Measure Slack
Measure Slack is a free, invite-only Slack-based community of 26,000+ digital marketing and analytics professionals, founded in 2014 by Lee Isensee. It operates as a volunteer-run initiative funded by Patreon donations and merchandise sales, with supporting products including a wiki and Mastodon instance.
- Company typePrivate
- Founded2014
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What Measure Slack does
Measure Slack (legally Measure Chat, also branded as #measure chat) is a free, invite-only Slack-based online community serving digital marketing and analytics professionals. Founded in November 2014 by Lee Isensee, the community originated from an earlier "Team Evil Forces" group formed in 2011 and evolved through several messaging platforms (Beluga, Google Talk) before launching on Slack. The platform operates on the Slack infrastructure at measure.slack.com and is organized around topic-based channels covering web analytics, digital marketing, data science, vendor discussions, and conferences. Access is gated through a Google Forms application requiring LinkedIn verification, with manual approval by a volunteer moderator team (Lee Isensee, Denis G., Jenn K., Simo A., Michele Kiss).
The community's product suite extends beyond the core Slack workspace to include the Measure Chat Wiki (a MediaWiki-based knowledge base launched in July 2017), a Mastodon federated social media instance (masto.measure.chat, created in 2024 and sponsored by Stape.io), and a merchandise store on CafePress. The community uses an open-source analytics pipeline called Slackalytics (created by founder Lee Isensee) to send Slack data to Google Analytics, Mixpanel, Localytics, Segment, Heap, and Amplitude for engagement tracking. As of 2025, the community comprises over 26,000 members, with 15,000 lifetime join requests, 57 Patreon supporters, and 19 merchandise sales recorded as of October 2020.
Measure Slack is not a traditional for-profit business. It is a volunteer-operated, community-driven initiative that generates minimal revenue through voluntary Patreon donations and a small merchandise operation. The organization has no venture capital or institutional investment, no paid employees, and no disclosed incorporation jurisdiction. Services are hosted in the United States, with a global membership spanning the USA, India, the UK, Germany, and Canada. The go-to-market motion is almost exclusively word-of-mouth, supplemented by podcast appearances (Digital Analytics Power Hour) and conference mentions (eMetrics, DAA Symposium, Web Analytics Wednesday).
Measure Slack firmographics
Firmographics- Name
- Measure Slack
- Legal name
- Measure Chat
- Website
- https://measure.chat
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Measure Slack is a free, invite-only Slack-based community of 26,000+ digital marketing and analytics professionals, founded in 2014 by Lee Isensee. It operates as a volunteer-run initiative funded by Patreon donations and merchandise sales, with supporting products including a wiki and Mastodon instance.
- Ownership category
- akta.pro rank
Measure Slack industry classification
Industry- Product category
- Professional Online Community
- NAICS
- Professional Organizations (81392)
- akta.pro primary industry
- Community/Group Chat Platforms (BPAMACAH)
Keywords
Measure Slack business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations
Revenue model
- Community Donations (Patreon): Voluntary community support through Patreon. As of October 2020, approximately 57 people donate via Patreon.
- Merchandise Store: Swag store selling Measure-branded merchandise (shirts, coffee mugs, pint glasses) through CafePress.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Community Membership |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Measure Slack product offering
Product offeringCore offering
Measure Slack operates a free, invite-only Slack-based community (#measure Chat) where digital marketing and analytics professionals connect in real-time through topic-based channels for knowledge sharing, peer support, and industry discussion. The offering is complemented by a collaborative wiki (wiki.measure.chat), a federated Mastodon social instance, and a small merchandise store that together form a suite of community-oriented resources for the analytics profession.
Product overview
Measure Slack operates as a suite of community-oriented products centered around its core offering: a free, invite-only Slack-based community for digital marketing and analytics professionals. The primary product is the #measure Chat community, which serves as a real-time forum for knowledge sharing and peer networking. Supporting products include the Measure Chat Wiki (a collaborative knowledge base), a Mastodon instance (masto.measure.chat) for users preferring decentralized social media, and a swag store. The community has grown to over 26,000 members and features multiple topic-based channels covering analytics tools, conferences, data science, and industry discussions.
Differentiator
Problem solved
Functional benefit
Products and services
- #measure Chat (Measure Slack Community) Free, invite-only Slack-based community for digital marketing and analytics professionals to connect, share knowledge, and discuss industry topics in real-time through topic-based channels.
