What Peter Larsen Kaffe does

Peter Larsen Kaffe is a Danish coffee company founded in 1902 in Viborg, currently operating as a wholly-owned subsidiary of Sweden's Löfbergs Group, Sweden's largest family-owned coffee roastery, since 2002. The company roasts, blends, and distributes coffee products for both consumer and enterprise customers in Denmark, operating an in-house micro-roastery (VIBORG Mikroristeri) and sourcing beans with Organic, Fairtrade, and Rainforest Alliance certifications. Its product portfolio spans whole bean and ground coffee (Special Blend, Økologisk Fairtrade, Espresso Etiopisk Sidamo, Espresso Italian Roast, Økologisk Blend, Professionel Økologisk Espresso, Baristo Edition), instant coffee, ready-to-drink iced coffee (Iskaffe line), and a professional range of espresso machines (Rimini, Expobar Diamond Pro, Barista ONE Twin/Solo, Melitta XT6, EVO MF13), filter brewers (Tower, Mega Gold, Bonamat Novo 2), grinders, water heaters, and accessories.

The company operates a multi-channel distribution model. B2B enterprise sales are driven by a consultant-based field sales force visiting Danish offices, hotels, conference venues, cafés, and restaurants, supplemented by a B2B webshop and an installed base of coffee machines supported by dedicated technical and service operations in Kolding. B2C sales flow through a consumer webshop (peterlarsenkaffeshop.dk), while retail distribution reaches end consumers through major Danish supermarket chains including Coop, Salling Group, Dagrofa, Løvbjerg, and ABC Lavpris, as well as specialty retail. An event-driven mobile coffee bar service is delivered through the co-brand Peter Larsen Kaffe & Woodys, offering truck, bus, container, trailer, and cycle-based mobile bars for festivals, company events, and conferences.

With approximately 70 employees in Denmark and 1,000+ B2B partners, Peter Larsen Kaffe generates revenue from a mix of coffee product sales (B2B and B2C), coffee machine sale and rental plus service contracts, and mobile bar rentals starting from approximately 5,900 DKK excluding VAT. The company has prioritized sustainability initiatives, achieving 100% certified coffee by 2021 and committing to 100% recyclable packaging by 2025, with 98-100% organic products in its mobile coffee bar assortment. Notable proprietary initiatives include the registered IMPACTKAFFE® trademark program focused on agroforestry transition and the Circular Coffee Community partnership with farmers, researchers, and consumers.

Name

Peter Larsen Kaffe

Legal name

Peter Larsen Kaffe A/S

Website

https://peterlarsenkaffe.dk

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

101–250 employees

Short description

Peter Larsen Kaffe is a 123-year-old Danish coffee company and wholly-owned subsidiary of Sweden's Löfbergs Group, roasting and distributing certified sustainable coffee products, professional coffee machines, and mobile coffee bar services to B2B enterprises, Danish retailers, and consumers.

Ownership category

akta.pro rank

Product category

Coffee Products

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Beverages (2080)

akta.pro primary industry

Coffee Blending & Flavoring (AFAFADAC)

akta.pro secondary industries

Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Coffee wholesale
• Coffee roasting
• Office coffee solutions
• Mobile coffee bars
• Specialty coffee retail

Headquarters

HQ city

Viborg

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Coffee Product Sales (B2B): Sale of whole beans, ground coffee, and instant coffee to businesses including offices, hotels, restaurants, and cafes through direct sales and B2B webshop.
2. Coffee Product Sales (B2C): Direct-to-consumer sales of coffee products through the consumer webshop (peterlarsenkaffeshop.dk), including whole beans, ground coffee, instant coffee, and iced coffee.
3. Coffee Machine Solutions: Sale and rental of coffee machines including espresso machines, automatic machines, filter brewers, grinders, and hot water dispensers, along with service and maintenance.
4. Mobile Coffee Bars: Rental of mobile coffee bar units (trucks, buses, containers, trailers, bikes) for events, festivals, company parties, and other occasions with trained staff. Co-brand with Woodys.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Peter Larsen Kaffe is a Danish coffee company that roasts, blends, and sells coffee products including whole beans, ground coffee, instant coffee, and iced coffee, alongside a comprehensive range of professional coffee machines, grinders, and water heaters for businesses. The company delivers customized coffee solutions to offices, hotels, cafés, restaurants, and event venues through consultant-based field sales, dedicated B2B and B2C webshops, retail distribution, and mobile coffee bar services operated under the PLK x Woodys co-brand.

