Parksimple
ParkSimple is a private Atlanta-based parking management firm providing consulting, valet, event parking, mobile maintenance, and recurring monthly subscriptions to real estate, healthcare, and university clients across the Southeast US.
- Company typePrivate
- Founded2011
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Parksimple does
ParkSimple (Parksimple, LLC) is a private, founder-led parking management and consulting firm headquartered in Atlanta, Georgia, founded in 2011 by Joe Wilen (CEO), Donald Stone II (President & CFO), and Robert Day (CMO) - three partners with 75 years of combined background in real estate, accounting, asset management, and parking. The company manages over 20,000 parking spaces across the Southeast United States, with active operations in Atlanta (Georgia), Chattanooga (Tennessee), and Clearwater Beach (Florida). Its client base spans real estate (mixed-use developments, multifamily residential, office buildings), healthcare (medical office buildings), university institutions, surface parking lots, and event venues, addressed through a mix of long-term property management contracts and direct-to-consumer monthly parking.
The service portfolio is structured around five integrated lines: Consulting, Parking Management, Facility Mobile Maintenance, Event Parking, and Valet Parking. The underlying stack combines a centralized cloud-based operating platform, the ParkerBill customer-facing account/credential portal, a ticket-less text-message valet system with photo-based pre-existing-damage documentation, and access credential systems linked to credit card billing. Capabilities include transparent financial reporting to property owners, dedicated location managers, 24/7 call-center support, on-site mobile maintenance, and revenue-control/event-staffing execution for gatherings ranging from 20,000 attendees to intimate functions.
Revenue is diversified across managed-services contracts with property owners, recurring monthly parking subscriptions ($85-$125/month tiers depending on hours and reserved vs. non-reserved), transactional event and valet fees, and professional services consulting. The go-to-market is dual-track: enterprise field sales to developers, property owners, and facility managers for management contracts, paired with self-serve monthly parking sign-up via the ParkerBill web portal and inside-sales through a round-the-clock call center. The company employs 11-50 people, has no external funding rounds disclosed, and has remained a regional, Southeast-focused operator with measured, contract-led expansion since 2017.
Parksimple firmographics
Firmographics- Name
- Parksimple
- Legal name
- Parksimple, LLC
- Website
- https://park-simple.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ParkSimple is a private Atlanta-based parking management firm providing consulting, valet, event parking, mobile maintenance, and recurring monthly subscriptions to real estate, healthcare, and university clients across the Southeast US.
- Ownership category
- akta.pro rank
Parksimple industry classification
Industry- Product category
- Parking Management Services
- NAICS
- Parking Lots and Garages (81293), Parking Lots and Garages (812930)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA)
- akta.pro secondary industries
- Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB), Valet Parking Services (BPABAKAC), Parking Facilities Property Management (BPAJAGAN)
Keywords
Where Parksimple is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Parksimple business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Monthly Parking Subscriptions: Recurring monthly fees from monthly parkers using dedicated parking credentials. Fees vary by location and access level (standard vs 24/7). Revenue is billed monthly with automatic credit card processing for corporate accounts.
- Event Parking Services: One-time transaction fees for event parking management, including revenue control, staffing, lot layout, and traffic management for events ranging from 20,000 fans to 30-person gatherings.
- Valet Parking Services: Fee-based valet parking services using ticket-less text system, with specialized services for clients and engagement of trusted third-party vendors.
- Parking Management Services: Comprehensive parking management services for property owners including consulting, maintenance, financial reporting, and operational management of parking facilities.
- Consulting Services: Advisory services for developers and owners including financial projections, market surveys, equipment selection, parking plan development, and tenant satisfaction improvement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Monthly Parking - Monday-Friday 6AM-9PM access |
| Subscription | Monthly | 24/7 Parking - Extended hours and weekend access |
| Subscription | Monthly | Non-Reserved Parking |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Parksimple product offering
Product offeringCore offering
ParkSimple is a full-service parking management and consulting firm that operates and manages over 20,000 parking spaces across the Southeast United States. The company provides parking facility management, valet parking, event parking, facility mobile maintenance, and advisory consulting services to property owners, developers, and facility managers, supported by a cloud-based operating platform (ParkerBill) for account and credential management.
Product overview
ParkSimple is a full-service parking management and consulting firm offering a cloud-based operating platform that integrates five core services: Consulting, Parking Management, Facility Mobile Maintenance, Event Parking, and Valet Parking. The company operates over 20,000 parking spaces throughout Atlanta and the coastal Southeast, managing properties including Medical Office Buildings, Mixed-Use Developments, Multifamily Residential, Office Buildings, and Surface Parking. ParkSimple's customer-facing ParkerBill platform handles monthly parking account management, while the company provides 24/7 call center support, mobile maintenance, and financial reporting to maximize client profitability.
