Feline Holidays

What Feline Holidays does

Feline Holidays A/S is a privately held Danish online holiday home rental marketplace founded in 2001 and headquartered in Herning, Denmark. The company operates a direct-to-consumer web platform that aggregates approximately 24,000 summer houses in Denmark and around 300,000 holiday properties across 28 European countries, connecting travelers with property owners and local on-site service partners. Its product portfolio spans standard holiday home rentals, last-minute deals (minimum 10% off), mini-vacations of 2–6 nights, holiday centers (193 properties in Denmark and Northern Germany), weekend getaways at hotels/inns/castles/manor houses, and long-term rentals (5+ weeks) targeted at corporate, municipal, and institutional clients. The platform is available in Danish, German, Dutch, English, Norwegian, and Swedish via country-specific domains, and is supported by phone, email, chat (Help Scout), and a 4–6 times monthly email newsletter (Campaign Monitor).

The business operates on a marketplace commission model, earning transaction-based revenue on bookings routed through the platform, with supplementary income from holiday center and weekend package markups. Customer service is delivered through a small team based in Herning, and on-site guest services (key handover, local support) are handled by local property partners across Europe. Marketing relies on SEO content, Google Ads, Facebook Pixel retargeting, affiliate/referral cookies, and content marketing via a travel blog. The company holds E-mærket Danish e-commerce certification, is a member of Feriehusudlejernes Brancheforening (Holiday Home Association), and is GDPR-compliant. No external funding, parent company, acquisitions, or leadership changes are disclosed, and the company has been independently operated since founding.

Name

Feline Holidays

Legal name

Feline Holidays A/S

Website

https://feline.dk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Feline Holidays is a Danish online marketplace, founded in 2001, that aggregates approximately 40,000 holiday homes across 28 European countries and connects leisure and institutional travelers with property owners for direct booking, earning commission on transactions.

Ownership category

akta.pro rank

Product category

Online Vacation Rental Marketplace

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)

akta.pro secondary industry

Seasonal Limited-Service Hotels (THAGABAJ)

Keywords

• Holiday home rentals
• Vacation rental marketplace
• Summer house booking
• European travel accommodations
• Weekend getaway packages

Headquarters

HQ city

Herning

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Holiday Home Rental Commissions: Feline Holidays acts as an intermediary/marketplace connecting holiday home owners with travelers. The company earns revenue through commissions on bookings made through their platform. Properties span Denmark (~24,000 summer houses) and broader Europe (~300,000 properties). Revenue is transaction-based, derived from booking fees and potentially markups on rental prices.
2. Feriecentre and Weekend Packages: The company also facilitates bookings for holiday centers and weekend packages including hotels, inns (kroer), castles, and manor houses in Denmark and Northern Germany. Additional revenue streams include markup on these curated vacation packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Feline Holidays operates an online marketplace that connects travelers with approximately 40,000+ holiday home rentals across Denmark and 28 European countries. The company facilitates booking of summer houses, holiday centers, weekend getaways, mini-vacations, and long-term rentals, earning commissions on each booking. It supplements rentals with add-ons such as a price guarantee, cancellation insurance, and gift cards.

Product overview

Feline Holidays operates as a vacation rental platform offering a comprehensive portfolio of holiday accommodations across Denmark and Europe. The core offering is the Sommerhusudlejning (holiday home rental) platform providing access to approximately 40,000 properties in Denmark and 300,000 throughout Europe. Supporting products include Last Minute deals with minimum 10% discounts, Miniferie (mini-vacations) for 2-6 night stays, Feriecentre (holiday centers) at 60+ partner facilities, Weekendophold (weekend getaways) at hotels and inns, and Langtidsleje (long-term rentals). Additional services include Gavekort (gift cards), Prisgaranti (price guarantee), and Afbestillingsforsikring (cancellation insurance). The platform functions as a booking aggregator and intermediary, connecting travelers with property owners and managing reservations through third-party payment processors.

