Frutta C2
Frutta C2 is a family-owned Italian fruit packer and wholeseller based near Verona, conditioning up to 30,000 tons of kiwi, summer fruit, citrus and grapes per year for major European supermarket chains (GDO) and organic retailers, with real-time traceability and a broad food-safety certification stack.
- Company typePrivate
- Founded1980
- HeadquartersVillafranca Di Verona, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Frutta C2 does
Frutta C2 S.p.A. is a privately held, family-owned Italian fruit production and wholesale company headquartered in Rosegaferro di Villafranca, Verona. Operating since 1980 from a 20,000 mq site (11,000 mq covered) that includes controlled-atmosphere cold storage and automated calibration and packaging lines, the company conditions up to 30,000 tons of fruit per year and sells primarily to Grande Distribuzione Organizzata (GDO) — major supermarket and retail chains — across Italy, Europe and worldwide, with a secondary channel into organic and specialty retailers such as NaturaSì and La Buona Terra.
Its product portfolio spans kiwi (green, yellow and organic), summer fruits (peaches, nectarines, apricots, plums), citrus (oranges, clementines) and other seasonal items (grapes), plus a small processed line (orange jam). The commercial mix includes both own-production and conditioning/packaging services for contracted growers and neighboring producers, which the company markets as a vertically integrated, traceable farm-to-shelf offer supported by real-time barcode traceability and a portfolio of certifications (BRC, IFS Food, GLOBALG.A.P. IFA, GRASP, Chain of Custody, EU Organic, Demeter, SPRING, ETI).
The business model is B2B wholesale fruit distribution: revenue is generated through one-time sale of packaged fruit to large retail chains and, to a lesser extent, fee-based processing and packaging services for third-party growers. Pricing is quote-based and not publicly disclosed. The company also derives brand and positioning value from being a founder member of the Kiwifruit of Italy consortium and from its Dorì sub-brand for yellow kiwi. There is no evidence of disclosed revenue, external funding, institutional ownership, or material M&A activity.
Frutta C2 firmographics
Firmographics- Name
- Frutta C2
- Legal name
- Frutta C2 S.p.A.
- Website
- https://fruttac2.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Frutta C2 is a family-owned Italian fruit packer and wholeseller based near Verona, conditioning up to 30,000 tons of kiwi, summer fruit, citrus and grapes per year for major European supermarket chains (GDO) and organic retailers, with real-time traceability and a broad food-safety certification stack.
- Ownership category
- akta.pro rank
Frutta C2 industry classification
Industry- Product category
- Fresh Fruit Production & Wholesale
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Wholesale-Groceries, General Line (5141), Food And Kindred Products (2000)
- akta.pro primary industry
- Fresh Fruit Wholesale (AFAIACAA)
- akta.pro secondary industry
- Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits) (AFAIACAD)
Keywords
Where Frutta C2 is headquartered
LocationHeadquarters
- HQ city
- Villafranca Di Verona
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Frutta C2 business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Fruit Sales: Sale of processed and packaged fruits (kiwi, summer fruits, citrus) to large retail chains and wholesale buyers. Products are sold in various packaging formats and weights.
- Processing and Packaging Services: Conditioning, packaging and storage services for fruits from contracted growers and neighboring producers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Frutta C2 product offering
Product offeringCore offering
Frutta C2 produces, conditions, packages, and wholesales fresh fruits — primarily kiwi, summer fruits (peaches, nectarines, apricots, plums), citrus (oranges, clementines), and other seasonal fruits (grapes). The company also offers processed products such as orange jam. Operations are supported by 20,000 sqm of facilities with cold storage and automated packaging lines, enabling 30,000 tons of annual fruit conditioning for distribution to retail chains in Italy, Europe, and worldwide markets.
Product overview
Frutta C2 is a family-owned fruit production and wholesale company based in Rosegaferro di Villafranca (VR), Italy, operating internationally for over 40 years. The company operates from 20,000 sqm facilities with 11,000 sqm covered, including cold storage for 30,000 tons annual capacity. Frutta C2 offers a unified portfolio of fresh fruit products encompassing Kiwi (green, yellow, organic), Summer Fruits (peaches, nectarines, apricots, plums), Citrus Fruits (oranges, clementines), and Other seasonal products (grapes). The company also produces processed products including orange jam. Services include wholesale marketing, packaging, and cold-chain distribution throughout Italy and international markets.
Differentiator
Problem solved
Functional benefit
Brands
- Dorì: Brand name for yellow kiwi products, including organic Bio yellow kiwi varieties sold under the Dorì label.
Products and services
- Kiwi Fresh kiwi fruit including green, yellow (Dorì sub-brand), and organic varieties. Packaged and wholesaled from the Verona area; member of the Kiwifruit of Italy consortium.
- Frutta Estiva (Summer Fruit) Seasonal summer fruits including peaches, nectarines, apricots, and plums. Packaged and marketed with rapid turnaround from harvest to sale to preserve freshness.
