Metro Pain

What Metro Pain does

Metro Pain Group (formerly Metropolitan Spinal Clinic) is a privately held, founder-led specialist medical practice founded in 1985 in Melbourne, Australia. The company provides multidisciplinary interventional pain management for chronic and complex pain conditions including back pain, sciatica, arthritis, nerve pain, fibromyalgia, pelvic pain, and headaches. Services are delivered across two clinic locations — Monash House Private Hospital in Clayton, Victoria, and Bowen Hills Medical Specialist Centre in Brisbane, Queensland — through a team of specialist pain physicians, anaesthetists, rehabilitation physicians, sports medicine doctors, and physician associates/physiotherapists under Clinical Director Dr Paul Verrills and Managing Director Dr Dan Bates.

The practice's core offering is image-guided interventional pain medicine, combining diagnostic and therapeutic injection procedures (medial branch blocks, facet joint injections, epidural injections, sacroiliac joint injections, stellate ganglion blocks), radiofrequency neurotomy, regenerative therapies (PRP), and implanted neuromodulation devices (spinal cord and peripheral nerve stimulators) with medication management, ketamine infusions, and rehabilitation. The underlying technology is a multidisciplinary treatment framework anchored on a "Halving Pain" clinical philosophy targeting 50% or greater pain reduction, supported by the affiliated Metro Pain Research Institute which runs clinical trials in pain medicine, biologics, and neuromodulation.

Metro Pain monetises through professional service fees: consultations priced at A$400 standard / A$250 pensioner for initial visits and A$175–$250 for reviews, plus separate procedure invoices billed by the doctor, anaesthetist, and hospital (known GAP of ~A$500 per side for insured patients). Revenue is diversified across self-pay, private health insurance, WorkCover, TAC, and DVA claims. Patient acquisition is sales-led via referrals from GPs, physiotherapists, chiropractors, and psychologists, supported by an informational website and online referral form. The practice has treated more than 84,000 patients cumulatively since 1985 and operates with no disclosed external investment, parent company, or public listing.

Name

Metro Pain

Legal name

Metro Pain Group

Website

https://metropain.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Metro Pain Group is an Australian multidisciplinary interventional pain management practice operating clinics in Melbourne and Brisbane, delivering specialist consultations, image-guided procedures, and neuromodulation for chronic and complex pain patients referred by GPs and allied health professionals.

Ownership category

akta.pro rank

Product category

Pain Management Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pain Management Clinics (Interventional & Medical) (HLAFABAH)

akta.pro secondary industries

Pain Medicine (Interventional/Neuropathic Pain) (HLAKAIAM), Pain Management & Interventional Procedure Centers (HLAFAIAH), Pain Management (Spine & Musculoskeletal) (HLAKALAM)

Keywords

• Interventional pain management
• Chronic pain treatment
• Pain management clinic
• Neuromodulation therapy
• Multidisciplinary pain care

Headquarters

HQ city

Clayton

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consultation Services: Revenue from initial consultations ($400 standard, $250 pensioner) and review consultations (short $175, long $250 standard).
2. Pain Procedure Services: Revenue from interventional pain procedures including cortisone injections, nerve blocks, radiofrequency ablation, and surgical assessments. Procedures generate separate invoices from doctor, anaesthetist, and hospital fees.
3. Government and Insurance Claims: Accepts WorkCover, TAC, and DVA claims, providing additional revenue pathways for eligible patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Metro Pain is a specialist interventional pain management clinic that diagnoses and treats chronic and complex pain conditions through personalised, evidence-based treatment plans. It combines specialist consultations, image-guided injection procedures (cortisone, nerve blocks, radiofrequency neurotomy), neuromodulation devices (spinal cord and peripheral nerve stimulators), regenerative medicine (PRP), ketamine infusions, and multidisciplinary rehabilitation. Services are delivered in-person at two Australian clinic locations (Melbourne and Brisbane) under a "Halving Pain" treatment philosophy targeting clinically meaningful 50%+ pain reduction.

Product overview

Metro Pain is a multidisciplinary interventional pain management clinic offering a comprehensive suite of services for chronic and complex pain. The practice operates a single unified clinical service model combining consultations, diagnostic procedures, and interventional treatments. Core offerings include image-guided injections (cortisone, facet joint, epidural, sacroiliac joint), radiofrequency neurotomy, neuromodulation devices (spinal cord and peripheral nerve stimulators), regenerative medicine (PRP therapy), ketamine infusions, and medication management. The clinic treats over 16 pain conditions spanning spinal, neuropathic, pelvic, and musculoskeletal pain. Services are delivered across Melbourne (Monash House Private Hospital, Clayton) and Brisbane (Bowen Hills Medical Specialist Centre) locations, led by Dr Paul Verrills and a team of pain specialists, anaesthetists, and allied health professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Pain Management Consultations

Quantifiable outcome

• 84,000+ patients treated since 1985
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Pain Matrix: Australian pain management clinic offering interventional procedures and chronic pain treatment across multiple locations. Directly comparable in specialty focus, procedure offerings, and GP-referral go-to-market.
• Hunter Pain Clinic: Newcastle-based interventional pain management practice offering similar procedural services to Metro Pain including spinal cord stimulation, nerve blocks, and radiofrequency procedures. Comparable specialist-physician service model.
• Pain Specialists Australia: Adelaide-based specialist pain medicine practice offering interventional pain management, neuromodulation, and multidisciplinary care. Comparable specialist-physician model with overlapping procedure offerings and similar GP-referral GTM.
• Northern Pain Centre: Sydney-based pain management clinic offering interventional pain procedures and multidisciplinary care. Comparable specialist practice model with similar procedural menu and referral-driven patient acquisition.
• Sydney Spine & Pain Centre: Multi-site Australian pain management clinic offering interventional procedures, neuromodulation, and multidisciplinary care. Direct competitor to Metro Pain in service model, with comparable physician-led approach and similar procedure menu.

Broad incumbents

• Healthia Limited: ASX-listed allied health network owning physiotherapy, podiatry, and pain management clinics across Australia. While much broader than Metro Pain, it competes in the same outpatient pain and musculoskeletal space and represents the roll-up/aggregator model that specialist clinics may eventually be acquired by.

Emerging players

• Sportsmed Biologic: Melbourne-based sports medicine and regenerative therapy practice offering PRP and biologic injections for musculoskeletal pain. Partial overlap with Metro Pain's regenerative medicine offering, focused on a narrower sports-medicine patient segment.

Regional players

• Olympic Park Sports Medicine Centre: Melbourne-based multidisciplinary sports medicine clinic offering pain management, physiotherapy, and rehabilitation. Comparable multidisciplinary model but with primary emphasis on sports medicine rather than chronic interventional pain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/metropain
• Facebookfacebook.com/metropain

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Pain