Differentiator

Problem solved

Functional benefit

Products and services

• Sommerhusudlejning (Holiday Home Rental) Primary vacation rental marketplace offering direct booking access to approximately 24,000 summer houses in Denmark and roughly 300,000 holiday homes across Europe, for individual travelers and families.
• Last Minute Sommerhuse (Last Minute Holiday Homes) Discounted last-minute vacation home bookings offering a minimum 10% discount, with some properties reduced by more than 50%, for travelers seeking urgent deals.
• Miniferie (Mini-Vacation) Short-stay vacation packages ranging from 2-6 nights in holiday homes across Denmark and Europe for travelers seeking brief getaways.
• Feriecentre (Holiday Centers) Vacation center bookings at more than 193 partner facilities in Denmark and Northern Germany, with family amenities and water parks.
• Weekendophold (Weekend Getaways) Short-stay accommodation at 69 hotels, inns, castles, and manor houses across Denmark and Northern Germany for weekend trips.
• Langtidsleje (Long-Term Rental) Extended stay vacation home rentals exceeding 5 weeks, with custom solutions for private, corporate, and municipal housing needs including employee relocations and emergency housing.
• Gavekort (Gift Cards) Digital gift cards for holiday home rentals, available for purchase on gavekort.feline.dk for gifting vacation stays.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Viking LineminorGTM or Marketing PartnerViking Line is a ferry operator offering routes from Sweden and Estonia to the Åland Islands and Finland. Feline provides promotional content about Viking Line ferry services for customers booking properties in Finland and Åland, including a referral link to purchase ferry tickets online. This is a marketing/referral partnership with advertising content (reklame).
• SNOWELL SkiudlejningminorGTM or Marketing PartnerSNOWELL offers ski equipment rental services in France. Feline provides promotional content and affiliate links for customers booking ski vacations in French Alpine regions. This is a marketing/referral partnership for ski equipment bookings.
• Feriehusudlejernes BrancheforeningcoreStrategic or Co-development PartnerDanish Holiday Home Association representing holiday rental agencies in Denmark. Feline Holidays is a member, subject to the association's rules for good business practice and the Complaints Board for Holiday Home Rental (Ankenævnet for Feriehusudlejning).
• Ankenævnet for FeriehusudlejningcoreStrategic or Co-development PartnerThe Complaints Board for Holiday Home Rental provides consumer dispute resolution. Feline is subject to this board's jurisdiction as a member of Feriehusudlejernes Brancheforening, providing an additional layer of consumer protection.
• Local Property Partners (Samarbejdspartnere)coreChannel Partner/ Reseller/ DistributorLocal partners handle on-site guest services, property handovers, key collection, and local customer support. Feline forwards booking information to the relevant local partner responsible for each property. These partners also handle payment collection from customers.
• TrustpilotminorGTM or Marketing PartnerTrustpilot is used for collecting and displaying customer reviews. Feline sends post-booking review requests via Trustpilot, sharing email address, name, and booking number for verification purposes. This helps build social proof and customer trust.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• TUI Ferienhaus: TUI Ferienhaus is a German-focused vacation rental platform operated by TUI Group, offering holiday homes primarily in German and Northern European destinations. It competes with Feline Holidays in the German and Danish markets but has limited presence outside German-speaking countries.

Direct peers

• Belvilla: Belvilla is a European vacation home rental specialist with extensive inventory across multiple European countries, including Denmark. It competes with Feline Holidays as an aggregator offering holiday homes across Europe with similar family-oriented positioning and property categories.
• DanCenter: DanCenter is a leading Danish holiday home rental agency specializing in summer houses across Denmark, Northern Germany, and Scandinavia. It is a direct competitor to Feline Holidays in the Danish summer house rental segment, offering similar inventory and targeting similar family/group customer segments.
• Novasol: Novasol is one of Europe's largest holiday home rental specialists with extensive inventory of summer houses across Denmark, Germany, and other European markets. It directly competes with Feline Holidays in the aggregated vacation rental marketplace space, particularly for Danish and Northern European summer houses.
• Sol og Strand: Sol og Strand is a Danish holiday home rental company with a strong portfolio of summer houses along the Danish west coast and other Danish destinations. It competes directly with Feline Holidays in the Danish domestic market for summer house bookings.
• HomeToGo: HomeToGo is a European-focused vacation rental marketplace that aggregates holiday homes from multiple suppliers across Europe. It competes with Feline Holidays in the aggregated online booking space and targets similar European travelers seeking holiday home rentals.

Broad incumbents

• Airbnb: Airbnb is the world's largest vacation rental platform with extensive inventory across Europe, including many of the same holiday homes and apartments that Feline aggregates. While Airbnb operates globally rather than specializing in Danish summer houses, it represents significant competitive pressure on Feline's core offering.
• Booking.com (Booking Holdings): Booking.com is a major global online travel agency offering vacation rentals alongside its hotel inventory, with strong penetration in European markets. It competes with Feline Holidays for European holiday home bookings and offers property owners an alternative distribution channel with global reach.
• Vrbo (Expedia Group): Vrbo is a vacation rental platform owned by Expedia Group specializing in whole-home rentals across Europe and globally. It competes with Feline Holidays for family-oriented holiday home bookings and offers property owners significant demand from international travelers.
• Tripadvisor Rentals: Tripadvisor's vacation rental offering competes with Feline Holidays by aggregating holiday homes alongside its travel review and booking platform. While not a primary focus for Tripadvisor, it offers an alternative channel for travelers researching European holiday accommodations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FelineHolidays
• Xx.com/FelineHolidays
• LinkedInlinkedin.com/company/feline-holidays-a-s

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feline Holidays