What Metia does

Metia is a global B2B marketing agency headquartered in London, with owned offices in Austin, Seattle, Los Angeles, New York, and Singapore, delivering integrated marketing programs for enterprise and mid-market clients in technology and financial services. The firm operates an Insight, Content, Demand, and Influence methodology, anchored by four trademarked proprietary tools: the Content Resonance System (CRS), which compares vendor language against audience language to score content resonance; the Global Content Network, enabling multi-format content delivery in 88 countries and 39 languages; the Performance Benchmark Index, which forecasts paid-media performance from accumulated campaign data; and the AI Suite Customer Advocacy Engine (Story Finder, Story Generator, Story Activator), acquired through the October 2024 merger with JBI Studios. Named customers include Microsoft, Dell, Finastra, SAP, Verizon, Intel, HBO, iManage, and the Singapore National Environment Agency, with documented outcomes such as a 4-7x lift in Microsoft win rates, a €51 million pipeline generated for a Fortune 500 client at Sibos, and a 70:1 ROI on the IP Week @ SG campaign for IPOS.

The company generates revenue primarily through professional services (strategy, content, demand generation, customer advocacy, and event-driven campaigns) priced on a quote-based B2B engagement model. Following the JBI Studios merger, a second revenue stream has emerged: subscription-based AI Suite software, available standalone or embedded within sales and marketing automation stacks, with delivery supported by wholly-owned subsidiaries Cody (AI tools) and CodeSM (Marketing-as-a-Service, spun out in November 2025 as part of the CodeSM Group to address SMB marketers). Distribution combines direct enterprise sales from six global offices with channel integrations through Salesforce Marketing Cloud, HubSpot, and JBI Studios partnerships.

Operating entities include Metia Limited (UK), Metia Solutions Inc (US), Metia Pte Ltd (Singapore), and the JBI Metia holding entity. Leadership comprises Steve Ellis as Chief Executive (founder, ~40 years in B2B tech and financial services marketing) and Mark Trousdale as Chief Growth Officer (formerly co-founder of JBI Studios). The firm has won multiple industry recognitions including Best FinTech Go-To-Market Launch (2025), Top 15 International B2B Marcomms (2020), and WBR Top 100 (2018).

Name

Metia

Legal name

Metia Limited

Website

https://metia.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Workflow-Oriented Integration & Orchestration (HDAEAIAG), Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• B2B marketing services
• Digital marketing agency
• AI workflow automation
• Content marketing strategy
• Demand generation services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services Revenue: Metia provides highly integrated marketing programs for global brands and businesses. Services include demand generation, customer advocacy programs, content creation, brand campaigns, and digital marketing. The company applies creativity, innovation and data-driven insights to help clients succeed.
2. AI Solutions and Software: Following merger with JBI Studios to create JBI Metia, the company now offers AI Suite enterprise platform available on standalone basis or embedded into comprehensive sales and marketing automation platform. Solutions improve performance and efficiency of clients' sales and marketing programs.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels9 records

Core offering

Metia is a global B2B marketing agency that delivers integrated marketing programs combining insight, content, demand generation, customer advocacy, and influence for enterprise technology and financial services clients. It sells proprietary tools including the Content Resonance System (CRS), Global Content Network (GCN), Performance Benchmark Index (PBX), and a Customer Advocacy Engine, and following its merger with JBI Studios offers the AI Suite enterprise AI platform and CodeSM marketing-as-a-service solutions for sales and marketing workflow automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Resonance System (CRS) Proprietary analytical system that uses topic modelling and statistical analysis to compare vendor language with target audience language, generating a Content Resonance Score; sold to global brands to improve audience engagement (Microsoft saw 4-7x win rate lift).
• Customer Advocacy Engine AI Suite-powered customer advocacy offering comprising Story Finder, Story Generator, and Story Activator that pinpoints ideal customer references, generates brand-aligned narratives, and activates them via paid promotion to convert customers into a lead generation channel (65% reduction in time to publish customer stories).
• AI Suite (enterprise AI platform) Enterprise AI workflow automation platform enabling AI-enabled processes across Demand Generation, Customer Acquisition, Account-Based Marketing, Partner Activation, and Sales Readiness; available standalone or embedded in sales and marketing automation; brought into Metia via the JBI Studios merger.
• CodeSM (Marketing as a Service) Marketing as a Service solution providing platforms and AI technology for enterprise and SMB marketers, including the CodeSM Group launched in November 2025 as part of the JBI Metia group with Cody (AI solutions and tools).
• Global Content Network (GCN) Delivery capability enabling high quality, multi-format content programs at scale for major brands across 88 countries and 39 languages.
• Performance Benchmark Index (PBX) Performance forecasting and reporting service for paid media strategies, using Metia's historical data set of campaigns and programs across markets.
• Integrated B2B Marketing Programs End-to-end B2B marketing services covering insight, content, demand generation, customer advocacy, influence, and event-driven activations (e.g., trade shows such as Sibos) for enterprise and mid-market technology and financial services clients globally.

