Ten Years Younger Home Care
Ten Years Younger Home Care is a Cairns-based, government-approved home care agency operating as Senior Helpers Far North Queensland, delivering in-home aged and disability care across multiple acuity tiers since 2009.
- Company typePrivate
- Founded2009
- HeadquartersEdge Hill, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ten Years Younger Home Care does
Ten Years Younger Home Care, trading as Senior Helpers Far North Queensland, is a privately held home care agency founded in 2009 and based in Cairns, Far North Queensland, Australia. The company provides in-home care services to elderly and disabled clients across multiple acuity levels, structured as four government-subsidized tiers — Independent, Moderate, Significant, and Short Term Home Care — plus disability (NDIS) care, respite services, and a Senior Helpers Support At Home Capped Rates offering aligned with Australia's incoming Support at Home program. Care is delivered by Certificate III qualified carers with Registered Nurse clinical oversight, operating under a Consumer Directed Care model that gives clients choice and control over services.
The business is led by Managing Director Kylie Hamilton and Owner Jonathan Jeynes, with Maureen Fields listed as Founder and Director. Revenue is generated through three streams: government-funded Home Care Packages (recurring), fee-for-service private care, and brokered services accepted from larger providers unable to service the region. The company is a Commonwealth Government Approved Home Care provider and has delivered 100,000+ cumulative hours of care since inception. Headcount sits in the 11–50 range, consistent with a regional services operator.
The operating model is labor-intensive and human-driven, with no disclosed technology platform, proprietary software, or AI/ML components. The underlying technical stack is a standard Oncord CMS-based website; there is no evidence of a data flywheel, digital care product, or automation layer. Strategic positioning is built on regulatory accreditation, local market tenure, clinical governance, and franchise affiliation rather than technology differentiation, leaving the business exposed to peer providers that invest in scheduling, compliance, and clinical monitoring automation.
Ten Years Younger Home Care firmographics
Firmographics- Name
- Ten Years Younger Home Care
- Legal name
- Ten Years Younger Home Care
- Website
- https://tenyearsyounger.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ten Years Younger Home Care is a Cairns-based, government-approved home care agency operating as Senior Helpers Far North Queensland, delivering in-home aged and disability care across multiple acuity tiers since 2009.
- Ownership category
- akta.pro rank
Ten Years Younger Home Care industry classification
Industry- Product category
- Home Care Services
- NAICS
- Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)
- akta.pro secondary industries
- Companion Care & Social Support (non-clinical) (HLADAGAB), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI)
Keywords
Where Ten Years Younger Home Care is headquartered
LocationHeadquarters
- HQ city
- Edge Hill
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Ten Years Younger Home Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Government-Funded Home Care Packages: Commonwealth Government Approved Home Care provider delivering care under Consumer Directed Care (CDC) framework. Clients receive government-subsidized care packages with client contribution payments based on pension status.
- Fee-for-Service Care: Hourly rate services with client contribution ranges based on pension status (full pensioner vs part pensioner). Services include personal care, social support, domestic assistance, transport, meals, clinical care, and home maintenance.
- Brokered Services: Provides brokered services to larger accredited home care services in Cairns, operating as a subcontractor to other providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Personal Care - Weekday Standard Hours: $114/hour base rate, Full Pensioner pays $5.70/hour, Part Pensioner pays $5.70-$57/hour |
| Usage-based | Pay-as-you-go | Social Support & Community Engagement - Weekday Standard Hours: $115-$155/hour base rate depending on travel distance (20km-100km included) |
| Usage-based | Pay-as-you-go | Domestic Assistance - Weekday Standard Hours: $114-$135/hour base rate depending on travel distance |
| Unit Pricing | Pay-as-you-go | Transport Services - Taxi trips from $80 (1-20km regular) to $320 (36-50km maxi taxi) |
| Usage-based | Pay-as-you-go | Clinical Nursing Care - Registered Nurse: $160-$230/hour; Enrolled Nurse: $140-$180/hour |
| Usage-based | Pay-as-you-go | Respite Care - Weekday Standard Hours: $114/hour, Full Pensioner $5.70-$7.75/hour |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Ten Years Younger Home Care product offering
Product offeringCore offering
Ten Years Younger Home Care delivers in-home aged care and disability support services to elderly and disabled individuals across Cairns and Far North Queensland. The company offers a tiered portfolio spanning companionship and independent living support through to complex clinical, dementia, palliative, and end-of-life care, delivered by Certificate III-qualified carers under registered-nurse oversight. Services are provided under the Commonwealth Government's Consumer Directed Care (CDC) framework as an approved Home Care Package provider, with brokerage arrangements serving larger accredited home care operators in the region.
