Soi Paris
Soi Paris is a French B Corp-certified DTC fashion brand founded in 2016 that designs and retails colourful, hand-printed women's apparel — chiefly silk chemisiers, dresses, and accessories — via its Shopify e-commerce site and two Paris boutiques.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Soi Paris does
Soi Paris is a French direct-to-consumer fashion brand founded in April 2016 by sisters Aurélie Boutboul (business strategy; HEC Paris alumna with prior experience in strategy consulting and marketing at L'Oréal and Guerlain) and Julia (creative direction; Penninghen art school graduate and former art director). The company designs and retails colourful, hand-printed women's apparel — primarily silk chemisiers and blouses, printed dresses (midi, long, short, ceremony, and wrap styles), jumpsuits, tops, and pants — alongside accessories including OEKO-TEX silk scarves, bamboo fans, silk scrunchies, and gold-plated stainless steel jewellery. The portfolio also includes a dedicated maternity line ("Entre Mères et Soi"), designer collaborations (Lily Loves Fashion, Lise, Leona Rose, Roeqiya), and a Mary Jane shoe co-developed with Flabelus.
The company has no proprietary technology platform. Operations run on a Shopify storefront (soi-paris.com) with multilingual FR/EN/ES support, supported by a standard stack of third-party SaaS integrations: PayPlug and PayPal for payments, Alma for 2x/3x/4x instalments, Judge.me for product reviews, Fastoche for returns, Fitle for size recommendations, and Wax.io for the WhatsApp community. Manufacturing is outsourced to audited European workshops in Portugal (Guimaraes, Fafe), Moldova, Italy, France, and Tunisia, certified to OEKO-TEX, GOTS, and SMETA standards. The company is B Corp certified.
The business model is purely direct-to-consumer unit pricing. Revenue is generated through (i) online sales via soi-paris.com with global shipping, (ii) two owned-and-operated retail boutiques in Paris (Marais and Batignolles), and (iii) a second-hand resale partnership with Paradigme that issues gift cards back into the main e-commerce funnel. Typical price points range from €21 (scrunchies) to €412 (limited-edition collab dresses), with most core dresses at €175–€300 and silk blouses at €147–€244. Customers are predominantly individual women seeking colourful, ethically produced printed apparel, with no wholesale or B2B channel disclosed.
Soi Paris firmographics
Firmographics- Name
- Soi Paris
- Legal name
- SOI PARIS SAS
- Website
- https://soi-paris.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soi Paris is a French B Corp-certified DTC fashion brand founded in 2016 that designs and retails colourful, hand-printed women's apparel — chiefly silk chemisiers, dresses, and accessories — via its Shopify e-commerce site and two Paris boutiques.
- Ownership category
- akta.pro rank
Soi Paris industry classification
Industry- Product category
- Women's Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Designer Apparel Houses (CRAAAAAC)
- akta.pro secondary industry
- Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)
Keywords
Where Soi Paris is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Soi Paris business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Soi Paris generates revenue primarily through direct-to-consumer online sales via its own e-commerce platform (soi-paris.com), selling printed women's apparel and accessories at retail prices. Orders are shipped globally.
- Retail Boutique Sales: Revenue is also generated through two owned and operated physical retail boutiques in Paris (Marais and Batignolles), offering the full product range as well as the ability to make returns and exchanges in-store.
- Second-Hand Resale (Paradigme Partnership): Soi Paris partners with Paradigme to resell pre-owned Soi Paris pieces. Customers can sell their gently used Soi Paris garments through Paradigme and receive a gift card usable on the main e-commerce site. Paradigme re-sells accepted pieces on its own marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dresses (printed silk, viscose, cotton-linen) — core product category |
| Unit Pricing | Pay-as-you-go | Silk blouses/chemisiers — signature category |
| Unit Pricing | Pay-as-you-go | Accessories (silk scarves, chouchous, fans, jewellery) |
| Unit Pricing | Pay-as-you-go | Collaborative/footwear products |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Soi Paris product offering
Product offeringCore offering
Soi Paris designs, produces, and sells colourful printed women's clothing and accessories, primarily made from natural fabrics (silk, cotton, linen, viscose) featuring exclusive hand-drawn prints. The brand operates direct-to-consumer through its own e-commerce platform and two Paris boutiques, with manufacturing carried out in certified European workshops in Portugal, Moldova, Italy, France, and Tunisia.
