Sound Healing Academy

What Sound Healing Academy does

Sound Healing Academy is a UK-based private training organization founded in 2003 by Tony Nec, operating from Lostwithiel. The company delivers globally recognized sound healing and sound bath certification through a tiered online and in-person curriculum built on Nec's proprietary "Integral Sound Healing Method." It serves three principal segments: individual learners seeking personal wellness skills, aspiring practitioners building a professional practice, and existing wellness practitioners adding sound modalities to their existing offerings, with an emerging corporate wellness segment.

Core offerings are structured in two certification tiers. Level 1 Foundations (certified or uncertified paths, $199-$498) teach core skills across multiple instruments including Tibetan singing bowls, crystal singing bowls, tuning forks, drums, voice, and gongs. Level 2 Practitioner Diplomas (single course ~$1,345 sale price, dual diploma bundles up to ~$2,621 sale price) qualify graduates to lead 1:1 client sessions or group sound baths. Specialty add-on courses extend into business marketing and autonomic nervous system techniques. Approved IICT training provider status enables graduates to obtain professional indemnity insurance worldwide. The company also operates the affiliated Sound Therapy Shop, a co-directed retail business selling proprietary and partner-manufactured sound healing instruments.

Revenue is generated primarily through online course sales on the company's own Kajabi storefront (academyofsoundhealing.com), supported by payment plans. Additional streams include in-person country-based workshops, live online workshops via Zoom, and instrument hardware sales through the Sound Therapy Shop (soundtherapyshop.com and .co.uk). Marketing relies on organic social (Instagram, Pinterest, YouTube, Facebook), email newsletters, paid Google Ads, and 700+ Trustpilot reviews. The company has trained a self-reported community of 10,000-15,000 students across 70+ countries since 2003 with 51-100 employees.

Name

Sound Healing Academy

Legal name

Sound Healing Academy

Website

https://academyofsoundhealing.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Sound Healing Academy, founded 2003 and based in the UK, delivers globally certified online and in-person sound healing and sound bath training built on founder Tony Nec's proprietary Integral Sound Healing Method, serving aspiring wellness practitioners across 70+ countries.

Ownership category

akta.pro rank

Product category

Sound Healing Education and Wellness Training

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sound Meditation & Sound Bath Sessions (HSADAJAD)

akta.pro secondary industry

Online / Virtual Music Instruction & Platforms (EDAMANAI)

Keywords

• Sound healing training
• Sound therapy courses
• Vibrational therapy education
• Sound bath certification
• Wellness practitioner training

Headquarters

HQ city

Lostwithiel

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Online Course Sales: The company generates revenue primarily through selling online sound healing courses at various certification levels. Courses range from uncertified Level 1 single-instrument courses ($199) to complete practitioner bundles (up to $3,495). Payment plans are available for most programs.
2. Sound Therapy Shop: Co-directed by Tony Nec and his wife Jane, the Sound Therapy Shop sells high-quality sound healing instruments including tuning forks, Tibetan singing bowls, crystal singing bowls, gongs, and drums. The shop partners with instrument makers worldwide.
3. In-Person Workshop Training: Immersive hands-on training workshops offered in various countries with expert teachers, including continued online support from the learning portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Sound Healing Academy delivers online and in-person sound therapy training and certification courses for beginners and aspiring practitioners, structured as Level 1 Foundations and Level 2 Practitioner Diplomas and built around the proprietary Integral Sound Healing Method. The academy also sells sound healing instruments (gongs, Tibetan bowls, crystal singing bowls, tuning forks, drums) through its Sound Therapy Shop sub-brand and hosts live in-person and online workshops.

Product overview

Sound Healing Academy offers a structured educational platform delivering sound healing certification through a tiered course architecture. The core offering consists of Level 1 Foundations Courses (certified with tutor support or uncertified self-paced versions) teaching foundational skills across multiple instruments including Tibetan Singing Bowls, Crystal Singing Bowls, Tuning Forks, Drums, Voice, and Gongs. Level 2 Practitioner Diploma Programs build on foundations to certify graduates as professional sound healing practitioners for 1:1 client work or group sound bath facilitation. Complete Practitioner Training Bundles combine Level 1 and Level 2 courses at discounted prices, with specialized tracks for Multi-Instrument, Tuning Forks, and Crystal Singing Bowls practitioners. The entire curriculum is built upon the proprietary Integral Sound Healing Method developed by founder Tony Nec. Additional offerings include Specialty Courses for marketing and autonomic nervous system techniques, and access to the Sound Therapy Shop for purchasing instruments.