Product overview
Ten Years Younger Home Care is a home care service provider offering a tiered suite of in-home care services operated as part of the Senior Helpers Far North Queensland network. The portfolio includes four levels of home care (Independent, Moderate, Significant, and Short Term), supplemented by Disability Home Care and Respite Services. All services are delivered by Certificate III-qualified carers under clinical oversight from registered nurses. The company also offers a Support at Home Capped Rates program providing government-subsidized pricing for eligible clients under Consumer Directed Care (CDC) frameworks.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Home Care
Quantifiable outcome
- In excess of 100,000 hours of home care provided since 2009
Companies that use Ten Years Younger Home Care
Customer profileSegments6 records
Ideal customer profiles3 records
Ten Years Younger Home Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ten Years Younger Home Care partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Ten Years Younger Home Care competitors and assessment
Company assessmentBroad incumbents
- Feros Care: National home care provider with a tech-forward focus (telehealth, MyFeros portal), providing Home Care Packages across regional Australia — relevant peer for the technology-enabled home-care trajectory.
- Bolton Clarke: One of Australia's largest not-for-profit home and community care providers, delivering Commonwealth Home Care Packages across regional Queensland including the FNQ region.
- KinCare: Large national in-home care provider delivering personal care, nursing, and dementia support under HCP and NDIS; large-scale peer providing a benchmark for the broader in-home care category.
- Senior Helpers: Global home-care franchise network of which Ten Years Younger is a regional operator (DBA 'Senior Helpers Far North Queensland'). Direct comparability in service model, training, and brand systems.
- BlueCare (UnitingCare Queensland): Large Queensland-based home care, allied health, and residential aged care provider. Operates within Cairns and Far North Queensland, directly competing for HCP clients.
Direct peers
- Home Instead Australia: National franchise network offering in-home personal care, dementia care, and respite to Australian seniors — directly comparable franchise-based home-care operating model with similar minimum-visit ethos.
- Just Better Care: Australia-wide franchised provider of in-home aged and disability support services; competes for the same government-funded Home Care Package clients and NDIS participants in Queensland.
- Ozcare: Queensland-based aged care and home care provider offering Home Care Packages, personal care, and dementia support; directly competes with Ten Years Younger in Cairns and the FNQ region.
Regional players
- BallyCara: Queensland-based aged and home care provider with retirement living and home care services across South East Queensland and into regional areas; comparable in service mix and Commonwealth-approved positioning.
- Wesley Mission Queensland: Queensland-based community and aged care provider delivering in-home care, dementia services, and respite in the same geographic catchment as Ten Years Younger.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ten Years Younger Home Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ten Years Younger Home Care leadership team
Management profileNumber of profiles
Profiles3 records
Ten Years Younger Home Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ten Years Younger Home Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ten Years Younger Home Care
What does Ten Years Younger Home Care do?
Ten Years Younger Home Care delivers in-home aged care and disability support services to elderly and disabled individuals across Cairns and Far North Queensland. The company offers a tiered portfolio spanning companionship and independent living support through to complex clinical, dementia, palliative, and end-of-life care, delivered by Certificate III-qualified carers under registered-nurse oversight. Services are provided under the Commonwealth Government's Consumer Directed Care (CDC) framework as an approved Home Care Package provider, with brokerage arrangements serving larger accredited home care operators in the region.
Is Ten Years Younger Home Care a public or private company?
Ten Years Younger Home Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ten Years Younger Home Care founded?
Ten Years Younger Home Care was founded in 2009. It employs 11 to 50 people.
Where is Ten Years Younger Home Care based?
Ten Years Younger Home Care is headquartered in Edge Hill, Australia, in the Oceania region.
How does Ten Years Younger Home Care make money?
Three revenue lines are on record. Government-Funded Home Care Packages are the primary driver. The others are fee-for-Service Care and brokered Services.
Who are Ten Years Younger Home Care's main competitors?
Broad incumbents on record are Feros Care, Bolton Clarke, KinCare, Senior Helpers and BlueCare (UnitingCare Queensland). Direct peers are Home Instead Australia, Just Better Care and Ozcare. Regional players are BallyCara and Wesley Mission Queensland.
Does Ten Years Younger Home Care have an API?
No public API is recorded for Ten Years Younger Home Care.
What industry is Ten Years Younger Home Care in?
Ten Years Younger Home Care's product category is Home Care Services. Its primary akta.pro industry code is HLAFAEAB, Personal Care / Non-Medical Home Care (Private Duty), with a secondary code of HLADAGAB, Companion Care & Social Support (non-clinical). Its NAICS code is 6216 and its SIC code is 8082.