Acoustic Magic
Acoustic Magic designs and manufactures Voice Tracker scanning beamforming array microphones, using exclusively licensed Brown University DSP technology, and serves education, corporate conferencing, healthcare, legal, and home automation markets with more than 30,000 units shipped since 2002.
- Company typePrivate
- Founded2000
- HeadquartersSudbury, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Acoustic Magic does
Acoustic Magic Inc. is a privately held audio technology company founded in 2000 and headquartered at 35 Peakham Road in Sudbury, Massachusetts, that designs and manufactures the Voice Tracker line of scanning beamforming array microphones. The company's core technology is exclusively licensed from Brown University and uses proprietary DSP-based algorithms to automatically and electronically steer a listening beam toward the active talker across a 360-degree field of view, combining 6 or 8 always-on microphone elements with two-stage spatial filtering and digital noise reduction to achieve pickup ranges of 30-35+ feet in a single plug-and-play device. Bob Feingold serves as President and CEO, and the company has been self-sustaining through product sales with no recorded external funding rounds.
The product portfolio includes the Voice Tracker I (launched 2002, priced at $293), the higher-spec Voice Tracker III (launched 2019, priced at $494), and the recently launched Voice Tracker III UltraCam Bundle with TEKVOX ($1,595). Voice Tracker II, which added built-in acoustic echo cancellation for VoIP, has been discontinued. Acoustic Magic has shipped more than 30,000 units since 2002 with a documented failure rate below 0.5% per year, and some units have been in continuous service for 15 years.
The company sells through a multi-channel model: direct e-commerce at acousticmagic.com, authorized resellers (B&H Photo Video), ProAV integrators (TEKVOX, Harvest A/V Solutions, Conference Room Systems, Clary Icon, AV Masters), and an OEM/technology integration program for embedding array microphone PCBs into third-party devices such as the SecureComm Lynx translator tablet. Target verticals include education (500+ schools and universities for lecture capture and hybrid classrooms), corporate conferencing (Zoom Rooms, Microsoft Teams, Webex), healthcare (telemedicine and EMR dictation via Dragon, Praxis), legal (courtroom and deposition recording), home automation (HomeSeer), and security (Axis Communications). Revenue is generated entirely through one-time hardware purchases with no recurring subscription component.
Acoustic Magic firmographics
Firmographics- Name
- Acoustic Magic
- Legal name
- Acoustic Magic Inc.
- Website
- https://acousticmagic.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Acoustic Magic designs and manufactures Voice Tracker scanning beamforming array microphones, using exclusively licensed Brown University DSP technology, and serves education, corporate conferencing, healthcare, legal, and home automation markets with more than 30,000 units shipped since 2002.
- Ownership category
- akta.pro rank
Acoustic Magic industry classification
Industry- Product category
- Professional Array Microphones
- NAICS
- Audio and Video Equipment Manufacturing (334310)
- akta.pro primary industry
- Microphones, Headsets & Audio Input Devices (HDACAFAH)
- akta.pro secondary industry
- Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)
Keywords
Where Acoustic Magic is headquartered
LocationHeadquarters
- HQ city
- Sudbury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Acoustic Magic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales - Voice Tracker Array Microphones: Acoustic Magic generates revenue primarily from selling its Voice Tracker array microphone hardware. The company sells two main microphone models (Voice Tracker I at $293 and Voice Tracker III at $494) plus accessories (USB adapters, audio cables, power supplies, splitters) directly through its online store and through resellers and ProAV integrators. This is a one-time hardware purchase model with no recurring subscription component.
