Institute of Industry Analyst Relations
The Institute of Industry Analyst Relations (IIAR) is a UK-based, volunteer-run not-for-profit professional association serving the global analyst and influencer relations community. It delivers membership subscriptions, certification, best-practice content, awards, webinars, and regional chapter events to AR professionals, technology vendors, and AR consultancies.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Institute of Industry Analyst Relations does
The Institute of Industry Analyst Relations (IIAR) is a UK-registered not-for-profit professional association founded in 2005/2006 that serves the global analyst and influencer relations (AR) community. It is governed by an elected volunteer board — currently (2025) Crystal Golightly (VP Customer Experience & Operations, ARInsights), Ludovic Leforestier (Founder, Starsight Communications), and Aniruddho Mukherjee (Analyst Relations Lead EMEA, AWS) — and operates as a grassroots, member-driven body with chapters in the UK, North America, Germany, and India. Its mission is to raise awareness of analyst relations, promote best practice, enhance communication between analyst firms and vendors, and provide networking opportunities for AR practitioners.
The IIAR delivers value through a portfolio of membership-based resources rather than a unified software product. Core offerings include the Member365-based membership portal, the IIAR Best Practice Papers Series, the AR Compass Framework (which defines four AR impact categories — Strategic, Opinion, Sales, and Marketing), the IIAR Certification program, annual awards (Analyst of the Year, AR Professional of the Year, AR Team of the Year, and regional AR Agency of the Year), webinars, the IIAR Salary Survey, an AR jobs board, regional chapters, a blog, a vlog, and an AR agencies directory. The underlying technology stack is third-party SaaS (Member365, Mailchimp) rather than proprietary software, and the IIAR> brand is a registered trademark.
Revenue is generated primarily through annual membership subscriptions (pricing not publicly disclosed), supplemented by $25/£15 per-webinar fees for non-members (redeemable against membership), event sponsorship, and grants from partner organizations such as ARInsights. The organization is volunteer-run and discloses no financial figures. Its "customers" are AR professionals inside technology vendors (named testimonials include Oracle, KPMG, SugarCRM, and ThoughtWorks), independent AR consultancies (e.g., Starsight, Spotlight AR, SageCircle, Schaffer AR, CCgroup, Metia, Magnolia AR, Holscher.One, Marathe AR, Spark 180, ARInsights), and analyst firms; distribution is self-serve via the website with grassroots growth driven by member referrals and chapter-level events.
Institute of Industry Analyst Relations firmographics
Firmographics- Name
- Institute of Industry Analyst Relations
- Legal name
- Industry Analyst Relations Limited
- Website
- https://analystrelations.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Institute of Industry Analyst Relations (IIAR) is a UK-based, volunteer-run not-for-profit professional association serving the global analyst and influencer relations community. It delivers membership subscriptions, certification, best-practice content, awards, webinars, and regional chapter events to AR professionals, technology vendors, and AR consultancies.
- Ownership category
- akta.pro rank
Where Institute of Industry Analyst Relations is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Institute of Industry Analyst Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Fees: Revenue generated from membership subscriptions. Membership is open to everyone in the analyst relations community.
- Webinar Fees: IIAR webinars are free for IIAR members; non-members pay a fee of $25/£15 per webinar, redeemable against IIAR membership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard membership |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Institute of Industry Analyst Relations product offering
Product offeringCore offering
The Institute of Industry Analyst Relations (IIAR>) is a not-for-profit professional association that delivers subscription-based membership services for analyst and influencer relations (AR) professionals. Its core offering centers on the annual IIAR Membership, which grants access to a Member365-powered portal with best-practice papers, peer discussions, webinars, the AR Compass framework, salary surveys, job board, and chapter events, complemented by the IIAR Certification Program and annual Analyst of the Year and AR Professional of the Year awards.
Product overview
The Institute of Industry Analyst Relations (IIAR>) is a not-for-profit professional association serving the analyst and influencer relations (AR) community. Rather than a unified software platform, the organization provides a portfolio of membership-based services including the IIAR Membership Portal (Member365), the Best Practice Papers Series, professional certification, annual awards (AOTY and ARPOTY), webinars, the AR Compass Framework methodology, salary surveys, job board, local chapters, blog content, vlog series, and an AR agencies directory. These services are designed to help AR professionals network, share best practices, and advance the AR profession globally.
