Ctone
Ctone Limited is an Irish software company that provides an online hearing test and lead generation widget for audiology practices and hearing aid manufacturers. The system, built on a medical-grade digital audiometer, routes prospective patients to local clinics via a copy-paste website embed and the central testmyhearing.net platform.
- Company typePrivate
- Founded2014
- HeadquartersDún Laoghaire, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ctone does
Ctone Limited is an Irish private software company founded in 2014 and headquartered in Dún Laoghaire, Ireland, that builds lead generation software for the audiology industry. Its core product is an Online Hearing Test system built on a digital audiometer that is compliant with the EU Medical Devices Directive and conforms to IEC and ANSI audiometric standards; the test delivers an indicative hearing diagnosis and routes users to local audiology practices for follow-up. Ctone distributes the system through a copy-paste website widget that any practice can deploy in minutes, an integrated back-office appointment booking flow, and a centrally managed consumer site (testmyhearing.net) that captures organic traffic and directs leads to participating clinics on a location basis.
The company's go-to-market targets two primary segments: independent audiology practices and hearing aid manufacturers seeking to lower customer acquisition costs, with secondary referrals from GP practices, pharmacies, and opticians. Revenue is generated on a recurring basis from providing this lead generation platform to audiology practices and hearing aid manufacturers, although specific pricing is quote-based and not publicly disclosed. Ctone has reported 113,138 completed hearing tests through its platform and has operated for over a decade as a bootstrapped, privately held company with 1-10 employees and no disclosed external funding. Distribution relies on organic SEO, social channels (Facebook, Twitter), newsletter capture, and testimonials from integrated partners such as Audiology Engine.
Ctone firmographics
Firmographics- Name
- Ctone
- Legal name
- CTONE LIMITED
- Website
- https://ctonelimited.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ctone Limited is an Irish software company that provides an online hearing test and lead generation widget for audiology practices and hearing aid manufacturers. The system, built on a medical-grade digital audiometer, routes prospective patients to local clinics via a copy-paste website embed and the central testmyhearing.net platform.
- Ownership category
- akta.pro rank
Ctone industry classification
Industry- Product category
- Audiology Practice Software
- akta.pro primary industry
- Patient Intake, Digital Registration & eForms (HLACAEAF)
Keywords
Where Ctone is headquartered
LocationHeadquarters
- HQ city
- Dún Laoghaire
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Ctone business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Lead Generation Services to Audiologists: Ctone provides a lead generation system to audiologists that attracts potential clients to their practices through online hearing tests. The system generates leads by presenting diagnostic results and directing users to book appointments at local participating practices. Revenue is derived from providing this lead generation platform to audiology practices and hearing aid manufacturers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ctone product offering
Product offeringCore offering
Ctone develops and sells a software-based lead generation system for the audiology industry, built around an Online Hearing Test derived from a digital audiometer compliant with the EU Medical Devices Directive and IEC/ANSI audiometric standards. The system is delivered as a copy-paste website widget and through a centrally managed consumer site (testmyhearing.net), attracting potential clients, providing indicative hearing diagnoses, mapping local participating audiology practices, and enabling real-time appointment booking. The product is aimed at audiology practices and hearing aid manufacturers seeking to reduce customer acquisition costs.
Product overview
Ctone offers a unified lead generation system for the audiology industry. The core product consists of an Online Hearing Test (a digital audiometer-based diagnostic tool) paired with a Lead Generation Widget that can be deployed as a website embed. The system also operates testmyhearing.net as a standalone discovery platform. These components work together to attract potential clients, provide hearing assessments, refer users to local audiologists, and enable direct appointment booking through a mapped practice network.
Differentiator
Problem solved
Functional benefit
Brands
- testmyhearing.net: Free online hearing test platform offered by Ctone
Products and services
- Online Hearing Test System Digital audiometer-based online hearing test that provides indicative diagnosis of hearing issues, complies with EU Medical Devices Directive and IEC/ANSI audiometric standards, generates referrals to audiologists, and enables real-time appointment booking. Sold as a lead generation platform to audiology practices and hearing aid manufacturers.
- Lead Generation Widget Embeddable website widget that attracts visitors, administers the Ctone online hearing test, maps local audiology practices using the system, and directs leads to selected practices for direct appointment booking. Deployable via copy-paste into any website in minutes without technical knowledge.
