39 experience vouchers. Customer acquisition is multi-channel: dine-in table bookings, direct website ordering, third-party delivery aggregators, the loyalty app, and email.
Di Maggio's monetizes through four primary revenue streams — dine-in service, takeaway and delivery (with third-party commissions paid to aggregators), gift vouchers and experience packages (via vouchercart and own channels), and a recurring loyalty program driving repeat visits. The primary customer segments are families with children, celebration and group diners (graduations, birthdays), and takeaway/delivery customers; secondary revenue is generated via corporate and group bookings requiring direct inquiry. The company is privately held with no disclosed funding rounds, investors, or capital structure, and operates within the privately held DRG parent group structure.
Di Maggio's firmographics
Firmographics- Name
- Di Maggio's
- Legal name
- The Di Maggio's Restaurants Limited
- Website
- https://dimaggios.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Di Maggio's is a privately held Italian-American casual dining brand operating three restaurants in Glasgow and East Kilbride, Scotland, offering dine-in, takeaway, delivery via Deliveroo/Uber Eats/Just Eat, gift vouchers, kids' packages, and a loyalty app. It is part of the DRG restaurant group.
- Ownership category
- akta.pro rank
Di Maggio's industry classification
Industry- Product category
- Italian-American Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- Family-Style Restaurants (THAFACAC), All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Di Maggio's is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Di Maggio's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in Restaurant Service: Revenue from customers dining in at the restaurant, including à la carte menu items, special menus (breakfast, kids), and celebration packages.
- Takeaway and Delivery: Revenue from takeaway orders placed via their own website ordering system (Preoday) and third-party delivery platforms (Deliveroo, Uber Eats, Just Eat). Commissions paid to third-party platforms.
- Gift Vouchers and Experience Packages: Sale of electronic gift vouchers and experience packages (e.g., £39 for two courses each plus dessert) sold through vouchercart platform.
- Loyalty Program: Restaurant Rewards app driving repeat customer visits through 5% cashback on food bills and exclusive member promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kids Happy Hour - £7.95 |
| Unit Pricing | Pay-as-you-go | Kids Pizza Party - From £14.95 per child |
| Unit Pricing | Pay-as-you-go | Experience Voucher - £39 for two people |
| Unit Pricing | Pay-as-you-go | Weekday Lunchtime Special - £6.45 |
| Unit Pricing | Pay-as-you-go | Main Menu Pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Di Maggio's product offering
Product offeringCore offering
Di Maggio's operates Italian-American casual dining restaurants across Glasgow and East Kilbride, serving pasta, pizza, steaks, and gelato. Beyond dine-in service, the company offers takeaway and delivery through its own website and third-party platforms, special occasion packages (graduations, birthdays, kids' parties), an experience voucher programme, and a Restaurant Rewards loyalty app providing 5% cashback on food bills.
Product overview
Di Maggio's is an Italian-American restaurant group operating three locations in Glasgow (City Centre/Royal Exchange Square, Theatreland) and one in East Kilbride. The core offering is dine-in restaurant service featuring Italian-American cuisine including pasta, pizza, steaks, and gelato. The product portfolio includes takeaway and delivery services integrated with third-party platforms (Deliveroo, Uber Eats, Just Eat), special occasion packages (graduations, birthday parties, experience vouchers), family dining options (Kids Happy Hour, Kids Pizza Parties), and a loyalty program (Restaurant Rewards) accessible via mobile app. Online table reservations are managed through ResDiary integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Dine-In Service Italian-American casual dining service at three company-owned restaurant locations (Royal Exchange Square, Theatreland, East Kilbride) serving pasta, pizza, steaks, and gelato, with table reservations managed via ResDiary.
- Takeaway and Delivery Off-premise food service offering collection and home delivery of the full Italian-American menu through the company's own website ordering system and integrations with Deliveroo, Uber Eats, and Just Eat.
- Kids Happy Hour Time-limited kids' dining bundle at £7.95 including any kids' main course, a soft drink by the glass, and kids churros for dessert, available Monday to Friday 3 PM - 5 PM at the East Kilbride location.
- Kids Pizza Parties Hosted pizza party package from £14.95 per child including make-your-own pizza, ice cream sundae creation, and bottomless soft drinks, available Saturday and Sunday 10 AM - 10:30 AM at East Kilbride and Theatreland for groups of 6+ children.
- Restaurant Rewards Loyalty Programme Loyalty programme offering 5% cashback on food bills in points, a £10 welcome voucher after the first visit, birthday treats, and exclusive member offers, delivered through a dedicated mobile app on iOS and Android.
- Experience Voucher Gift experience voucher at £39 covering two courses per person plus a dessert to share, redeemable at Royal Exchange Square, Theatreland, and East Kilbride restaurants.