Differentiator
Problem solved
Functional benefit
Products and services
- IIAR Membership Annual subscription-based membership granting AR and influencer relations professionals access to the Member365 portal, best-practice papers library, peer discussions, webinars, salary survey, job board, and chapter events. Open to AR professionals, technology vendors, and AR agencies globally.
- IIAR Certification Program
Quantifiable outcome
- 48% of tech buyers made purchasing decisions based mainly on analyst opinions (2020 IDG Decision Makers Study)
Companies that use Institute of Industry Analyst Relations
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Institute of Industry Analyst Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Institute of Industry Analyst Relations partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- ARInsightsminorARInsights is listed as an IIAR member agency providing AR services to technology vendors. The company also sponsors the IIAR Salary Survey and provides VP Customer Experience & Operations, Crystal Golightly, as a board member.
- Starsight CommunicationscoreStarsight Communications is an IIAR member agency and co-founder of the organization. Ludovic Leforestier is a co-founder and current board member. Starsight is the first agency with 100% IIAR Certified Professionals.
- Spotlight ARcoreSpotlight AR is an IIAR member agency and was named IIAR> AR Agency of the Year 2025, Americas. Co-founder Andrew Hsu served on the IIAR Board.
- SageCircleminorSageCircle is an IIAR member agency. Founder Duncan Chapple is an IIAR co-founder and served twice as a board member.
- Schaffer ARminorSchaffer AR is an IIAR member agency. Robin Schaffer serves on the IIAR Editorial Committee and has helped craft several IIAR Best Practice Papers.
- CCgroupminorCCgroup is an IIAR member agency providing AR services to B2B technology companies in mobile, telecoms, fintech, enterprise tech and mediatech sectors.
- MetiaminorMetia is an IIAR member agency providing full-service analyst and influencer relations with offices in London, Seattle, Austin and Singapore.
- St. Cross GroupminorSt. Cross Group is an IIAR member agency. Bill Reed was an IIAR Board Member in 2014.
- Magnolia ARminorMagnolia AR is an IIAR member agency. Pam Crain is a founding member of the IIAR.
- Holscher.OneminorHolscher.One is an IIAR member agency. Chris Holscher is co-lead of the IIAR German Chapter.
- Marathe Analyst RelationsminorMarathe Analyst Relations is an IIAR member agency. Bhushan Marathe is IIAR India Co-Lead, Member and IIAR Certified AR Professional.
- Spark 180minorSpark 180 is an IIAR member agency providing AR services to service providers and vendors with focus on digital transformation, commerce, and customer experience.
- MailchimpminorMailchimp is used as the email marketing platform for IIAR's blog subscription service.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Institute of Industry Analyst Relations competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Institute of Industry Analyst Relations social profiles
Digital presenceInstitute of Industry Analyst Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Institute of Industry Analyst Relations leadership team
Management profileNumber of profiles
Profiles3 records
Institute of Industry Analyst Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Institute of Industry Analyst Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Institute of Industry Analyst Relations
What does Institute of Industry Analyst Relations do?
The Institute of Industry Analyst Relations (IIAR>) is a not-for-profit professional association that delivers subscription-based membership services for analyst and influencer relations (AR) professionals. Its core offering centers on the annual IIAR Membership, which grants access to a Member365-powered portal with best-practice papers, peer discussions, webinars, the AR Compass framework, salary surveys, job board, and chapter events, complemented by the IIAR Certification Program and annual Analyst of the Year and AR Professional of the Year awards.
Is Institute of Industry Analyst Relations a public or private company?
Institute of Industry Analyst Relations is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Institute of Industry Analyst Relations founded?
Institute of Industry Analyst Relations was founded in 2006. It employs 101 to 250 people.
Where is Institute of Industry Analyst Relations based?
Institute of Industry Analyst Relations is headquartered in London, United Kingdom, in the Europe region.
How does Institute of Industry Analyst Relations make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are webinar Fees.
Does Institute of Industry Analyst Relations have an API?
No public API is recorded for Institute of Industry Analyst Relations.