Hage Automotive
HAGE Automotive is a Detroit-based EV charging solutions provider offering turnkey hardware sales, advisory services, and the Red E public charging network to enterprise fleet operators, site owners, and OEMs across Michigan.
- Company typePrivate
- Founded2019
- HeadquartersDetroit, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hage Automotive does
HAGE Automotive is a Detroit, Michigan-based private company founded in 2019 that delivers turnkey EV charging solutions to enterprise customers. Its offering combines three revenue streams: hardware sales of EV chargers, professional advisory services (including fleet conversion, charging optimization, cost reductions, energy management, EV market insights, and vehicle architecture consulting), and managed services through its wholly owned Red E Charging subsidiary brand, which operates an exclusive public charging network installed and branded for site partners.
The company's technical differentiator is a set of proprietary algorithms for charging network location optimization, layered on top of what it describes as nearly two decades of specialist EV and EV infrastructure expertise covering drivetrain, battery, and autonomous technologies. Beyond the Red E branded network, HAGE maintains an affiliate brand called MC3, signaling a multi-brand portfolio intent. The underlying business model relies on direct enterprise field sales, quote-based project pricing, and location-specific charging session economics at partner sites.
HAGE's customer base spans petroleum retail (Empire Petroleum, GPM), municipal government (City of Detroit), healthcare (Meridian Health), and automotive dealerships (Sellers Buick GMC, Bob Maxey Ford). The company self-positions as the largest EV charging company in Michigan and markets claims of lowest-in-industry operating expenses. Geographic scope is currently confined to Michigan, and headcount is reported at 1-10 employees, indicating a small but active operation with anchor enterprise relationships across multiple verticals.
Hage Automotive firmographics
Firmographics- Name
- Hage Automotive
- Legal name
- HAGE Automotive
- Website
- https://hageauto.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HAGE Automotive is a Detroit-based EV charging solutions provider offering turnkey hardware sales, advisory services, and the Red E public charging network to enterprise fleet operators, site owners, and OEMs across Michigan.
- Ownership category
- akta.pro rank
Hage Automotive industry classification
Industry- Product category
- EV Charging Infrastructure and Consulting
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), EV Managed Charging as Demand Response (Residential, Fleet, Workplace) (EUAFAGAL)
Keywords
Where Hage Automotive is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hage Automotive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- EV Charger Sales: Sale of best-in-class EV charging hardware and technology solutions to businesses and site owners.
- EV Consulting and Advisory Services: Structured, comprehensive turnkey advisory services covering strategic consulting, charging infrastructure planning, fleet conversion, cost analysis, market insights, and energy management. Revenue generated through consulting fees for expert advisory engagements.
- Red E Charging Network Operations: Operation and management of the Red E Charging public network, providing an exclusive turnkey charging network installed, managed, and branded for site partners. Revenue derived from charging session pricing tailored to location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom EV charging solutions with location-specific pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Hage Automotive product offering
Product offeringCore offering
HAGE Automotive provides turnkey EV charging solutions for businesses, fleet operators, and site owners. Its offerings comprise the sale and installation of best-in-class EV charging hardware, the Red E Charging public network (installed, managed, and branded on partner sites), and structured EV consulting/advisory covering fleet conversion, charging location optimization, cost reductions, market insights, and energy management.
Product overview
Hage Automotive is a multi-product EV charging solutions provider offering three interconnected offerings: (1) EV Chargers – sales and installation of charging hardware with best-in-class technology; (2) RED E Charging Network – an exclusive turnkey public charging network brand that HAGE installs, manages, and brands; and (3) EV Consulting – advisory services including Fleet Conversion, Charging Optimization, Energy Management, Cost Reductions, EV Market Insights, and Vehicle Architecture. The company leverages proprietary algorithms for charging location optimization and provides comprehensive turnkey solutions from consultation through installation and ongoing network management.
Differentiator
Problem solved
Functional benefit
Brands
- Red E Charging: Exclusive turnkey charging network installed, managed, and branded by HAGE Automotive
- RED E Network
Products and services
- EV Chargers Sales and installation of best-in-class, future-proofed, user-friendly EV charging hardware for businesses, fleet operators, and site owners as part of HAGE's turnkey offering.
- Red E Charging Network Exclusive turnkey public EV charging network that HAGE installs, manages, and brands for site partners, with location-tailored charging session pricing.
- EV Consulting and Advisory Turnkey EV advisory covering fleet conversion, cost reduction analysis, market insights, charging network location optimization, energy management, and vehicle architecture consulting for businesses, fleet operators, and OEMs.
Quantifiable outcome
- Lowest operating expenses in the industry
- +1 more outcomes
Companies that use Hage Automotive
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Hage Automotive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Hage Automotive partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Empire PetroleumminorEmpire Petroleum partners with HAGE Automotive as a site host for EV charging infrastructure deployment at their petroleum retail locations.
