Amafri Reycal

What Amafri Reycal does

Amafri Reycal is a privately held Spanish B2B distributor of climate control equipment headquartered in Zaragoza, founded in 1983 as an industrial refrigeration wholesaler. Over four decades the company has expanded across the full HVAC value chain, distributing air conditioning, heating, ventilation, aerothermal heat pumps, industrial refrigeration, solar/renewable energy systems, plumbing, tools, and professional workwear — alongside a hospitality/Horeca equipment line handled through its 2011 subsidiary Amafri Reycal SL. In 2016 it co-developed the EKOKAI private-label air conditioning brand with Grupo HDF, offering energy-efficient units for residential, commercial, and industrial applications.

The company operates from a 7,000+ m2 warehouse, store, and office complex in Polígono Cogullada (Zaragoza) and a branch in Logroño serving La Rioja, with coverage focused on the Aragon and La Rioja regions of Spain. Its customer base is exclusively professional installers, served through quote-based B2B pricing, in-person sales, phone, and email, with custom financing and post-sale technical service as stated differentiators. Marketing relies on the company website, blog, industry events, and training courses rather than disclosed paid digital channels. The technology stack is conventional for a regional distributor: there is no proprietary software platform, no mobile app, no API, and no disclosed AI capability. Distribution economics are tied to SKU breadth, inventory availability, and installer relationships rather than recurring software revenue.

Name

Amafri Reycal

Legal name

Amafri

Website

https://www1.amafri.es

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Amafri Reycal is a regional Spanish B2B distributor of HVAC, refrigeration, solar, and renewable energy equipment, serving professional installers in Aragon and La Rioja from Zaragoza and Logroño, with its own EKOKAI air conditioning brand.

Ownership category

akta.pro rank

Product category

HVAC and Climate Control Equipment Distribution

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730), Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro industry

PRIMARYCRAOAFAJ

HVAC, Water Heaters & Indoor Air Quality Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Home, Furniture & Home Improvement Distribution

Keywords

• HVAC equipment distribution
• Climate control wholesale
• Air conditioning distribution
• Industrial refrigeration supply
• Heat pump distribution

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Climate Control Equipment Distribution: Revenue generated through the distribution and resale of climate control systems and equipment to professional installers. Includes air conditioning, heating, ventilation, aerothermal systems, refrigeration, and renewable energy products across multiple product categories including tools, plumbing, swimming pools, and professional clothing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Amafri Reycal is a B2B wholesale distributor of heating, ventilation, air conditioning (HVAC), industrial refrigeration, aerothermal, renewable energy, plumbing, and hospitality equipment, selling exclusively to professional climate control installers in Aragón and La Rioja. The company supplements third-party brand distribution with its own private-label EKOKAI air conditioning brand developed jointly with HDF. Services around the products include custom project design, technical support, financing, training, and post-sale service.

Product overview

Amafri Reycal is a specialized distributor of climate control and HVAC (heating, ventilation, and air conditioning) systems operating in Aragon and La Rioja regions of Spain. Founded in 1983, the company offers a comprehensive portfolio organized around its core product categories: air conditioning, heating, aerothermia (heat pumps), ventilation, industrial refrigeration, and renewable energy solutions. The portfolio includes add-on modules for filtration, insulation, zoning controls, plumbing, and professional tools. In 2016, Amafri launched its own private-label air conditioning brand, EKOKAI, in partnership with HDF. The company operates from facilities in Zaragoza (headquarters) and Logroño, maintaining over 7,000 m² of warehouse space with extensive product stock for professional installers. Services include custom project design, technical support, and financing options.

Differentiator

Problem solved

Functional benefit

Brands

• EKOKAI: Own brand of air conditioning launched in 2016 in partnership with HDF, offering efficiency solutions for homes, commerce, and industry.

Products and services

• EKOKAI Air Conditioning Brand Private-label air conditioning units developed jointly with HDF, sold through Amafri's distribution network to professional installers for residential, commercial, and industrial projects; marketed with energy-efficiency guarantees.
• Air Conditioning Systems (Aire Acondicionado) Distribution of multi-brand air conditioning units and systems for residential, commercial, and industrial installations, sold to professional installers in Aragón and La Rioja.
• Heating Systems (Calefacción)
• Aerothermal Heat Pump Systems (Aerotermia)
• Ventilation Systems (Ventilación)
• Industrial Refrigeration (Refrigeración / Frío Industrial)
• Renewable Energy / Solar Panels (Renovables)
• Plumbing Systems (Fontanería)
• Hospitality HVAC (Horeca)
• Professional Tools and Equipment (Herramientas)
• DazeBox EV Charger Distribution (DAZE Technology) Distribution of DazeBox wall-mounted EV chargers for the residential sector, sold exclusively to professional installers in Aragón and La Rioja.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HDF (Grupo HDF)coreStrategic or Co-development Partner · 1 January 2016In 2016, Amafri and HDF jointly launched the EKOKAI private label air conditioning brand, offering climate control solutions with energy efficiency guarantees for residential, commercial, and industrial applications.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Grupo Electro Stocks: Spanish B2B distributor of electrical material, climate control, and lighting products for installers and contractors. Overlaps with Amafri in HVAC/heating distribution and serves a similar professional installer channel.
• Salvador Escoda: Major Spanish B2B distributor of HVAC, refrigeration, plumbing, and renewable energy equipment to professional installers. Directly comparable to Amafri in product breadth, channel (installer-focused), and wholesale model, but operating nationally rather than regionally.
• CEF (City Electrical Factors) Spain: European electrical and HVAC equipment distributor with Spanish branches selling to installers. Comparable in serving B2B installer demand for climate control and related equipment through trade-counter and catalog channels.
• Saltoki (Grupo Saltoki): Spanish distributor of installation materials, HVAC, plumbing, and renewable energy products serving professional installers across multiple regions. Comparable in business model and customer base, with substantially larger geographic footprint.

Broad incumbents

• Daikin Spain: Spanish arm of the global HVAC manufacturer. Comparable because Amafri distributes Daikin-equivalent products and competes for the same installer relationships; Daikin increasingly sells direct to large accounts, threatening distributor economics.
• Baxi Spain (BaxiRoca): Leading Spanish manufacturer of heating, hot water, and air-conditioning systems. Relevant as both a potential supplier and competitor for installer mindshare in Amafri's core categories.
• Junkers (Bosch Thermotechnology) Spain: Bosch's heating and hot water brand active in Spain, distributing through installer networks. Comparable channel overlap and competing for the same installer customers as Amafri.
• Vaillant Spain (Saunier Duval): Spanish heating and air-conditioning brand within the Vaillant Group. Comparable because Amafri distributes competing/similar brands and Saunier Duval operates a parallel installer-support ecosystem in Spain.

Regional players

• Cointra (Fagor): Spanish brand of water heaters and HVAC equipment primarily distributed through installer channels in Spain. Comparable product overlap, especially in heating and hot water categories Amafri carries.

Others

• HDF (Grupo HDF): Spanish manufacturer and strategic partner of Amafri for the EKOKAI private label. Adjacent as a supplier and co-brand partner rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amafri Reycal