Differentiator
Problem solved
Functional benefit
Products and services
- Parking Management
- Valet Parking
- Event Parking Parking management services for events ranging from small gatherings to large-scale operations of 20,000+ attendees, including revenue control, staffing, lot layout, signage, and traffic flow management.
- Facility Mobile Maintenance Mobile maintenance team providing daily, weekly, and monthly cleaning and maintenance schedules with comprehensive walk-throughs and customized maintenance plans for parking facilities.
- Consulting Professional advisory services for parking operations, including financial projections, market surveys, equipment selection, construction development consultation, and campus-wide parking plan development for developers and owners.
- Monthly Parking
- ParkerBill Cloud-based account management platform for monthly parking customers to sign up, manage accounts, and handle parking credentials.
Quantifiable outcome
- Over 20,000 parking spaces managed across Southeast
- +2 more outcomes
Companies that use Parksimple
Customer profileNamed customers23 records
Segments8 records
Ideal customer profiles3 records
Parksimple technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Parksimple partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights4 records
Parksimple competitors and assessment
Company assessmentDirect peers
- Impark: North American parking management and consulting firm operating thousands of parking facilities with managed services, consulting, and revenue control solutions — a direct competitor to ParkSimple in commercial real estate and mixed-use parking.
- LAZ Parking: One of the largest privately held parking management companies in the U.S., offering full-service parking operations, valet, and event parking across dozens of states — directly comparable to ParkSimple's end-to-end managed services model, though at significantly greater geographic scale.
- Parking Concepts: Regional parking management operator focused on the western U.S., providing valet, self-park, and shuttle services to hotels, hospitals, and mixed-use properties — comparable service portfolio and customer mix to ParkSimple.
Broad incumbents
- SP+ (Standard Parking): National parking management, transportation, and event logistics provider serving airports, hospitals, commercial real estate, and event venues. Highly comparable service mix to ParkSimple, with broader geographic footprint and enterprise-grade client base.
- ABM Industries: Large facilities services platform whose parking segment provides managed parking, valet, and shuttle services to commercial real estate, healthcare, and higher education clients — overlapping with ParkSimple's core verticals but bundled with broader janitorial and facilities offerings.
Emerging players
- ParkMobile: Largest U.S. mobile parking payment app, enabling digital payment at on- and off-street facilities. Adjacent competitor whose platform increasingly interfaces with operators like ParkSimple for digital access and payment.
- SpotHero: Online marketplace for booking parking in advance at garages, lots, and valet stands. Competes for the same monthly and transient parker customer base that ParkSimple serves directly.
- REEF Technology: Transforms urban parking assets into multi-use mobility and logistics hubs, often partnering with parking operators. Represents an emerging model that could either compete with traditional operators or serve as an exit/partner channel for companies like ParkSimple.
- Metropolis: Technology-driven parking and mobility platform that acquires and modernizes parking operators with computer-vision-based access and checkout. Represents the emerging tech-enabled model that competes with ParkSimple for both consumers and operator partnerships.
Others
- T2 Systems: Provider of parking management software, PARCS hardware, and analytics to operators and municipalities. Functions as a potential technology supplier or competitor in the back-office platform layer where ParkSimple's ParkerBill operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Parksimple social profiles
Digital presenceParksimple financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parksimple leadership team
Management profileNumber of profiles
Profiles7 records
Parksimple funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parksimple M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parksimple
What does Parksimple do?
ParkSimple is a full-service parking management and consulting firm that operates and manages over 20,000 parking spaces across the Southeast United States. The company provides parking facility management, valet parking, event parking, facility mobile maintenance, and advisory consulting services to property owners, developers, and facility managers, supported by a cloud-based operating platform (ParkerBill) for account and credential management.
Is Parksimple a public or private company?
Parksimple is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parksimple founded?
Parksimple was founded in 2011. It employs 11 to 50 people.
Where is Parksimple based?
Parksimple is headquartered in Atlanta, United States, in the North America region.
How does Parksimple make money?
Five revenue lines are on record. Monthly Parking Subscriptions are the primary driver. The others are event Parking Services, valet Parking Services, parking Management Services and consulting Services.
Who are Parksimple's main competitors?
Direct peers on record are Impark, LAZ Parking and Parking Concepts. Broad incumbents are SP+ (Standard Parking) and ABM Industries. Emerging players are ParkMobile, SpotHero, REEF Technology and Metropolis. T2 Systems is listed as an others.
Does Parksimple have an API?
No public API is recorded for Parksimple.
What industry is Parksimple in?
Parksimple's product category is Parking Management Services. Its primary akta.pro industry code is BPABAKAA, Parking Facility Operations (Garages, Lots, On-/Off-Street), with a secondary code of BPABAKAB, Parking Management & Enforcement (Citations, Permits, Compliance). Its NAICS code is 81293 and its SIC code is 8741.