Product overview
Soi Paris is a French fashion brand founded in April 2016 by sisters Aurélie and Julia, specializing in colorful printed silk clothing and accessories. The core product portfolio centers on silk chemisiers and blouses (the brand's signature offering), printed dresses (midi, long, short, ceremony, and wrap styles), jumpsuits, tops, and pants. The accessories line includes silk scarves, printed fans, scrunchies, and gold-plated stainless steel jewelry. The brand collaborates with external designers (Lily Loves Fashion, Lise, Leona Rose, Roeqiya) on limited edition pieces, and partners with Flabelus for shoes. Soi Paris also offers a maternity collection, a circular fashion service for second-hand pieces, physical boutiques in Paris, a loyalty program (Soi Family), and e-gift cards. All products emphasize natural materials, exclusive hand-drawn prints (Print Stories), and ethical European manufacturing.
Differentiator
Problem solved
Functional benefit
Products and services
- Robes (Dresses) Core product category including midi and long dresses, short dresses, ceremony dresses, and wrap dresses in various exclusive hand-drawn prints and colours, made from natural fabrics such as silk, viscose, and cotton-linen. Targeted at women seeking colourful, elegant garments for daily wear, work, ceremonies, and special occasions.
- Chemisiers en Soie (Silk Blouses) Iconic silk blouses and chemisiers printed with exclusive hand-drawn patterns; the brand's signature offering. Made from 100% silk in multiple prints and colours, considered a foundational piece of the Soi Paris collection.
- Pantalons (Pants) Printed and solid-coloured pants including signature lines, made from natural materials such as viscose-elastane blends and cotton-linen. Designed to coordinate with the brand's printed tops and dresses.
- Combinaisons (Jumpsuits) Printed and solid jumpsuits including the Venus collection, produced in an OEKO-TEX-certified, SMETA-audited Portuguese workshop specialising in jersey and fluid garments. Designed for both casual and ceremony wear.
- Tops & Blouses Range of printed tops and blouses including the Cœur line with heart-shaped necklines and built-in bras, Gala tops, and casual jersey t-shirts, in printed and solid colourways.
- Foulards en Soie (Silk Scarves) OEKO-TEX-certified silk twill scarves, printed on both sides with hand-rolled edges, featuring the brand's exclusive hand-drawn prints. Versatile accessories worn around the neck, in the hair, or on bags.
- Éventails (Fans) Printed bamboo fans designed to coordinate with clothing collections, offering an elegant and practical summer accessory featuring Soi Paris's exclusive prints.
- Chouchous (Scrunchies) Printed silk scrunchies made in France (Paris), adding colourful coordinating accents to outfits and made from the brand's signature silk prints.
- Bijoux (Jewelry) Gold-plated stainless steel jewellery including necklaces, earrings, rings, and bracelets. Water-resistant and tarnish-free, designed to complement the printed collections.
- Mary Jane Flabelus x Soi Paris Mary Jane silk shoes featuring exclusive Soi Paris prints with red piping and buckle closure, with recycled bicycle-tire rubber soles and cotton piping. European-made through a collaboration with Portuguese footwear brand Flabelus.
- Collection Maternité (Maternity Collection) Dedicated 'Entre Mères et Soi' maternity collection featuring flowing cuts and comfortable fabrics designed for pregnant and postpartum women, with adaptable styles for different stages of pregnancy and postpartum recovery.
- Seconde Main (Second-Hand Program) Circular fashion resale service in partnership with Paradigme that allows customers to sell gently used Soi Paris garments in exchange for gift cards usable on soi-paris.com, while authenticated pre-owned pieces are resold through Paradigme's platform.
- Limited Edition Designer Collaborations Limited edition capsule collections co-created with external designers including Lily Loves Fashion (e.g., Robe Sibylle Soi x Lily Loves Fashion), Lise, Leona Rose (wool sweaters), and Roeqiya (chemisette). Distributed exclusively through Soi Paris's e-commerce and boutiques.
- Cartes Cadeaux (E-Gift Cards) Digital gift cards available in denominations from €50 to €350, valid for one year from purchase, usable on the e-shop and in the Paris boutiques.
Quantifiable outcome
- Life cycle analysis (LCA) conducted for all products
- +2 more outcomes
Companies that use Soi Paris
Customer profileSegments4 records
Ideal customer profiles2 records
Soi Paris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature1 record
Soi Paris partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ParadigmecoreParadigme is Soi Paris's exclusive second-hand resale partner. Customers can sell their pre-owned Soi Paris pieces (from a list of 150 accepted brands) via Paradigme's platform. Paradigme authenticates, restores, and photographs accepted items, then resells them on paradigme.fr. Sellers receive a gift card usable on soi-paris.com or on Paradigme's site. Returns for second-hand purchases are handled directly by Paradigme with a 14-day right of withdrawal.
- FlabelusminorFlabelus is a footwear brand with which Soi Paris collaborated on an exclusive Mary Jane shoe. The shoe features a 100% silk exterior in Soi's print, with a recycled bicycle-tire rubber sole and cotton piping. The product is distributed exclusively through Soi Paris's e-commerce and boutiques.