- Accessories and Replacement Parts: The company sells ancillary products including USB adapters ($29), replacement wall power supplies ($15), 25-foot audio extension cables ($15), 6-foot audio cables ($9), DB9 connector cables ($10), and 3.5mm stereo splitters ($9).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Voice Tracker I Array Microphone - $293 |
| One time/ perpetual license | Pay-as-you-go | Voice Tracker III Array Microphone - $494 |
| Unit Pricing | Pay-as-you-go | Accessories and Cables - $9 to $29 |
| One time/ perpetual license | Pay-as-you-go | Voice Tracker III UltraCam Bundle with TEKVOX - $1,595 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Acoustic Magic product offering
Product offeringCore offering
Acoustic Magic designs, manufactures, and sells the Voice Tracker line of scanning beamforming array microphones that automatically locate the active talker and electronically steer a 360-degree listening beam toward them. The microphones use 6 or 8 always-on microphone elements combined with embedded DSP algorithms to deliver 30–35+ foot pickup range, primarily for lecture recording, conference rooms, telemedicine, courtrooms, and home automation. The company also offers an OEM program to embed the array technology into third-party devices and sells supporting accessories.
Product overview
Acoustic Magic manufactures the Voice Tracker line of array microphones, which are the pioneer products for automatically and electronically steering 'listening beam' technology in scanning array microphones. The core product line consists of the Voice Tracker I (launched 2002, $279-$293), the Voice Tracker III (successor with improved specifications, $494), and the Voice Tracker II (discontinued, had built-in AEC). The products are complemented by the Voice Tracker III UltraCam Bundle ($1,595), a partnership product with TEKVOX combining the VTIII with an auto-tracking 4K camera. OEM integration services allow embedding the array microphone technology into third-party devices. A range of accessories including USB adapters, power supplies, and audio cables support the microphone products.
Differentiator
Problem solved
Functional benefit
Brands
- Voice Tracker: Array microphone product line featuring automatic scanning beamforming technology for long-range audio pickup in lecture recording, conferencing, speech recognition, and home automation applications.
Products and services
- Voice Tracker I Array Microphone Original scanning beamforming array microphone with 30+ foot pickup range and 360-degree field of view. Features an 8-element, 18-inch array with automatic electronic steering of a listening beam to the active talker, two-stage spatial filtering and digital noise reduction, and plug-and-play USB/analog operation. Priced at $279-$293. Used by universities, enterprises, healthcare, legal, and home automation customers.
- Voice Tracker II Array Microphone Voice Tracker II added built-in acoustic echo cancellation for VoIP conferencing applications and offered both USB and analog outputs. The product has since been discontinued in the current catalog in favor of Voice Tracker III.
- Voice Tracker III Array Microphone High-performance scanning beamforming array microphone with 35+ foot pickup range and 360-degree field of view. Features an 8-element, 22-inch array, 2 dB better signal-to-noise ratio than Voice Tracker I, and a flatter frequency response (200Hz–7000Hz ±2.6 dB). Includes built-in ceiling/wall mount. Priced at $494.
- Voice Tracker III UltraCam Bundle Pre-packaged AV bundle combining the Voice Tracker III microphone with the TEKVOX UltraCam 4K HDBaseT PTZ auto-tracking camera, with power and audio carried over a single 328-foot CAT cable via HDBaseT. Designed for quick AV integration in classrooms, conference rooms, and training rooms. Priced at $1,595.
- OEM Array Microphone Technology Integration OEM integration service in which Acoustic Magic supplies and reconfigures its array microphone PCB and embedded DSP technology to third-party device manufacturers, enabling them to embed long-range, scanning beam audio capture into custom form factors such as ruggedized tablets and specialty hardware.
- USB Adapter USB adapter accessory that converts Voice Tracker analog audio output to USB audio, required for use with Mac computers. Priced at $29.
- Replacement Wall Power Supply Replacement 6V DC wall power supply for Voice Tracker microphones. Priced at $15.
- 25 Foot Audio Extension Cable 25-foot audio extension cable for extending Voice Tracker microphone placement within a room. Priced at $15.
- 6 Foot Audio Cable 6-foot audio cable for Voice Tracker microphone connections. Priced at $9.
- DB 9 Connector Cable DB 9 connector cable for Voice Tracker serial output, used to convey talker location information for camera pointing integration. Priced at $10.
- 3.5mm Stereo Splitter 3.5mm stereo splitter for combining the outputs of two Voice Tracker microphones to extend coverage in larger spaces. Priced at $9.