Quantifiable outcome

• Microsoft win rates improved 4-7x using Content Resonance System
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• JBI Studios (now JBI Metia)coreStrategic or Co-development Partner · 29 October 2024Metia merged with JBI Studios to create JBI Metia, combining 150 experts in digital marketing and AI. Partnership provides access to enterprise AI Suite platform for workflow automation and sales and marketing optimization. Metia works with JBI product engineers to extend AI-enabled workflow capabilities supporting core sales and marketing processes.
• CodycoreStrategic or Co-development PartnerPart of JBI Metia group following merger. Cody is a developer of AI solutions and tools integrated into the combined entity.
• CodeSMcoreStrategic or Co-development PartnerProvider of Marketing as a Service solutions. Part of new JBI Metia group following merger, offering innovative platforms and AI technology for enterprise and SMB marketers.
• The Trinity ChallengeflagshipStrategic or Co-development PartnerGlobal coalition including Google, Facebook, Bill and Melinda Gates Foundation, GlaxoSmithKline, Microsoft, McKinsey. Metia joined as Founding Member and Digital Partner. Coalition aims to develop data science and analytics solutions for pandemic preparedness. Received 340 applications from 62 countries and amassed £6 million prize fund.
• iManagecoreStrategic or Co-development PartnerPartnership to develop Knowledge Work Maturity Model, the world's first benchmarking tool for knowledge work. Metia harnessed leading research tools to create robust global index for assessing organizational knowledge work maturity across five phases.
• National Environment Agency (NEA) SingaporecoreChannel Partner/ Reseller/ DistributorMetia Group reappointed as NEA's social agency of record for 12 months (extendable to 4 years). Selected after pitching process involving 26 agencies. Focuses on expanding audience and enhancing engagement across social media platforms including strategy development, planning, and monitoring.
• CommunifyflagshipGTM or Marketing PartnerMetia supported Communify in brand launch, awareness building, lead generation and growth. Partnership won Best FinTech Go-To-Market Launch award at FinTech Marketing Community Awards 2025. Communify is a Financial AI, Digital, and Data Solutions company empowering wealth and asset managers.
• SalesforcecoreTechnology or IntegrationMetia designed and developed 3Radical's Voco platform integrated with Salesforce Marketing Cloud for marketing automation and sales integration. Salesforce Marketing Cloud used for client marketing automation implementations.
• GoogleflagshipStrategic or Co-development PartnerGoogle is part of The Trinity Challenge coalition with Metia as Founding Member and Digital Partner. Coalition aims to use data and analytics to enhance pandemic preparedness.
• Bill and Melinda Gates FoundationflagshipStrategic or Co-development PartnerPart of The Trinity Challenge coalition addressing global health emergencies through data science and analytics solutions.

Scale indicators8 records

Recent moves3 records

Direct peers

• Stein IAS: B2B marketing agency with deep focus on technology and industrial clients. Comparable to Metia for its specialised B2B positioning, content-led demand generation offering, and global brand roster.
• Wpromote: Mid-sized digital marketing agency offering paid media, SEO, content, and AI-driven performance services. Comparable to Metia for its multi-channel B2B offering and proprietary performance benchmarking capabilities.
• Velocity Partners: B2B marketing agency focused exclusively on technology and fintech brands. Closely comparable to Metia's fintech/technology vertical specialism and ABM-led demand generation model.
• B2B International: B2B marketing research and insights agency. Comparable to Metia's insight-led methodology (e.g., CRS, Money Mindstates, Knowledge Work Maturity Model) and enterprise technology/industrial client base.
• Hotwire: Global B2B tech marketing and communications agency with offices in North America, EMEA and APAC. Comparable to Metia in serving enterprise technology and financial services clients across multiple regions.
• The Marketing Practice: B2B marketing agency focused on enterprise technology clients, with strong demand generation, ABM, and content capabilities. Closely aligned with Metia's services portfolio and target verticals.
• Quarry: Integrated B2B marketing agency serving enterprise technology and industrial clients. Comparable to Metia in combining strategy, content, and demand generation with proprietary analytical frameworks.
• gyro: Global B2B creative and media agency operating across technology, financial services, and industrial verticals. Most direct comparable to Metia given shared enterprise B2B focus, proprietary research tools, and global delivery footprint.

Broad incumbents

• Siegel+Gale: Global branding and marketing simplicity consultancy. Comparable to Metia in serving enterprise technology and financial services clients with brand strategy work such as the Aura Healthcare refresh.
• Merkle: Large data-driven performance marketing and CX agency within Dentsu. Comparable to Metia's data-led marketing approach but operates at much greater scale and as part of a holding-company portfolio rather than as a specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Metia
• Facebookfacebook.com/metiagroup
• LinkedInlinkedin.com/company/metia
• Instagraminstagram.com/metiagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metia