- testmyhearing.net Centrally managed consumer-facing website operated by Ctone that attracts clients, administers online hearing tests, and routes leads to local Ctone-member audiology practices based on the user's location.
Quantifiable outcome
- 113,138 completed hearing tests
- +1 more outcomes
Companies that use Ctone
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Ctone technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ctone partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Ctone competitors and assessment
Company assessmentEmerging players
- Audicus: DTC online hearing-aid retailer that uses online assessments to qualify and convert consumers; comparable as a digital front-end for hearing care but vertically integrated into hearing-aid sales rather than routing leads to independent practices.
- DemandHub: Patient-acquisition and engagement platform for small and mid-sized healthcare practices offering websites, SEO, and online scheduling; a near-term horizontal competitor for Ctone's audiology widget from a broader healthcare-SMB angle.
- Tuned: Employer- and payer-focused hearing-care benefits platform offering online hearing assessments and access to audiologists; overlaps with Ctone in the digital hearing-test layer but addresses a different buyer (employers/insurers) rather than the practice directly.
Broad incumbents
- Solutionreach: Established patient-engagement, CRM, and recall/marketing platform serving a wide range of healthcare practices including audiology; a much larger incumbent that could extend into audiology-specific lead generation that Ctone currently serves.
- Widex: Major global hearing-aid manufacturer and Ctone customer-segment peer; has the scale and direct-to-consumer ambitions to either partner with or disintermediate Ctone's manufacturer lead-gen offering.
- Tebra (PatientPop): Healthcare practice growth platform formed from the merger of PatientPop and Kareo, providing patient acquisition, website, and practice marketing tools to independent practices including audiology; competes for the same customer wallet as Ctone's lead-gen widget.
- Phonak: One of the largest global hearing-aid manufacturers (Sonova group), operating direct consumer channels that overlap with Ctone's hearing-aid-manufacturer customer segment and the same end-consumer screening journey.
Direct peers
- Hearing Tracker: Consumer-facing hearing-care platform that offers online hearing tests and a directory of audiologists and hearing aids; overlaps directly with Ctone's central testmyhearing.net product in audience and intent, and competes for the same top-of-funnel lead-generation role.
- AudiologyEngine: Audiology marketing and website services provider for audiology practices, also cited by Ctone as a partner and integrator of its hearing-test widget; directly comparable as a sales-and-marketing platform for the same audiology SMB customer.
Others
- Soundly: Online hearing-aid comparison and telehealth platform; adjacent rather than directly competitive, but reaches the same consumer-intent audience and could either partner with or substitute for Ctone's lead-routing role.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ctone social profiles
Digital presenceCtone compliance and trust
Trust signalCompliance3 records
Ctone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ctone leadership team
Management profileNumber of profiles
Ctone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ctone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ctone
What does Ctone do?
Ctone develops and sells a software-based lead generation system for the audiology industry, built around an Online Hearing Test derived from a digital audiometer compliant with the EU Medical Devices Directive and IEC/ANSI audiometric standards. The system is delivered as a copy-paste website widget and through a centrally managed consumer site (testmyhearing.net), attracting potential clients, providing indicative hearing diagnoses, mapping local participating audiology practices, and enabling real-time appointment booking. The product is aimed at audiology practices and hearing aid manufacturers seeking to reduce customer acquisition costs.
Is Ctone a public or private company?
Ctone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ctone founded?
Ctone was founded in 2014. It employs 1 to 10 people.
Where is Ctone based?
Ctone is headquartered in Dún Laoghaire, Ireland, in the Europe region.
How does Ctone make money?
One revenue line is on record: lead Generation Services to Audiologists.
Who are Ctone's main competitors?
Emerging players on record are Audicus, DemandHub and Tuned. Broad incumbents are Solutionreach, Widex, Tebra (PatientPop) and Phonak. Direct peers are Hearing Tracker and AudiologyEngine. Soundly is listed as an others.
Does Ctone have an API?
No public API is recorded for Ctone.
What industry is Ctone in?
Ctone's product category is Audiology Practice Software. Its primary akta.pro industry code is HLACAEAF, Patient Intake, Digital Registration & eForms.