Quantifiable outcome
- 30+ foot pickup range (Voice Tracker I), 35+ foot pickup range (Voice Tracker III)
- +7 more outcomes
Companies that use Acoustic Magic
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles4 records
Acoustic Magic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
AI capability2 records
Feature7 records
Acoustic Magic partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TEKVOXcoreTEKVOX and Acoustic Magic partnered to launch a cost-effective bundle featuring the TEKVOX UltraCam (4K HDBaseT PTZ auto-tracking camera) and Acoustic Magic's Voice Tracker III. The bundle (79068-Ultra VTIII) is priced at $1,595 and is designed for quick, seamless AV integration in classrooms, conference rooms, and training rooms. TEKVOX has already completed more than 600 installations using VTIII with other TEKVOX cameras. The partnership enables the VTIII to be powered and audio transported over a single 328-foot CAT cable using HDBaseT.
- PanoptocorePanopto, a leading lecture capture software provider, officially endorsed the Voice Tracker II and Voice Tracker I as endorsed equipment for use with Panopto's presentation capture suite. More than 400 universities use Voice Tracker microphones with Panopto. The endorsement notes the Voice Tracker as delivering excellent sound quality at distance, configuration-free speaker tracking, and near-elimination of ambient noises.
- Conference Room Systems (CRS)minorConference Room Systems, a well-regarded AV integrator, selected the Voice Tracker II array microphone for several of their conference room and huddle room pre-packaged systems as part of their 'All on the Wall' package. CRS project manager noted the Voice Tracker II's 20+ foot pickup range, wide field of view, and sound quality exceeded that of array microphones costing 3-5 times more.
- ZoomcoreAcoustic Magic's Voice Tracker I array microphone was certified for use with Zoom's VoIP and video conferencing systems. Zoom tested the Voice Tracker I and found that its long pickup range and wide field of view significantly enhance audio performance. Zoom's AEC was found to be good enough to allow use of the Voice Tracker I (without built-in AEC), reducing costs for customers.
- Secure Communication Systems (SecureComm)minorSecure Communication Systems embedded Acoustic Magic's 6-element 2D Voice Tracker array microphone technology into its Lynx language translator tablet, used with SRI International IraqComm speech translation software. Acoustic Magic modified the PCB to fit neatly within the tablet's packaging requirements, creating a six-element, two-dimensional microphone array in a few months.
- HomeSeer TechnologiesminorHomeSeer Technologies and Acoustic Magic announced a partnership to sell the Voice Tracker array microphone for use in home automation applications. HomeSeer tested the Voice Tracker in a real home environment (17ft by 22ft family room) and found it effective for voice command and control of home appliances, entertainment systems, and lighting when connected to HomeSeer automation software.
- SpeechStudio Inc.minorSpeechStudio and Acoustic Magic formed a strategic partnership to develop the market for voice control of computers. SpeechStudio planned to resell the Voice Tracker with its SpeechStudio Suite and built special support into their v3.6.2 release to handle unique challenges of the scanning beam technology, such as users being too far from the screen for visual feedback.
- Brown UniversitycoreBrown University developed the foundational intellectual property and expertise in array microphone technology, including a pool of array microphone PhDs. Acoustic Magic licensed the scanning beam microphone array technology exclusively from Brown University and hired several of the PhDs to launch the Voice Tracker I in 2002.
Scale indicators8 records
Recent moves2 records
Expansion highlights5 records
Acoustic Magic competitors and assessment
Company assessmentDirect peers
- Biamp: Biamp's Parlé and Devio lines feature beamforming microphone arrays designed for conference and meeting rooms, directly competing with Voice Tracker. Biamp sells primarily through AV integrators in the same ProAV channel Acoustic Magic targets with its Voice Tracker line.
- Sennheiser: Sennheiser's TeamConnect Ceiling 2 is a beamforming microphone array targeting the same conference room and lecture capture applications as Voice Tracker. Sennheiser's brand strength in pro audio and overlapping channel partners makes it a direct competitor in beamforming conferencing microphones.
