From Salis

What From Salis does

von Salis AG is a privately held Swiss wine merchant (Aktiengesellschaft) headquartered at Industriestrasse 18 in Maienfeld, Graubünden. The company distributes and retails wines under its own AOC Graubünden-labeled brands (notably von Salis Wein einfach fein ROT and ROSALIS Pinot Noir Rosé) and curates an international portfolio spanning Sardinia, Südtirol, Austria (Südsteiermark), Spain (Rueda, Ribera del Duero), and a broad Champagne assortment that includes Moët & Chandon, Krug, Veuve Clicquot, Ruinart, and Perrier-Jouët.

The business runs a hybrid commerce model. The direct-to-consumer layer is centered on the online shop vonsalis-wein.ch, supported by VinoLog delivery (2–3 working days, free from CHF 199, otherwise CHF 12) and complemented by a physical Vinothek in Maienfeld that handles pickup (with a 5% original-carton discount), tastings, and the annual Weinfest Maienfeld event. The B2B layer targets gastronomy (restaurants, hotels, catering) and beverage trade wholesalers through a dedicated Geschäftskunden portal with personalized pricing, login-restricted ordering, and a route-based tour plan covering Churer Rheintal, Prättigau, Davos, Flims/Laax, Arosa, Lenzerheide, Oberhalbstein, Domleschg, Surselva, Flumserberg, Zürich, and other Swiss regions, with 30-day payment terms.

The underlying technology is a standard e-commerce wine retail platform with inventory management and order fulfillment, differentiated primarily through the VinoLog delivery system and bespoke producer content. The company is independent, with no disclosed parent, private equity backing, institutional investors, or management team identities in the source data, and operates across Switzerland and Liechtenstein.

Name

From Salis

Legal name

von Salis AG

Website

https://vonsalis-wein.ch

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

von Salis AG is a privately held Swiss wine merchant headquartered in Maienfeld, Graubünden, operating the online shop vonsalis-wein.ch and a physical Vinothek. It retails its own AOC Graubünden wines and a curated international portfolio—including Moët & Chandon—to B2C consumers and B2B gastronomy and beverage-trade customers across Switzerland and Liechtenstein.

Ownership category

akta.pro rank

Product category

Wine Retail and Distribution

NAICS

Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Wine retail
• Online wine shop
• Wine distribution
• Sparkling wines
• Spirits and accessories

Headquarters

HQ city

Landquart

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Wine Sales (B2C): Online wine sales to private customers across Switzerland with delivery options and in-store pickup at Maienfeld vinothek
2. Gastronomy B2B Sales: Wine supply to restaurants, hotels, and catering businesses with dedicated tour plan delivery service
3. Beverage Trade B2B Sales: Wholesale wine distribution to beverage traders with bulk delivery options
4. Events and Tastings: Wine events including Weinfest Maienfeld, tastings, and vinothek experiences

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

von Salis AG is a Swiss wine merchant based in Maienfeld, Graubünden, operating the online shop vonsalis-wein.ch and a physical Vinothek. The company sells its own proprietary von Salis wine label (AOC Graubünden) alongside a curated international portfolio covering Champagne (Moët & Chandon, Krug, Veuve Clicquot), Italian wines (Sardinia, Tuscany, South Tyrol), Austrian and Spanish selections, plus spirits and accessories, serving both private customers and gastronomy/wholesale buyers across Switzerland and Liechtenstein.

Product overview

von Salis AG operates as a Swiss wine merchant offering a unified platform combining online e-commerce (vonsalis-wein.ch) and physical retail (Vinothek Maienfeld). The portfolio includes their proprietary von Salis own wines (Eigene Weine), international wine selections from Italy (Sardinia, Tuscany, Piedmont), Spain (Rioja, Priorat, Rueda), France (Champagne from major houses like Moët & Chandon, Krug, Veuve Clicquot), Austria (Wohlmuth from Styria), as well as sparkling wines, spirits, and accessories. The company serves both B2C retail customers and B2B gastronomy/hospitality businesses with dedicated logistics routes and payment terms. Services include personalized phone consultation, newsletter subscription, and organized wine events like the annual Weinfest Maienfeld.