- Graduation Celebrations Seasonal graduation dining packages with special menus and celebratory atmosphere, available from 23 June to 9 July each year.
- Gift Vouchers Electronic and physical gift vouchers of varying denominations available for purchase online or in-restaurant through the vouchercart platform.
Companies that use Di Maggio's
Customer profileSegments3 records
Ideal customer profiles3 records
Di Maggio's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Di Maggio's partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ResDiarycoreOnline table reservation system widget integrated into Di Maggio's website for managing dine-in bookings across all three restaurant locations.
- DeliveroocoreThird-party food delivery service for City Centre (Royal Exchange Square) location, handling last-mile delivery to customers.
- Uber EatscoreThird-party food delivery service for Theatreland location, providing on-demand delivery service to customers.
- Just EatminorThird-party takeaway ordering platform for restaurant delivery orders.
- 5pmminorVoucher and booking platform through which Di Maggio's vouchers are sold. Note: Expired third-party vouchers like 5pm or Itison cannot be used.
- ITISONminorVoucher and booking platform through which Di Maggio's vouchers are sold. Note: Expired third-party vouchers cannot be used.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Di Maggio's competitors and assessment
Company assessmentDirect peers
- Prezzo: UK Italian casual dining chain offering pizzas, pastas, and grills in a family-friendly environment. Directly competes with Di Maggio's for the same family/celebration dining occasions.
- Bella Italia: UK Italian casual dining chain with pizzas, pastas, and grills plus dedicated kids menus. Competes for the same family dining and celebration occasions as Di Maggio's.
- ASK Italian: National UK Italian restaurant chain serving pasta, pizza, and Italian mains in full-service dining settings. Overlaps directly with Di Maggio's on cuisine, service model, and value-tier positioning.
- Carluccio's: UK Italian full-service restaurant chain focused on authentic Italian cuisine, dine-in, and retail products. Operates in the same Italian casual dining category though with a more authentic/upscale tilt than Di Maggio's.
- Frankie & Benny's: UK casual dining chain offering Italian-American cuisine (pasta, pizza, steaks, burgers) in a family-friendly full-service setting. Closest peer on the Italian-American positioning specifically.
- Pizza Express: UK-wide Italian casual dining chain focused on pizza and pasta with dine-in, takeaway, and delivery. Closest comparable in format, cuisine, and customer demographic to Di Maggio's.
- Zizzi: UK Italian restaurant chain with full-service dining, pizzas, pastas, and kids menus. Operates dine-in plus delivery and loyalty programs in the same casual Italian segment as Di Maggio's.
- Café Andaluz: Sister brand under DRG (Di Maggio's Restaurant Group) serving Spanish tapas in a full-service casual setting. Direct peer under the same parent group with shared back-office, supply chain, and loyalty app infrastructure.
Emerging players
- Strada: UK Italian restaurant chain offering pasta, pizza, and Italian small plates. Smaller and more concentrated footprint than the national chains, comparable in segment to Di Maggio's at a sub-scale level.
Broad incumbents
- Nando's: Large UK casual dining incumbent with a broad national footprint, dine-in and takeaway, and a strong loyalty programme. Comparable business model and customer demographic though differentiated cuisine (peri-peri chicken vs Italian-American).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Di Maggio's social profiles
Digital presenceDi Maggio's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Di Maggio's leadership team
Management profileNumber of profiles
Di Maggio's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Di Maggio's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Di Maggio's
What does Di Maggio's do?
Di Maggio's operates Italian-American casual dining restaurants across Glasgow and East Kilbride, serving pasta, pizza, steaks, and gelato. Beyond dine-in service, the company offers takeaway and delivery through its own website and third-party platforms, special occasion packages (graduations, birthdays, kids' parties), an experience voucher programme, and a Restaurant Rewards loyalty app providing 5% cashback on food bills.
Is Di Maggio's a public or private company?
Di Maggio's is a private company. It is classified as corporate owned and is currently operating.
When was Di Maggio's founded?
Di Maggio's was founded in 2010. It employs 101 to 250 people.
Where is Di Maggio's based?
Di Maggio's is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Di Maggio's make money?
Four revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are takeaway and Delivery, gift Vouchers and Experience Packages and loyalty Program.
Who are Di Maggio's's main competitors?
Direct peers on record are Prezzo, Bella Italia, ASK Italian, Carluccio's, Frankie & Benny's, Pizza Express, Zizzi and Café Andaluz. Strada is listed as an emerging player. Nando's is listed as a broad incumbent.
Does Di Maggio's have an API?
No public API is recorded for Di Maggio's.
What industry is Di Maggio's in?
Di Maggio's's product category is Italian-American Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAC, Family-Style Restaurants. Its NAICS code is 722511 and its SIC code is 5810.