- Yamaha Unified Communications: Yamaha (including the RevoLabs product line) sells beamforming conferencing microphones such as the YVC series for huddle rooms and conference rooms. These overlap directly with Acoustic Magic's Voice Tracker use cases in enterprise conferencing and Zoom Rooms.
- Shure: Shure's Microflex Advance (MXA910, MXA920) ceiling array microphones compete directly with Voice Tracker in conferencing and lecture capture. Shure is the most established pro audio microphone manufacturer with strong AV integrator relationships, making it the closest premium-tier competitor to Acoustic Magic in beamforming array microphones.
- ClearOne: ClearOne offers Beamtracking microphone arrays (e.g., COLLABORATE Versa) and conferencing audio solutions that directly compete with Voice Tracker in conference rooms, classrooms, and courtrooms. ClearOne sells through similar ProAV integrator channels.
- Nureva: Nureva's HDL series microphone bars use beamforming technology to cover large meeting rooms, competing with Voice Tracker in the same pro-AV-installed conferencing market. Nureva's Microphone Mist technology positions it as a newer entrant targeting Acoustic Magic's traditional enterprise and education strongholds.
Broad incumbents
- Bose Professional: Bose Professional offers conferencing solutions (e.g., ES1 ceiling audio system with beamforming) targeting the same enterprise and education AV markets as Voice Tracker. Bose's brand and integrator relationships position it as a broad incumbent competitor in conference room audio.
- Poly (HP): Poly (now part of HP) sells the Poly Studio series with built-in beamforming microphones and the Trio conference phones for enterprise conferencing. Poly competes with Acoustic Magic in the broader conferencing audio space, particularly through partner channels Acoustic Magic also targets.
- Crestron: Crestron offers beamforming microphone arrays (e.g., DM-NVX, ceiling array solutions) as part of its enterprise AV ecosystem. While Crestron is a broader AV/control incumbent, its microphone arrays are bundled with complete room solutions that compete with Voice Tracker in conference and classroom installations.
- Logitech: Logitech's Rally Bar and Rally Bar Mini integrate beamforming microphone arrays with cameras and speakers for Zoom Rooms and Teams Rooms. As a broad incumbent with much larger scale and software ecosystem, Logitech is a key substitute threat rather than a direct competitor in standalone microphones.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Acoustic Magic social profiles
Digital presenceAcoustic Magic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acoustic Magic leadership team
Management profileNumber of profiles
Profiles1 record
Acoustic Magic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acoustic Magic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acoustic Magic
What does Acoustic Magic do?
Acoustic Magic designs, manufactures, and sells the Voice Tracker line of scanning beamforming array microphones that automatically locate the active talker and electronically steer a 360-degree listening beam toward them. The microphones use 6 or 8 always-on microphone elements combined with embedded DSP algorithms to deliver 30–35+ foot pickup range, primarily for lecture recording, conference rooms, telemedicine, courtrooms, and home automation. The company also offers an OEM program to embed the array technology into third-party devices and sells supporting accessories.
Is Acoustic Magic a public or private company?
Acoustic Magic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Acoustic Magic founded?
Acoustic Magic was founded in 2000. It employs 11 to 50 people.
Where is Acoustic Magic based?
Acoustic Magic is headquartered in Sudbury, United States, in the North America region.
How does Acoustic Magic make money?
Two revenue lines are on record. Hardware Sales - Voice Tracker Array Microphones are the primary driver. The others are accessories and Replacement Parts.
Who are Acoustic Magic's main competitors?
Direct peers on record are Biamp, Sennheiser, Yamaha Unified Communications, Shure, ClearOne and Nureva. Broad incumbents are Bose Professional, Poly (HP), Crestron and Logitech.
Does Acoustic Magic have an API?
No public API is recorded for Acoustic Magic.
What industry is Acoustic Magic in?
Acoustic Magic's product category is Professional Array Microphones. Its primary akta.pro industry code is HDACAFAH, Microphones, Headsets & Audio Input Devices, with a secondary code of MPAIAJAB, Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors). Its NAICS code is 334310.