Product overview

Peter Larsen Kaffe is a Danish coffee company founded in 1902, now part of Löfbergs Group in Sweden. The company operates as a diversified coffee business offering both consumer products and enterprise solutions. Consumer products include whole bean coffees (Special Blend, Økologisk Fairtrade, Espresso varieties), instant coffee, and ready-to-drink iced coffees (Caffé Latte, Creamy Caramel, Choco Latte). Enterprise offerings encompass a comprehensive range of professional coffee machines including espresso machines (Rimini, Expobar Diamond Pro), automatic coffee machines (Barista ONE, Melitta XT6), filter brewers (Tower, Mega Gold, Bonamat Novo 2), grinders (Original Kværn, Malykke), and water heaters, along with mobile coffee bar services (PLK x Woodys) for events. The company operates its VIBORG Mikroristeri micro-roastery for professional roasting. Products are distributed through B2C webshop for private customers and B2B webshop for business customers, with consulting and service support for customized coffee solutions.

Differentiator

Problem solved

Functional benefit

Brands

• VIBORG Mikroristeri: Micro roastery located in Viborg where professional coffee roasters ensure beans are roasted to perfection.
• IMPACTKAFFE®
• Baristo Edition

Products and services

• Hele bønner (Whole Bean Coffee) Whole bean coffee lineup including Special Blend (100% Arabica, Rainforest Alliance), Økologisk Fairtrade (Organic/Fairtrade), Espresso Etiopisk Sidamo (Organic/Fairtrade), Espresso Italian Roast, Espresso Force, Økologisk Blend (Rainforest Alliance/Organic), and Professionel Økologisk Espresso. Available in 1000g whole bean format for B2B customers.
• Iskaffe (Iced Coffee) Ready-to-drink iced coffee range including Caffé Latte Iskaffe (Organic/Fairtrade), Creamy Caramel Iskaffe (Fairtrade), and Choco Latte Iskaffe (Fairtrade, no added sugar). Sold through the B2C consumer webshop.
• Professional Coffee Machines Range of professional coffee machines for businesses including Rimini Espressomaskine (compact espresso machine), Barista ONE Twin and Barista ONE SOLO (full-automatic hybrid espresso machines with built-in grinders), Expobar Diamond Pro (robust espresso machine with auto steam), Melitta XT6 (full-automatic machine with milk system up to 128 variants), and EVO MF13 (fresh-brew machine with vacuum suction and 8-inch touchscreen).
• Filter Brewing Systems Filter brewing systems for businesses including Tower Bryganlæg (10-liter brews to 5-liter therm-containers, ECBC tested), Mega Gold (brews into 2.5-liter therm-containers with Thermokinetic system at 94-96 degrees), and Bonamat Novo 2 (classic manual-fill coffee machine with two temperature-regulating hot plates).
• Coffee Grinders Coffee grinders for businesses including Original Kaffekværn (user-friendly grinder for filter brewers) and Malykke Kaffekværn (wall-mounted intelligent grinder with weight sensor that grinds directly into French press).
• Vandvarmer (Water Heater) Coffee Queen HWA 3 Phase water heater with automatic and manual water filling options, capable of heating approximately 67 liters per hour with stable performance.
• Tilbehør (Coffee Accessories) Range of coffee accessories including cocoa, milk products, sugar, paper cups, porcelain and glassware, and other coffee accessories for businesses.
• Formalet kaffe (Ground Coffee) Pre-ground coffee products for retail consumers, offered through the B2C consumer webshop.
• Instant kaffe (Instant Coffee) Instant coffee products offered through the B2C consumer webshop for home and office use.
• Kaffeløsninger til erhverv (Enterprise Coffee Solutions) Customized coffee solutions for businesses including consultation, coffee machines, coffee products, and service/maintenance for offices, hotels, canteens, and restaurants. Consultants visit businesses across Denmark to provide coffee solutions tailored to preferences, machine capabilities, sustainability requirements, space constraints, budget, and individual factors.
• PLK x Woodys Mobile Coffee Bars Mobile coffee bar rental service (co-brand with Woodys) for events, festivals, company parties, and other occasions. Includes coffee trucks (Betty), coffee buses (Ferdinand), 20' and 10' containers, coffee trailers (Lille Woodys), coffee podiums, the Skibet, and coffee cycles, with trained barista staff.
• VIBORG Mikroristeri (Micro-roastery) In-house micro-roastery in Viborg where professional coffee roasters ensure beans are roasted to perfection, supporting the company's professional coffee lines and specialty coffee products for specialty retail and discerning coffee enthusiasts.

