Henton & Chattell

What Henton & Chattell does

Henton & Chattell Ltd is a UK-based distributor of garden machinery, power tools, and genuine replacement parts, founded in 1931 and headquartered at London Road, Nottingham. The company supplies over 1,500 trade dealers nationwide, distributing powered equipment from more than 50 machinery franchises including Stihl, Honda, John Deere, Briggs & Stratton, Cobra, and EGO, alongside what it describes as the UK's largest stock of genuine replacement parts spanning over 58 franchises. Approximately 85 employees operate from over 120,000 square feet of warehouse space in Nottingham, with an additional Newark branch acquired from Farmstar Ltd in July 2025 that extends coverage into the agricultural and groundcare sectors across the East Midlands.

The company's central technology is QuickView Online, a proprietary parts and machinery lookup platform that searches over 2 million part numbers and 2,500 machine models, providing live stock levels, live pricing from 60 manufacturers, one-click ordering, integrated carrier tracking, and links to manufacturer manuals and parts diagrams. Logistics are anchored on next-day UK mainland delivery, free on machinery orders over £100 net value, supported by the company's own transport and reliable carrier partners. Service differentiators include an "unopened box exchange service" that allows trade dealers to swap slow-moving items bought from H&C, mitigating pre-season ordering risk.

Commercially, Henton & Chattell operates a primarily B2B distribution model selling machinery and parts to trade account holders under competitive discount, seasonal offer, and winter stocking terms, with optional direct-to-consumer retail via mowerworld.co.uk and a dedicated professional sales channel at jd-dealer.co.uk. The business is privately held, with no disclosed institutional investors or parent company, and is led by Managing Director Peter Chaloner. Revenue is generated almost entirely through hardware sales of machinery and parts.

Name

Henton & Chattell

Legal name

Henton & Chattell Ltd

Website

https://hcuk.co

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Henton & Chattell Ltd is a Nottingham-based UK distributor of garden machinery, power tools, and replacement parts, supplying over 1,500 trade dealers nationwide through its proprietary QuickView Online platform and a 120,000+ sq ft warehouse operation.

Ownership category

akta.pro rank

Product category

Garden Machinery Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

• Garden machinery distribution
• Replacement parts supply
• Outdoor power equipment
• Trade dealer wholesale
• Machinery parts lookup

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Machinery Sales: Distribution of garden machinery from over 50 franchises including Stihl, Honda, John Deere, Briggs & Stratton, and others. Revenue generated from sale of powered equipment to trade dealers.
2. Parts Distribution: Largest stock of replacement parts in the UK covering over 58 franchises. Revenue from sale of genuine replacement parts to dealers and trade customers.
3. Trade Account Services: Keen discounts, competitive terms, seasonal special offers, winter stocking terms, and unique 'unopened box exchange service' on slow moving items for trade account holders.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Henton & Chattell is the UK's leading distributor of garden machinery, power tools, and genuine replacement parts, supplying over 1,500 trade dealers nationwide from its 120,000+ sq ft Nottingham warehouse. The company stocks over 50 machinery franchises (Stihl, Honda, John Deere, Briggs & Stratton, Cobra, EGO) and over 58 parts franchises, providing next-day UK mainland delivery with no minimum order quantity.

Product overview

Henton & Chattell operates as the UK's leading garden machinery distributor offering a portfolio of products and services built around two core offerings: (1) HC QuickView/QuickView Online - a proprietary parts and machinery lookup platform providing search across 2 million part numbers and 2,500 models with live stock/pricing and one-click ordering; and (2) Distribution of garden machinery and replacement parts spanning over 50 machinery franchises and 58 parts franchises including Briggs & Stratton, Honda, Stihl, John Deere, Cobra, and EGO. Additional services include an 'unopened box exchange service' for pre-season ordering risk mitigation and the recently acquired Newark branch expanding East Midlands coverage. The company serves over 1,500 trade dealers with next-day UK mainland delivery from its Nottingham headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• QuickView Online: The UK's leading parts and machinery lookup system designed to be easy to use, with direct links to tracking orders, sending orders to another address, combined with live stock levels and pricing.

Products and services

• HC QuickView / QuickView Online Proprietary online parts and machinery lookup system providing search across over 2 million part numbers and 2,500 machinery models with live stock levels from 65,000+ stocked lines, live pricing from 60 manufacturers, one-click ordering, order tracking, and manufacturer manual links.
• Garden Machinery Distribution

Quantifiable outcome

• Nearly £24 million of garden machinery and parts sold in fiscal 2016
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Farmstar LtdcoreStrategic or Co-development Partner · 25 July 2025Henton and Chattell officially took over the Newark branch from Farmstar Ltd on 25th July 2025. This acquisition marks the next stage in Henton and Chattell's ambitious growth strategy and further strengthens its presence in the agricultural, groundcare and garden machinery sectors across the East Midlands. All existing staff were retained with minimal disruption to service.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Briggs & Stratton: Major US-based small engine manufacturer for outdoor power equipment and one of HC's key parts/engine franchises. Comparable product category but operates as an OEM upstream in HC's supply chain.
• John Deere: Global agricultural and grounds-care equipment manufacturer. HC distributes John Deere's professional grounds-care range; the manufacturer's strategic shifts toward direct dealer relationships represent both a customer and a structural risk for HC's distribution model.
• STIHL: World-leading outdoor power equipment manufacturer and one of HC's key machinery franchises. Comparable product category (chainsaws, brush cutters, blowers) but operates upstream as an OEM with its own selective UK dealer network.
• Honda Power Equipment: Honda's outdoor power equipment division (lawnmowers, tillers, generators). One of HC's longest-standing machinery franchises; comparable product category but operates upstream as an OEM with its own UK dealer network.
• Husqvarna: Major Swedish outdoor power equipment manufacturer (lawnmowers, robotic mowers, chainsaws, forestry equipment). Comparable product category; HC distributes competing brands in the same end markets.

Direct peers

• Kramp: Europe's largest agricultural and grounds-care parts distributor operating a similar B2B multi-OEM franchise model with large SKU inventory and dealer-focused digital tools. Most directly comparable by business model, though larger and more geographically diversified than HC.
• Bepco: Specialist agricultural and tractor parts distributor (part of TVH Group) operating across Europe. Comparable parts-led, multi-franchise model serving independent dealers and service businesses in similar end markets.
• Sparex: UK-based specialist distributor of agricultural replacement parts and accessories, now owned by Kramp. Directly comparable in product mix (parts-led, multi-brand), distribution model, and UK dealer customer base.
• Granit Parts: European agricultural and grounds-care parts distributor with a strong e-commerce/parts catalogue platform and multi-brand franchise model. Comparable parts-led distribution strategy targeting independent dealers and service workshops.
• TVH: Global parts distributor for material handling, agricultural, and industrial equipment with a B2B parts catalogue model. Comparable in scale and breadth of SKU coverage, though broader than HC's garden/grounds-care focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henton & Chattell