- Agrumi (Citrus Fruits) Citrus fruits including oranges and clementines. Packaged and marketed for wholesale distribution in Italy and abroad during the winter season.
- Altri prodotti (Other Products) Additional fruit products including grapes. Packaging and wholesale marketing of various seasonal fruits beyond the main product categories.
- Marmellata di arance (Orange Jam) Processed orange jam made from fresh oranges, sold at retail for breakfast consumption on bread or toast, or for use as cake filling.
Quantifiable outcome
- Processing and conditioning capacity of 30,000 tons of fruit per year
Companies that use Frutta C2
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Frutta C2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Frutta C2 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kiwifruit of Italy (Consorzio Kiwifruit of Italy)coreFrutta C2 is one of the founding members of the Kiwifruit of Italy consortium. The consortium focuses on enhancing Italian kiwi products globally through quality standards and integrated marketing strategies toward customers.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Frutta C2 competitors and assessment
Company assessmentOthers
- Consorzio Kiwifruit of Italy: Italian kiwi consortium of which Frutta C2 is a founding member. Comparable as a category-marketing and quality-standards organization for Italian kiwi competing internationally with Zespri and other origins.
- Unitec: Italian provider of fruit and vegetable processing, sorting, and packaging technology. Compares as an ecosystem enabler supplying the type of calibration and automated packaging equipment used in Frutta C2's conditioning lines.
Broad incumbents
- Zespri International: World's largest marketer of kiwifruit, headquartered in New Zealand. Directly comparable as the dominant global player in the same kiwi category that Frutta C2 serves through its Kiwifruit of Italy consortium membership.
Direct peers
- Granfrutta Zani: Italian fruit wholesaler and packer based in northern Italy operating with similar scale, GDO customer base, and broad fruit portfolio (kiwi, stone fruit, citrus). Direct competitor for shelf space at Italian and European retail chains.
- Naturitalia: Italian fruit and vegetable consortium supplying major European retail chains with organic and integrated pest management certified produce. Overlapping customer base, certification portfolio, and B2B wholesale model to Frutta C2.
- Mazzoni Group: Italian fruit and vegetable processor and distributor serving European GDO customers with a similar product portfolio (kiwi, stone fruit, citrus). Competes directly with Frutta C2 on supermarket supply contracts across Europe.
- Oranfrizer: Italian citrus processor and wholesaler specializing in blood oranges and clementines. Comparable as an Italian family-run fruit packer supplying GDO chains domestically and internationally with seasonal citrus and processed products (juices).
- Apofruit Italia: Large Italian fruit and vegetable cooperative supplying GDO retailers across Europe with organic and conventional produce. Comparable in product mix (kiwi, summer fruit, citrus), organic certifications, and B2B retail distribution model.
- Jingold: Italian-led consortium specializing in premium yellow-fleshed kiwi varieties (Jintao, Jinyan). Direct competitor to Frutta C2's Dorì yellow kiwi brand in the premium kiwi segment served to GDO and specialty retail.
- Origine Group: Italian consortium of fruit producers and marketers specializing in pears, kiwis, and other top-quality fruit for international retail. Operates in the same Italian fruit-wholesale-to-GDO model as Frutta C2 with overlapping customer base and export channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Frutta C2 social profiles
Digital presenceFrutta C2 compliance and trust
Trust signalCompliance9 records
Frutta C2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frutta C2 leadership team
Management profileNumber of profiles
Profiles6 records
Frutta C2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frutta C2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frutta C2
What does Frutta C2 do?
Frutta C2 produces, conditions, packages, and wholesales fresh fruits — primarily kiwi, summer fruits (peaches, nectarines, apricots, plums), citrus (oranges, clementines), and other seasonal fruits (grapes). The company also offers processed products such as orange jam. Operations are supported by 20,000 sqm of facilities with cold storage and automated packaging lines, enabling 30,000 tons of annual fruit conditioning for distribution to retail chains in Italy, Europe, and worldwide markets.
Is Frutta C2 a public or private company?
Frutta C2 is a private company. It is classified as family owned and is currently operating.
When was Frutta C2 founded?
Frutta C2 was founded in 1980. It employs 51 to 100 people.
Where is Frutta C2 based?
Frutta C2 is headquartered in Villafranca Di Verona, Italy, in the Europe region.
How does Frutta C2 make money?
Two revenue lines are on record. Wholesale Fruit Sales are the primary driver. The others are processing and Packaging Services.
Who are Frutta C2's main competitors?
Others on record are Consorzio Kiwifruit of Italy and Unitec. Zespri International is listed as a broad incumbent. Direct peers are Granfrutta Zani, Naturitalia, Mazzoni Group, Oranfrizer, Apofruit Italia, Jingold and Origine Group.
Does Frutta C2 have an API?
No public API is recorded for Frutta C2.
What industry is Frutta C2 in?
Frutta C2's product category is Fresh Fruit Production & Wholesale. Its primary akta.pro industry code is AFAIACAA, Fresh Fruit Wholesale, with a secondary code of AFAIACAD, Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits). Its NAICS code is 3114 and its SIC code is 5141.