Merrild Kaffe
Merrild Kaffe is a privately held Danish coffee manufacturer and distributor founded in 1964 by Møller Merrild, headquartered in Fredericia, serving customers with coffee and coffee-related products.
- Company typePrivate
- Founded1964
- HeadquartersFredericia, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Merrild Kaffe does
Merrild Kaffe is a Denmark-based, privately held coffee manufacturer and distributor founded in 1964 by Møller Merrild and headquartered in Fredericia. The company's stated business is the production and distribution of coffee and coffee-related products, operating with a workforce in the 11–50 employee range, which positions it as a small-to-mid-sized operator within the Danish coffee value chain. Its corporate website is merrild-kaffe.dk, although the publicly accessible version of the site returned only a loading/verification page during data collection, and no substantive product catalog, pricing, distribution, or operational content was retrievable.
The available structured data provides no visibility into the company's product portfolio depth, customer segments (e.g., retail, HOReCa, private label, B2B wholesale), pricing model, distribution channels, technology stack, or financial performance. There is no disclosed revenue, no funding history (consistent with a long-established founder-led private company), no documented M&A activity, no named partnerships, and no certifications or trademarks recorded in the source material. The only confirmed organizational fact beyond the founding is the founder's identity (Møller Merrild); no current executive team, ownership structure, or parent-company relationship is evidenced.
Because the dataset is unusually thin for a 60-year-old operating business, the most likely explanation is that the company is a small, privately held, possibly family-influenced operator with limited public digital footprint rather than a scaled branded player. Any further inference about scale, market position, or strategic momentum is constrained by this data gap and should be treated cautiously.
Merrild Kaffe firmographics
Firmographics- Name
- Merrild Kaffe
- Website
- https://merrild-kaffe.dk
- Company type
- Private
- Founded year
- 1964
- Headcount range
- 11–50 employees
- Short description
- Merrild Kaffe is a privately held Danish coffee manufacturer and distributor founded in 1964 by Møller Merrild, headquartered in Fredericia, serving customers with coffee and coffee-related products.
- Ownership category
- akta.pro rank
Merrild Kaffe industry classification
Industry- Product category
- Coffee Products
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080), Food And Kindred Products (2000)
- akta.pro primary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
- akta.pro secondary industries
- Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Ready-to-Drink (RTD) Coffee Manufacturing (AFAFADAE)
Keywords
Where Merrild Kaffe is headquartered
LocationHeadquarters
- HQ city
- Fredericia
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Merrild Kaffe business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Merrild Kaffe product offering
Product offeringCore offering
Merrild Kaffe manufactures and distributes coffee and coffee products. Operating since 1964 from Fredericia, Denmark, the company produces and supplies its own branded coffee line to consumers. The business centers on traditional coffee manufacturing — roasting, blending, and packaging — followed by distribution within the Danish market.
Differentiator
Problem solved
Functional benefit
Products and services
- Branded coffee and coffee products Own-manufactured and distributed coffee products sold under the Merrild Kaffe brand to Danish consumers; the company's foundational product line since 1964.
Companies that use Merrild Kaffe
Customer profileIdeal customer profiles1 record
Merrild Kaffe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Merrild Kaffe partnerships and signals
Strategic signalRecent moves1 record
Merrild Kaffe competitors and assessment
Company assessmentBroad incumbents
- Melitta Group: German family-owned coffee roaster and filter/brewing accessory maker. Comparable as a heritage European coffee manufacturer serving retail and foodservice with branded coffee products.
- Jacobs Douwe Egberts (JDE): Major European coffee brand portfolio (Jacobs, Douwe Egberts, Marcilla) under JDE Peet's. Directly comparable branded CPG coffee business competing on Danish shelves.
- Lavazza: Italian multinational coffee manufacturer with global retail, foodservice, and OOH presence. Competes with Merrild in Danish retail and foodservice through its branded and private-label portfolio.
- Nestlé (Nescafé): Global FMCG giant with Nescafé and Nespresso as flagship coffee brands. Competes with Merrild at the mass-market and instant/soluble coffee tiers across European retail.
- illycaffè: Premium Italian espresso and coffee producer serving retail, hospitality, and foodservice globally. Comparable in product format and channel mix, with broader geographic reach.
- JDE Peet's: Global coffee and tea group owning brands such as Jacobs, Douwe Egberts, and L'OR. Overlaps directly with Merrild in Danish and Northern European retail coffee shelves.
Regional players
- Coop Coffee (Coop Danmark private label): Danish retailer-owned private-label coffee program. Comparable as a Danish-market coffee offering competing directly for the same retail consumer and shelf space as Merrild Kaffe.
Direct peers
- BKI Kaffe: Danish coffee roaster and manufacturer serving retail and foodservice channels across Denmark. Closely comparable to Merrild Kaffe in geography, product focus, and customer base.
- Peter Larsen Kaffe: Historic Danish coffee brand and roaster with broad retail presence in Denmark. Directly comparable to Merrild in product category, market, and CPG model.
Emerging players
- Solbjerg Coffee / regional Danish micro-roasters: Small specialty and micro-roaster coffee brands emerging in Denmark and the broader Nordics, often focused on single-origin and direct-trade offerings. Comparable in niche positioning but with materially smaller scale than Merrild.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
Merrild Kaffe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Merrild Kaffe leadership team
Management profileNumber of profiles
Profiles1 record
Merrild Kaffe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Merrild Kaffe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Merrild Kaffe
What does Merrild Kaffe do?
Merrild Kaffe manufactures and distributes coffee and coffee products. Operating since 1964 from Fredericia, Denmark, the company produces and supplies its own branded coffee line to consumers. The business centers on traditional coffee manufacturing — roasting, blending, and packaging — followed by distribution within the Danish market.
When was Merrild Kaffe founded?
Merrild Kaffe was founded in 1964. It employs 11 to 50 people.
Where is Merrild Kaffe based?
Merrild Kaffe is headquartered in Fredericia, Denmark, in the Europe region.
Who are Merrild Kaffe's main competitors?
Broad incumbents on record are Melitta Group, Jacobs Douwe Egberts (JDE), Lavazza, Nestlé (Nescafé), illycaffè and JDE Peet's. Coop Coffee (Coop Danmark private label) is listed as a regional player. Direct peers are BKI Kaffe and Peter Larsen Kaffe. Solbjerg Coffee / regional Danish micro-roasters is listed as an emerging player.
Does Merrild Kaffe have an API?
No public API is recorded for Merrild Kaffe.
What industry is Merrild Kaffe in?
Merrild Kaffe's product category is Coffee Products. Its primary akta.pro industry code is CRADAHAG, Coffee (Roasted, Ground, Whole Bean), with a secondary code of AFAFADAD, Instant Coffee & Coffee Extract Manufacturing. Its NAICS code is 311920 and its SIC code is 2080.