Differentiator

Problem solved

Functional benefit

Brands

• Sound Therapy Shop: Online store selling sound healing instruments including tuning forks, Tibetan singing bowls, crystal singing bowls, gongs, drums, and accessories

Products and services

• Level 1 Certified Foundations Courses Beginner-level sound healing certification courses for individuals new to sound therapy, providing foundational skills across specific instruments or a multi-instrument pathway.
• Level 2 Practitioner Diploma Courses Advanced diploma-level training for graduates of Level 1 who want to deliver 1:1 client sessions, sound baths, or specialised instrument-based practitioner services.
• Complete Practitioner Training Bundles Pre-packaged combined Level 1 and Level 2 training bundles offered as a single purchase so learners can move from foundations to qualified practitioner status in one pathway.
• Level 1 Uncertified Courses Foundational sound healing courses without formal certification, for hobbyists or learners who want to explore sound therapy without completing a credentialed pathway.
• Specialty Sound Healing Courses Focused short courses on specific sound healing instruments or topics for learners seeking targeted skill development.
• In-Person Sound Healing Training Workshops Live face-to-face sound healing training events for learners who prefer in-person instruction over online study.
• Sound Therapy Shop (Healing Instruments) E-commerce retail of sound healing instruments used by students and practitioners of the academy's training programs.

Quantifiable outcome

• Chronic stress and unresolved emotions from past trauma are the root causes of up to 80% of physical and mental health challenges. Group sound healing addresses these underlying issues.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• International Institute for Complementary Therapists (IICT)coreOthers · 1 January 2003The Sound Healing Academy is an approved IICT training provider. This partnership enables graduates to obtain professional indemnity insurance and practice as certified sound healers worldwide, including in the USA, Canada, Europe, and Australia. The IICT approval ensures professional recognition and insurance coverage for practitioners.
• Tony Nec (Founder)coreOthersTony Nec is the founder and Principal of the Sound Healing Academy, and serves as the co-director of The Sound Therapy Shop along with his wife Jane. He pioneered the development of Integral Sound Healing, creating the unique healing approach at the core of the Academy's methodology. Tony is an active healer, coach, and wellness trainer.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mindvalley: Large online transformation and wellness education platform; overlaps in self-paced personal-growth courses but across a much broader portfolio than sound healing.
• Chopra Global: Established wellness brand offering meditation and mind-body certification programs, comparable in selling wellness practitioner training and self-care education.

Direct peers

• Globe Institute of Sound & Consciousness: US school offering sound healing and sound therapy certification programs, closely aligned in curriculum and target learners with the Academy.
• British Academy of Sound Therapy: UK-based provider of sound therapy training and certification; directly comparable in offering accredited sound healing education to aspiring practitioners in the same home market.
• Sage Academy of Sound Energy: US-based sound energy and healing certification school targeting aspiring sound practitioners, a close analogue to the Academy's core offering.
• The College of Sound Healing: UK organization offering sound healing practitioner courses and accreditation, competing directly for the same students seeking certified sound healing qualifications.

Others

• Insight Timer: Meditation and sound bath content platform serving the same wellness/mindfulness consumer, adjacent rather than a direct training competitor.
• Kajabi: Course-hosting and e-commerce platform that powers the Academy's storefront; an enabling infrastructure provider rather than a competitor.

Emerging players

• The Shift Network: Online platform delivering courses in sound healing, energy medicine and transformation, overlapping with the Academy's online wellness education model.

Regional players

• Peter Hess Academy: Germany-based training institute for sound massage and sound therapy; comparable offering but focused primarily on continental European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/SoundHealingAcademy
• Facebookfacebook.com/soundhealingacademyint
• Instagraminstagram.com/soundhealingacademy_int
• Pinterestuk.pinterest.com/soundhealingacademyint
• Xx.com/soundsheal
• LinkedInlinkedin.com/company/sound-healing-academy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound Healing Academy