Differentiator

Problem solved

Functional benefit

Products and services

• von Salis Own Wine Label (Eigene Weine) Proprietary wine brand under von Salis AG including wines such as von Salis Wein einfach fein ROT and ROSALIS Pinot Noir Rosé, produced from Graubünden grapes with AOC Graubünden certification, available for purchase by private customers and trade buyers.
• Online Wine Shop (vonsalis-wein.ch) E-commerce storefront for purchasing wines, sparkling wines, spirits, and accessories with delivery across Switzerland and Liechtenstein, digital payments including Twint, PostFinance, Apple Pay, Visa and Mastercard, and access to wine ratings and tasting notes.
• Vinothek Maienfeld Physical wine shop and tasting room at Industriestrasse 18, CH-7304 Maienfeld, offering wine purchases, in-store tastings, pickup of online orders with 5% discount from original cartons, and venue for the annual Weinfest Maienfeld event.
• Business Customer Services (Geschäftskunden) B2B wholesale and gastronomy supply service with dedicated customer login, personalized pricing, tour-based delivery routes across Swiss regions (Churer Rheintal, Prättigau, Davos, Lenzerheide, Surselva and others), 30-day payment terms, and free delivery from 36 bottles or CHF 300 within tour plan.
• VinoLog Delivery Service Specialized wine delivery service offering 2-3 working day delivery across Switzerland with temperature-controlled handling, free shipping for B2C orders from CHF 199 and CHF 12 flat rate below that threshold.
• Personalized Wine Consultation Phone-based wine advisory service reachable at +41 81 300 60 60 during office hours MO-FR 07.30-12.00 and 13.30-17.30, supplemented by in-store consultation at Vinothek Maienfeld.
• Wine Events and Tastings (including Weinfest Maienfeld) Experiential wine events hosted at the Maienfeld venue, including the annual Weinfest Maienfeld, scheduled vinothek tastings, and curated producer events such as the Winemaker of the Month promotions.
• Champagne and Sparkling Wine Selection Curated portfolio of Champagne and sparkling wines including Moët & Chandon Brut Impérial, Rosé Impérial, ICE Impérial, Nectar Impérial, Grand Vintage Blanc and Rosé, alongside houses such as Lallier, Deutz, Veuve Clicquot, Krug, Ruinart, Perrier-Jouët, Armand de Brignac, Louis Roederer, and Laurent Perrier in multiple bottle sizes.
• International Wine Portfolio Curated international wine selection including Sardinian producers (Cantina Su'entu, Argiolas, Agricola Punica, Santadi), Austrian winery Weingut Wohlmuth (Sauvignon Blanc Steinriegl, Gelber Muskateller Glimmer, Riesling Phyllit), South Tyrolean Kurtatsch, and Spanish selections from Rueda, Rioja, Ribera del Duero and Priorat.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Kurtatsch Winery (Südtirol)coreStrategic or Co-development PartnerPartnership winery featured prominently in summer wine collection, producing Pinot Grigio and other wines that combine alpine freshness with Mediterranean charm
• Weingut Wohlmuth (Styria, Austria)coreStrategic or Co-development PartnerFeatured winery from Styria, Austria - STK member producing award-winning Sauvignon Blancs and Rieslings from steep vineyards in the Sausal region
• Cantina Su'entu (Sardinia, Italy)minorStrategic or Co-development PartnerFeatured Sardinian winery producing Cannonau, Vermentino, and Bovale wines. Winemaker of the Month July with 15% discount promotion
• Moët & ChandoncoreChannel Partner/ Reseller/ DistributorOfficial Swiss retailer for Moët & Chandon Champagne products including Brut Impérial, Rosé Impérial, ICE Impérial, and Grand Vintage cuvées

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Berry Bros. & Rudd: Long-established British fine wine merchant with DTC, in-person cellar, and B2B services. Comparable premium DTC curation plus hospitality supply, though UK-focused and significantly larger.
• Flaschenpost: German DTC beverage retailer (now part of Dr. Oetker) with proprietary chilled last-mile logistics for alcohol. Comparable DTC + proprietary delivery model, but broader beverage mix and Germany-focused.

Broad incumbents

• Hawesko Holding: Germany's largest wine mail-order and online retailer (Jacobi, Wein & Co., etc.). Comparable e-commerce wine retail and B2B hospitality supply, but at much larger scale and broader portfolio.

Direct peers

• Armit Wines: London-based fine wine merchant with a curated international portfolio and B2B hospitality supply. Comparable premium-positioning merchant model, though UK-focused.
• Baur au Lac Vins: Swiss premium wine merchant based in Zürich with a curated international portfolio, hospitality supply, and physical retail. Closely comparable premium positioning and Switzerland-centric footprint.
• Delinat: Swiss online wine retailer specializing in curated, organic, and biodynamic wines with subscription-style DTC and gastronomy supply. Comparable DTC curation model with a Swiss customer base.
• Schlumberger Wein- und Sektimport: Austrian/DACH-region fine wine importer and retailer with B2B hospitality focus. Comparable curation-plus-distribution model across premium European markets.
• GVS Wein: Swiss cooperative wine wholesaler serving gastronomy and retail. Comparable B2B wholesale role across Switzerland, though structurally different as a producer cooperative rather than a curator.
• Mövenpick Wein: Largest Swiss wine retailer combining e-commerce, own-label wines, and B2B gastronomy distribution. Directly comparable hybrid DTC + wholesale model and the most consequential Swiss competitor to von Salis.

Others

• Kurtatsch Winery: Südtirol producer cooperative featured as a partner-winery on von Salis's summer collection. Adjacent as a supplier/partner rather than a competitor, useful as a comparable DACH-region wine producer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vonSalis
• LinkedInlinkedin.com/company/von-salis-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about From Salis