Quantifiable outcome

• 98-100% organic products in mobile coffee bars
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Löfbergs Lila (Löfbergs Group)coreStrategic or Co-development Partner · 1 January 2002Löfbergs Group, Sweden's largest family-owned coffee roastery, acquired a stake in Peter Larsen Kaffe in 2000-2002 and the company has been part of Löfbergs Group since 2002. Both companies share similar values around sustainability and innovation and have been in operation for over 100 years each.
• Woodys (Woodys and Friends)coreStrategic or Co-development PartnerCo-brand partnership 'Peter Larsen Kaffe & Woodys' for mobile coffee bars. Woodys specializes in mobile coffee experiences at events, festivals, and company functions. The partnership combines Peter Larsen Kaffe's coffee expertise with Woodys' event mobile bar capabilities.
• Era of WeminorOthersEra of We is mentioned as a partner/community platform, likely related to sustainable coffee sourcing and transparency initiatives.
• KidsAidminorOthersPartnership with KidsAid for the 'Knus Kræft' (Crush Cancer) initiative helping seriously ill children and young people in Denmark, in collaboration with Tom Kristensen.
• Knus KræftminorOthersThe company's primary CSR initiative since 2015, working with Tom Kristensen and KidsAid to help children and young people with cancer in Denmark.

Scale indicators9 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Merrild Kaffe: Established Danish coffee brand with broad retail distribution and B2B offerings, now part of JDE. Competes head-to-head with PLK on Danish supermarket shelves and in foodservice.
• Löfbergs: Parent company and Sweden's largest family-owned coffee roastery, also 100+ years old. Operates the same coffee roasting/blending model, B2B enterprise solutions, and sustainability positioning as Peter Larsen Kaffe, and acquired PLK in 2002.
• BKI Kaffe: Danish coffee company with a similar heritage and B2B/B2C coffee products including beans, ground coffee, and iced coffee. Comparable operating geography (Denmark) and product range make it one of PLK's closest domestic peers.
• Melitta Professional: Professional coffee solutions arm of Melitta, offering both coffee machines (including the XT6 sold by PLK) and beans to B2B customers across Europe. Directly competes for the same enterprise/hospitality accounts in Denmark.
• Lavazza Professional: B2B-focused coffee and machine solutions provider serving offices, hotels, and restaurants across Europe. Operates the same consultant-led enterprise sales model and competes for Danish B2B accounts.
• Kaffekapslen: Danish online coffee subscription company offering capsules, beans, and equipment to B2C customers. Competes with PLK in the Danish consumer webshop channel with a digital-first, direct-to-consumer model.

Broad incumbents

• Jacobs Douwe Egberts (JDE): Global coffee and tea conglomerate owning major brands (Jacobs, Douwe Egberts, Merrild, Senseo, L'OR). A broad incumbent with much larger portfolio, scale, and distribution power across Denmark and Europe.
• Nestlé Professional: B2B arm of Nestlé covering Nescafé, Nespresso, and Starbucks-at-home licensed products. Competes for enterprise coffee contracts and foodservice accounts with much larger R&D, marketing, and pricing power.

Emerging players

• Coffee Collective: Danish specialty/third-wave coffee roaster with own cafes, focusing on direct trade and single-origin. Competes with PLK for premium-conscious consumers and specialty retail listings.
• Caravan Coffee Roasters: Specialty coffee roaster offering single-origin and blends to both retail and B2B customers. Represents the emerging craft/specialty segment that pressures PLK's premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PLKaffe
• YouTubeyoutube.com/user/PeterLarsensKaffe
• Facebookfacebook.com/peterlarsenkaffe.dk
• LinkedInlinkedin.com/company/peter-larsen-kaffe
• Instagraminstagram.com/peterlarsenkaffe

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Larsen Kaffe