- Mastodon Instance (masto.measure.chat) Federated social network instance created for the Measure Chat community, providing a decentralized social media alternative linked to Measure Chat membership and conduct standards.
- Measure Chat Wiki Collaborative MediaWiki-based knowledge base covering topics such as Google Analytics, Data Visualization, Data Science, Women in Analytics, and Analytics Library, editable by community members.
- Measure Swag Store Online store selling Measure Chat-branded merchandise such as shirts, coffee mugs, and pint glasses through CafePress to support the community.
Quantifiable outcome
- Over 1.4 million messages posted enabling knowledge sharing and peer support
Companies that use Measure Slack
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Measure Slack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
Measure Slack partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and supporting.
- Stape.iominorSponsors and maintains the Mastodon server (masto.measure.chat) for the Measure Chat community, providing a federated social media alternative for members.
- SlackcoreProvides the core communication platform and infrastructure for Measure Slack. Subject to Slack Terms of Service.
- Google Inc.coreProvides email, documents, forms (for signup), and analytics platform services.
- MixpanelcoreAnalytics platform used to track channel utilization and user engagement within Measure Chat.
- LocalyticssupportingAnalytics platform used alongside other tools to understand user engagement patterns.
- DreamhostsupportingServer hosting provider for Measure Chat infrastructure.
- mLabsupportingDatabase storage provider for Measure Chat.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Measure Slack competitors and assessment
Company assessmentEmerging players
- Reforge: Paid community and education platform for product, growth, and engineering leaders. Comparable in audience overlap (analytics-adjacent practitioners) and in the community-plus-content business model.
- Indie Hackers: Free online community for independent entrepreneurs to share revenue, tactics, and lessons. Comparable as a free, professionally moderated community with content + forum structure.
- Traffic Think Tank: Paid SEO community and training program. Comparable as a practitioner-focused marketing community with curated membership and education offerings.
- Demand Curve: Growth marketing community and training platform. Comparable in serving digital marketing practitioners with community + education, and similar positioning around curated, high-signal content.
- Measure Camp: Series of free, vendor-independent 'unconferences' for digital analytics professionals. Comparable in audience and in the vendor-free, community-led ethos that Measure also embodies.
Direct peers
- Superpath: Paid Slack community and job board for content marketers. Comparable in target audience (marketing practitioners) and in the curated Slack-based community model.
- Online Geniuses: Slack-based, invite-only community for digital marketers. Most direct comparable to Measure Slack — same platform, similar curation model, overlapping digital marketing/analytics audience.
- Pavilion: Membership-based community for go-to-market leaders spanning marketing, RevOps, and sales. Comparable as a curated, paid professional community targeting marketing-adjacent functions.
Others
- CMX (Community Manager Collective): Professional community and resource hub for community managers. Comparable as a community-of-communities targeting professionals who run or participate in industry communities like Measure.
Broad incumbents
- Digital Analytics Association: Industry association for digital analytics professionals. Comparable in serving the same professional base, but operates as a formal association (membership, events) rather than a chat community.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Measure Slack social profiles
Digital presenceMeasure Slack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Measure Slack leadership team
Management profileNumber of profiles
Profiles1 record
Measure Slack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Measure Slack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Measure Slack
What does Measure Slack do?
Measure Slack operates a free, invite-only Slack-based community (#measure Chat) where digital marketing and analytics professionals connect in real-time through topic-based channels for knowledge sharing, peer support, and industry discussion. The offering is complemented by a collaborative wiki (wiki.measure.chat), a federated Mastodon social instance, and a small merchandise store that together form a suite of community-oriented resources for the analytics profession.
Is Measure Slack a public or private company?
Measure Slack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Measure Slack founded?
Measure Slack was founded in 2014.
How does Measure Slack make money?
Two revenue lines are on record. Community Donations (Patreon) is the primary driver. The others are merchandise Store.
Who are Measure Slack's main competitors?
Emerging players on record are Reforge, Indie Hackers, Traffic Think Tank, Demand Curve and Measure Camp. Direct peers are Superpath, Online Geniuses and Pavilion. CMX (Community Manager Collective) is listed as an others. Digital Analytics Association is listed as a broad incumbent.
Does Measure Slack have an API?
No public API is recorded for Measure Slack.
What industry is Measure Slack in?
Measure Slack's product category is Professional Online Community. Its primary akta.pro industry code is BPAMACAH, Community/Group Chat Platforms. Its NAICS code is 81392.