Con-Set
Con-Set designs and distributes electric height-adjustable desk frames and complete sit-stand desks, selling exclusively through a North American dealer network for commercial offices and, via the ConSet HOME sub-brand, home-office buyers.
- Company typePrivate
- Founded2000
- HeadquartersSkjern, Denmark
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Con-Set does
Con-Set is a privately held, Denmark-based manufacturer and distributor of electric height-adjustable desk frames and complete sit-stand desks, with a US sales and distribution arm (ConSet America) headquartered in Pittsboro, North Carolina. Founded in 2000, the company focuses narrowly on sit-stand furniture, offering one-column, two-column, three-column, and wall-mounted electric frame families that raise and lower desks via motorized columns. The core technology is electromechanical — a motor and lifting column system packaged into configurable frame SKUs — supplemented by a small but consistent set of tabletops (walnut, maple, beech, white), accessories, and spare parts that dealers can attach to the frame sale.
The company sells exclusively through an indirect dealer channel rather than direct to end users, formalized through a Partner Portal that supports ordering, marketing, and fulfillment of both new units and replacement parts. End customers fall into two segments: commercial offices buying through dealers, and residential home-office buyers reached through the ConSet HOME sub-brand. Pricing is positioned in the mid-market: bare frames range from $329 to $1,815 and complete desks from $349 to $1,815, suggesting a focus on SMB and prosumer buyers rather than enterprise-scale contracts. The product line is narrow by design — there is no evidence of broader office-furniture categories, smart-desk features, software products, or adjacent verticals in the input data.
Con-Set's revenue model is unit-driven hardware sales, with no disclosed recurring or subscription component, and no disclosed funding, M&A, or partnership activity in the source data. Geographic reach is North America via the US entity, with the Danish parent as the operational and presumably manufacturing base. The company employs between 11 and 50 people, consistent with a specialized mid-sized furniture importer/distributor.
Con-Set firmographics
Firmographics- Name
- Con-Set
- Legal name
- ConSet America
- Website
- https://conset.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Con-Set designs and distributes electric height-adjustable desk frames and complete sit-stand desks, selling exclusively through a North American dealer network for commercial offices and, via the ConSet HOME sub-brand, home-office buyers.
- Ownership category
- akta.pro rank
Con-Set industry classification
Industry- Product category
- Office Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Office Furniture (except Wood) Manufacturing (337214)
- SIC
- Office Furniture (2520), Office Furniture (No Wood) (2522)
- akta.pro primary industry
- Office Furniture & Workspace Accessories Retail (CRALABAE)
- akta.pro secondary industries
- Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK), Home Office Furniture Rental (Desks, Chairs, WFH Bundles) (CRAIAOAL)
Keywords
Where Con-Set is headquartered
LocationHeadquarters
- HQ city
- Skjern
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Con-Set business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Desk Frames: One-time sale of electric height adjustable desk frames in various configurations (1-column, 2-column, 3-column, wall-mounted)
- Hardware Sales - Complete Desks: Sale of complete standing desk units including frames and tabletops
- Hardware Sales - Tabletops: Sale of desk tabletops in various materials (walnut, maple, beech, white) and sizes
- Accessories and Spare Parts: Sale of desk accessories including cable trays, various desk accessories, and spare parts for existing products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Desk frames ranging from basic 1-column to heavy-duty 3-column configurations |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Con-Set product offering
Product offeringCore offering
Con-Set manufactures and sells electric height adjustable desk frames, complete standing desks, tabletops, and accessories for commercial office and home office environments. The product range spans 1-column, 2-column, 3-column, and wall-mounted frame configurations, with a dedicated residential sub-brand (ConSet HOME) for compact home-office setups, distributed primarily through an authorized dealer network in North America and Europe.
Product overview
Con-Set America is a manufacturer of electric height adjustable desks and related furniture components. The product portfolio consists of electric desk frames (1-column, 2-column, 3-column, and wall-mounted configurations) available in Black (RAL9004), White (RAL9016), Silver (RAL9006), and Chrome finishes; complete standing desks combining frames with tabletops in various sizes; tabletops in Walnut, Maple, Beech, and White materials ranging from 80cm to 180cm; desk accessories including cable trays; and spare parts for all frame models. The ConSet HOME sub-brand targets residential home office users with compact solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Desk Frames Motorized electric height adjustable desk frames available in 1-column, 2-column, 3-column, and wall-mounted configurations for commercial and home office sit-stand ergonomic workstations.
- Complete Standing Desks Fully assembled electric height adjustable desks combining a Con-Set frame with a tabletop, offered to end customers seeking a ready-to-use sit-stand workstation.
