DesignYourBike

What DesignYourBike does

DesignYourBike AG is a privately held custom bicycle manufacturer operating in the DACH region from Berlin, Germany, with design roots in Bern, Switzerland. The company sells four core models — Bruno (urban, from €1,249), Lola (premium city, from €1,599), Milo E-Bike (from €3,899), and Tilda E-Bike — built to order in Switzerland and Germany on Columbus steel frames and equipped with components from premium suppliers including Supernova (lighting), SON (dynamos), Manivelle (front baskets), and Gates (belt drives). Its central technology is an online 3D bike configurator that lets customers choose from 50+ colors, brake types, and component/accessory options before purchase, paired with a Berlin Mitte showroom hosted at the Veloroo Cyclehub for test rides and in-person consultation.

The business runs a direct-to-consumer e-commerce model complemented by a B2B/corporate channel that integrates with Germany's dominant employer bike-leasing programs, Jobrad and Dienstradleasing. Revenue is generated through one-time hardware sales of individually configured bicycles plus accessories and component upsells; a 10-year frame warranty and 100-day return policy are used to de-risk the high-consideration purchase. The company has minimal disclosed funding history and operates with a 1–10-person team, while leveraging earned media from a "Höhle der Löwen" (German Shark Tank) appearance to support brand awareness. Distribution is concentrated in a single domestic market with a parallel Swiss storefront.

Name

DesignYourBike

Legal name

DesignYourBike AG

Website

https://designyourbike.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Custom bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industry

E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Custom bicycles
• Handcrafted e-bikes
• Bike configurator
• Urban trekking bikes
• Premium bicycle components

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Bicycle Sales: One-time sales of individually configured bicycles. Customers select from models (Bruno, Lola, Milo, Tilda) and customize with colors, components, and accessories. Additional revenue from accessories and components.
2. Accessories and Components: Sales of accessories including front baskets, premium lighting (Supernova), dynamos (SON), Gates belt drives, and other cycling components

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

DesignYourBike designs, manufactures, and sells customized bicycles configured via an online 3D configurator with 50+ color options and premium components, hand-assembled in Switzerland and Germany. The portfolio includes the urban Bruno and Lola models, the Milo and Tilda E-Bikes, plus accessories and corporate/B2B fleet programs. Complementary services include showroom test rides, workshop/servicing, and premium shipping with 10-year frame warranty and 100-day return policy.

Product overview

DesignYourBike is a Swiss-German custom bicycle manufacturer offering hand-built bikes in Switzerland and Germany. The core product is an online 3D bicycle configurator enabling customers to design individualized bikes with customizable options. The product portfolio includes four main bike models: Bruno (urban trekking, 1249€+), Lola (premium city bike, 1599€+), Milo E-Bike (3899€+), and Tilda E-Bike. Additional offerings include accessories (front baskets, headlights, dynamos, belt drives), a 3D bike designer tool, B2B/corporate bike programs with leasing options, test ride services, workshop/maintenance services, and premium shipping. The company differentiates through 10-year frame warranty, 100-day return policy, and premium component brands including Supernova, SON, Manivelle, Gates, and Columbus.

Differentiator

Problem solved

Functional benefit

Products and services

• Bruno Urban trekking/touring bicycle positioned as the all-rounder classic of the lineup, available in 50 colors with rim or disc brake options, hand-assembled in Switzerland and Germany, with 6–8 week delivery.
• Lola Premium urban and touring bicycle with disc brakes and high-quality components, available in 50 colors, hand-assembled and delivered in 6–8 weeks from a starting price of €1,599.
• Milo E-Bike Lightweight E-Bike designed to look like a regular bicycle, offering natural, smart, and quiet motor assistance, with a starting price of €3,899 and delivered in 6–8 weeks.
• Tilda E-Bike Agile, nimble, and lightweight E-Bike designed to look like a regular bicycle, delivered in 6–8 weeks.
• Zubehör (Accessories) Add-on accessories for DesignYourBike bicycles, including Manivelle front baskets, Supernova headlights, SON dynamos, and optional Gates CDX belt drives, configured and sold alongside the bike.
• B2B / Corporate Bikes Business offering providing companies with DesignYourBike bicycles for employee benefit programs, including company bike leasing via Dienstradleasing and Jobrad.
• Testfahren (Test Rides) In-store and showroom test ride service at the Berlin Mitte showroom allowing customers to experience bikes before purchase.
• Werkstatt (Workshop / Service) Workshop and maintenance service for bicycle servicing and repairs.

Quantifiable outcome

• 10-year warranty on frames
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• ColumbuscoreTechnology or IntegrationPremium steel frames sourced from Columbus, a renowned Italian steel tubing manufacturer. Columbus steel is known for its high strength-to-weight ratio and durability in bicycle applications.
• SupernovacoreTechnology or IntegrationPremium bicycle headlights and lighting systems offered as component options. Supernova is a German manufacturer known for high-quality bike lights.
• SON (Shutter Precision)coreTechnology or IntegrationSON dynamos offered as power generation options for bike lighting systems. SON hubs are known for efficiency and reliability.
• Gates Carbon DrivecoreTechnology or IntegrationOptional Gates CDX belt drive systems offered as alternatives to traditional chain drivetrains. Gates belt drives are known for low maintenance and clean operation.
• JobradcoreChannel Partner/ Reseller/ DistributorJobrad is a major bike leasing provider in Germany. DesignYourBike participates in the Jobrad program allowing employees to lease bikes through their employer as a fringe benefit.
• DienstradleasingcoreChannel Partner/ Reseller/ DistributorCompany bike leasing program integration allowing employees to lease DesignYourBike products through salary sacrifice arrangements with their employer.
• Veloroo CyclehubcoreChannel Partner/ Reseller/ DistributorVeloroo Cyclehub is the host location for DesignYourBike's Berlin showroom, providing physical retail space for test rides and customer consultations.

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cowboy: Belgian connected e-bike startup with DTC model and premium positioning. Comparable as a design-led, premium DTC e-bike brand targeting urban commuters.
• VanMoof: Dutch premium e-bike brand with strong DTC configurator-driven model. Comparable in DTC premium e-bike positioning, though illustrates execution risks in scaling custom-built hardware.

Broad incumbents

• Trek Bicycle Corporation: Global premium bicycle and e-bike manufacturer with Project One customization program. Comparable as a broad incumbent offering bespoke builds and premium e-bikes.
• Bulls Bikes: Cologne-based German bicycle and e-bike manufacturer with broad lineup spanning MTB, road, and e-bikes. Comparable as a German premium/e-bike manufacturer competing in the same regional market.
• Specialized Bicycle Components: Global premium bicycle manufacturer offering configurable bikes (via Project Custom) and a broad lineup. Comparable as a broad incumbent with premium positioning and customization capability.

Direct peers

• Schindelhauer Bikes: Berlin-based premium urban bike manufacturer known for minimalist belt-drive designs. Comparable in Berlin location, premium positioning, and urban/commuter focus.
• Canyon Bicycles: German direct-to-consumer premium bicycle manufacturer selling configurable bikes online with global shipping. Most direct comparable in business model, geography, and premium positioning.
• Rose Bikes: Bochum-based DTC bike retailer and manufacturer offering configurable road, gravel, MTB, and e-bikes. Direct competitor in the German online configurable-bike category.
• Riese & Müller: German premium e-bike and cargo bike manufacturer sold primarily through dealers with strong customization. Comparable in premium German positioning and e-bike focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/designyourbike
• Instagraminstagram.com/designyourbike
• LinkedInlinkedin.com/company/designyourbike

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DesignYourBike