The Fold Agency
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
The Fold Agency firmographics
Firmographics- Name
- The Fold Agency
- Legal name
- FOLD Media Group
- Website
- https://thefold.xyz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Fold Agency industry classification
Industry- Product category
- Creative & Brand Strategy Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where The Fold Agency is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Fold Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services Revenue: Agency fees for consulting, brand strategy, digital services, events, and special projects. Revenue is generated through project-based engagements and ongoing strategic partnerships with select clients whose values align with the agency's mission.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
The Fold Agency product offering
Product offeringCore offering
The Fold Agency is a selective, mission-driven creative and strategy agency that delivers integrated services across six practice areas: DIGITAL, EVENTS, CONSULTING, BRAND, STRATEGY, and SPECIAL PROJECTS. The agency partners exclusively with organizations whose vision and mission align with its own commitment to building a radically better world, operating on a project-based engagement model rather than as a traditional for-hire firm.
Product overview
The Fold Agency is a mission-driven creative agency offering a portfolio of six integrated service offerings: DIGITAL, EVENTS, CONSULTING, BRAND, STRATEGY, and SPECIAL PROJECTS. These services are presented as a unified suite focused on empowering organizations working to build a radically better world. The agency selectively partners with clients whose vision, mission, and goals align with their own, rather than operating as a traditional for-hire agency.
Differentiator
Problem solved
Functional benefit
Products and services
- DIGITAL
- EVENTS
- CONSULTING
- BRAND
- STRATEGY
- SPECIAL PROJECTS
Companies that use The Fold Agency
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
The Fold Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Fold Agency partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
The Fold Agency competitors and assessment
Company assessmentDirect peers
- 72andSunny: Independent creative agency built around brand, campaign, and cultural work for major brands. Directly comparable service mix and selective engagement with high-profile consumer-facing clients similar to The Fold's Tesla/Airbnb roster.
- Mekanism: Independent creative agency with integrated brand, content, and media capabilities and a stated focus on culture-driving work. Comparable to The Fold in independent positioning and integrated creative + strategy offering.
- Anomaly: An independent creative agency offering integrated brand, digital, and strategy services to enterprise clients. Closely comparable to The Fold's full-service model and selective, partner-style engagement approach with marquee global brands.
- R/GA: Global digital and brand experience agency offering strategy, design, and technology-enabled marketing. Comparable to The Fold across digital, brand, and strategy services, though R/GA operates at significantly larger scale.
- Pentagram: Independent design and brand consultancy offering integrated brand identity, strategy, and digital work. Closely comparable to The Fold's brand and strategy services, particularly for mission-led and design-forward clients.
- Mother: Independent creative network known for integrated advertising, brand, and digital work. Comparable to The Fold in independent ownership, integrated service offering, and reputation for culturally resonant creative output.
Emerging players
- Red Antler: Boutique branding and creative agency focused on launching and growing mission-driven challenger brands. Comparable to The Fold in values-led positioning and integrated brand/strategy offering, though more focused on brand launches than ongoing campaigns.
Broad incumbents
- Droga5: Acclaimed creative agency (now part of Accenture Song) serving major global brands across advertising, brand strategy, and digital. Broad incumbent competitor for marquee enterprise creative mandates.
- AKQA: Global design and innovation agency (part of WPP) offering digital, brand, and experience services. Comparable to The Fold's digital + brand + strategy mix, but operating at holding-company scale.
- Wieden+Kennedy: One of the most prominent independent creative networks globally, offering advertising, brand, digital, and content at much larger scale. A broad incumbent in the same creative agency category as The Fold.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Fold Agency social profiles
Digital presenceThe Fold Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Fold Agency leadership team
Management profileNumber of profiles
The Fold Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Fold Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Fold Agency
What does The Fold Agency do?
The Fold Agency is a selective, mission-driven creative and strategy agency that delivers integrated services across six practice areas: DIGITAL, EVENTS, CONSULTING, BRAND, STRATEGY, and SPECIAL PROJECTS. The agency partners exclusively with organizations whose vision and mission align with its own commitment to building a radically better world, operating on a project-based engagement model rather than as a traditional for-hire firm.
Is The Fold Agency a public or private company?
The Fold Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Fold Agency founded?
The Fold Agency was founded in -1. It employs 11 to 50 people.
Where is The Fold Agency based?
The Fold Agency is headquartered in New York, United States, in the North America region.
How does The Fold Agency make money?
One revenue line is on record: professional Services Revenue.
Who are The Fold Agency's main competitors?
Direct peers on record are 72andSunny, Mekanism, Anomaly, R/GA, Pentagram and Mother. Red Antler is listed as an emerging player. Broad incumbents are Droga5, AKQA and Wieden+Kennedy.
Does The Fold Agency have an API?
No public API is recorded for The Fold Agency.
What industry is The Fold Agency in?
The Fold Agency's product category is Creative & Brand Strategy Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 541810 and its SIC code is 7311.