leguano

What leguano does

leguano Webentwicklung is a small German web development studio operating as a sole proprietorship (Inh. Michael Schumacher) out of Bad Marienberg in the Westerwald region of Rhineland-Palatinate. The company offers three interconnected service lines: Webdesign (web design, CMS installation and training, WCAG 2 accessibility-compliant website builds, and ongoing maintenance), Design Umsetzung (conversion of client-supplied Photoshop, PowerPoint, or Word designs into W3C-validated, accessible HTML5/CSS code), and Programmierung / Onlinetools (custom-built online tools including 360° feedback systems, employee and customer surveys, automated testing procedures, and evaluation platforms aimed at HR and marketing functions).

The firm's core technical differentiation is adherence to web-standards quality — W3C-valid markup, WCAG 2 accessibility (barrierearmes Webdesign), and browser compatibility — positioned as a quality and compliance differentiator versus generalist web shops. Its technology stack is standard for the sector (HTML5, CSS, XHTML) with no proprietary platforms, APIs, applications, or AI/ML components disclosed. No patents, awards, partnerships, or third-party integrations are listed.

Commercially, leguano runs a project-based services model with one-time engagements priced via custom quotes; pricing is not publicly disclosed. The go-to-market is sales-led and direct, relying on the company website as the primary discovery channel and on inbound inquiries plus referrals, with no paid advertising or social media presence evident. Customers are German small-to-medium businesses and organizations with HR/marketing survey needs, with a horizontal segmentation approach. Eight named reference clients span education, services, and individual professionals (Wueco, Franz Hummel, Vitalis, VGS, Margit Goeltzer, BZH, BVES, Wolf Stein Schule), and the firm is bootstrapped with no external funding, parent company, or institutional ownership.

Name

leguano

Legal name

leguano Webentwicklung

Website

https://leguano.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

leguano Webentwicklung is a sole-proprietor German web development studio in Bad Marienberg offering WCAG 2-compliant website design, design-to-HTML5 conversion, and custom online survey and feedback tools for small and medium-sized businesses.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Accessibility & Web/App Compliance (WCAG) (EDALAGAG)

Keywords

• Web design services
• Accessible web design
• Frontend development
• Online tools development
• Design implementation

Headquarters

HQ city

Bad Marienberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Web Design Services: Custom web design and development services for businesses needing internet presence or website modernization. Projects include new websites, redesigns, and CMS implementations.
2. Design Implementation Services: Conversion of client-provided designs (Photoshop, PowerPoint, Word) into standards-compliant HTML5/CSS code. Offered as cost-effective per-project service.
3. Online Tool Development: Custom development of online tools including 360° feedback systems, employee/customer surveys, tests, questionnaires, and evaluation systems. Ongoing per-project or custom solution pricing.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

leguano Webentwicklung is a sole-proprietorship web development agency offering web design (Webdesign), design-to-code conversion (Design Umsetzung), and custom programming of online tools (Programmierung/Onlinetools). The agency is differentiated by its specialization in WCAG 2-compliant barrier-free web design and the delivery of W3C-valid code, targeting clients with strict accessibility and standards requirements.

Product overview

leguano Webentwicklung is a small German web development studio based in Bad Marienberg offering three interconnected service areas: Webdesign (web design and CMS implementation), Design Umsetzung (design-to-HTML5/CSS conversion), and Programmierung (custom online tool development). The company specializes in accessible web design following WCAG 2 standards and builds specialized online tools for marketing and HR including 360-degree feedback systems, surveys, and evaluation platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign (Web Design) Custom web design service covering visual layout, UI/UX, and graphic design for client websites, delivered by the sole proprietorship.
• Design Umsetzung (Design-to-Code Conversion) Conversion of design mockups (e.g., from Photoshop, Sketch, or Figma) into functional, W3C-valid HTML/CSS web pages, with a focus on accessibility.
• Programmierung / Onlinetools (Custom Programming and Online Tools) Custom programming of online tools, interactive web functionality, and bespoke web applications for clients needing more than static websites.
• Barrierefreies Webdesign (WCAG-Compliant Accessible Web Design) Specialized web design service ensuring WCAG 2 compliance and barrier-free accessibility for users with disabilities, including W3C-valid code delivery.

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Siteimprove: Siteimprove provides digital accessibility and WCAG compliance solutions for websites, directly overlapping with leguano's core accessibility specialization. Both target organizations needing WCAG 2 conformance and quality web standards.
• AudioEye: AudioEye provides digital accessibility solutions including WCAG auditing and remediation tools, competing for the same accessibility compliance engagements leguano targets.
• Jimdo: Jimdo is a German website builder targeting SMBs seeking easy web presence. It directly competes with leguano's webdesign services for the same small business customers in Germany.
• accessiBe: accessiBe offers automated web accessibility solutions targeting WCAG compliance, directly competing for the same accessibility-driven SMB and mid-market web projects that leguano serves.
• Typeform: Typeform provides online form, survey, and feedback tools for HR/marketing use cases, overlapping directly with leguano's 'Onlinetools' offering of 360° feedback systems, surveys, and evaluation tools.

Emerging players

• UserWay: UserWay offers an accessibility widget and WCAG compliance services, providing a partially automated alternative to leguano's manual accessibility implementation work.

Broad incumbents

• Wix: Wix is a global website builder platform targeting SMBs and individuals, competing with leguano's web design services through increasingly accessible templates and CMS features.
• Webflow: Webflow is a professional website design and CMS platform that competes with custom web development shops like leguano by enabling in-house teams to build W3C-valid, modern websites without agency engagement.
• SurveyMonkey: SurveyMonkey is an established online survey and feedback platform competing with leguano's custom-built online tools for employee/customer surveys and assessments, particularly in the SMB segment.
• 1&1 IONOS: 1&1 IONOS is a major German web hosting and design platform offering website building, CMS, and online tools to SMBs. It operates in the same space as leguano but as a much broader, established player.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/leguano-webentwicklung

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about leguano