- Tabletops Tabletops sold separately to pair with Con-Set electric desk frames, available in multiple sizes and finishes to customize sit-stand workstations.
- Desk Accessories Complementary accessories for Con-Set sit-stand desks, sold as separate add-on items for commercial and home office workstations.
- Spare Parts Replacement parts and components for Con-Set electric height adjustable desk frames, available for purchase to service and maintain installed units.
- ConSet HOME Sub-brand line of compact electric height adjustable desks specifically designed and marketed for residential home office users, with smaller footprints suited to home environments.
Companies that use Con-Set
Customer profileSegments2 records
Ideal customer profiles2 records
Con-Set technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Con-Set partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Con-Set competitors and assessment
Company assessmentDirect peers
- Flexispot: Flexispot is a large global manufacturer of electric height adjustable desks and frames sold via DTC and dealer channels. Its broad SKU range of motorized frames overlaps almost entirely with Con-Set's product portfolio.
- Vari: Vari manufactures and sells electric standing desks and office furniture through DTC and B2B channels. Its core product lines overlap with Con-Set's adjustable desks in both home and commercial markets.
- Fully (Jarvis): Fully's Jarvis line is one of the most recognized sit-stand desk brands in the US, offering electric adjustable frames and complete desks. It directly competes with Con-Set on height-adjustable mechanisms and ergonomics-focused buyers.
- Uplift Desk: Uplift is a leading direct-to-consumer manufacturer of electric height adjustable standing desks in the US. It competes head-to-head with Con-Set's adjustable frames and complete desks in both home and commercial channels.
- Branch Furniture: Branch offers office chairs, desks, and accessories to businesses and home office users, including electric standing desks. It competes with Con-Set for both individual and corporate customers seeking ergonomic workstations.
- Autonomous: Autonomous sells SmartDesk and related ergonomic workstations directly to consumers and businesses. It competes with Con-Set on adjustable desks and accessories for both home office and commercial buyers.
Broad incumbents
- Steelcase: Steelcase is a global contract furniture leader whose Ology and Migration lines include height adjustable desks. It competes with Con-Set primarily in the commercial / enterprise segment and offers a much broader product portfolio.
- IKEA (Office furniture line): IKEA's BEKANT, IDÅSEN, and RODULF lines include electric height adjustable desks sold through its global retail network. While lower-priced and broader in assortment, IKEA competes with Con-Set for entry-level home and small-business sit-stand buyers.
- MillerKnoll (Herman Miller): MillerKnoll, the parent of Herman Miller and Knoll, offers premium height-adjustable desks such as the Renew Sit-to-Stand. It competes with Con-Set on large commercial projects and through dealer channels with broader workplace solutions.
- Humanscale: Humanscale designs and manufactures ergonomic office furniture including electric height adjustable workstations. It overlaps with Con-Set on sit-stand desks and competes in the ergonomic / commercial specification market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Con-Set social profiles
Digital presenceCon-Set financial estimates
Financial estimateRevenue estimate
Valuation estimate
Con-Set leadership team
Management profileNumber of profiles
Con-Set funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Con-Set M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Con-Set
What does Con-Set do?
Con-Set manufactures and sells electric height adjustable desk frames, complete standing desks, tabletops, and accessories for commercial office and home office environments. The product range spans 1-column, 2-column, 3-column, and wall-mounted frame configurations, with a dedicated residential sub-brand (ConSet HOME) for compact home-office setups, distributed primarily through an authorized dealer network in North America and Europe.
Is Con-Set a public or private company?
Con-Set is a private company. It is classified as unknown and is currently operating.
When was Con-Set founded?
Con-Set was founded in 2000. It employs 1 to 10 people.
Where is Con-Set based?
Con-Set is headquartered in Skjern, Denmark, in the Europe region.
How does Con-Set make money?
Four revenue lines are on record. Hardware Sales - Desk Frames are the primary driver. The others are hardware Sales - Complete Desks, hardware Sales - Tabletops and accessories and Spare Parts.
Who are Con-Set's main competitors?
Direct peers on record are Flexispot, Vari, Fully (Jarvis), Uplift Desk, Branch Furniture and Autonomous. Broad incumbents are Steelcase, IKEA (Office furniture line), MillerKnoll (Herman Miller) and Humanscale.
Does Con-Set have an API?
No public API is recorded for Con-Set.
What industry is Con-Set in?
Con-Set's product category is Office Furniture. Its primary akta.pro industry code is CRALABAE, Office Furniture & Workspace Accessories Retail, with a secondary code of CRAIAJAK, Office & Desk Organization Retail (Desktop, File, Cable Trays). Its NAICS code is 3372 and its SIC code is 2520.