- GPM (Gulf Oil)minorGPM partners with HAGE Automotive as a site host for EV charging infrastructure deployment at their convenience store and fuel retail locations.
- City of DetroitminorThe City of Detroit partners with HAGE Automotive as a site host for EV charging infrastructure deployment at municipal locations.
- Meridian HealthminorMeridian Health partners with HAGE Automotive as a site host for EV charging infrastructure deployment at their healthcare facilities.
- Sellers Buick GMCminorSellers Buick GMC, an automotive dealership, partners with HAGE Automotive as a site host for EV charging infrastructure deployment.
- Bob Maxey FordminorBob Maxey Ford, an automotive dealership, partners with HAGE Automotive as a site host for EV charging infrastructure deployment.
- Red E Charging (Subsidiary Brand)coreRed E Charging is HAGE Automotive's exclusive turnkey public charging network brand. It is installed, managed, and branded for site partners, representing a core business unit within HAGE Automotive's portfolio.
- MC3minorMC3 is referenced as an affiliate brand under the HAGE Automotive umbrella, linked from the main company website alongside Red E Charging.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hage Automotive competitors and assessment
Company assessmentDirect peers
- ChargePoint: Largest independent EV charging network operator and CPMS software provider in North America. Directly comparable as HAGE also sells charging hardware, runs a managed public network (Red E), and offers site-host services.
- EVgo: Public fast-charging network operator with site-host partnerships across retail, petroleum, and convenience locations. Closely comparable to Red E Charging's model of deploying and operating public chargers at third-party sites.
- Blink Charging: Vertically integrated EV charging hardware manufacturer and network operator serving commercial, fleet, and multi-family sites. Comparable across HAGE's hardware sales and managed network revenue streams.
- FLO: Canadian EV charging network operator and hardware manufacturer offering turnkey solutions to businesses, fleets, and municipalities. Comparable in scope to HAGE's bundled advisory + hardware + network model.
- SemaConnect: EV charging hardware and network management provider focused on commercial and multifamily properties in North America. Comparable to HAGE's turnkey deployment model for site hosts.
- Volta (Volta Industries / bp pulse): Free-to-use public EV charging network (now under bp pulse) built on advertising-supported site partnerships. Comparable to HAGE's Red E model of leveraging third-party sites for public charging deployment.
Emerging players
- AmpUp: EV charging management software platform focused on optimizing utilization and energy costs for site hosts. Comparable to HAGE's proprietary charging-network-location-optimization algorithms and managed-services positioning.
Broad incumbents
- Greenlots (Shell Recharge Solutions): EV charging software and network management provider now part of Shell, serving utilities, fleets, and site hosts. Comparable as a broad incumbent in the same CPMS / managed charging software category.
- Electrify America: National DC fast-charging network operator with extensive site-host partnerships across retail and petroleum locations. Comparable to HAGE's Red E Charging as a public network competing for site access.
- Tesla Supercharger: Largest proprietary DC fast-charging network in North America. Represents the scale benchmark HAGE's Red E network would need to approach to win multi-site enterprise RFPs.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Hage Automotive social profiles
Digital presenceHage Automotive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hage Automotive leadership team
Management profileNumber of profiles
Profiles1 record
Hage Automotive subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hage Automotive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hage Automotive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hage Automotive
What does Hage Automotive do?
HAGE Automotive provides turnkey EV charging solutions for businesses, fleet operators, and site owners. Its offerings comprise the sale and installation of best-in-class EV charging hardware, the Red E Charging public network (installed, managed, and branded on partner sites), and structured EV consulting/advisory covering fleet conversion, charging location optimization, cost reductions, market insights, and energy management.
Is Hage Automotive a public or private company?
Hage Automotive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hage Automotive founded?
Hage Automotive was founded in 2019. It employs 1 to 10 people.
Where is Hage Automotive based?
Hage Automotive is headquartered in Detroit, United States, in the North America region.
How does Hage Automotive make money?
Three revenue lines are on record. EV Charger Sales are the primary driver. The others are EV Consulting and Advisory Services and red E Charging Network Operations.
Who are Hage Automotive's main competitors?
Direct peers on record are ChargePoint, EVgo, Blink Charging, FLO, SemaConnect and Volta (Volta Industries / bp pulse). AmpUp is listed as an emerging player. Broad incumbents are Greenlots (Shell Recharge Solutions), Electrify America and Tesla Supercharger.
Does Hage Automotive have an API?
No public API is recorded for Hage Automotive.
What industry is Hage Automotive in?
Hage Automotive's product category is EV Charging Infrastructure and Consulting. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of EUAFAMAA, Managed EV Charging Software (Residential, Fleet, Workplace).