- AlmacoreAlma provides a payment-in-installments solution enabling Soi Paris customers to pay for orders between €50 and €2,000 in 2, 3, or 4 monthly instalments. Alma handles credit assessment, billing, and collection. This is a standard e-commerce payment integration.
- PayplugcorePayplug is the primary payment processor for Soi Paris's e-commerce, enabling secure card payments (Visa, MasterCard). Payplug processes transactions on behalf of Soi Paris as a PCI-DSS compliant payment gateway.
- ShopifycoreShopify is the e-commerce platform hosting soi-paris.com, providing the storefront, checkout, inventory management, and order processing infrastructure.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Soi Paris competitors and assessment
Company assessmentBroad incumbents
- Reformation: Los Angeles-based sustainable womenswear brand with strong DTC and selective retail, B Corp positioning, and a focus on feminine occasion and everyday dresses. Comparable sustainability narrative and dress-led assortment, though at larger US scale and broader price band.
- Ba&sh: Established French contemporary womenswear label with global wholesale and DTC distribution, targeting a similar feminine bohemian-chic customer. Comparable in aesthetic and customer base but operates at significantly larger scale and through multi-brand retail channels.
- Sandro: French contemporary fashion label within the SMCP group with a Parisian aesthetic and global wholesale plus DTC footprint. Comparable customer base and Parisian DNA but operates at much larger scale and broader assortment.
- Maison Kitsuné: Paris-based design house spanning ready-to-wear and lifestyle with a global boutique network. Comparable Parisian founder-led brand building and DTC-plus-flagships channel mix, though assortment is broader and includes menswear and café concept.
- Maje: French contemporary womenswear brand within the SMCP group, offering feminine Parisian aesthetic through boutiques, wholesale, and DTC. Comparable customer profile and Parisian design DNA but at materially larger scale with multi-channel distribution.
- Sézane: Leading French DTC womenswear brand with a much larger scale, omnichannel presence including multiple international boutiques, and a similar Parisian feminine aesthetic. Operates in the same conscious-female consumer segment but with a broader category mix and greater resources.
Direct peers
- Réalisation Par: Australian-born but globally distributed printed-dress brand famous for its signature prints and celebrity-driven virality. Highly comparable product overlap (printed silk dresses, slips) and similar DTC positioning targeting the same printed-dress consumer.
- Rixo: London-based independent womenswear brand specializing in printed dresses and feminine occasion wear, founded by two co-founders. Strongly comparable business model (founder-led, print-driven, DTC plus selective retail) and overlapping dress-led assortment.
- Rouje: Paris-based DTC feminine fashion brand founded by Jeanne Damas, with a similar target customer (French/European women seeking colourful, effortlessly elegant everyday wear) and overlapping price points. Directly comparable in aesthetic, channel mix (DTC-led), and brand storytelling approach.
- Musier Paris: Parisian DTC womenswear brand created by influencer Kelly Cuoco, targeting a very similar French feminine customer with comparable price points and aesthetic. Directly competes in the Parisian printed-feminine-apparel niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Soi Paris social profiles
Digital presenceSoi Paris compliance and trust
Trust signalCompliance5 records
Soi Paris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soi Paris leadership team
Management profileNumber of profiles
Profiles2 records
Soi Paris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soi Paris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soi Paris
What does Soi Paris do?
Soi Paris designs, produces, and sells colourful printed women's clothing and accessories, primarily made from natural fabrics (silk, cotton, linen, viscose) featuring exclusive hand-drawn prints. The brand operates direct-to-consumer through its own e-commerce platform and two Paris boutiques, with manufacturing carried out in certified European workshops in Portugal, Moldova, Italy, France, and Tunisia.
Is Soi Paris a public or private company?
Soi Paris is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soi Paris founded?
Soi Paris was founded in 2016. It employs 11 to 50 people.
Where is Soi Paris based?
Soi Paris is headquartered in Paris, France, in the Europe region.
How does Soi Paris make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Boutique Sales and second-Hand Resale (Paradigme Partnership).
Who are Soi Paris's main competitors?
Broad incumbents on record are Reformation, Ba&sh, Sandro, Maison Kitsuné, Maje and Sézane. Direct peers are Réalisation Par, Rixo, Rouje and Musier Paris.
Does Soi Paris have an API?
No public API is recorded for Soi Paris.
What industry is Soi Paris in?
Soi Paris's product category is Women's Apparel. Its primary akta.pro industry code is CRAAAAAC, Luxury & Designer Apparel Houses, with a secondary code of IMAOAFAD, Scarves/Shawls/Winter Neckwear Manufacturing. Its NAICS code is 315 and its SIC code is 2300.