Hotéis Deville

What Hotéis Deville does

Hotéis Deville is a privately held Brazilian hotel chain founded in 1974 in Curitiba by Jayme Canet Junior and João Canet Netto, operating 9 properties with over 1,500 rooms and 800+ employees across four Brazilian macro-regions (Northeast, South, Midwest, Southeast). The portfolio spans three proprietary tiers — Deville Prime (premium), Deville (standard), and Deville Express (economy/value) — alongside two international brand properties operated under franchise and management agreements with Marriott International: the São Paulo Airport Marriott (the first Marriott franchise in South America, located 5 minutes from Guarulhos International Airport) and The Westin São Paulo (Itaim Bibi, opened 2024).

The company's underlying technology stack centers on the Omnibees property management and booking engine powering direct reservations across all properties, distributed through a multi-channel strategy: own website (reservas2.deville.com.br), the B2B Canal Deville Empresas corporate platform, third-party OTAs (Booking.com, Expedia, Hotels.com), and Marriott's global channels for franchise properties. Building infrastructure includes proprietary sustainability systems — renewable energy sourcing across the chain since July 2016, rainwater capture and greywater reuse at Guarulhos and Campo Grande, 100% sewage treatment at Salvador and Cuiabá, and a heat recovery chiller in Porto Alegre delivering 20-30% consumption reduction.

The revenue model is asset-heavy hospitality services: room rentals across multiple tiers (ADR range R$311 to R$2,417), F&B and gastronomy (restaurants, bars, feijoada buffets), events and conferences (Marriott São Paulo's 17 event spaces accommodate up to 2,000 attendees), B2B corporate travel (Canal Deville Empresas), and ancillary packages (Day Use, Honeymoon Night, vacation promotions with FDS20/FERIAS coupons). A uniform 10% service fee applies across units. Customer segments split between leisure travelers (families, couples, honeymooners, pet-friendly guests) and corporate clients (enterprise travel managers, group bookings, event organizers), with no publicly disclosed revenue or customer concentration data.

Name

Hotéis Deville

Legal name

Hotéis Deville

Website

https://deville.com.br

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hotéis Deville is a privately held Brazilian hotel chain founded in 1974, operating 9 properties with 1,500+ rooms across Brazil under Deville Prime, Deville, Deville Express, and Marriott/Westin brands, serving leisure and corporate travelers via direct, OTA, and B2B channels.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Eco-Resorts (THAGACAK)

akta.pro secondary industry

Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Hotel accommodation
• Hospitality services
• Event venues
• Corporate travel
• Hotel chain

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel room rentals: Core revenue from nightly accommodation across 9 hotel properties and 1,500+ rooms. Revenue varies by room category (Standard, Superior, Luxo, Premium, Suite), hotel tier (Deville Prime vs Deville Express), and add-on services such as dining plans (MAP/FAP), breakfast inclusion, and minibar consumption.
2. Events and conferences: Revenue from hosting corporate events, weddings, social gatherings, and hybrid events across dedicated convention centers and meeting spaces at all properties, including the Marriott São Paulo Airport's 17 event spaces with capacity for up to 2,000 people.
3. F&B and gastronomy: Restaurants, bars, room service, and specialty dining experiences (feijoada buffets, honeymoon dinners) across properties generate餐饮 revenue as part of daily operations, with some packages bundling meals.
4. B2B corporate travel management: Canal Deville Empresas platform provides corporate clients with dedicated booking tools, special rates, and invoiced payment options, creating recurring B2B revenue streams from enterprise accounts.
5. Day use and experiences: Day use packages offering pool, gym, and leisure access; honeymoon packages; and special promotions (weekend, vacation) provide additional revenue from non-overnight guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Hotéis Deville operates a portfolio of branded hotels across Brazil under the Deville Prime, Deville, Deville Express, and Marriott franchise banners, selling overnight accommodation, on-site food and beverage service, and event/conference space. The group serves both leisure travelers and corporate clients through dedicated direct-booking channels and a separate B2B corporate travel platform.

Product overview

Hotéis Deville is a Brazilian hotel chain operating 9 properties across 4 brands. The portfolio consists of: Deville Prime (premium tier with properties in Salvador, Porto Alegre, Maringá, Campo Grande, and Cuiabá featuring high-end accommodations, sophisticated gastronomy, and full convention centers); Deville (standard tier, Curitiba property offering comfort and excellent service); Deville Express (economy tier in Cascavel and Guaíra providing practicality with leisure facilities); Marriott São Paulo Airport (international franchise 5 minutes from Guarulhos Airport); and The Westin São Paulo (managed luxury property in Itaim Bibi). Supporting products include event spaces across all properties, the Canal Deville Empresas B2B booking platform, pet-friendly accommodations, vacation packages, day use services, and an online booking engine. The company employs over 800 collaborators across more than 1,500 accommodations.

Differentiator

Problem solved

Functional benefit

Brands

• Deville Prime: Premium brand offering sophistication and high-standard services with exclusive accommodations, refined gastronomy, and modern convention centers.
• Deville Express

Products and services

• Deville Prime

Quantifiable outcome

• 1,500+ rooms across 9 hotels
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Marriott InternationalflagshipChannel Partner/ Reseller/ DistributorHotéis Deville operates the São Paulo Airport Marriott (franchise) and The Westin São Paulo under Marriott International's brand. This is the first Marriott franchise in South America, representing the highest international validation of Deville's operational standards and management quality.
• OmnibeescoreTechnology or IntegrationOmnibees provides the property management system and booking engine powering Deville's direct website reservations across all 9 properties. The platform enables rate management, inventory distribution, and guest data handling.
• L'OccitaneminorOthersDeville Prime Salvador uses L'Occitane amenities in its Premium and Suite category rooms as part of the elevated guest experience.
• NespressominorOthersDeville Prime Salvador's Premium and Suite rooms include Nespresso coffee machines with capsules included in the daily rate.
• TripadvisorminorGTM or Marketing PartnerTripadvisor serves as a review and marketing platform for Deville properties, displaying guest reviews, ratings, and hotel badges across the platform.
• TravellerminorGTM or Marketing PartnerTraveller is a travel review platform displaying Deville hotel ratings and guest testimonials as part of the marketing ecosystem.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• NH Hoteles (Brazil): European hotel chain with select Brazilian properties competing in corporate and premium segments; broader international operator with overlapping customer base.
• Accor (Brazil operations): Global hotel giant with substantial presence in Brazil across economy to luxury (Ibis, Novotel, Sofitel, Fairmont); directly competes with Deville at premium tier and offers broader brand portfolio.

Others

• Omnibees: Property management and booking engine provider for Deville; technology infrastructure partner enabling distribution and reservations across all 9 properties.
• Marriott International: Franchisor of Marriott São Paulo Airport and The Westin São Paulo; relationship partner rather than direct competitor, but crucial ecosystem participant for Deville's premium positioning.

Direct peers

• Intercity Hotels: Brazilian chain with strong presence in southern Brazil and corporate travel focus; direct competitor in Deville's core Curitiba and Paraná markets.
• Blue Tree Hotels: Brazilian hotel chain with portfolio across multiple states; comparable in multi-tier brand strategy and presence in business travel destinations.
• Windsor Hotels: Brazilian hotel chain concentrated in Rio de Janeiro and São Paulo with strong corporate travel focus; comparable in brand positioning and B2B corporate travel orientation.
• Slaviero Hotels: Brazilian hotel chain with properties in southern Brazil (Curitiba, Londrina, Foz do Iguaçu) and São Paulo, comparable to Deville's mix of premium and express brands.
• Atlantica Hotels: Brazilian hotel management company operating multiple brands across country; comparable as a domestic multi-brand operator with similar geographic breadth and franchising model.
• Bourbon Hotels & Resorts: Brazilian hotel chain operating multiple properties across southern and southeastern Brazil, overlapping directly with Deville's geographic footprint and corporate/leisure segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/devillesalvador
• Facebookfacebook.com/devillesalvador
• Instagraminstagram.com/devillesalvador
• LinkedInlinkedin.com/company/hoteis-deville

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotéis Deville